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低价宇宙里的河北电商人:挨最狠的骂,赚最苦的钱
Hu Xiu· 2025-06-10 08:00
Group 1: Reputation Issues - The perception of Hebei products has deteriorated, with local businesses feeling the impact of being labeled as low-quality [1][2][11] - Social media platforms like Xiaohongshu have contributed to the negative reputation, associating Hebei grain with toxicity and Hebei cashmere with counterfeit products [2][11] - Local businesses in Hebei are cautious about outsiders due to past negative media coverage, which has led to a general distrust of Hebei products [11][12] Group 2: E-commerce Development - Hebei's e-commerce presence has grown significantly, with many consumers receiving products from local villages quickly, often at prices lower than competitors [20][45] - The e-commerce model in Hebei allows for low operational costs, as many businesses operate from home and employ local labor, leading to competitive pricing [23][45] - The region has over 300 industrial clusters with annual revenues exceeding 5 billion yuan, and projections indicate significant growth in online retail and cross-border e-commerce by 2025 [45][46] Group 3: Market Dynamics - Price competition is fierce in Hebei, with businesses willing to undercut each other to secure orders, often at the expense of product quality [25][26] - Some businesses have resorted to "washing their identity" by changing their registered locations to avoid the negative stigma associated with Hebei products [39] - The market is characterized by a high turnover of businesses, with many failing due to poor financial management and overexpansion [29][57] Group 4: Business Strategies - Local entrepreneurs often prioritize cost-cutting measures, leading to a focus on lower-quality products to maintain profitability [26][34] - Some businesses have adopted a conservative approach, avoiding aggressive expansion and focusing on maintaining quality to build long-term customer trust [30][56] - The reliance on traditional sales methods and a reluctance to adopt new technologies may hinder growth for some Hebei e-commerce businesses [50][51]
保护商标权利人合法权益,7件行政执法典型案例公布
news flash· 2025-06-10 02:17
2024年9月,上海市杨浦区市场监管局依法对上海爱豆菌文化传播有限公司为侵犯他人注册商标专用权 行为提供便利的违法行为作出行政处罚,罚款66万元,并将相关售假线索移送属地市场监管部门。 2024年4月,该局在走访某互联网视频平台时,得知近期出现了一批推广假冒耐克、路易威登等国际知 名品牌运动鞋的视频,尽管平台已采取视频下架、账号封禁等管理措施,但因为同商标权利人没有直接 沟通渠道,无法精准定位打击传播链条。执法人员迅速与相关商标权利人联系,在商标权利人、平台运 营方的密切配合下,锁定售假源头及背后推广营销产业链条。经查,当事人作为广告代理商,在未对视 频内容进行审核的情况下,为4个售假视频提供流量推广服务,共收取推广费33万元。当事人的上述行 为构成《中华人民共和国商标法》第五十七条第(六)项及《中华人民共和国商标法实施条例》第七十 五条规定的侵权行为,杨浦区市场监管局依法作出行政处罚。 据市场监管总局消息,2024年,各地市场监管部门深入开展"守护知识产权"专项执法行动,平等保护中 外商标权利人合法权益,有力维护消费者合法权益,取得积极成效。市场监管总局选取部分商标行政执 法典型案件,现予公布。 案例一 江 ...
家门口购全球
Jing Ji Ri Bao· 2025-06-01 22:28
展会之外,奇妙人生科技有限公司的实体店也在紧锣密鼓地装修。郭佩琳告诉记者:"拉萨进口水果市 场消费潜力大,我们实体店将主打精品水果,借助当日达、次日达的服务确保果品的新鲜品质。" 法国红酒、马来西亚巧克力、尼泊尔手工艺品……5月16日至20日,第二届拉萨进口商品展览会举行, 西藏会展中心2号馆变成了微型"地球村",吸引了来自欧洲、南亚、东盟等31个国家和地区的250多家企 业参展,琳琅满目的展品共同绘就了一幅色彩斑斓的万国集市画卷。 试吃、询价、选购,进口水果展区人头攒动。越南火龙果、新西兰猕猴桃、泰国榴莲……奇妙集市的展 位宛如一个小型进口水果博览园。"展会期间,累计销售额达51万元。越南火龙果销量最佳,累计售出 1470斤,泰国金枕榴莲同样被抢购一空。"西藏奇妙人生科技有限公司总经理郭佩琳说:"相较于价格, 顾客更注重产地和新鲜度。通过展会,我们也深入了解了拉萨消费者对进口水果的偏好与需求。" 展会成了消费升级的显微镜。"这新西兰的猕猴桃不便宜,但儿媳妇说猕猴桃富含维生素C等多种人体 必需的营养元素,让我们老两口和小孙子多吃。"拉萨市民拉巴卓玛展示着手中刚买的新西兰猕猴桃 说。 值得一提的是,展会还设置了 ...
一件风衣十万元,这个品牌靠「拍马屁」收割富豪?
36氪· 2025-04-14 10:53
Facebook创始人马克·扎克伯格和亚马逊创始人杰夫·贝佐斯会告诉你是Brunello Cucinelli ,一个坐落在意大利城堡里的神秘品牌,被誉为"山羊绒之 王"和"服装界真正的奢侈品"。 在国内的社交媒体上, Brunello Cucinelli低调得和他们家没有任何品牌logo的衣服一样,几乎找不到真实的消费者评论, 在小红书搜索后也只能获得诸 如"每天认识一个品牌——Brunello Cucinelli"之类的科普信息。 以下文章来源于潮生TIDE ,作者J、杨柳 潮生TIDE . 36氪旗下生活方式内容品牌。潮来潮去,生活不息。 对男人品味的最高评价: 他穿的可是Brunello Cucinelli。 文 | J 编辑 | 杨柳 来源| 潮生(ID:chaoshengTIDE) 封面来源 | Brunello Cucinelli官方 世界上真正有品的男人们都在穿什么衣服? 然而财报上不断上涨的数字又说明了品牌现如今超强的盈利能力,这种反差似乎也说明了, 有一群不屑于分享的隐形富豪正在买爆Brunello Cucinelli。 除了承包这群有钱人的衣橱,Brunello Cucinelli也是大搞 ...