胖东来大月饼

Search documents
国庆8天卖了8.2亿元,胖东来模式为何“能打”?
3 6 Ke· 2025-10-10 12:47
10月9日,胖东来国庆八天总销售额出炉,八天集团合计销售8.2亿元。从本月各业态销售表现来看,超市依然是主力选手,其销售额约4.04亿元;电器约1 亿元,百货约9679万元,珠宝约9635万元,表现同样亮眼。 从本月各门店表现来看,胖东来时代广场店依然断档式领先,本月销售额约2.18亿元,天使城店、大胖店、小胖店则分别以约1.14亿元、约1.09亿元、约 9359万元的销售额紧随其后。 值得注意的是,今年胖东来集团累计销售额约181.70亿元,仅用不到10个月时间,便已超过去年全年销售额169亿元。从具体业态来看,截至今年10月8 日,超市累计销售额约99.73亿元,占总销售额的55.04%,远超其他业态;从门店层面来看,时代广场店今年累计销售额约46.5亿元,遥遥领先于天使城 店、大胖店、小胖店等门店。 按目前胖东来经营情况计算,到11月底,胖东来2025年销售额就有可能突破200亿元。 今年3月28日,胖东来创始人于东来曾表示,要控制销售规模,"今年我们规划的销售要在200亿以内,尽量控制在200亿以内。"他认为,销售额如果上升 得太快,员工就得加班,承担更多的压力,这样不免对企业最初的价值观产生影响。 ...
娃哈哈将换标“娃小宗”?淘宝将下线小时达;淘小胖加速全国布局
Sou Hu Cai Jing· 2025-09-25 16:59
今日多条要点,一起来看详情↓ ↓ ↓ 娃哈哈经销商回应换标传闻 9月25日,"娃哈哈将换标娃小宗"登上微博热搜。据媒体报道,宗馥莉执掌下的娃哈哈正在尝试换标、关停工厂、渠道等。9月,一份娃哈哈 《关于开展2026销售年度经销商沟通工作的通知》流出,通知显示,为维护"娃哈哈"品牌使用的合规性,娃哈哈集团决定从2026年新的销售年 度起,更换使用新品牌"娃小宗"。9月25日,多家娃哈哈的经销商均表示不清楚换标事宜。杭州一家娃哈哈的特约经销商工作人员表示,没收 到相关的通知,目前店里售卖的都是"娃哈哈"牌,并表示"娃哈哈是老牌子了,怎么会换呢?"另外两家杭州娃哈哈经销商表示"没听过这个说 法。"金华一家经销商则称"商标不会改的",并表示自己关注到了网上的消息,但是如果改商标可能会对生意产生影响,"就算要改第三方经销 商也不会同意的"。 图源:企查查 京东折扣超市全国第六家店正式开业 9月25日消息,京东折扣超市河北固安尚品爱购城市广场店今日正式开业。这是今年8月以来,京东折扣超市在全国开设的第6家门店。据悉, 开业当天一早,店内便迎来爆满人流,众多市民提前排队等候,多款商品被抢断货。 胖东来大月饼海外卖到168元 ...
胖东来否认“月饼礼盒设计费一千万元”,称礼盒设计费372万元、散饼42万元
Qi Lu Wan Bao· 2025-09-25 08:13
9月24日晚,胖东来实业有限公司发布声明,关于近日网络发布"胖东来月饼礼盒设计费一千万"相关的 信息,为避免产生误导性影响,现将具体情况说明如下: 胖东来品牌艺术体系设计旨在为顾客及社会带来更高品质的商品和生活方式,创造国际化、专业化品牌 价值,传播先进文化理念,实现美好的幸福生命状态。2025年1月,胖东来诚邀香港陈幼坚设计团队负 责胖东来实业有限公司整体包装体系设计,设计内容包括:烘焙类视觉体系、熟食类视觉体系、月饼礼 盒包装及散装月饼包装。其中2025年中秋月饼礼盒9款设计费用372万元,散饼包装21款设计费用42万 元。 胖东来称,其严格执行健康、合理的价格标准,充分体现商品价值,避免过度包装带来的价格虚高,让 商品回归至合理的状态。希望大家理性、客观看待和传播网络信息,分享科学、先进的方式方法,共同实 现轻松、愉快、美好的生活状态。 此前,有网友在社交平台发文称,胖东来今年自营月饼礼盒,光包装设计就花费了上千万元。 9月22日,记者以消费者身份,致电胖东来多个门店,时代广场门店工作人员回应称,今年月饼包装是 请专门团队设计的,费用肯定是不低,但具体是多少不清楚。 9月19日,胖东来官方账号曾发布作品 ...
海底捞你学不会,胖东来你学不了
3 6 Ke· 2025-05-09 12:45
Core Insights - The article highlights the exceptional business performance of Pang Dong Lai, projecting a total revenue of nearly 17 billion yuan in 2024, with the highest efficiency metrics in the Chinese private sector, outperforming major brands like Carrefour and Walmart [1][2][3] - The success of Pang Dong Lai is attributed to its "extreme business model," focusing on product authenticity, safety, service quality, and a unique corporate culture [1][2][3] Product Insights - Pang Dong Lai sells "trust" rather than just products, emphasizing authenticity and safety as key components of consumer trust [2][3] - The slogan "Use genuine products to exchange for genuine hearts" reflects the company's commitment to selling only authentic goods, which has become a significant draw for consumers [3][5] - The company has established a rigorous food safety standard, exceeding EU regulations, which has further solidified consumer trust [6][8] Service Insights - Pang Dong Lai's service model is divided into pre-sale, in-sale, and post-sale components, with a focus on transparency and customer empowerment [12][14] - The company practices a "no hassle" service approach, avoiding aggressive sales tactics while ensuring staff are responsive to customer needs [15][19] - A long-standing return policy, "satisfaction guaranteed or your money back," has built a strong reputation for customer service, even leading to significant compensation payouts in case of issues [16][18] Cultural Insights - The corporate culture at Pang Dong Lai emphasizes a familial atmosphere, where employees are encouraged to refer to each other as "brother" and are supported through various welfare programs [23][26] - The company offers competitive salaries, with an average employee wage of 9,000 yuan, significantly higher than the local average, fostering loyalty and low turnover rates [27][30] - Employee welfare initiatives include generous vacation policies, no overtime expectations, and a focus on personal dignity, contributing to a motivated workforce [31][33] Supply Chain Insights - Pang Dong Lai has adopted a "big single product + self-operated" strategy to enhance its supply chain, focusing on quality over quantity [38][40] - The company has reduced its SKU count to streamline operations and improve product selection, aligning with consumer demand for high-quality goods [42][43] - Investments in a central kitchen and partnerships with top-tier suppliers have strengthened the company's supply chain, ensuring product quality and consistency [46][47] Strategic Insights - Pang Dong Lai's approach reflects a philosophy of "scale restraint," prioritizing sustainable growth over rapid expansion, which has led to a loyal customer base [54][56] - The company maintains a low profit margin on self-operated brands to uphold its commitment to quality and community service [55][56] - The focus on long-term customer and employee satisfaction over short-term profits positions Pang Dong Lai as a model for sustainable business practices in the retail sector [60][61]