Core Viewpoint - Salted Fish intends to focus on long-termism and aims to build a world-class snack brand by concentrating on three strategic segments: "Chinese-flavored snacks," "healthy high-protein snacks," and "healthy sweet snacks" [2] Strategic Segments - The company sees significant potential in the Chinese-flavored snacks segment, particularly with konjac and bean-based snacks, which are expected to drive growth [3] - The "Da Mo Wang" brand, launched in October 2023, has achieved remarkable growth, with projected sales exceeding 1 billion yuan in 2024 [3] - In the healthy high-protein snacks segment, the company has developed brands like "Egg Emperor" quail eggs, with expectations for high-quality egg products to become popular globally [3][4] Core Capabilities - Salted Fish focuses on building four core capabilities centered around product excellence [5] - The company emphasizes deepening its supply chain, leveraging partnerships in regions like Indonesia and Southeast Asia to ensure a stable supply of quality raw materials [6] - The company has established a modern quail egg breeding base in Jiangxi, ensuring rapid processing times from farm to market [6] - Salted Fish is committed to smart manufacturing and innovation, aiming to produce high-quality products that meet consumer trust [7] Global and Domestic Market Strategy - The company benchmarks against international giants like Lays and Mondelez, expanding its global presence with the "Mowon" brand in 25 countries [8] - In the domestic market, Salted Fish aims to build a community with distributors, enhancing their capabilities in product selection and operational efficiency [8] - Recent collaborations, such as with Liu Biju and Nongshim, highlight the company's focus on product innovation and cross-industry integration [8]

Core Viewpoint - Salted Fish is committed to long-termism, focusing on three strategic segments: "Chinese-flavored snacks," "healthy high-protein snacks," and "healthy sweet snacks," aiming to build a world-class snack brand [1] Strategic Segments - The company sees significant potential in the Chinese-flavored snacks segment, particularly with konjac and bean-based snacks, which are expected to drive growth [2] - The "Da Mo Wang" brand, launched in October 2023, achieved remarkable growth, with projected sales exceeding 1 billion yuan in 2024, marking it as the first 10 billion yuan product for Salted Fish [2] - In the healthy high-protein snacks segment, the company has developed brands like "Egg Emperor" quail eggs, with expectations for high-quality egg products to become popular globally [2] - The healthy sweet snacks segment will focus on dried fruits, baked goods, and jellies, promoting health upgrades [3] Core Competencies - Salted Fish emphasizes the importance of product quality, focusing on building four core competencies: supply chain management, smart manufacturing, innovation, and brand building [4] - The company has invested in a robust supply chain, sourcing high-quality raw materials from regions like Indonesia and Southeast Asia, ensuring stability and safety [4] - Smart manufacturing initiatives include the establishment of a modern quail egg breeding base, enabling rapid processing from farm to factory [4] - Continuous innovation in flavor and technology is crucial for transforming traditional ingredients into popular products, enhancing product quality and consumer trust [5] - The company has demonstrated its brand-building capabilities through successful brands like "31 Degree Fresh," "Da Mo Wang," and "Egg Emperor" [5] Global and Domestic Market Strategy - Salted Fish aims to compete with international giants like Lays and Mondelez, leveraging its brand "Mowon" for global market penetration, with products already in 25 countries [6] - In the domestic market, the company seeks to empower distributors through collaboration in branding, product offerings, and services, enhancing their operational capabilities [6] - The company is actively creating a "big ecosystem" for snacks through brand collaborations and cross-industry partnerships, exemplified by its strategic cooperation with Liu Biju and the launch of the "Spicy Tofu" product in collaboration with Nongshim [6]

Investment Rating - The industry investment rating is "Positive" and is maintained [9] Core Viewpoints - The liquor sector is experiencing a phase of "supply optimization and weak demand recovery," with inventory destocking expected to continue in Q4. Short-term price recovery is anticipated due to Moutai's controlled supply, with attention on Spring Festival sales and inventory turnover [2][5] - Demand for mass consumer goods is expected to show marginal recovery, with January anticipated to see a strong start due to delayed Spring Festival stocking [2][5] - The latest recommended companies include Ganhe Weiye, Guoquan, Anqi Yeast, Babi Foods, Ligao Foods, Wancheng Group, Anjii Foods, Kuaijishan, Shanxi Fenjiu, Yanghe, and Guizhou Moutai [2][5] Summary by Sections Production Data - In November, the industry production data revealed that meat and soft drinks led the growth, with meat production increasing by 16.3% and soft drinks by 0.4%. Other categories, such as alcoholic beverages, continue to face downward pressure [4][16] - Non-alcoholic categories showed stable production growth, with notable increases in fresh and chilled meat production, driven by declining prices of core items like pork, stimulating demand [20] Market Review - Since the beginning of the year, the Food and Beverage (Yangtze) Index has decreased by 4.22%, underperforming compared to the CSI 300. The market has seen significant differentiation, particularly in Q2 and Q3, due to consumption scene restrictions and a trend towards cost-effective consumption preferences [6][28] - In the past week, the restaurant supply chain sector (including food and condiments) has outperformed, while the liquor sector (including beer and wine) has shown relatively weak performance [6][28] Industry Dynamics - Companies in the soft drink sector are focusing on core categories to enhance competitiveness, such as Yuanqi Forest divesting its dairy business to concentrate on tea and sparkling water. Cross-industry innovations are also being explored, with new products like rice whiskey targeting specific dining scenarios [7][34] - Digital transformation and employee incentives are driving channel changes, with integrated online and offline strategies becoming mainstream. Companies like Luckin Coffee and Three Squirrels are rapidly expanding into high-traffic areas [7][34]

Group 1: Company Developments - Mingming Hen Mang has received approval for its overseas listing, planning to issue up to 76.67 million shares on the Hong Kong Stock Exchange, with 25 shareholders converting approximately 198 million shares for circulation [1] - Costco reported a revenue of $67.31 billion for Q1 of fiscal year 2026, a year-on-year increase of 6.4%, exceeding market expectations [3] - Haidilao is testing its new "Dapaidang" hotpot concept in Guangzhou, with plans to expand to other cities like Qingdao and Shanghai [4] - Zhou Hei Ya has opened its first overseas store in Malaysia, marking a significant step in its global strategy [8] - Mixue Ice Cream has launched its first flagship store in Guangzhou, integrating local cultural elements [10] - Nova Coffee has surpassed 10,000 global stores, expanding rapidly in domestic and overseas markets [10] - Xicha plans to reduce its store count by 680 by 2025, shifting its strategy to exit the competitive "scale involution" in the new tea beverage market [10] - JD.com and Guangdong Province have established the first "Modern Rider Academy" to enhance the skills of delivery personnel [11] - JD.com will invest 22 billion yuan over the next five years to provide 150,000 "Rider Homes" for delivery staff [14] - JD Logistics has launched an "Extreme Cold Protection" service in Heilongjiang to ensure the quality of perishable goods [16] - Yantian Puzhi has announced its "Big Demon Strategy" focusing on health-oriented snack products [18] - Sam's Club is set to open its first store in Jinan by the end of 2026, with construction progressing [19] - Kidswant has submitted its application to the Hong Kong Stock Exchange for listing [20] Group 2: Industry Trends - The Ministry of Commerce is planning to enhance innovation and transformation in the retail sector during the 14th Five-Year Plan, focusing on improving product and service quality [7] - A report indicates that young consumers prefer personalized dining experiences, with a shift towards single-serving meals reflecting individual tastes [18]

12月11日，盐津铺子（002847）食品股份有限公司（以下简称"盐津铺子"）在长沙举办"大魔王战略发 布会暨渠道经销商大会"。大会以"百亿征程 魔王领航"为主题，汇聚了战略伙伴、行业专家、投资人及 全球经销商代表，共同探讨休闲零食行业穿越周期、实现可持续增长的战略路径。 大会同时展示了公司在战略合作与产品力根基上的持续夯实。盐津铺子与百年老字号六必居确认深化为 期十年的战略合作，确保核心风味原料的优质供应。此外，公司与农心的联名新品及全新"辛辣豆腐"产 品正式亮相，展现了强大的跨界整合与创新能力。这些动作背后，是公司持续的研发高投入、超过200 人的研发团队，以及在印尼等地布局原料工厂，从源头保障产品"超级质价比"的供应链实力。 布局全球与共建生态，践行长期主义打造"盐津样本" 盐津铺子以国际休闲零食巨头为对标，旗下"大魔王"品牌自创立之初便具备全球化视野，产品目前已进 入全球25个国家和地区，与泰国7-11、新加坡思家客、美国99大华超市等主流渠道合作，践行全球本土 化运营。面向国内市场，盐津铺子提出与经销商共建"命运共同体"，通过品牌、产品、政策、服务四大 维度进行赋能，并呼吁经销商伙伴提升选品、终端运 ...

Core Insights - The event titled "Big Demon King Strategy Release Conference and Channel Dealer Conference" was successfully held by Yanjinpuzi Food Co., Ltd. in Changsha, focusing on the transformation and upgrading path of the Chinese snack food industry [1] Company Strategy - Yanjinpuzi's Chairman, Zhang Xuewu, outlined the company's future core strategies, emphasizing three key product categories: Chinese-flavored snacks represented by konjac snacks and bean snacks, health-oriented high-protein snacks centered on egg products, and healthy sweet snacks featuring dried mango [3] - The company aims to build four core capabilities: deepening the source supply chain, establishing a benchmark for intelligent manufacturing, adhering to innovation-driven strategies, and successfully building a brand [3] Market Positioning - Yanjinpuzi's Executive Vice President, Lan Bo, discussed the company's strategy to "return to supermarkets," highlighting the retail transformation driven by examples like "Fat Donglai," which is bringing supermarkets back to the market mainstream [3] - The company believes that supermarkets hold irreplaceable value in consumer experience, trust endorsement, and scalability, and has planned four supporting measures: stabilizing big products, enhancing innovative products, coordinating customized products, and empowering strong promotions [3] Product Innovation and Performance - The event showcased significant collaborative achievements, including a deepened ten-year strategic partnership with Beijing Liubiju Food Co., Ltd. and the launch of a new product "Spicy Tofu" in collaboration with South Korea's Nongshim Group, demonstrating Yanjinpuzi's strength in product innovation and cross-industry integration [5] - Since the launch of the "Big Demon King" brand in October 2023, it achieved remarkable growth, with sales exceeding 1 billion yuan in 2024, marking it as Yanjinpuzi's first 1 billion-level product. The "Big Demon King" sesame-flavored vegetarian tripe reached over 100 million yuan in monthly sales within just 16 months [5] - In the first half of 2025, the "Big Demon King" series of konjac snacks generated revenue of 791 million yuan, making it the fastest-growing and highest-contributing core category for Yanjinpuzi [5]