Investment Rating - The industry investment rating is "Outperform the Market," indicating an expected increase of over 10% in the industry index relative to the broader market in the next six months [28]. Core Insights - In May 2025, a total of 14 new key mobile games were launched, with standout performances from "杖剑传说" and "胜利女神：新的希望" [2][10]. - "杖剑传说" achieved a peak daily download of 110,436 on May 30, 2025, and generated total iOS revenue of $5,210,438 by June 15, 2025, with a peak daily revenue of $478,432 on June 4, 2025 [3][16]. - "胜利女神：新的希望" reached first place on the App Store free chart on its launch day and accumulated total iOS revenue of $4,576,093 by June 15, 2025, with a peak daily revenue of $643,782 on June 12, 2025 [4][21]. Summary by Sections New Game Releases - In May 2025, 14 new mobile games were launched, including titles from various publishers such as "落日山丘" by 胖布丁游戏 and "热血美职篮" by 腾讯游戏 [2][10]. Game Performance - "杖剑传说" stands out with its unique battle strategy and art style, achieving significant market penetration and high revenue [3][13]. - "胜利女神：新的希望" received positive feedback in the domestic market, optimizing gameplay and community engagement, leading to high download rates [4][19]. Investment Recommendations - The report suggests focusing on high-quality game developers with innovative capabilities and a rich portfolio of overseas products, as the market environment stabilizes and new game performances are expected to improve [26].

Core Viewpoint - Tencent's Q1 2025 financial results show strong growth across various business segments, leading to a significant increase in the stock price of its major shareholder, Prosus, which reached a four-year high [2][10]. Financial Performance - Tencent reported Q1 2025 revenue of 180 billion RMB, a 13% year-on-year increase; gross profit was 100.5 billion RMB, up 20%; net profit (Non-IFRS) reached 61.3 billion RMB, growing 22%; profit attributable to equity holders was 47.8 billion RMB, a 14% increase [2]. - The company repurchased approximately 42.98 million shares for about 17.1 billion HKD during the three months ending March 31, 2025, with these shares subsequently canceled [2]. Core Business Growth - Tencent's value-added services revenue grew 17% year-on-year to 92.1 billion RMB, driven by popular games like "Honor of Kings" and "Crossfire Mobile," which achieved record high revenues during the traditional gaming peak season [3]. - The number of paid video members reached 117 million, maintaining Tencent Video's leading position in China's long video market, while Tencent Music's paid members reached 123 million, solidifying its dominance in the music streaming sector [3]. - Marketing services revenue increased by 20% to 31.9 billion RMB, supported by strong demand from advertisers and enhancements in the advertising platform [3]. Financial Technology and Enterprise Services - Revenue from financial technology and enterprise services grew 5% year-on-year to 54.9 billion RMB, primarily due to increases in consumer loan and wealth management services [4]. AI Ecosystem Development - Tencent's AI capabilities have significantly contributed to various business segments, with increased investments in AI applications and products [5]. - The company has integrated its AI products into multiple platforms, including the launch of the AI assistant "Yuanbao" on WeChat, allowing users to interact directly within the chat interface [7]. New Game Releases - Tencent's SPARK 2025 gaming conference announced 46 new products, including the highly anticipated "Honor of Kings World," which is positioned as a key attempt in the open-world gaming segment [8]. - Existing games like "Peacekeeper Elite" are actively being updated with new themes and features, and the company is leveraging AI to enhance gameplay experiences [9].

Core Viewpoint - Tencent showcased 46 products at the SPARK 2025 game launch event, highlighting its comprehensive capabilities in research, development, and investment in the gaming sector [3][4]. Group 1: Game Investment and Market Trends - Tencent's separate display of its game investment segment indicates significant achievements in overseas investments, with a clear development strategy for IP and PC games. In Q1 2025, China's self-developed games achieved actual sales of $4.805 billion in overseas markets, reflecting a year-on-year growth of 17.9%. The domestic mobile game market is expected to maintain a global market share of 37.5% in 2024, while the overseas market shows a high degree of consolidation, with PC games accounting for 51% of the market [4]. - Tencent's investment in Ubisoft's subsidiary is expected to enhance its IP portfolio and improve its PC game development capabilities, thereby supporting long-term growth in its overseas gaming business [4]. Group 2: Game Development and Adaptation - The event highlighted Tencent's strong research and development capabilities, showcasing updates on popular mobile adaptations of established PC game IPs, such as "Call of Duty Mobile" and "Valorant: Source Action." This demonstrates Tencent's mature technical handling and industrial production experience in adapting PC games to mobile platforms [5]. - New game developments, including "Honor of Kings World" and "Wilderness Origin," indicate Tencent's expansion into new game genres beyond its traditional strengths [5]. Group 3: User Engagement and Market Position - Tencent's ability to attract quality developers for product distribution is supported by its extensive user base and social ecosystem. According to Quest Mobile data, Tencent's gaming user engagement accounted for 66.5% of the industry in 2024, leading in traffic [6]. - The upcoming release of "Victory Goddess: New Hope" in May is expected to contribute to user growth, while "Dungeon and Fighter: Kazan" is anticipated to enhance the value of the DNF IP [6]. Group 4: Product Release Strategy - The product release schedule is well-managed, with established games expected to drive growth in the first half of 2025, while new products are anticipated to alleviate high baseline pressure in the second half [6]. - Tencent's long-standing games, such as "Honor of Kings" and "Peacekeeper Elite," have shown strong performance, with a collaboration with the popular IP "Nezha" expected to boost game business in Q2 2025 [6].

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings [4] Core Viewpoints - Tencent showcased 46 products at the SPARK 2025 game launch event, highlighting its comprehensive capabilities in development, publishing, and investment [1] - The report emphasizes Tencent's strong research and development capabilities, particularly in adapting popular PC game IPs into mobile formats, which is expected to yield ongoing benefits [1][2] - Tencent's investment in external companies is anticipated to enhance its IP portfolio and improve its capabilities in the overseas PC gaming market, contributing to long-term growth [1][2] Summary by Sections Product Development and Investment - Tencent's game publishing strategy has evolved to include a focus on investment, showcasing successful overseas ventures and a clear direction for future IP and PC game development [1] - The report notes that the Chinese mobile gaming market is expected to maintain a significant global share, with Tencent's investments likely to bolster its competitive edge in the PC gaming sector [1] User Engagement and Market Position - Tencent's gaming user engagement remains robust, with a reported 66.5% share of industry usage time, indicating a strong operational advantage [2] - The upcoming release of new titles is expected to mitigate growth pressures from high baseline comparisons in the latter half of 2025 [2] Financial Projections - The report projects Tencent's Non-IFRS net profit to reach 254.72 billion RMB in 2025, with a slight upward revision from previous estimates [2][10] - The target price for Tencent's stock has been adjusted to 605 HKD, reflecting confidence in its sustained performance across gaming and digital content sectors [2][4]