今天分享的是：迈点研究院：2025年中国住房租赁项目运营分析报告 报告共计：30页 2025年中国住房租赁项目运营分析报告总结 《2025年中国住房租赁项目运营分析报告》全面剖析了国内住房租赁市场的现状、特征及趋势，展现出市场规模稳定、结构持续优化的整体态势。目前我国 租赁人口已达2.6亿人，其中新市民、青年人租房群体接近2亿人，成为市场核心需求群体。 市场供给方面，国资系品牌占据主力，在全国项目和标杆项目中占比分别达64%和55%，发挥了行业"压舱石"作用。城市分布上，新一线城市占比45%居 首，一线城市占25%，二线城市占24%，上海、合肥、杭州等城市成为租赁热点。项目主题呈多样化，保障性租赁住房占比35%，领跑市场，白领公寓、租 赁社区等也占据重要份额。 项目运营层面，大体量项目受青睐，500套以上房源的项目占比48%，多家国资系项目房源量超2000套。租客平均年龄升至34.1岁，30 - 39岁租客占比达 38%，家庭型租客增多推动大户型供应上升，四居及以上户型占比较去年增加4.3%。租金方面，一居到二居溢价最高，达43.7%，新一线城市成为租金成本 与发展的平衡点。出租率和续租率表现良好，64%的项 ...

Core Insights - The report highlights the growth and distribution of the top 30 centralized long-term rental apartment companies in China, with a total of 1.398 million operational units as of September 2025, indicating a competitive landscape among various types of enterprises [1][4]. Summary by Category Operational Scale - The top 30 companies include 11 housing rental enterprises, 10 local state-owned enterprises, 4 entrepreneurial firms, 3 hotel-related companies, 1 intermediary, and 1 financial company. Housing rental enterprises dominate with a 46% share of the total operational scale [1][2]. - The operational scale distribution is as follows: - Housing Enterprises: 11 companies, 647,000 units, 37% of companies, 46% of operational scale - Local State-Owned Enterprises: 10 companies, 305,000 units, 33% of companies, 22% of operational scale - Entrepreneurial Firms: 22,200 units, 13% of companies, 16% of operational scale - Hotel-Related Companies: 15,900 units, 10% of companies, 11% of operational scale - Intermediaries: 4,900 units, 3% of companies, 4% of operational scale - Financial Companies: 1,500 units, 3% of companies, 1% of operational scale [2][5]. Management Scale - As of September 2025, the top 30 companies manage approximately 1.98 million units, with a similar distribution of company types as in the operational scale ranking. Housing rental enterprises maintain a stronghold with nearly 50% of the management scale [4][6]. - The management scale distribution is as follows: - Housing Enterprises: 11 companies, 950,000 units, 37% of companies, 48% of management scale - Local State-Owned Enterprises: 10 companies, 449,000 units, 33% of companies, 23% of management scale - Entrepreneurial Firms: 30,900 units, 17% of companies, 16% of management scale - Hotel-Related Companies: 20,900 units, 10% of companies, 11% of management scale - Intermediaries: 6,300 units, 3% of companies, 3% of management scale [5][6]. Market Trends - The average rental price across 50 cities in September 2025 decreased by 0.39% month-on-month and 3.76% year-on-year, reflecting a decline in market activity influenced by seasonal factors [8][11]. - Among the 50 cities, only 4 cities experienced a month-on-month increase in rental prices, while 46 cities saw declines, with Xi'an recording the largest drop at 1.22% [11][8]. Land Transactions - In September 2025, 137 residential land transactions occurred across 22 key cities, with a total planned construction area exceeding 9 million square meters. Chongqing led in transaction volume [14][16]. - Among these, 6 transactions involved rental land, totaling 14,000 square meters, indicating ongoing development in the rental housing sector [14][16].

Core Viewpoint - The implementation of the "Housing Rental Regulations" on September 15, 2025, aims to address disputes between landlords and tenants, with the Tongzhou District People's Court providing judicial support to ensure a healthy and orderly development of the housing rental market [1] Group 1: Challenges in Housing Rental Disputes - The Tongzhou Court identified three main challenges in handling housing rental cases: inappropriate litigation subjects, difficulties in determining breach of contract responsibilities, and complications in handling contract termination consequences [1][2] Group 2: Innovations in Judicial Processes - The Tongzhou Court has innovated its judicial processes by optimizing the trial workflow at three stages: filing, pre-trial, and trial, enhancing the efficiency of dispute resolution [2] - A progressive "three identification" mechanism has been implemented to refine filing standards and improve the specificity, standardization, and timeliness of case handling [2] Group 3: Recommendations for Landlords and Tenants - Landlords are advised to comply with legal regulations regarding rental properties, fulfill their obligation to inform tenants, and take appropriate measures to protect their rights without escalating conflicts [3] - Tenants should exercise due diligence in assessing rental properties, promptly vacate the premises when required, and carefully review contract terms, particularly distinguishing between deposits and advance payments [3]

Core Viewpoint - Recent rumors regarding the imposition of a "landlord tax" have sparked widespread discussion, but experts clarify that current housing rental tax policies remain unchanged and that the rumors stem from a misunderstanding of the new Housing Rental Regulations effective from September 15 [1][2] Group 1: Tax Policies and Regulations - The "landlord tax" rumors are based on a misinterpretation of the Housing Rental Regulations, which require landlords and tenants to sign contracts under real names and register them with relevant authorities [1] - Local tax authorities, such as Chengdu's tax department, have clarified that existing tax policies for rental properties have not changed and that there is no new "landlord tax" introduced by the new regulations [1][2] - Current policies provide significant tax exemptions for individual landlords, with many taxes being waived entirely for rental income below 100,000 RMB per month [2] Group 2: Tax Rates and Exemptions - Landlords primarily pay two types of taxes: property tax at a statutory rate of 4% (often reduced to 2%) and personal income tax at a rate of 10% (with some areas applying lower rates of 0.5% or 1%) [2] - In cities like Chengdu, landlords can benefit from a 0% tax rate if they register their rental contracts on the local housing rental platform, significantly lowering their overall tax burden [2] - The actual tax burden for landlords is much lower than the rumored "20%-30%" due to various exemptions and reductions in tax rates [2] Group 3: Rental Market Dynamics - Rental prices are determined by supply and demand rather than tax rates; in a seller's market, landlords may pass on tax costs to tenants, while in a buyer's market, tenants have more negotiating power [3] - Data from the China Index Academy indicates that the average residential rent in 50 cities was 34.93 RMB per square meter in July, showing a slight month-over-month decline and a year-over-year decrease, suggesting a stable rental market [3] - The current rental market does not exhibit tight supply-demand conditions, making it unlikely for landlords to transfer tax burdens to tenants [3]

Core Viewpoint - The newly announced "Housing Rental Regulations" will take effect on September 15, 2025, marking the first administrative regulation in China's housing rental sector, aimed at enhancing the stability and development of the rental market [1][2]. Group 1: Market Context - The Chinese housing market has historically favored purchasing over renting, leading to a relatively underdeveloped rental market. However, as the market transitions to a stock era, the role of housing rentals in meeting the needs of new citizens and young people is becoming increasingly important [1]. - According to the National Bureau of Statistics, over 25% of urban households in China were renting as of 2020, with provinces experiencing significant population inflows showing higher rental proportions, such as Guangdong at over 55%, and Shanghai and Beijing at over 35% [1]. Group 2: Regulatory Impact - The "Housing Rental Regulations" aim to stabilize rental relationships and incentivize investment by establishing clear guidelines for landlords, tenants, rental companies, and intermediaries [2]. - The regulations encourage homeowners to rent out their properties and support the transformation of old factories and commercial spaces into rental housing, thereby increasing the supply of rental units through multiple channels [2]. - The regulations are expected to foster the emergence of specialized housing rental companies, enhancing the professionalism within the sector [2].

Hot News - The State Council Premier Li Qiang signed the "Housing Rental Regulations," which will be implemented on September 15, 2025, emphasizing market - government cooperation and regulating housing rental enterprises [2] - On July 21, the National Energy Administration released June's electricity consumption data, showing a 5.4% year - on - year increase, with varying growth rates in different industries [2] - At a press conference on July 21, Foreign Ministry Spokesperson Guo Jiakun had no information on the possible meeting between Chinese and US heads of state [2] - The US Congressional Budget Office estimates that the "Big and Beautiful Act" will increase the US deficit by $3.4 trillion in ten years [3] Key Focus - The key commodities to focus on are coking coal, soda ash, asphalt, rapeseed meal, and glass [4] Night - session Performance - The night - session performance of different commodity futures sectors shows varying growth rates, with the precious metals sector having the highest growth rate of 28.87%, followed by the coal - coking - steel - ore sector at 14.71% and the oil - and - fat sector at 12.44% [4] Major Asset Performance - Different types of major assets have different daily, monthly, and annual growth rates. For example, the Shanghai Composite Index has a daily increase of 0.72%, a monthly increase of 3.35%, and an annual increase of 6.21%; the precious metals like London spot gold have excellent performance with an annual increase of 29.44% [6]

Core Viewpoint - The newly published "Housing Rental Regulations" aims to standardize housing rental activities, protect the legal rights of parties involved, stabilize rental relationships, and promote high-quality development of the rental market, with implementation set for September 15, 2025 [1][2]. Summary by Sections Overall Requirements - The regulations emphasize that the development of the housing rental market should align with national policies and encourage a combination of market-driven and government-guided approaches, promoting diverse channels for increasing rental housing supply and fostering market-oriented, professional rental enterprises [1]. Regulation of Rental Activities - Housing intended for rental must comply with legal standards related to construction and fire safety, ensuring no risk to personal safety and health. Non-residential spaces cannot be rented out for residential purposes. Both landlords and tenants are required to sign rental contracts under real names and adhere to specified behavioral norms [1]. Regulation of Rental Enterprises - Rental enterprises must provide truthful, accurate, and complete information about available properties, maintain rental archives, and establish sound internal management systems. Those engaged in subleasing must set up regulated rental fund accounts [1][2]. Regulation of Brokerage Institutions - Brokerage institutions are required to verify and record the identity of clients and property ownership before publishing rental information, conduct on-site inspections, and prepare housing condition reports. They must also clearly price their service fees [2]. Strengthening Supervision and Management - Local governments at the city level and above must establish rental price monitoring mechanisms and regularly publish rental level information. Property management departments must implement graded supervision based on the credit status of rental enterprises and their personnel, while industry organizations should enhance self-regulation [2]. Strict Accountability - The regulations stipulate strict legal responsibilities for landlords, tenants, rental enterprises, brokerage institutions, and relevant government officials in cases of violations [2].

Summary of the Housing Rental Market in China for H1 2025 Core Viewpoint The rental market in key cities in China is experiencing slight fluctuations, with an overall average rental price decline of 1.37% across 50 cities in the first half of 2025, while first-tier cities show more stability [1][2]. Group 1: Rental Price Trends - The average rental price in 50 cities decreased by 1.37% in H1 2025, with a more pronounced decline compared to the same period last year [2][4]. - In June 2025, the average rental price was 35.0 yuan per square meter per month, reflecting a month-on-month decrease of 0.27% and a year-on-year decrease of 3.71% [2]. - First-tier cities experienced a smaller rental price decline of 0.56%, while second-tier cities saw a drop of 1.83% and third/fourth-tier cities a decline of 1.47% [4]. Group 2: Rental Income Ratio - The rental income ratio across 50 cities averaged 16.4% as of June 2025, down from 17.8% in June 2024, indicating a gradual decline [6]. - Major cities like Beijing, Shenzhen, and Hangzhou showed significant decreases in their rental income ratios compared to the previous year [6]. Group 3: Investment Returns - The rental-to-price ratio in key cities increased to 2.17% by June 2025, up from 2.09% a year earlier, indicating improved rental returns for quality assets [8][10]. - The rental market is benefiting from rigid demand and improved rental quality, leading to a more favorable investment environment [10]. Group 4: Affordable Rental Housing - As of the end of 2023, 573,000 affordable rental housing units have been completed, achieving 66% of the "14th Five-Year Plan" target of 870,000 units [11]. - The pace of affordable rental housing collection may slow down in 2025, with many regions lowering their annual targets compared to 2024 [12]. Group 5: REITs Performance - The overall performance of affordable rental housing REITs showed a slight decline in Q1 2025, with income and net profit generally decreasing by less than 6% [16]. - The issuance of affordable rental housing REITs has accelerated, with two new REITs launched in H1 2025, bringing the total to eight and raising nearly 12 billion yuan [16].

Core Insights - The report highlights the growth in the scale of China's housing rental enterprises, with the top 30 companies reaching a total of 1.332 million opened units by May 2025, an increase of approximately 4,000 units from April 2025 [5][6] - The management scale of these enterprises also saw an increase, reaching 1.923 million units, up by 26,000 units from the previous month [7][8] Group 1: Opening Scale Rankings - The top three companies by opened units are Vanke Boyu with 196,600 units, Longfor Guan Yu with 123,000 units, and Magic Cube Living Service Group with 84,154 units [1][2] - The total opened units for the top 30 companies is 1.332 million, with a breakdown showing 11 housing rental enterprises, 9 local state-owned enterprises, 5 entrepreneurial companies, 3 hotel companies, 1 intermediary, and 1 financial company [5][6] Group 2: Management Scale Rankings - Vanke Boyu leads in management scale with 275,400 units, followed by Longfor Guan Yu with 164,000 units and Meiyu with 133,060 units [3][4] - The total management scale for the top 30 companies is 1.923 million units, with 11 housing rental enterprises, 9 local state-owned enterprises, 6 entrepreneurial companies, 3 hotel companies, and 1 intermediary [7][8] Group 3: Business Dynamics - In May, various projects for guaranteed rental housing and talent apartments were launched, with local state-owned enterprises being the main suppliers [9][10] - Notable projects include the talent apartment in Hainan Wenchang International Aerospace City and the West Group's rental housing project in Shanghai [9][10] Group 4: Business Expansion - Companies are actively acquiring projects to expand their business footprint, such as New Huangpu's acquisition of an office project in Beijing for 215 million yuan to be used for guaranteed housing [11][13] - Hangzhou Anju Group and Hefei Anju Group completed their first acquisitions of existing residential properties for guaranteed rental housing [11][13] Group 5: Financing Trends - The listing of Huatai Suzhou Hengtai Rental Housing REIT on the Shanghai Stock Exchange was well-received, with a significant increase in share price on the first day [14][17] - The establishment of a domestic mother fund by CapitaLand Investment aims to enhance its asset management scale in China, focusing on stable cash flow and long-term value assets [14][17] Group 6: Policy Developments - The State Administration for Market Regulation released a model rental contract to clarify key terms for urban housing rentals [18][19] - Local governments are enhancing housing rental management regulations, with Guangdong and Tianjin proposing policies to support the acquisition of existing properties for guaranteed housing [19][20]

Core Insights - The rental housing market in China continues to experience a seasonal downturn, with average rents in 50 cities showing a slight decline in May 2025 compared to previous months [6][9]. Rental Market Overview - As of May 2025, the cumulative management of rental units by the top 30 centralized long-term rental apartment companies reached 1.923 million units, an increase of approximately 26,000 units from April [1][4]. - The average rent for residential properties across 50 cities was 35.0 yuan per square meter per month, reflecting a month-on-month decrease of 0.34% and a year-on-year decrease of 3.44% [6][9]. Company Performance - The top 30 companies in the rental market include various types of enterprises, with 11 being real estate companies, 9 local state-owned enterprises, 5 entrepreneurial firms, and 3 hotel-related companies [3][4]. - The leading company, Vanke Boyu, managed 196,600 units, followed by Longfor's OBO with 123,000 units [1][2]. Financing Trends - On May 21, 2025, Huatai Suzhou Hengtai Rental Housing REIT was officially listed on the Shanghai Stock Exchange, achieving significant investor interest [5]. - The private equity sector saw CapitaLand establish its first domestic mother fund in China, with a total commitment of 5 billion yuan, expected to contribute 20 billion yuan to its asset management scale [5]. Land Transactions - In May 2025, 69 residential land transactions were recorded across 22 key cities, with a total planned construction area of approximately 4.86 million square meters [12][13]. - Hangzhou led in transaction volume, while three rental land transactions were noted in cities like Ningbo and Shanghai [12][13].