Cultural Awakening - The cultural significance of lychee in Guangdong is being highlighted, with the fruit being associated with love and tradition, akin to roses in the West [1][2] - The "Eastern Love Fruit" concept has gained traction, especially during the Shenzhen Cultural Expo, where lychee was promoted as a cultural symbol [1] Tourism and Consumer Experience - A lychee-themed service area has opened on the Baomao Expressway, integrating agriculture, culture, and tourism, and attracting around 3 million visitors annually [2] - Multiple tourism routes centered around lychee have been developed, enhancing local economic growth and cultural appreciation [2] Technological Innovations in Preservation - Significant advancements in lychee preservation technology have been made, including the use of liquid nitrogen to maintain freshness, achieving over 85% freshness retention [7] - New preservation methods have extended the shelf life of lychee from 3 days to 365 days, revolutionizing the fruit's marketability [7] E-commerce and Marketing Strategies - The rise of live-streaming sales has transformed the marketing landscape for lychee, with new farmers successfully selling large quantities online [9] - Major logistics companies like SF Express and Meituan are enhancing their delivery systems to ensure rapid and fresh distribution of lychee [10] Export and Global Reach - Guangdong's lychee exports are set to grow by 20% in 2025, with successful shipments already reaching markets in Canada, the UK, and Malaysia [11] - A global supply chain network has been established to facilitate the international distribution of lychee, enhancing its global presence [11] Industry Integration and Innovation - The integration of traditional agriculture with modern technology is leading to a significant transformation in the lychee industry, allowing for year-round sales [12][14] - New processing techniques are being developed to create value-added products from lychee, such as ice cream and dietary fibers, further expanding its market potential [13]

Core Viewpoint - The article highlights the launch of the "Yang Guifei-style lychee" promotion event in Beijing, aiming to boost the sales and recognition of Maoming lychees, which are now in season [3][7][9]. Group 1: Promotion and Marketing Strategies - The promotion event on May 29 will feature tasting and procurement activities, collaborating with over 10 major distributors including Hema and JD.com [8][9]. - The event aims to enhance the brand image of Maoming lychees and facilitate procurement partnerships to ensure better prices for lychee farmers [9][10]. - Maoming has implemented 47 specific initiatives to streamline the sales process and enhance market access for lychees [12][13]. Group 2: Supply Chain and Quality Improvement - Efforts are being made to improve the quality of lychee production, with a goal to increase the proportion of high-quality varieties from 60% to 80% [14][15]. - The introduction of AI technology has improved the accuracy of pest and disease diagnosis to 95% [15][16]. - A comprehensive management training program for over 80 lychee cultivation experts is being conducted across 46 major production towns [16][17]. Group 3: Sales Channels and E-commerce - Maoming has established 57 purchasing and sales service centers to facilitate seamless connections between production and sales [19][20]. - The city has over 4,000 e-commerce businesses and more than 10,000 micro-businesses, with approximately 40% of early-ripening lychees sold through online channels, achieving a 10% higher average purchase price compared to traditional methods [21][22]. - Customized marketing strategies, including blind box and holiday-themed products, have generated over 88,000 orders, weighing more than 8.35 million kilograms [23][24]. Group 4: Export and Processing Development - Maoming aims to expand its export markets, adding five new countries this year, bringing the total to 22, with an expected export volume increase of over 110% [25][27]. - The city is developing a comprehensive lychee processing industry, with 25 leading processing enterprises and over 30 products, including lychee ice cream and beverages [30][32]. - A new lychee ice cream production line is being established with an investment of 52 million yuan, expected to launch seven new products by the end of the month [34][35]. Group 5: Cultural and Tourism Integration - Maoming plans to host various cultural and tourism events to promote lychee sales, including a national ambassador selection and camping festivals [38][39]. - The city is creating a lychee-themed tourist area at the Baiqiao service area, aiming to attract visitors and boost local sales [42][43]. - The historical significance of Maoming lychees, with a cultivation history of over 2,000 years and a current planting area of approximately 1.42 million acres, underscores its importance in the global lychee market [46][47].