白酒行业进入深度调整期的当下，酒企与"流量渠道商"的战略合作正掀起新一轮浪潮。7月10日，北京商报记者从胖东来创始人于东来社交平台账号处获 悉，胖东来与宝丰酒业合作推出的"自由爱"单品预计年内实现营收约10亿元。 8 搜同款 > 百有(本地 1987 071 酒鬼自由爱馥郁香型白酒 酒精度:52%vol ○ 净含量:550mL 酒鬼酒股份有限公司 @胖东来于东来 思想 · 文化·品位·品质 …… 湘西的精神、 湘西的传奇和胖东来的作品·让生活像艺 155 术一样浪漫和唯美! ... 展开 2025-6-29 19:33 IP属地:河南 图片来源 近年来，酒企与流量渠道商合作推出新品的案例并非个例。从胖东来与宝丰酒业推出"自由爱"，到京东与洋河股份推出"洋河大曲"，再到胖东来联手酒鬼酒 推出"酒鬼酒·自由爱"，近年来，酒企与流量渠道商频频通过推出联名定制产品上演跨界合作的戏码，早已成为行业引爆资本市场与终端市场的"流量密 码"。如今，当"自由爱"有望突破10亿元营收、洋河大曲48小时销量破万瓶时，"酒企+流量渠道商"模式能否复制以解决行业动销及压货难题？ 联手推新 知名酒企纷纷与流量渠道商展开深度合作推出联名定 ...

Investment Rating - The report maintains a recommendation for the food and beverage industry, indicating a positive outlook for structural growth opportunities [20][21]. Core Insights - The report highlights a stabilization in the price of Moutai, suggesting a potential improvement in sentiment within the liquor sector. It notes that while short-term demand fluctuations may lead to a slowdown in the liquor sector in Q2 2025, leading companies are working to maintain price stability, and smaller companies are adapting to consumer trends [20][21]. - The snack segment is experiencing stable performance in traditional channels, with rapid growth in membership supermarket channels. New products are expected to be launched in the second half of 2025, and the pet food sector is also showing good growth [20][21]. - The report emphasizes the importance of product quality enhancement, channel expansion, and innovative marketing strategies as key methods for companies to navigate current market challenges [20][21]. Summary by Sections Core Company Tracking - Luzhou Laojiao is improving market inventory and plans to expand its distribution network to four million terminals over the next five years. The company is also developing lower-alcohol products [11][12]. - Yanghe Co. has appointed new leadership, which is expected to drive organizational adjustments and enhance operational dynamics. The company continues to innovate its product line [12]. - Jiugui Liquor is focusing on channel adjustments and has partnered with a retail chain to explore new growth avenues [13]. - New Dairy is benefiting from cost advantages, leading to stronger profit release capabilities, with a focus on low-temperature milk products [14]. - Jinzai Food is in a cautious operational phase, with stable performance in traditional and snack channels [15][16]. - Zhongchong Co. is seeing continued growth in its self-owned brands, despite some export challenges [17]. - Petty Co. is expanding its product offerings in both snacks and staple foods, with a focus on New Zealand's production capacity [18]. - Anji Food has successfully listed its H shares, raising approximately 2.302 billion HKD [19]. Investment Recommendations - The report suggests focusing on growth sectors influenced by changing consumer trends, with specific recommendations for companies like Zhongchong Co., Guobao Pet Food, and Nongfu Spring [21]. - It also highlights structural growth opportunities in the restaurant chain recovery, recommending companies such as Zhujiang Beer and Yanjing Beer [21]. - For traditional consumer goods, it advises investing in leading liquor companies and dairy products, with a focus on companies like Yili and New Dairy [21]. Industry Overview - The food and beverage industry is characterized by a total of 143 listed companies with a total market capitalization of 478.1 billion RMB [4]. - The industry has shown a mixed performance, with a 1-month absolute performance of -4.7% and a 12-month performance of 28.2% [6].

Core Viewpoint - The article discusses the contrasting performance of cyclical sectors and technology stocks, highlighting a rebound in cyclical sectors such as banking, non-ferrous metals, liquor, and new energy, while technology stocks, particularly in the semiconductor and AI hardware sectors, experienced a pullback [1][4]. Group 1: Banking Sector - The banking sector saw significant gains, with stocks like China Construction Bank and Shanghai Pudong Development Bank reaching new historical highs [2]. - The stock of Changxin Bochuang (300548), a leader in AI hardware, initially dropped over 4% but later rebounded to close up 2.28%, also hitting a historical high during the session [2]. Group 2: Marine Economy - The marine economy sector showed strong performance, with sub-sectors such as marine engineering equipment, oil and gas extraction, aquaculture, and wind power experiencing notable increases [6]. - A surge in marine engineering equipment stocks was observed, with companies like Deepwater Haina and Daye Intelligent hitting the 20% daily limit up [6][8]. - Recent government meetings and policy announcements indicate a push towards developing a modern marine industry system, with a focus on various marine-related sectors [8][9]. Group 3: Consumer Sector - The consumer sector rebounded, particularly in the sugar substitute concept, with stocks like Sanyuan Biological and Bolingbao seeing significant gains [11]. - The liquor sector also performed well, with major brands like Moutai, Wuliangye, and Luzhou Laojiao all experiencing increases, and the stock of Jiu Gui Jiu rising over 7% [11][15]. - Analysts suggest that the liquor sector is currently at a historically low valuation, presenting potential bottom-fishing opportunities, especially for high-end brands and resilient regional leaders [15].

Core Viewpoint - The article highlights the recent surge in the stock price of JiuGuiJiu, driven by the upcoming launch of a new product in collaboration with the founder of Pang Donglai, which is expected to enhance the brand's market presence and sales channels [1][5]. Group 1: Product Launch and Collaboration - JiuGuiJiu is set to launch a new product named "JiuGuiJiu·Freedom Love," with a capacity of 550ml and an alcohol content of 52 degrees, expected to be available in July [2][3]. - The collaboration between JiuGuiJiu and Pang Donglai began earlier this year, focusing on retail channel expansion and product innovation to boost the white liquor market [4]. - Pang Donglai operates 13 stores in Henan, achieving a total sales revenue of 16.964 billion yuan in 2024, which has garnered national attention due to its high standards in service and product selection [4]. Group 2: Market Strategy and Growth - JiuGuiJiu's management emphasized the importance of differentiated products to meet diverse market demands and plans to enhance its channel value chain, including expanding into restaurants, supermarkets, and new retail e-commerce channels [4]. - The company is also preparing to launch lower alcohol content products (33 degrees, 21 degrees, and 18 degrees) and aims to revive the Xiangquan brand, with production capacity expected to gradually increase this year [5]. - As of June 30, JiuGuiJiu's stock price rose nearly 7%, with a market capitalization exceeding 14 billion yuan, indicating positive investor sentiment [5].