Industry Overview - Despite being a low season for liquor, the industry remains active with new product launches and promotional activities [1] - The beer season has officially begun, with various brands ramping up their online and offline marketing efforts [1] New Product Launches - The product "Jiu Gui Jiu · Zi You Ai" was launched on July 19, selling out quickly on online platforms [2] - The product is priced at 200 yuan per bottle, with a gross margin of approximately 16% for the retailer, Pang Dong Lai [2][4] - Jiu Gui Jiu aims to explore new growth opportunities through this mid-range product [4] Product Upgrades - Moutai 1935 underwent its third product upgrade on July 18, enhancing its base liquor diversity and aging process [5] - The new formulation includes over 20 different base liquors and utilizes longer-aged, higher-quality resources [5] Industry Performance - In June, the revenue from tobacco and liquor declined by 0.7%, marking a rare monthly drop [6] - The production of liquor decreased by 6.5% in June, with a total output of 330,000 kiloliters [7] Company Performance - Jiu Xian Group reported a 10% revenue growth in Q2, with a 70% increase in sales for its proprietary sauce liquor [10] - Chuan Jiu Group achieved a 27.4% year-on-year growth in its liquor segment, setting a historical high [11] - Branch Jiang Liquor reported a 3.9% increase in cash returns, with a 27% growth in provincial market sales [12] - JD.com’s liquor business saw a 24% increase in revenue, with self-operated sales growing by 41% [13] Corporate Developments - Diageo's first female CEO, Debra Crew, has left the company, with performance issues cited as a potential reason [9] - The opening of the first "Xinghua Village Restaurant" in Beijing by Fenjiu Group aims to promote Fenjiu culture [17]

以下文章来源于21财闻汇 ，作者谢之迎 21财闻汇 . 21世纪经济报道官方旗下矩阵成员，做有趣有料的财经新闻。 记者丨谢之迎 编辑丨谭璐 青岛啤酒，积极吆喝卖水。 7月16日，青岛啤酒方面宣布，艺人张艺兴成为其水饮品牌"青啤优活"的首位代言人。截至18 日19时，该条官宣微博，转发量超100万。 《21CBR》记者查询天猫优活家饮品旗舰店，550ml24瓶装的青啤优活纯净水，到手价为31.9 元，单瓶约1.33元。订单满足一定金额，可获赠代言人周边。 粉丝经济效果显现，多个链接显示售罄。 炎炎夏日，打得火热的瓶装水大战，900多亿市值的青啤跨界入局。 入局水战 "青啤优活跟雀巢优活是什么关系？"评论区不乏类似疑问，毕竟两款产品的包装、设计类似。 产品详情页面则显示，"从雀巢优活到青啤优活，品质传承，始终如一。" 事实上，早在2020年8月，青岛啤酒集团就收购了雀巢中国大陆的水业务。包括雀巢优活、大 山、云南山泉品牌，以及雀巢位于昆明、上海和天津的三家水业务工厂。 收购主体为集团子公司"青啤优家健康饮品"。彼时，雀巢优活在中国瓶装水市场的销量份额仅 为0.4%，排名第11。 时任董事长黄克兴提出，青啤集团以啤 ...