卤味头部品牌绝味食品动作频频，继推出炸货+饮品的绝味Plus之后，近日又在深圳开出新餐厅"绝味煲 煲"，定位"快餐+小吃"，持续渗透餐饮赛道。系列密集布局的背后，或许是绝味食品亟待缓解的业绩压 力：绝味食品三季度营收同比下滑13.98%，净利润同比降幅达26.46%，业绩营收净利双降的同时，还 被监管部门实施"其他风险警示"。 在业内人士看来，餐饮市场本身竞争激烈，快餐及小吃赛道更是品牌扎堆、内卷严重，绝味食品应优先 巩固卤味主业，新业务需规避与现有业务的冲突，在寻找第二增长曲线的过程中保持审慎推进。 开餐厅试水新业务 绝味食品想打破只卖"鸭脖"的刻板印象。近日，绝味食品在深圳开出新品牌绝味煲煲，门店外观上，与 绝味鸭脖的红底黄字风格大不相同，绝味煲煲门店风格以绿色为主，门头上"绝味煲煲"四个大字尤为显 眼，旁边还标注着"小煲砂锅菜卤味小吃"。门店前的流动小车上不仅印有招牌菜图片，还写着"绝味鸭 脖·新品牌首店"的字样，门店内设有多个堂食座位。 相较于售卖卤味产品且不需要过大面积的主力品牌绝味鸭脖，绝味食品开出绝味煲煲，更像是释放进军 餐厅信号的重要一步。产品上，绝味煲煲的招牌产品为"绝味麻辣鸭煲"，提供辣椒 ...

以下文章来源于灵兽 ，作者晴山 灵兽 . 专注零售，聚焦消费。商业改变世界。你们负责改变世界，我们带你们改造商业。灵兽，零售消费行业 头部新媒体平台，为商业原创报道而生。投稿及合作：lingshouke@126.com 本文来自微信公众号： 灵兽 ，作者：晴山，题图来自：视觉中国 一、"选择视而不见" "以前下班路过绝味，总会进去买点鸭脖当下酒菜。现在选择'视而不见'，连进都不进店了。"邓力 （化名） 对《灵兽》说。 1988年出生的邓力，目前在北京一家互联网公司做产品经理，月薪在1.5万元左右。十年前，他是绝 味鸭脖的忠实顾客，每周五下班都会买些卤味，"那时候觉得绝味很有性价比，10块钱能买两三根鸭 脖，凑一盘下酒菜绰绰有余。" 但最近几年，邓力几乎不再光顾绝味鸭脖。"不是真的消费不起，而是觉得价格和价值完全不匹 配。"他算了笔账：一根鸭脖10块钱，一个鸭头8块钱，鸭翅中46元一斤，鸭肠更是高达92元一 斤。"随便买点就要四五十，还都是边角料，这么多钱够买一整只鸭子了。" 更让邓力不满的是门店的"营销套路"。"你说要10块钱的鸭脖，店员好像没听清你的意思，直接给你 夹了20块的，然后一脸无辜地问'可以吗？' ...

Core Viewpoint - The major players in the marinated food industry, such as Juewei Foods and Zhou Hei Ya, are undergoing transformations to adapt to a slowing market and increasing competition, shifting towards new dining experiences and product offerings [5][10][16]. Group 1: Industry Changes - Juewei Foods has launched "Juewei Plus," a new style of casual dining that offers snacks and beverages, moving away from traditional marinated food stalls [4][10]. - Zhou Hei Ya has introduced a sub-brand "3 Jin Ban · Small Pot Fresh Marinated," focusing on fresh marinated dishes combined with staple foods, enhancing the dining experience [11][13]. - The marinated food market is projected to reach a scale of 157.3 billion yuan in 2024, with a year-on-year growth rate of 3.7%, down from 4.8% in 2023, indicating a slowdown in industry growth [17][20]. Group 2: New Business Models - Major brands are expanding their product offerings to include main meals, afternoon tea, and late-night snacks, moving from a single consumption scenario to a more diverse range [21][22]. - Juewei Foods' "Juewei Plus" focuses on social dining and late-night snacks, integrating various products like fried marinated items and beverages to extend consumption hours [25]. - Zhou Hei Ya's "3 Jin Ban" emphasizes an open kitchen experience, allowing customers to see the cooking process, and offers a variety of marinated products alongside staple foods [13][22]. Group 3: Strategic Initiatives - Companies are diversifying their product lines by selling seasonings and beverages, with Zhou Hei Ya entering the compound seasoning market and Juewei Foods testing milk tea offerings [26]. - Some brands are exploring international markets, with Zhou Hei Ya entering Malaysia and Ziyan Baiwei Chicken expanding into Australia and the U.S., indicating a strategy to seek growth outside domestic markets [27]. - The transformations in the marinated food sector reflect a necessary adaptation to market maturity, where companies must innovate to survive in a competitive landscape [28].