出品｜搜狐财经 作者｜饶婷 编辑｜李文贤 近日，燕京啤酒发布半年报，正式拉开国产啤酒上市公司半年报披露大幕。 上半年，燕京啤酒营收增长6.37%，归母净利润更是大涨45.45%。而同期，百威亚太中国市场收入下滑 9.5%，销量降幅达8.2%。 头部企业的业绩反差，恰似当前啤酒行业激烈竞争格局的微观缩影。 数据显示，2025年1-6月,中国规模以上企业累计啤酒产量1904.4万千升,同比下降0.3%。 "量微跌、价快升、利大增。"眺远营销咨询董事长高承远如此概括行业现状，他预测，国内啤酒全年产量 大概率持平或微降1%以内。 搜狐酒业发展研究院专家肖竹青认为，2025年啤酒业的关键词是"高端化内卷+渠道下沉+跨界协同"，外资 品牌需补渠道课，国产龙头则需在高端体验与供应链效率间平衡。 मे Angala 啤酒突围赛:上半年产量降0.3% 百威中国收入再度下滑 燕京、珠江净利润双位数增长 加剧分化的啤酒市场 今年上半年，啤酒企业业绩呈现剧烈分化——百威亚太中国收入再度下滑，而燕京等本土强势品牌持续增 长。 反差背后，是渠道战略差异的具象体现：当传统即饮场景持续萎缩，重仓非现饮渠道的本土酒企，正以更 灵活的渠道组合拳 ...

Investment Rating - The food and beverage industry is rated as "stronger than the market" [1][3] Core Views - The food and beverage sector has shown a weekly increase of 0.74%, underperforming the Shanghai Composite Index which rose by 1.67% [1][7] - The industry is currently at a historical low valuation, with a PE-TTM of 21.41x, placing it in the 16th percentile over the past 15 years [14][17] - The white liquor sector is experiencing a rebound driven by external economic and policy factors, particularly the Ya River hydropower project, which is expected to boost consumption [4][22] - The beer sector faced slight pressure in June, with production down by 0.2% year-on-year, but Qingdao Beer is diversifying into the water market [29][30] - The dairy sector shows a mixed performance, with production up by 4.1% in June, but prices for fresh milk are still under pressure [34][36] - The soft drink market is shifting towards health and functionality, with electrolyte drinks seeing significant sales growth [40][41] Summary by Sections Market Review - The food and beverage sector increased by 0.74% in the week of July 21-25, ranking 26th among 31 sub-industries [1][7] - The sector's performance was better from Monday to Thursday, gaining 2.44%, but saw a significant drop of 1.65% on Friday [1][7] White Liquor - Public funds have significantly reduced their allocation to white liquor, with a heavy reliance on stable pricing and dividends from leading companies like Kweichow Moutai and Wuliangye [3][22] - The Ya River hydropower project is expected to stimulate white liquor consumption due to increased infrastructure investment [22][24] Beer - In June, beer production was 4.12 million kiloliters, a slight decrease of 0.2% year-on-year, attributed to weak dining consumption [29][30] - Qingdao Beer is expanding into the health drink market, leveraging celebrity endorsements to boost sales [30][41] Dairy Products - Dairy production in June reached 254.6 thousand tons, up 4.1% year-on-year, while the average price of fresh milk is stabilizing [34][36] Soft Drinks - The trend towards health and functionality is reshaping the soft drink market, with significant growth in electrolyte drink sales, which increased from 476 million yuan to 1.493 billion yuan year-on-year [40][41]

Industry Overview - Despite being a low season for liquor, the industry remains active with new product launches and promotional activities [1] - The beer season has officially begun, with various brands ramping up their online and offline marketing efforts [1] New Product Launches - The product "Jiu Gui Jiu · Zi You Ai" was launched on July 19, selling out quickly on online platforms [2] - The product is priced at 200 yuan per bottle, with a gross margin of approximately 16% for the retailer, Pang Dong Lai [2][4] - Jiu Gui Jiu aims to explore new growth opportunities through this mid-range product [4] Product Upgrades - Moutai 1935 underwent its third product upgrade on July 18, enhancing its base liquor diversity and aging process [5] - The new formulation includes over 20 different base liquors and utilizes longer-aged, higher-quality resources [5] Industry Performance - In June, the revenue from tobacco and liquor declined by 0.7%, marking a rare monthly drop [6] - The production of liquor decreased by 6.5% in June, with a total output of 330,000 kiloliters [7] Company Performance - Jiu Xian Group reported a 10% revenue growth in Q2, with a 70% increase in sales for its proprietary sauce liquor [10] - Chuan Jiu Group achieved a 27.4% year-on-year growth in its liquor segment, setting a historical high [11] - Branch Jiang Liquor reported a 3.9% increase in cash returns, with a 27% growth in provincial market sales [12] - JD.com’s liquor business saw a 24% increase in revenue, with self-operated sales growing by 41% [13] Corporate Developments - Diageo's first female CEO, Debra Crew, has left the company, with performance issues cited as a potential reason [9] - The opening of the first "Xinghua Village Restaurant" in Beijing by Fenjiu Group aims to promote Fenjiu culture [17]

Core Viewpoint - Qingdao Beer is actively entering the bottled water market with its brand "Qingpi Youhuo," leveraging celebrity endorsement to boost sales and brand recognition [2][22]. Group 1: Market Entry and Strategy - Qingdao Beer announced the appointment of artist Zhang Yixing as the first spokesperson for its water brand "Qingpi Youhuo," which has garnered over 1 million shares on social media shortly after the announcement [2][5]. - The company has entered the competitive bottled water market, which is valued at over 900 billion [6]. - Qingpi Youhuo is positioned as a continuation of the quality established by Nestlé's water products, following Qingdao Beer's acquisition of Nestlé's water business in mainland China in August 2020 [9]. Group 2: Financial Performance and Business Diversification - The company reported a revenue of 32.138 billion yuan for 2024, reflecting a 5% decline year-on-year, with decreases in beer production, sales, and revenue [17]. - In the first quarter of this year, Qingdao Beer achieved a revenue of 10.446 billion yuan and a net profit of 1.71 billion yuan, indicating modest growth and signs of operational recovery [18]. - The company is focusing on diversifying its business by integrating beverage operations and expanding into non-beer sectors, including the acquisition of a yellow wine company [17][19].