2025.11. 26 尽管这些大厂并非传统意义上的租赁住房运营方，跨界布局的过程中实际上也给周边租赁市场带来了 一定压力，但克而瑞长租认为，这一新形势对专业长租公寓运营商而言，也创造了重要战略机遇，进 一步倒逼企业加速产品升级。与此同时，长租行业本身也在不断变化，向着改善型租赁需求持续升 级。 大厂筹建长租公寓 美团提供的公寓不限骑手跑单类型，所有类型骑手均可申请，将重点覆盖有过渡住房需求的骑手。据 透露，在北京、深圳和重庆等地，首批将陆续有600名骑手入住。 在租金方面，美团方面也表示将提供租房补贴，确保实际月租金低于市场水平。以北京天坛附近的骑 手公寓为例，美团骑手可以700元的月租价入住单间公寓，而同区域房型月租金约为1500元以上。 这不是首个提供此类住宿保障的大厂。今年以来，已有包括华为、小米、京东等在内的多家公司的员 工公寓到位。 本文字数：2593，阅读时长大约4分钟 作者 | 第一财经 郑娜 大厂也下场做配套公寓了。近日，美团官方宣布，将在全国各地建设"骑手公寓"，有住房需求的骑 手可申请入住相关公寓。 早在这之前，各个科技大厂就已经纷纷出手构建自己的员工住房保障体系。今年以来，小米、华为、 ...

今天分享的是：迈点研究院：2025年中国住房租赁项目运营分析报告 报告共计：30页 2025年中国住房租赁项目运营分析报告总结 《2025年中国住房租赁项目运营分析报告》全面剖析了国内住房租赁市场的现状、特征及趋势，展现出市场规模稳定、结构持续优化的整体态势。目前我国 租赁人口已达2.6亿人，其中新市民、青年人租房群体接近2亿人，成为市场核心需求群体。 市场供给方面，国资系品牌占据主力，在全国项目和标杆项目中占比分别达64%和55%，发挥了行业"压舱石"作用。城市分布上，新一线城市占比45%居 首，一线城市占25%，二线城市占24%，上海、合肥、杭州等城市成为租赁热点。项目主题呈多样化，保障性租赁住房占比35%，领跑市场，白领公寓、租 赁社区等也占据重要份额。 项目运营层面，大体量项目受青睐，500套以上房源的项目占比48%，多家国资系项目房源量超2000套。租客平均年龄升至34.1岁，30 - 39岁租客占比达 38%，家庭型租客增多推动大户型供应上升，四居及以上户型占比较去年增加4.3%。租金方面，一居到二居溢价最高，达43.7%，新一线城市成为租金成本 与发展的平衡点。出租率和续租率表现良好，64%的项 ...

住房保障是重要的民生工程，日前（21日），记者从首都"十四五"规划高质量收官系列住有所居专场新闻发布会上了解到，"十四五"期间，北京通过公租 房、保障性租赁住房等多种形式，累计建设筹集各类保障性住房67万余套（间），竣工43万套（间），满足群众基本住房需求。 记者从北京市住房和城乡建设委员会了解到，"十四五"期间，北京市累计开展公租房配租240批次，滚动提供房源约13.6万套，对城市低保、低收入、大 病、重残4类家庭，实行精准保障，依据其所提申请，做到"应保尽保"。截至目前，全市公租房备案保障率从2020年的42.5%提升至85.5%，完成"十四五"期 末保障率达到85%的既定目标。 为满足新市民、青年人的住房需求，北京市加快发展保障性租赁住房，通过政府政策支持、社会资本投资参与，重点在产业园区、轨道交通站点周边布局， 持续增加小户型房源供应。"十四五"期间已超额完成40万套（间）建设筹集目标，其中利用集体建设用地建设近13万套间。 北京市住房和城乡建设委员会二级调研员 邓成伟："十四五"期间，我们采取了新建、改建、改造、转化等多种渠道，建设筹集保租房。其中"一间房"项目 主要对接包括新毕业大学生在内的青年群 ...

Group 1 - The core viewpoint of the articles emphasizes the ongoing efforts and plans by various cities in China to enhance the supply of affordable housing, particularly in the context of the "14th Five-Year Plan" and the upcoming "15th Five-Year Plan" [1][2][3] - Beijing's recent notification outlines a plan for the construction of 17 new affordable housing projects, totaling 19,800 units, along with 2,400 units from collected projects and 8,100 units from completed projects, which include public rental housing, guaranteed rental housing, and various resettlement housing projects [1] - Other cities, such as Guangzhou, are also making progress in affordable housing initiatives, with projects entering selection phases, indicating a broader trend of increasing affordable housing supply across the country [1][2] Group 2 - The "14th Five-Year Plan" has seen significant achievements in affordable housing development, with Chongqing constructing 583,000 public rental housing units and collecting 300,000 guaranteed rental housing units, breaking household registration restrictions to provide support for various housing-challenged groups [2] - The Ministry of Housing and Urban-Rural Development emphasizes the need for a combination of monetary and physical approaches to increase the supply of affordable housing, focusing on meeting the basic housing needs of urban wage earners and various struggling families [2] - Non-residential property conversions are being utilized to increase the supply of affordable housing, with projects in Beijing and Shenzhen focusing on transforming existing non-residential buildings into rental housing, which is seen as a beneficial approach to address housing supply and demand mismatches [3]

Group 1 - Zhengzhou released the 2025 tenth batch of talent apartment allocation plan, with 677 units available for rent in two projects located in Jinshui District and Guancheng District [1] - The Gaocun Riverside Garden talent apartment offers 170 units with sizes ranging from 46.06 to 87.95 square meters, with monthly rents between 878 and 1346 yuan [1] - Utility costs are set at 0.56 yuan per kilowatt-hour for electricity and 4.4 yuan per ton for water, subject to municipal regulations [1] Group 2 - Zhang Suoquan has been appointed as the Party Secretary of Beijing Construction Group, with a recommendation for the position of Chairman [2] - The leadership adjustment was announced during a meeting on November 10, with Xie Fuhai no longer holding leadership positions in the group [2] Group 3 - Kong Qinghui resigned from the position of Vice General Manager of Beijing Jinyu Group, citing work changes, but will continue as Deputy Secretary of the Party Committee [3] Group 4 - Beike reported a net income of 23.1 billion yuan for Q3 2025, a year-on-year increase of 2.1%, with a net profit of 747 million yuan [4] - The existing housing business GTV increased by 5.8% to 505.6 billion yuan, while new housing business GTV grew approximately 11% in the first three quarters [4] - Non-real estate transaction business accounted for 45% of net income in Q3, with R&D expenses rising by 13.2% to 648 million yuan [4] Group 5 - Jianye Real Estate reported a property contract sales amount of 561 million yuan in October, a year-on-year decrease of 41.4% [5] - The contracted sales area was approximately 80,900 square meters, down 49.3% year-on-year, while the average sales price increased by 15.5% to 6,933 yuan per square meter [5]

Group 1 - Zhengzhou released the 10th batch of talent apartment allocation plan for 2025, with 677 units available for rent in two projects located in Jinshui District and Guancheng District [1] - The Gaocun Riverside Garden talent apartment offers 170 units with sizes ranging from 46.06 to 87.95 square meters, with monthly rents between 878 and 1346 yuan [1] - Utility costs are set at 0.56 yuan per kWh for electricity and 4.4 yuan per ton for water, subject to changes based on municipal regulations [1] Group 2 - Zhang Suoquan was appointed as the Party Secretary and recommended as the Chairman candidate for Beijing Construction Group [2] - The leadership adjustment was announced during a meeting held on November 10, with Xie Fuhai no longer holding leadership positions in the group [2] Group 3 - Kong Qinghui resigned from the position of Deputy General Manager of Beijing Jinyu Group, citing work changes, but will continue as Deputy Secretary of the Party Committee [3] Group 4 - Beike reported a net income of 23.1 billion yuan for Q3 2025, a year-on-year increase of 2.1%, with a net profit of 747 million yuan [4] - The existing housing business GTV increased by 5.8% to 505.6 billion yuan, while new housing business GTV grew approximately 11% in the first three quarters [4] - Non-real estate transaction business accounted for 45% of net income in Q3, with R&D expenses rising by 13.2% to 648 million yuan [4] Group 5 - Jianye Real Estate reported a property contract sales amount of 561 million yuan in October, a year-on-year decrease of 41.4% [5] - The contracted sales area was approximately 80,900 square meters, down 49.3% year-on-year, while the average sales price increased by 15.5% to 6,933 yuan per square meter [5]

Group 1 - The era of rapidly rising housing prices has ended, with a shift towards a more rational market where price appreciation is based on value rather than scarcity [3][5] - Future housing prices are likely to stabilize with some areas experiencing slow declines, while core locations and properties with good amenities will still hold value [5][9] - The market is transitioning from a focus on new homes to a competitive environment for second-hand homes, leading to increased buyer leverage [7][9] Group 2 - Young people's attitudes towards homeownership have changed, with many now viewing renting as a viable lifestyle choice rather than a temporary solution [10][13] - The rental market is expected to mature, with more stable rental conditions and better tenant protections, making it an attractive option for those not looking to buy [11][13] - Population movement is increasingly influencing property values, with demand concentrated in first and strong second-tier cities, while lower-tier cities struggle [15][17] Group 3 - The real estate market is becoming more localized, with property values reflecting the economic vitality and population trends of specific cities [15][17] - The ability to identify valuable properties will depend on understanding local market dynamics and demographic trends, rather than just price [19]

Core Insights - The survey conducted by China Youth Daily indicates that over 60% of respondents consider housing security as a crucial factor when choosing employment cities [2][4] - The most valued housing-related guarantees among respondents include rental policies for dormitories and talent apartments (73.17%), rental subsidies (72.26%), and short-term free accommodation during job hunting (50.15%) [2][8] Housing Policy Preferences - Respondents prioritize rental support and short-term guarantees, with significant interest in policies like rental subsidies and transitional housing options [8][12] - There is a strong demand for comprehensive support systems that not only provide housing but also enhance living quality and career development opportunities [8][12] Information Channels - The channels through which students obtain housing policy information are diverse, with social media (64.75%) and on-campus presentations (59.42%) being the primary sources [4][10] - There is a call for improved communication of housing policies, with suggestions for clearer guidelines and more accessible information dissemination methods [9][10] Awareness and Understanding - A significant portion of respondents (47.46%) reported being unclear about the housing policies in their target cities, indicating a need for better education and awareness [6][11] - Students express a desire for more straightforward application processes and longer-term policy effectiveness, with 43.75% hoping for policies to remain in place long-term [12] Market Regulation and Transparency - Respondents emphasize the importance of regulating the rental market to eliminate issues such as black market agents and unclear housing conditions [11] - There is a demand for transparency in rental costs and housing information, with students advocating for more equitable housing policies that cater to a broader range of graduates [11][12]

Core Viewpoint - The article discusses the increasing trend of universities in China purchasing or leasing existing real estate to address student accommodation shortages due to campus expansion and limited land availability [3][5][6]. Summary by Sections Real Estate Acquisition for Student Housing - Several universities have begun acquiring existing real estate for student accommodation, with three Ministry of Education-affiliated universities reported to have single-source procurement projects in September [3][4]. - China University of Mining and Technology has a budget of 29.345 million RMB for purchasing real estate for student housing, with Xu Zhou Yi Quan Real Estate Co., Ltd. as the proposed supplier [3]. - Central South University has a similar project with a budget of 29.538 million RMB, proposed by Hunan Wang Defu Investment Development Co., Ltd. [4]. - Hefei University of Technology's project has a budget of 11.76 million RMB, with Hefei Anju Holding Group Co., Ltd. as the supplier [4]. Government Guidelines and Trends - The National Development and Reform Commission's guidelines encourage universities to supplement accommodation resources by purchasing or leasing nearby social housing [5]. - The trend of purchasing existing real estate is seen as a viable solution to the long construction cycles and land constraints faced by universities [5][6]. Advantages of Acquiring Existing Properties - Acquiring existing properties significantly shortens construction time and mitigates delivery risks, with cost advantages over new construction [6]. - The total cost of purchasing existing properties is reported to be lower than that of self-built models, allowing for immediate use [6]. Proximity and Management Considerations - Proximity to the university is crucial for the acquisition of real estate, with examples showing that purchased properties are within a short distance from campus [6][7]. - Some universities, like Zhejiang University, are also considering leasing nearby social housing to alleviate accommodation shortages, with a budget of 2.36 million RMB for this purpose [7][8]. Challenges and Future Considerations - Utilizing existing properties for student accommodation presents management challenges, requiring coordination with property developers and management companies [8]. - Long-term strategies must consider policy changes and demographic shifts, with potential adaptations for different types of housing needs [9].

Core Insights - The housing rental market in China is experiencing a decline in rental prices, with a significant drop in key cities as the peak rental season for school-age families comes to an end [1][2][3] - The total number of opened rental units among the top 30 companies reached 1.398 million by the end of September 2025, while the management scale reached approximately 1.98 million units [1][6][8] - New policies are being implemented at both central and local levels to support the housing rental market, including the formal implementation of the Housing Rental Regulations and initiatives to increase the supply of rental housing [19][20][21] Market Scale Ranking - As of September 2025, the top 30 rental companies have a total of 1.398 million opened rental units, with the threshold for inclusion being 15,004 units [6][7] - Among these companies, 11 are housing rental enterprises, 10 are local state-owned enterprises, 4 are startups, 3 are hotel-related, 1 is an intermediary, and 1 is financial [6][7] - The housing rental enterprises dominate the opened scale, accounting for 46% of the total, while local state-owned enterprises account for over 20% [6][7] Management Scale Ranking - The top 30 rental companies manage approximately 1.98 million rental units, with the threshold for inclusion being 21,071 units [8][9] - Similar to the opened scale, the management scale is also led by housing rental enterprises, which hold nearly 50% of the total management scale [8][9] Market Dynamics - The average rental price in 50 cities was 34.74 yuan per square meter per month in September, reflecting a month-on-month decrease of 0.39% and a year-on-year decrease of 3.76% [1][2] - Key cities such as Guangzhou and Shanghai have seen significant transactions in residential land, with a total of 137 plots sold in 22 major cities, covering over 9 million square meters [1][2] Policy Developments - The central government has officially implemented the Housing Rental Regulations, which aim to standardize rental activities and promote high-quality development in the rental market [19][20] - Local governments are actively supporting the collection and rental of existing housing stock to increase rental supply, with various initiatives being launched across different regions [20][21] Business Expansion - Companies like碧家公寓 have successfully signed new projects in Wuhan and Dongguan, while 城家 has formed a joint venture to establish a comprehensive asset management platform focusing on long-term rentals [14][15] - The introduction of new rental housing projects by local state-owned enterprises and specialized rental operators is also notable, with several new market-oriented projects launched in September [11][12] Financing Trends - Continuous support for housing rental financing is evident, with significant loans and bonds being approved for various projects, including a 1 billion yuan special bond for guaranteed rental housing in Ningbo [17][18] - The market is seeing an increase in asset securitization efforts, with notable expansions in real estate investment trusts (REITs) and other financial instruments aimed at supporting rental housing [17][18]