中新网盐城2月13日电题：江苏阜宁：非遗技艺"牵手"现代工艺 "老味道"闯出新销路 临近春节，江苏盐城市阜宁县罗桥镇青沟村迎来一年中最忙碌的时刻。一辆辆快递车停放在各个糕点厂 门口，等待装运发往全国各地的阜宁大糕。 因"糕"与"高"同音，寓意大吉大利、步步登高，大糕成为很多地区春节的"标配"食品。阜宁大糕又 名"玉带糕"，是江苏省级非物质文化遗产。地处盐城、扬州、淮安三市交界的青沟村是阜宁大糕的发源 地。春节前，村内多家糕点厂全线运转，村民们正加紧赶制大糕。 此外，九如食品还设立"阜宁大糕非遗工坊"，通过工业旅游模式整合农业、工业与旅游资源，打造集绿 色种植、加工储运、研学旅游于一体的产业链，助推全县一二三产业融合发展。 走进九如食品的生产车间，智能化生产线高速运转。该公司在保留芝麻、桂花等经典阜宁大糕口味的同 时，创新推出阿胶玫瑰、抹茶龙井等新式软糕及混合坚果脆糕系列，针对健康消费趋势，还研发出低 糖、药食同源及有机大糕新品。 九如食品生产的各种口味阜宁大糕。谷华摄 "每道工序都严格按生产工艺精准把控。"江苏九如食品有限公司董事长王巍介绍，近年来，公司持续引 入新技术新设备，让每一片大糕既保留大米的清香与手 ...

Core Viewpoint - The event held in Yancheng, where the Yongzhou delegation presented local products and cultural items, aims to strengthen cooperation and exchange between the two cities following Yongzhou's championship victory in the Xiang Super League [1][3]. Group 1: Event Highlights - The event featured a lion dance performance and showcased Yongzhou's cultural and natural beauty through a promotional video, attracting the audience's interest in the city [3]. - Yongzhou's delegation highlighted local tourism resources and quality agricultural products, emphasizing their commitment to investment and cooperation [5][6]. - An interactive food tasting area allowed attendees to sample Yongzhou's specialties, such as Dong'an chicken and navel oranges, alongside Yancheng's local products, fostering a sense of community [8][10]. Group 2: Agricultural and Economic Insights - The Yongzhou delegation visited the Yancheng Silver Treasure Group's operation center, observing over 2,000 types of quality agricultural products, showcasing Yancheng's agricultural strength [13]. - The "Salt of Flavor" brand aims to integrate online and offline sales channels, targeting a sales goal of 3.8 billion yuan by 2025, which will significantly boost income for local villages [13]. - The delegation also explored potential collaborations in smart manufacturing, renewable energy, and environmental protection industries during visits to local companies [15]. Group 3: Cultural and Community Connections - The relationship between Yongzhou and Yancheng has been strengthened through mutual support, including Yongzhou sending oranges to Jiangsu and naming a road after Jiangsu as a gesture of gratitude [17]. - The event symbolizes a new beginning for collaboration, with both cities looking to create more opportunities for mutual growth and development [17].

Group 1 - The "2025 Digital Commerce Promotes Agriculture Harvest Celebration" event was held in Yancheng, Funing, Jiangsu Province, focusing on the theme of "Digital Commerce Promotes Agriculture" [2] - Key participants included officials from Jiangsu Provincial Department of Commerce, local government, and representatives from major e-commerce platforms and agricultural enterprises [2] - The event featured three live broadcast exhibition areas showcasing local specialties and allowed over 40 companies to present their products through live streaming, enhancing consumer engagement [2] Group 2 - The Jiangsu Provincial Department of Commerce announced the fourth batch of county-level e-commerce industrial clusters, including eight new areas focused on various industries such as electric vehicles and health products [4] - The department plans to continue implementing the "Digital Commerce Promotes Agriculture" initiative, aiming to enhance the e-commerce service system and promote digital marketing of agricultural products [4] - The initiative seeks to improve the digitalization and networking of rural e-commerce, ultimately supporting farmers' income growth and rural revitalization [4]

Core Insights - The event "Digital Commerce Promotes Agriculture and Celebrates Harvest" was successfully held in Yancheng, Jiangsu, showcasing nearly a hundred enterprises from various cities in the province, covering multiple agricultural categories [1][2] - The integration of digital commerce with the agricultural industry is expected to enhance the sales channels for Jiangsu's agricultural products, increase brand value, and promote agricultural efficiency and farmers' income [2] Group 1 - The event featured over 30 national geographical indication agricultural product exhibitors and time-honored brands, with live streaming sessions showcasing local specialties such as Nanjing salted duck and Suzhou pastries [1] - The use of e-commerce has allowed traditional brands like Yilin Soy Sauce to expand their market reach beyond local areas, gaining popularity in Jiangsu, Zhejiang, and Shanghai [1] - The event facilitated partnerships between participating enterprises and e-commerce platforms, trade circulation companies, and MCN organizations, indicating a collaborative approach to enhancing agricultural product sales [2] Group 2 - The Jiangsu Provincial Department of Commerce announced new provincial-level county e-commerce industrial clusters, highlighting the government's support for digital commerce in agriculture [2] - The event included experience sharing on e-commerce operations and facilitated connections between production and sales, emphasizing the importance of collaboration in the digital marketplace [2] - Representatives from various sectors, including e-commerce associations and agricultural supply chain companies, gathered to discuss trends and opportunities in live-streaming e-commerce and digital empowerment for industries [2]

Core Insights - The event "Digital Commerce Promotes Agriculture and Celebrates Harvest" was successfully held in Yancheng, Jiangsu Province, showcasing nearly a hundred enterprises from various cities in the province, covering multiple categories such as grains, fruits, vegetables, livestock, and aquatic products [1] Group 1 - Over 30 national geographical indication agricultural product vendors and time-honored enterprises set up outdoor live streaming rooms to promote local specialties like Nanjing Salted Duck and Suzhou Pastries, enhancing brand awareness through live demonstrations and tastings [2] - The event emphasized the integration of digital commerce with the agricultural industry, providing strong momentum for expanding the sales channels of Jiangsu agricultural products and enhancing brand value [2] - The event also announced new provincial-level e-commerce industrial clusters and facilitated multiple cooperation intentions between participating enterprises and e-commerce platforms, enhancing industry collaboration [4] Group 2 - Participants shared experiences on e-commerce operations and engaged in discussions about the development trends and new opportunities in live-streaming e-commerce, focusing on digital empowerment for the industry [4] - The event attracted representatives from various sectors, including e-commerce associations, key platform enterprises, and agricultural supply chain companies, fostering a collaborative environment for product selection and partnerships [4]

Core Points - The Yancheng Market Supervision Administration completed its 2025 food sampling inspection task with a total of 692 batches, covering 27 categories of food products [5] - Among the sampled products, 9 batches from three categories (edible agricultural products, catering food, and pastries) were found to be non-compliant [5] - The administration has mandated local market supervision departments to take immediate action to address the non-compliant products, including product recalls and risk control measures [5] Summary by Category Food Inspection Results - A total of 692 batches of food were inspected, including health foods, biscuits, catering foods, nuts, egg products, and more [5] - Non-compliance was detected in 9 samples from three categories: edible agricultural products, catering foods, and pastries [5] Regulatory Actions - The Yancheng Market Supervision Administration has instructed relevant local departments to investigate the flow of non-compliant products and enforce measures such as product recalls [5]