Group 1 - The core viewpoint of the articles highlights the innovation in the dairy industry, focusing on health technology and targeted nutritional solutions to meet summer dietary needs [2] - Major dairy brands such as Mengniu, Yili, and San Yuan are leveraging biotechnological breakthroughs to address specific consumer pain points, such as children's immunity and digestive sensitivity [2] - The report indicates a shift from homogeneous nutritional offerings to precise health management, driven by technological advancements and unique processing methods [2] Group 2 - The scarcity attributes of specialty ingredients are reshaping their value, with brands like Zespri and Hu Jihua enhancing product appeal through health claims and cultural connections [3] - Zespri is positioning its products as "healthy luxury symbols" by utilizing unique varieties and premium packaging, while Hu Jihua emphasizes traditional craftsmanship to differentiate its peanut oil [3] - Brands like Coca-Cola and Yibao are effectively tapping into basic consumer needs, transforming their products into emotional and experiential offerings [3] Group 3 - The report outlines a comprehensive index evaluation system developed by Shiyan Index, which includes various consumption trend reports across multiple industries [4] - The index aims to objectively present trends in consumer behavior, assisting brands and industries in tracking market dynamics and enhancing competitive strength [4]

Group 1 - The conference theme "Towards the Far, the Deep, and the Integrated" reflects the new paradigm of brand development in the post-pandemic era, emphasizing the transformation of global economic relations and brand strategies [1][6] - "Towards the Far" signifies a global perspective and long-term vision for brands, focusing on sustainable growth and mutually beneficial cooperation in a complex international environment [4][6] - "Towards the Deep" highlights the importance of core brand development, emphasizing product strength, supply chain resilience, and corporate culture as essential for competitive advantage [4][6] Group 2 - "Towards the Integrated" represents a trend of fusion and collaboration, where digital technology and the real economy merge, promoting sustainable development and local innovation [4][5] - The shift from a unipolar to a multipolar globalization model is evident, with brands engaging in deep cooperation and bilateral interactions based on shared interests [6][8] - Sustainability has transitioned from a bonus to a hard standard for market entry, with environmental, social, and governance factors becoming core competitive advantages for brands [6][7] Group 3 - Technology is identified as a key driver of brand innovation, with trust being a foundational element, as transparency and compliance enhance brand credibility [7][8] - The successful integration of traditional brands with modern cultural narratives signifies a rise in cultural confidence and brand storytelling capabilities [7][8] - The establishment of think tanks and platforms is crucial for providing decision-making support and fostering high-level cooperation in uncertain environments [7][8] Group 4 - The conference provided a high-level international dialogue platform, showcasing practical case studies that offer clear roadmaps and collaboration opportunities for global brands, particularly Chinese brands [8][9] - Chinese brands are encouraged to move beyond "cost-performance" labels to embrace "value innovation," focusing on compliance and localization as critical strategies for international expansion [8][9] - The path to global brand development is fraught with challenges, including geopolitical risks and trade protectionism, necessitating a balance between global vision and local insight [8][9]