2021年7月6日晚，年满63岁的前永辉超市董秘张经仪，在正式告别前东家之后，不舍地发了一条朋友圈动态，在告别工作了12年的永辉超市的同时，并感叹了一句"我 们正在下山"。 刚发完没过几秒钟，这条朋友圈的截图，就很快出现在多个零售从业者社群中，并引发了大家的疯传。 回头再看，这句话不仅道出了永辉超市这几年艰难转型的无奈，更是点出了中国商超企业在经历过，与沃尔玛、家乐福、麦德龙、万客隆、欧尚、特易购、 卜蜂莲花、伊藤洋华堂、乐天玛特、迪亚天天、永旺、新世界等一众外企超市的厮杀，从区域好不容易走向全国连锁的高光时刻，然后又遭遇电商、疫情等 多重因素冲击，被迫接连关店，进入到新一轮阵痛期之后的种种无助。 在张经仪离任永辉超市之后的这两年，中国的大部分超市企业仍然还处于水深火热之中。一方面尽管各大超市企业大胆尝试了不同的新业态，并积极调整了 门店的商品结构，但是门店的客流量依然没有好转；另一方面虽然所有超市企业都在积极打造自有品牌，试图改变公司的销售毛利，但是多番操作下来，目 前大部分超市企业的盈利面依然无法打开。 相比于其他国家的超市企业处境，当下的中国超市企业就像中国的男足一样，明明很拼很努力，但就是拿不到一个满 ...

Core Insights - Walmart is developing its private label "Wojixian" as a response to the declining image of its high-end membership store Sam's Club, indicating a strategic shift in its retail approach [1][2] - The competition in the retail market is intensifying, with traditional retailers like Walmart and RT-Mart facing pressure from e-commerce and emerging players [1][4] Group 1: Walmart's Strategy - Walmart's "Wojixian" brand focuses on affordability and health, with products prominently displayed at low price points [2][3] - The company is adopting a strategy similar to RT-Mart, which is also enhancing its private label offerings, emphasizing low prices and health attributes [2][3] - The shift towards private labels is seen as a necessary response to market competition and performance pressures, as evidenced by declining revenues and profits reported by RT-Mart's parent company [3][4] Group 2: Market Competition - New retail players like Hema and Dingdong Maicai have established their private labels as core competitive advantages, launching various products since 2017 [4][5] - The self-owned brand strategy is crucial for retailers to attract customers and improve profit margins by defining product standards and reducing intermediary costs [4][5] - The competition for quality suppliers is intensifying as traditional retailers ramp up their private label initiatives, with companies like Dingdong Maicai investing in direct sourcing and partnerships [5][6] Group 3: Supply Chain and Brand Development - The success of private labels relies heavily on effective supply chain management and the ability to create strong brand value [5][6] - Walmart is currently focusing on supplier selection and has a rigorous evaluation process for potential suppliers, which limits the number of partnerships [6] - The retail landscape is evolving, with established players like Walmart actively learning from newer competitors to enhance their product offerings and market positioning [6]

Core Insights - The retail industry in China is entering a "her era" with a significant number of female CEOs leading major companies, highlighting a shift in leadership dynamics [2][31]. Group 1: Leadership Changes - Gao Xin Retail announced Li Weiping as the new CEO, previously serving as CMO at Hema Fresh with an annual salary of 3.36 million [2]. - ALDI China appointed Jacqueline Chen as the new CEO, who has over 20 years of experience in retail and previously held significant roles at Walmart and Metro [5]. - Costco China appointed Zhang Shuyun as the new General Manager, emphasizing aggressive expansion in the Yangtze River Delta region [8]. - Walmart China has seen significant growth under CEO Zhu Xiaojing, with revenues increasing from 87.4 billion to 158.845 billion [10]. - Hema's new CEO, Yan Youlei, aims for rapid expansion, planning to open nearly 100 new stores and achieve over 75 billion in GMV [11]. - 7-ELEVEn China is now led by Yan Qian, who has driven significant growth in store numbers from 3,319 to 4,639 [15]. - Watsons appointed Ni Wenling as CEO, who has extensive experience within the company since 2000 [25]. - Procter & Gamble's Greater China CEO Xu Min is the first locally trained CEO in the company's 184-year history [28]. Group 2: Industry Trends - The rise of female leadership in retail reflects broader trends in gender representation within the industry, with many companies now led by women [2][31]. - The focus on private label products has increased, with ALDI raising its private label share to 90% and launching low-price product lines [5]. - The retail sector is increasingly competitive, with companies like Hema and 7-ELEVEn innovating their business models to meet consumer demands [11][15].

11月17日，沃尔玛中国宣布旗下自有品牌"沃集鲜"全面升级，近一年推出近千款新品（包含升级产 品），覆盖生鲜、食品、饮料等核心品类。同时，沃尔玛中国还明确将持续加码对沃尔玛超市门店改造 与全渠道建设投入。 作为1996年就进入中国市场的零售巨头，沃尔玛见证了中国零售业的兴衰起伏。但是作为大卖场业态， 沃尔玛近年也在面临客流和营收下降、竞争加剧等挑战。 中国连锁经营协会发布的数据显示，沃尔玛中国拥有沃尔玛超市和山姆两个品牌，截至2025年4月30 日，共有334家门店，与2019年的442家相比减少了108家。其中，仓储会员店品牌山姆在中国近年来一 直在快速扩店，与之对应的沃尔玛超市则在收缩门店数量。 沃尔玛中国显然没有放弃"沃尔玛"，而从商品、店型着手，再造沃尔玛，其中也不乏对山姆经验的"平 移"。 洗牌自有品牌 沃集鲜是沃尔玛中国于2019年推出的自有品牌，成立之初主要聚焦鲜食领域。 沃尔玛中国显然没有放弃"沃尔玛"，而从商品、店型着手，再造沃尔玛，其中也不乏对山姆经验的"平 移"。 在2023年公布的品牌架构中，沃尔玛中国在中国市场曾拥有惠宜、沃集鲜和George三大自有品牌，分别 覆盖包装食品、鲜食和家 ...

过去半个月，沃尔玛旗下自有品牌"沃集鲜"的广告占据了广州、上海等城市多个地铁通道。"从小 逛到大的超市""自家品牌，好品质吃一口就知道"等标语，试图唤醒一代人对沃尔玛超市（下称"沃 尔玛"）的集体记忆。 11月17日，沃尔玛中国宣布旗下自有品牌"沃集鲜"全面升级，近一年推出近千款新品（包含升级 产品），覆盖生鲜、食品、饮料等核心品类。同时，沃尔玛中国还明确将持续加码对沃尔玛超市门 店改造与全渠道建设投入。 作为1996年就进入中国市场的零售巨头，沃尔玛见证了中国零售业的兴衰起伏。但是作为大卖场 业态，沃尔玛近年也在面临客流和营收下降、竞争加剧等挑战。 中国连锁经营协会发布的数据显示，沃尔玛中国拥有沃尔玛超市和山姆两个品牌，截至2025年4月 30日，共有334家门店，与2019年的442家相比减少了108家。其中，仓储会员店品牌山姆在中国近 年来一直在快速扩店，与之对应的沃尔玛超市则在收缩门店数量。 沃尔玛中国显然没有放弃"沃尔玛"，而从商品、店型着手，再造沃尔玛，其中也不乏对山姆经验 的"平移"。 沃尔玛中国显然没有放弃"沃尔玛"，而从商品、店型着手，再 造沃尔玛，其中也不乏对山姆经验的"平移"。 作者： ...

Core Insights - Walmart China is upgrading its private label brand "沃集鲜" (Wojixian) with nearly 1,000 new products launched in the past year, focusing on fresh food, beverages, and other core categories [2][3] - The company is facing challenges such as declining foot traffic and revenue, leading to a reduction in the number of Walmart Supercenters from 442 in 2019 to 334 by April 2025 [2][3] - Walmart is shifting its strategy by integrating successful elements from its Sam's Club model into its Walmart Supercenters [10][11] Brand Strategy - Wojixian was launched in 2019, initially focusing on fresh food, and has since integrated some of the packaging food from the 惠宜 (Huayi) brand into its offerings [3] - The brand is prioritized in marketing efforts, with significant promotion through Walmart's official channels, while other brands like Huayi and George have seen reduced visibility [5][6] - Wojixian emphasizes "simple ingredients, collaboration with leading brands, and stable quality-price ratio" as its core principles [5][6] Product Placement and Performance - Wojixian products are prominently displayed in stores and have dedicated sections on Walmart's app, indicating a strategic focus on enhancing visibility and sales [4][5] - In key categories like snacks and cooking oils, Wojixian holds a significant share of the product offerings, showcasing its leading position in core food categories [4] Store Format Innovation - Walmart is exploring new store formats, including community stores in Shenzhen, which focus on convenience and a curated selection of around 2,000 products [8][9] - The community store model aims to cater to urban lifestyles with a "10-minute walk" concept, reflecting a shift towards proximity retailing [8][9] Learning from Sam's Club - Walmart is adopting successful strategies from Sam's Club, which has seen growth while Walmart Supercenters have closed several locations [10][11] - The company is implementing differentiated pricing and promotional strategies based on Sam's Club's product selection logic, while maintaining its unique market positioning [11][12]

Core Insights - The retail industry is experiencing a significant shift towards private label brands, driven by consumer demand for high quality and cost-effective products [1][2][9] - Private label sales in China have surpassed 380 billion yuan, growing by 17% year-on-year and accounting for 9.2% of the overall retail market [1][8] - Major retailers are increasingly focusing on developing their own brands to enhance product differentiation and improve profit margins [3][5][8] Industry Trends - The average number of new private label products developed by retailers is expected to rise from 83 to 142 annually between 2022 and 2024, indicating rapid growth in this sector [1][8] - Over 45% of urban households in China purchased private label products in the first three quarters of this year, a 10% increase from the previous year [1][8] - The trend towards private labels is not only a response to market competition but also a strategy to enhance supply chain efficiency and consumer loyalty [8][9] Retailer Strategies - Retailers like Walmart and CR Vanguard are leveraging their supply chain advantages to create unique private label offerings that cater to diverse consumer needs [3][5][11] - Walmart's private label "沃集鲜" has been upgraded to include nearly a thousand new or improved products, focusing on stringent selection and quality control [3][11] - CR Vanguard has established a comprehensive matrix of private label brands to target different consumer demographics and preferences [5][8] Market Potential - The private label market in China has significant growth potential, with current market share at only 9.2% compared to 38.7% in Europe and 20.7% in the U.S. [8][9] - The domestic private label retail market is projected to grow at an annual rate of 15% over the next five years [9][10] - Retailers are increasingly focusing on health-oriented products, with sales of health-related private label items expected to grow by over 120% in 2024 [13][15] Challenges - The industry faces challenges such as product homogenization and reliance on supply chains, which can hinder long-term growth [9][10] - Many retailers still operate private label development under procurement departments, lacking the specialized focus needed for successful brand differentiation [9][10] - Continuous product innovation and adaptation to consumer trends are essential for maintaining competitive advantage in the private label market [12][15]

Core Insights - The article discusses the strategic shift of RT-Mart towards private label brands in response to the challenges faced in the retail industry, particularly during a downturn in consumer spending [1][5][6] Group 1: Company Strategy - RT-Mart is launching a "Private Label Festival" in October 2025, featuring nearly 500 private label products across various categories, aiming to balance cost control and quality experience [5][10] - The private label strategy includes two main series: "Super Savings," which focuses on cost-effective products, and "RT-Mart Selection," which emphasizes quality and local specialties [5][10] - The company aims to leverage its supply chain to ensure quality control and competitive pricing, moving away from traditional brand partnerships [10][11] Group 2: Market Context - The traditional supermarket model is under pressure from online platforms and new retail formats, leading to a significant decline in the number of physical stores and sales [6][11] - Consumer behavior has shifted towards value-driven purchasing, with a growing demand for high-quality, cost-effective products [6][11] - The retail industry is transitioning from a "channel dividend" to a "supply chain dividend," necessitating a focus on supply chain integration and brand storytelling [11][16] Group 3: Financial Performance - Financial data indicates a decline in revenue for RT-Mart's parent company, with a drop from approximately 83.66 billion yuan to 71.55 billion yuan between 2023 and 2025 [7][10] - The gross profit also decreased slightly, from 20.58 billion yuan to 17.24 billion yuan during the same period [7] Group 4: Competitive Landscape - RT-Mart faces competition from established private label brands like Walmart's "Great Value" and Sam's Club's "Member's Mark," which have already gained market recognition [13][14] - The rise of hard discount chains and online platforms offering low-priced products poses additional challenges to RT-Mart's market position [14][15] - The company must quickly innovate and adapt to consumer preferences to remain competitive in a crowded market [15][16]

Core Insights - The article discusses the transition of Aldi China as it appoints Jacqueline Chen as the new CEO, indicating a shift towards deeper localization and accelerated expansion beyond Shanghai [1][3][12]. Group 1: Leadership Transition - Christoph Schwaiger, the former CEO of Aldi China, has stepped down, handing over leadership to Jacqueline Chen, who will report directly to the global headquarters [1]. - Chen's appointment signals a focus on local market adaptation and a need to compete more aggressively in the Chinese retail landscape [3][12]. Group 2: Market Strategy - Aldi China has been primarily focused on the Shanghai market since its entry in 2019, with only 79 stores currently, highlighting the need for rapid expansion to keep pace with competitors [3][12]. - The company aims to enhance its brand localization, team localization, and supply chain localization to cater to diverse regional market characteristics and consumer preferences [3][12]. Group 3: Product and Pricing Strategy - Aldi China has increased its private label product share to 90%, which helps in building consumer trust and offers competitive pricing by eliminating middlemen [4][9]. - The company emphasizes a low-price strategy with a significant portion of its SKUs priced at 9.9 yuan or below, aiming to reshape its image as a community supermarket offering good quality at low prices [4][6][11]. Group 4: Competitive Landscape - The retail environment in China is becoming increasingly competitive, with various players like Hema, Meituan's Happy Monkey, and JD's discount supermarkets entering the market, all focusing on quality and affordability [12][13]. - Aldi's unique selling proposition of combining quality with affordability is being challenged as competitors adopt similar strategies, necessitating a swift response from Aldi [12][15]. Group 5: Future Plans - Aldi plans to expand its presence in Jiangsu province, with a target of opening 15 new stores within two years and achieving a local procurement rate of 30% by 2026 [15]. - The company is also working on a supply chain collaboration model to reduce operational costs, aiming for logistics costs to remain below 5% [15].

Core Insights - The appointment of Jacqueline Chen as the new CEO of Aldi China marks a significant shift in leadership, as she becomes the first local CEO since the company's entry into the Chinese market [1][2] - Chen's extensive background in retail and finance, including roles at Walmart, Metro, and Morgan Stanley, positions her well to lead Aldi's strategic upgrades in China [2][3] - The trend of appointing female leaders in multinational retail companies in China is becoming more prevalent, reflecting a broader shift towards gender diversity in leadership roles [3][4] Company Overview - Aldi China has appointed Jacqueline Chen, who previously served as the Managing Director, to lead its operations, reporting directly to the global CEO [1][2] - Under Chen's leadership, Aldi has increased its private label product share from 80% to 90%, with over 80% of its products sourced from local suppliers [2] Industry Trends - The rise of female leaders in the retail sector is evident, with several multinational companies, including Walmart and Aeon, appointing women to top positions [4][6] - Notable female leaders in the industry include Zhu Jing, who has successfully led Aeon China, and Zhu Xiaojing, who became the CEO of Walmart China in 2020 [7][8] - The retail industry, which relies heavily on understanding consumer needs, benefits from the empathetic and insightful qualities often associated with female leaders [9][10] Future Implications - The increasing presence of female CEOs in both foreign and domestic companies suggests a shift towards a more inclusive and balanced business environment [10] - This trend may lead to enhanced brand affinity and organizational vitality, as companies embrace local leadership and diverse perspectives [9][10]