Core Viewpoint - Jule Foods Co., Ltd. has attempted to go public on the Beijing Stock Exchange after failing to list on the Shenzhen Stock Exchange for seven years, indicating a potential improvement in its financial fundamentals and a new strategy for growth [3][6]. Group 1: Company Background - Jule Foods, established in 1985, is a subsidiary of Chengdu Jule Enterprise Group and has been in the dairy industry since 1996, focusing on a complete industrial chain from milk sourcing to production and sales [5]. - The company has developed a significant product line, including its flagship product, "Suanle Milk," which has rapidly expanded its market presence in Sichuan, covering 98% of the county-level markets [5]. Group 2: IPO Attempts - Jule Foods has made five attempts to go public since 2017, facing various challenges including incomplete documentation, regulatory warnings, and financial issues, leading to multiple withdrawals of its IPO applications [6][8]. - The latest attempt to list on the Beijing Stock Exchange has been marked by the completion of its IPO guidance, raising questions about the improvements in its financial metrics [6][8]. Group 3: Financial Performance - The company's revenue has shown a notable increase from 8.29 billion in 2019 to an estimated 16.41 billion by 2024, representing a growth of 65.09% over five years [8]. - However, the net profit margin has fluctuated, with a decrease observed from 13.39% in 2019 to 11.12% in 2021, before showing signs of recovery [8]. - In 2024, Jule Foods is projected to generate 12.40 billion in revenue from Sichuan, accounting for 76.03% of total revenue, indicating a heavy reliance on the regional market [8]. Group 4: Business Structure and Innovation - The company’s main business, dairy beverages, accounted for 58.2% of total revenue in 2024, with a gross margin exceeding 40% [9]. - Jule Foods is exploring innovation through the development of yak milk products, aiming to establish a "second curve" for growth, with the yak milk market in China reaching approximately 2.624 billion in 2023 [11][12]. - The company has registered multiple subsidiaries to enhance its competitive edge in the dairy market, focusing on yak milk as a key product for the next 20 years [11]. Group 5: Market Challenges - Analysts have raised concerns about the sustainability of the dairy beverage market amid changing consumer trends, questioning whether Jule Foods can maintain growth in its core business [10]. - The limited market size for yak milk and the challenging conditions for its production may pose risks to the company's future performance and investor interest [12].

Core Viewpoint - Sichuan Jule Food Co., Ltd. has successfully passed the IPO guidance acceptance for the Beijing Stock Exchange, marking a significant step in its fifth attempt to enter the capital market since 2017 [1] Group 1: Company Background and Market Position - Jule Food, established in 1966, entered the dairy sector in 1996 and has become well-known for its "Suanle Milk" product, achieving a market share of 54.6% in Chengdu and 20.7% in Sichuan, ranking fifth nationally in 2022 according to Nielsen [2] - The company is primarily owned by Jule Group, which holds 45.87% of the shares, with Chairman Tong Enwen as the actual controller [2] - From 2020 to 2024, the company's revenue grew from 994 million to 1.641 billion, and net profit increased from 130 million to 232 million, indicating a continuous growth trend [2] Group 2: Challenges and IPO History - Jule Food has faced significant challenges in its IPO journey, with four failed attempts since 2017 due to various issues, including incomplete materials and regulatory warnings [3] - After realizing the increased scrutiny on the main board, the company shifted its focus to the Beijing Stock Exchange and successfully completed the guidance process in a record time of nine months [3] Group 3: R&D and Innovation - The company has historically had low R&D investment, with expenses of 6.3 million, 4.741 million, and 5.149 million from 2022 to 2024, representing only 0.42%, 0.30%, and 0.31% of revenue, respectively [4] - To meet the Beijing Stock Exchange's requirement for intellectual property, Jule Food has applied for 10 patents since September 2024, with 6 granted, which will be crucial for its IPO process [4] Group 4: Future Prospects and Market Strategy - Regional dairy companies like Jule Food face dual challenges of expanding beyond local markets and avoiding the "post-IPO peak" performance trap [5] - The effectiveness of the funds raised and the implementation of a national expansion strategy will be critical in determining the company's ability to overcome industry challenges if it successfully lists on the Beijing Stock Exchange [5]