Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company has shown resilience in its direct sales channels and is focusing on new product development and channel expansion [7][8] - The company experienced a decline in revenue and net profit in FY24, but there are signs of recovery in Q1 FY25 with a slight revenue increase [2][3] - The company is actively investing in R&D and expanding its product lines, particularly in baked goods and frozen prepared dishes, to meet customer demand [7][12] Financial Performance Summary - In FY24, the company achieved revenue of 1.868 billion, a year-on-year decrease of 1.71%, and a net profit of 84 million, down 37.67% [2][10] - The revenue for Q4 FY24 was 504 million, reflecting an 11.93% decline year-on-year, while Q1 FY25 saw revenue of 470 million, a 1.5% increase year-on-year [2] - The gross margin for FY24 was 23.66%, showing a slight decline compared to previous periods, primarily due to price adjustments in staple and snack products [4][6] Expense and Profitability Analysis - The company faced increased selling and administrative expenses, with the selling expense ratio rising significantly in Q1 FY25 due to heightened online promotion efforts [5] - The net profit margin for FY24 was 4.48%, which has been under pressure due to declining gross margins and increased expenses [6] Future Outlook - The company plans to explore C-end business opportunities and diversify sales channels, including e-commerce and traditional retail [12] - There is an expectation of improved performance as the restaurant market recovers and the company's expansion efforts take effect [8] - Revenue forecasts for FY25 and FY26 have been adjusted to 2.030 billion and 2.231 billion, respectively, with EPS estimates revised to 0.97 and 1.07 [9][10]

Core Viewpoint - The restaurant industry is experiencing weak recovery, leading to pressure on demand and intense competition, which is impacting company performance. The company is focusing on new retail channels and expanding its dish and bakery product offerings, hoping for operational improvements in the future [1] Financial Performance - The company maintains a "buy" rating, projecting revenues of 1.993 billion, 2.183 billion, and 2.41 billion yuan for 2025-2027, with EPS of 0.91, 1.06, and 1.20 yuan per share. Given the significant development potential in the industrialization of rice and noodle products, the company is expected to accelerate growth as consumption gradually recovers. A valuation premium is applied, with a target price of 31.85 yuan per share based on a 35x PE for 2025 and a 2x PS for a valuation of 41.03 yuan per share [2] - In 2024, the company is projected to have revenues of 1.868 billion yuan, a year-on-year decrease of 1.71%, and a net profit of 84 million yuan, down 37.67%. The fourth quarter of 2024 is expected to see revenues of 504 million yuan, a decline of 11.93%, and a net profit of 2 million yuan, down 94.65% [2] - For Q1 2025, revenues are expected to be 470 million yuan, a year-on-year increase of 1.5%, while net profit is projected at 21 million yuan, down 37.98% [2] Profitability Metrics - The gross margin decreased to 22.04% in Q4 2024, down 3.42 percentage points, primarily due to changes in product mix and increased competition. The sales expense ratio increased by 0.74 percentage points, and the management expense ratio rose by 1.7 percentage points, leading to a net profit margin of 0.29%, down 6.77 percentage points year-on-year [3] - In Q1 2025, the gross margin is expected to be 24.42%, down 1.03 percentage points, with the sales expense ratio increasing by 2.12 percentage points due to higher online sales expenses from subsidiaries. The net profit margin is projected at 4.46%, down 2.81 percentage points year-on-year [3] Product and Channel Performance - The pre-prepared dishes segment is expected to grow rapidly in 2024, with a continued focus on increasing sales of dishes and bakery products in 2025. Revenue and growth rates for 2024 by product category are as follows: staple foods 914 million yuan (-6.88%), snacks 439 million yuan (-13.79%), bakery desserts 365 million yuan (0%), and frozen prepared dishes and others 142 million yuan (+273.39%). Core products like fried dough sticks, sesame balls, spring rolls, and egg tart skins saw revenue declines, while pre-prepared dishes experienced significant growth through optimized selection and increased new product development [4] - By channel in 2024, direct sales are expected to generate 809 million yuan (+4.34%), while distribution is projected at 1.051 billion yuan (-6.04%), primarily affected by weak restaurant demand. In 2025, the company plans to increase sales of frozen prepared dishes and bakery products, which are expected to contribute significantly to revenue growth [4]

2025 年 5 月 7 日 公司研究 短期业绩承压，25 年积极应对 ——千味央厨（001215.SZ）2024 年年报及 25 年一季报点评 要点 事件：千味央厨发布 2024 年年报与 2025 年一季报，公司 24 年实现总营收 18.68 亿元、同比下滑 1.71%，实现归母净利润 0.84 亿元、同比下滑 37.67%，扣非 归母净利润 0.83 亿元、同比下滑 32.57%，剔除股权激励费用影响，24 年归母 净利润 1 亿元、同比下滑 31.99%。25Q1 总营收 4.7 亿元、同比增加 1.5%，归 母净利润 0.21 亿元、同比下降 37.98%。 24 年传统产品收入有所承压，直营渠道保持稳健发展。1）产品端，24 年油炸 类/烘焙类/蒸煮类/菜肴类及其他产品收入分别为 7.67/3.40/3.93/3.60 亿元，同 比-11.87%/-4.28%/+5.41%/+21.84%，油炸类和烘焙类产品收入承压，主要受 部分老品生命周期影响、同时新品仍处于上市初期贡献有限，油条、芝麻球、春 卷、蛋挞皮等传统单品收入有所下滑。蒸煮类产品收入增长主要为咸包产品收入 贡献、以及子公司味宝食品并表 ...

然而，经销模式收入却出现下滑，同比下降6.04%。经销渠道主要面向中小餐饮企业，受市场竞争和消 费者追求性价比的影响，餐饮企业纷纷降价，导致公司经销收入承压。尽管公司通过增加销售人员、推 行全国大单品策略等措施积极应对，但经销渠道的恢复仍需时间。 核心产品收入下滑，预制菜成唯一亮点 千味央厨的主营业务是为餐饮企业提供定制化、标准化的预制半成品，产品主要分为油炸类、烘焙类、 蒸煮类和菜肴类四大类。2024年，油炸类和烘焙类产品收入均出现下滑，其中油炸类产品收入同比下降 11.87%，烘焙类产品收入也出现明显下降。核心单品如主食油条、芝麻球、春卷和蛋挞皮的销售收入 下滑，直接影响了整体业绩。 相比之下，蒸煮类产品收入有所上升，主要得益于咸包产品的增长以及子公司味宝食品的并表效应。菜 肴类及其他产品收入增幅显著，同比增长273.39%，成为公司业绩的唯一亮点。公司在预制菜领域通过 优化选品和加大新品研发，成功在市场上快速放量。 销售模式调整，直营与经销收入分化 成本与费用压力加大，净利润大幅缩水 2025年5月4日，千味央厨发布了2024年年报。报告显示，公司2024年实现营业收入18.68亿元，同比下 降1.71 ...

Investment Rating - The investment rating for the company is "Buy" and it is maintained [1] Core Views - The company faced short-term operational pressure in 2024, with a focus on new products and new channel breakthroughs in 2025 to drive growth [4][7] - The revenue for 2024 was 1.868 billion yuan, with a net profit attributable to shareholders of 84 million yuan, reflecting a year-on-year decline of 31.99% [4][9] - The company is expected to achieve revenue growth in 2025 and 2026, with projected revenues of 1.970 billion yuan and 2.141 billion yuan respectively, representing year-on-year growth of 5.46% and 8.65% [9][11] Company Overview - The latest closing price is 25.92 yuan, with a total market capitalization of 2.5 billion yuan [3] - The company has a debt-to-asset ratio of 21.5% and a price-to-earnings ratio of 29.79 [3] Financial Performance - In 2024, the company reported a gross margin of 23.66% and a net margin of 4.48%, with an increase in market expenses impacting net profit [6] - The company’s revenue from various product categories showed mixed performance, with significant growth in frozen prepared dishes [5][7] - The first quarter of 2025 showed a revenue of 470 million yuan, with a net profit of 21 million yuan, indicating a year-on-year decline in net profit [4][9] Earnings Forecast - The earnings per share (EPS) for 2025 is projected to be 1.11 yuan, with corresponding price-to-earnings ratios of 23, 20, and 18 for the years 2025, 2026, and 2027 respectively [9][11] - The company aims to narrow overall expense ratios in 2025, which is expected to help restore net profit margins [8]

Investment Rating - The report maintains a "Recommended" rating for the company, indicating an expectation to outperform the benchmark index by 10%-20% over the next six months [7][22]. Core Views - The company continues to face operational pressure, but is focusing on new product growth to drive recovery. Despite a slight decline in revenue for 2024, there is a positive outlook for 2025 as the company aims to enhance product structure and optimize channel efficiency [7][8]. - The company reported total revenue of 1.87 billion yuan for 2024, a year-on-year decrease of 1.7%, and a net profit of 0.08 billion yuan, down 37.7% year-on-year. In Q1 2025, revenue increased by 1.5% to 0.47 billion yuan, but net profit decreased by 38.0% [7][8]. Financial Summary - **2024 Financial Performance**: - Total revenue: 1,868 million yuan - Year-on-year growth: -1.7% - Net profit: 84 million yuan - Year-on-year growth: -37.7% - Gross margin: 23.7% [7][8]. - **2025 Financial Projections**: - Total revenue expected to reach 1,942 million yuan, with a growth rate of 4.0% - Net profit projected at 104 million yuan, with a growth rate of 23.7% - Earnings per share (EPS) forecasted at 1.07 yuan [7][11]. - **Long-term Projections**: - Revenue expected to grow to 2,137 million yuan in 2026 and 2,357 million yuan in 2027, with corresponding net profits of 124 million yuan and 144 million yuan [7][11]. Product and Market Insights - The core product lines are under pressure, with specific categories showing varied performance: fried products down 11.9%, baked goods down 4.3%, steamed products up 5.4%, and dishes up 21.8% [7]. - The company is focusing on expanding its frozen prepared dishes and baked goods segments, with significant investment in production resources and R&D to meet customer demand [7][8]. Valuation Metrics - The company’s price-to-earnings (P/E) ratio is projected to be 31 for 2024, decreasing to 25 in 2025, and further to 21 in 2026, indicating a positive trend in valuation as earnings improve [7][11]. - The target price is set at 28.9 yuan, corresponding to a P/E of 27 for 2025 [7][8].

4月25日晚间，千味央厨（001215）发布2024年度报告，得益于"大客户+经销商"经营战略及预制菜赛道 布局，在激烈的市场竞争中公司取得了营收规模保持稳健，预制菜赛道爆发增长的不易成绩。公司全年 实现营业收入18.68亿元，实现净利润8369.29万元，其中直营模式销售额同比增长4.34%，大客户数量 同比增加8.81%。冷冻调理菜肴类及其他产品实现了大幅增长，增幅273.39%。 作为国内速冻食品B端供应链核心供应商，千味央厨抓住餐饮连锁化率提升机遇，2024年冷冻调理菜肴 类及其他产品收入1.42亿元，同比增长273.39%，成为增速最快的品类。该品类通过优化选品、加大研 发，在团餐、宴席等场景快速放量，契合餐饮企业降本增效需求。同期，传统优势品类中，蒸煮类产品 收入3.93亿元，同比增长5.41%，其中咸包等产品受益于子公司味宝食品并表效应及市场拓展，维持稳 健增长；烘焙甜品类收入3.65亿元，与去年持平，蛋挞类、丹麦类产品在商超现制烘焙场景渗透加深。 公司坚持"大客户+经销商"双轮驱动，2024年直营模式收入8.09亿元，同比增长4.34%，占总收入 43.29%。截至年末，大客户数量（合并关联方 ...

证券代码： 001215 证券简称：千味央厨 郑州千味央厨食品股份有限公司 投资者活动记录表 编号：2025-001 答：2024 年，公司直营渠道实现销售收入 8.09 亿元，占公 司营业收入的 43.50%，同比增加 4.34%。公司在 2024 年加大了 研发和销售力度，在服务好餐饮大客户的同时，积极把握传统商 超增加自有品牌建设及定制化产品的零售市场机会，为直营销售 收入贡献了力量。 公司经销渠道销售收入 10.51 亿元，占公司营业收入的 56.50%，同比下降 6.04%。面对市场竞争的压力，公司采取了积 极的应对措施，通过增加销售人员赋能经销商客户；不断推出新 品协助经销商为终端客户制定选品解决方案；帮助经销商建立管 理体系，降低运营成本等，协助经销商创建线下线上全渠道拓客 体系。 问题 3、公司新零售渠道的业务合作情况如何？ 答：2024 年，在餐饮行业增长缓慢和公司业绩承压的情况 下，公司根据市场环境，积极创新思路、更新服务理念，建立了 服务新零售渠道的专业团队，包括研发、生产及销售团队，与盒 马、沃尔玛及其他 KA 卖场等积极合作。2025 年公司将快速推 进与新零售渠道的合作，积极地开拓 ...