有分析人士表示，跨国车企将在未来几个月密集推出价格更低的纯电小车，以应对来自比亚迪、MG 等中国品牌的竞争。 2026.01. 09 本文字数：1066，阅读时长大约2分钟 作者 | 第一财经 肖逸思 随着中国品牌电动车在欧洲市场的"攻城略地"，跨国车企也在谋划一场反攻，且不约而同地将目光投 向了更"平价"的电动车，试图用同样的策略进行反击。 近日，起亚方面确认，其全新的入门级车型EV2将于2026年1月9日在布鲁塞尔车展上正式亮相。这 款车定位纯电小型SUV，是起亚迄今为止最小、最便宜的电动车。据悉，该车专供欧洲市场，预计 售价在3万欧元级别，亮相后将很快在斯洛伐克工厂投产，并在年内逐步提升产量。 同样，大众的经典小车Polo也将以纯电方式回归，新命名ID. Polo。这款纯电小车并非"油改电"产 品，而是基于大众全新MEB+平台打造。ID. Polo计划于2026年春季在欧洲上市，起售价2.5万欧元。 除起亚EV2、大众ID. Polo外，雷诺、日产、现代、福特都计划在2026年推出更经济的电动车型。 以雷诺为例，将在2026年初推出全新纯电Twingo。新车借鉴了20世纪90年代经典款Twingo的部分 ...

Core Insights - Renault and Ford have announced a strategic partnership in Europe, where Ford will develop two new electric vehicle models based on Renault's Ampere platform, with production taking place in France [1][3] - This collaboration allows Ford to quickly enhance its product lineup during a critical period of electrification in Europe, leveraging Renault's technological capabilities [1][3] Group 1: Strategic Collaboration - The partnership signifies a deeper integration of Chinese research and development capabilities, supply chain efficiency, and cost-effective solutions into Renault's electric vehicle strategy [3][4] - Renault's Ampere platform aims to provide high-cost performance electric vehicle solutions for the European market, utilizing modular and electrification solutions from China [3][4] Group 2: Development and Integration - Renault has established a new Advanced China Development Center (ACDC) to empower the Ampere platform in creating electric products, highlighting the importance of collaboration with Chinese supply chains [4][6] - The integration of Chinese supply chains into the Ampere platform is crucial for reducing self-research costs and enhancing efficiency in key areas such as battery and electric drive systems [6][13] Group 3: Market Dynamics - The collaboration may reshape the competitive landscape for Chinese automotive companies, as European brands like Ford and Renault will leverage Chinese efficiencies, potentially increasing competition for Chinese automakers in Europe [13][14] - The strategic shift of Renault from a traditional manufacturer to an integrator reflects a broader trend in the automotive industry, where collaboration and resource sharing are becoming essential for competitiveness in the electric vehicle market [9][14]

Group 1 - The core viewpoint of the article highlights the contrasting electric vehicle (EV) market dynamics between China and Europe, with China experiencing a surge in sales of affordable electric cars while Europe faces rising prices and regulatory challenges [1][3][45]. - In October, several electric vehicles in China achieved significant sales milestones, such as the Wuling Hongguang MINI EV surpassing 60,000 units sold, indicating a robust demand for affordable electric cars [1][3]. - The article emphasizes the price disparity in Europe, where the cost of small cars has increased significantly over the past 20 years, with only one fuel-powered car priced below €15,000, while many electric models are priced above €25,000 [3][5]. Group 2 - Renault's new electric car, the Twingo, aims to be priced below €20,000, targeting the European market's need for affordable electric vehicles [5][43]. - The Twingo's design incorporates cost-saving measures, such as simplifying components and reducing unnecessary features, to achieve a competitive price point [15][19]. - The Twingo project benefited from a rapid development process, taking only 24 months from design to production, largely due to the involvement of a Chinese engineering team and suppliers [56][60][64]. Group 3 - The article discusses the challenges Renault faces in entering the Chinese market, where competition is fierce with numerous affordable electric vehicles already available [48][49]. - Despite the Twingo's potential success in Europe, Renault's CEO expressed skepticism about its viability in China due to pricing issues [46][48]. - The article notes that Renault's strategy involves leveraging China's supply chain to reduce costs and enhance competitiveness in the global market [55][67][90]. Group 4 - Renault's restructuring in China reflects a shift towards a more collaborative approach, focusing on integrating with the local supply chain and adapting to the competitive landscape [75][80]. - The partnership with Chinese suppliers is expected to extend beyond the Twingo project, influencing Renault's global operations and product development [86][89]. - The article concludes that Renault's strategy represents a broader trend in the automotive industry, where traditional manufacturers must adapt to the evolving market shaped by Chinese brands [93][94].

Core Viewpoint - The article emphasizes the importance of strategic planning in business, particularly in the automotive industry, as articulated by Renault China's CEO, Su Weiming, who believes that a well-defined strategy is crucial for navigating market changes and technological advancements [2][4]. Group 1: Historical Context and Leadership - Su Weiming has witnessed the evolution of the Chinese automotive market over the past 30 years, marking significant milestones such as China surpassing the US in monthly car sales in August 2006 [3]. - His career spans major automotive companies, including Mercedes-Benz and Volkswagen, where he successfully implemented strategies that capitalized on market opportunities [4][5]. - At Renault, he advocated for a strategic retreat from unprofitable joint ventures in China, which ultimately saved the company from significant losses [9][10]. Group 2: Strategic Decisions and Market Positioning - Under Su's leadership, Renault has focused on leveraging Chinese technology for global electric vehicle development, indicating a shift from traditional combustion engines to electric models [12][14]. - The company aims to produce a new electric vehicle priced under €20,000, showcasing the potential of Chinese innovation in the automotive sector [14]. - Renault's global sales are projected to exceed 2.26 million units in 2024, with operating profit reaching €4.3 billion, highlighting a successful turnaround strategy [11]. Group 3: Supply Chain and Collaboration - Su Weiming emphasizes the importance of building strong relationships with suppliers, moving from a transactional model to a collaborative approach that fosters mutual growth [25][24]. - The establishment of a new fund in collaboration with Chinese partners aims to explore investment opportunities in the electric vehicle ecosystem, reflecting Renault's commitment to integrating with local technology [20][22]. - The focus on supply chain innovation is seen as critical for the future of the automotive industry, with Su predicting that the next generation of automotive giants will emerge from China's robust supply chain ecosystem [23][24]. Group 4: Future Outlook and Market Dynamics - Su Weiming believes that the automotive market will continue to evolve, with a focus on supply rather than just demand, particularly in the context of technological advancements [27][29]. - He identifies the importance of AI and software in the future of automotive technology, suggesting that the competition will increasingly revolve around user experience and internationalization [32][30]. - The article concludes with Su's perspective on the future of new energy vehicle companies, indicating that scale will be essential for survival in a competitive market [41][42].

Group 1 - Renault Group is leveraging its Chinese R&D center to design new models for markets outside Europe while aiming to reduce production costs and accelerate development by learning from the Chinese market [1][3] - The Shanghai R&D center, established in 2024, focuses on developing electric vehicles for the Ampere and Renault brands, targeting markets outside Europe [3] - Renault has achieved a significant reduction in vehicle development time, creating a budget-friendly electric vehicle, Twingo, in just 21 months, with a projected price of under €20,000 (approximately 163,000 RMB) [5] Group 2 - The Shanghai R&D center aims to reduce the cost of Renault's next-generation electric vehicles by 40% by 2028, with plans to double electric vehicle sales growth rates in 2025 and 2026 [7] - Renault is engaging with several Chinese component suppliers to establish factories in Europe, promoting a "market for technology" approach [7] - The global electric vehicle market saw over 17 million units sold last year, with China accounting for over 60% of the total, highlighting the country's dominance in the sector [8]

Investment Rating - The investment rating for the electric power equipment industry is "Positive" (maintained) [1] Core Viewpoints - The report highlights a significant increase in BEV sales among major automakers in Europe, indicating a strong trend towards electrification in the automotive industry. Renault's BEV sales grew by 88% year-on-year, Volkswagen's by 113%, and BMW's by 64% in Q1 2025 [4][14][23] - The introduction of new electric vehicle models is expected to sustain the electrification trend, with various automakers planning to launch competitively priced electric vehicles in the coming years [6][37] - The report discusses the implications of carbon emission regulations, noting that a shift to a three-year average assessment period for emissions targets could alleviate pressure on automakers and allow for better planning and execution of new model launches [53] Summary by Sections Sales Performance - In Q1 2025, Renault's BEV sales increased by 88% year-on-year, with a penetration rate of 17.1% [15] - Volkswagen's BEV deliveries in Europe rose by 113%, achieving a market share of approximately 26% [19][21] - BMW's BEV sales in Europe grew by 64%, with a penetration rate of 18.7% [23] New Model Launches - Stellantis plans to introduce multiple new models priced below €25,000, which are expected to boost sales in Q2 2025 [40] - Renault's new model, the Renault 4, is set to launch in Q2 2025, building on the success of the Renault 5 [41] - Volkswagen will showcase a new range of entry-level BEVs in September 2025, with the ID.2 model expected to launch in 2026 [45] Carbon Emission Regulations - The European Parliament has approved a revision of carbon emission regulations, shifting to a three-year average assessment, which is seen as beneficial for the industry [53] - Stellantis believes that relaxing the assessment timeline can prevent panic pricing strategies in late 2025 [54] - BMW is confident in meeting the revised emission targets, having already exceeded previous goals [58] Investment Recommendations - The report recommends investing in companies involved in lithium batteries, such as CATL and Yiwei Lithium Energy, as well as companies producing lithium materials and components [59]

Investment Rating - The investment rating for the electric power equipment industry is "Positive" (maintained) [1] Core Insights - The report highlights a significant increase in BEV sales among major automakers in Europe, indicating a strong trend towards electrification in the automotive industry. Renault's BEV sales grew by 88%, Volkswagen's by 113%, and BMW's by 64% in Q1 2025 [4][14][23] - The introduction of new electric vehicle models is expected to sustain the electrification trend, with Stellantis and Renault planning to launch multiple affordable B-segment electric vehicles by the end of 2024 [6][37] - The report discusses the impact of carbon emission regulations, noting that the EU has revised its assessment method to consider a three-year average from 2025 to 2027, which may alleviate immediate pressure on automakers [53] Summary by Sections Sales Performance - In Q1 2025, Renault's BEV sales increased by 88%, with a penetration rate of 17.1% in Europe. The Renault 5 model was the best-selling B-segment electric vehicle [15][18] - Volkswagen's BEV deliveries in Europe rose by 113%, achieving a market share of approximately 26% [19][21] - BMW's BEV sales in Europe grew by 64%, with a penetration rate of 18.7% [23][25] - Chinese automakers are increasing PHEV exports to mitigate the impact of tariffs, with BYD's sales in Europe rising by 124% [5][32] New Model Launches - Stellantis plans to launch several new models priced below €25,000, which are expected to boost sales in Q2 2025 [40] - Renault's new model, the Renault 4, is set to launch in Q2 2025, building on the success of the Renault 5 [41] - Volkswagen will showcase a new range of entry-level BEVs in September 2025, with the ID.2 model expected to launch in 2026 [45] - BMW is set to begin production of the iX3 by the end of 2025, with a series of NEUE KLASSE models to follow [46] Carbon Emission Regulations - The EU's revised carbon emission assessment method is expected to provide automakers with more time to meet targets, with a focus on increasing BEV penetration rates [53] - Stellantis believes that the revised timeline will prevent panic pricing in Q4 2025 [54] - Renault emphasizes the importance of reducing costs to maintain competitiveness in the electric vehicle market [55] - Volkswagen anticipates continued pressure in 2025, despite the regulatory changes [57] - BMW expresses confidence in meeting carbon emission targets due to its current BEV penetration rate [58] Investment Recommendations - The report recommends investing in companies involved in lithium batteries, such as CATL and Yiwei Lithium Energy, as well as companies producing lithium materials and components [59]