Investment Rating - The investment rating for Anta Sports is "Outperform the Market" (maintained) [1] Core Views - Anta Sports Group achieved double-digit revenue growth in the first half of the year, with healthy and controllable discount inventory levels [1][4] - In Q2 2025, Anta's main brand recorded low single-digit growth, while FILA achieved mid-single-digit growth, and other brands saw a remarkable 50-55% growth [2][4] - The management maintains its annual guidance for all brands despite the overall market pressure [4][5] Summary by Sections Retail Performance - In Q2 2025, Anta's overall revenue growth was double digits, with FILA and other brands performing well. The main brand's low single-digit growth was impacted by channel adjustments [3][5] - The online discount levels were influenced by the extended 618 promotional period, and inventory levels remained healthy [3][5] Brand Performance - Anta's main brand recorded low single-digit revenue growth in Q2 2025, with a sell-through ratio of five months at the end of the quarter. The running shoe series performed exceptionally well [6][9] - FILA's revenue growth was in the mid-single digits, with strong performance in golf and tennis categories [9][14] - Other brands, particularly KOLON, saw revenue growth exceeding 70%, while Descente grew over 40% [10] Financial Forecasts - The forecast for Anta's net profit for 2025-2027 is estimated at 134.8 billion, 154.6 billion, and 170.0 billion respectively, with comparable profit growth rates of 13.0%, 14.7%, and 10.0% [4][15] - The reasonable valuation range is maintained at 113-118 HKD, corresponding to a 2025 PE of 22-23X [4][15]

第56个"世界地球日"当天，安踏集团正式对外披露《2024年度ESG（环境、社会及管治）报告》。 2024年，安踏集团可持续产品占比突破30%，可持续包装占比提升至36%。集团经过全生命周期碳足迹 评估的产品达34款，其中26款为碳中和认证产品。 相比打造更多0碳"样板产品"，安踏现阶段的减碳思路侧重于挖掘常规商品的可持续路径。 举例而言，安踏明星跑鞋马赫5通过使用更高比例的再生涤纶纱线，生产加工、运输分销阶段更多使用 绿色能源等方式，降低约36%的碳排放。 平均每双马赫5的碳足迹从前一代的12.37kgCO2e 降低至7.88kgCO2e。 该产品据查去年销量超过百万，合计减碳量达到4400吨，相当于种植了24万棵棕榈树，或回收再生1.24 亿个500毫升的塑料空瓶。 材料是鞋服行业生产过程中碳排放的主要环节。近年来，安踏也在同步探索源头减碳的更好方式。 据了解，安踏是首家把碳捕捉的技术规模化应用到产品中的运动品牌。 地球日新品ANTAZERO轻量风暴甲冲锋衣通过应用碳捕科技，替代部分源头石油的使用，较比前代碳 排放降低约35%。 2024年全年，安踏范围一直接温室气体排放量下降11.1%至7580吨二氧化 ...

Core Viewpoint - Anta's story is entering a new phase as it aims to overcome growth bottlenecks and refocus on its main brand after significant external brand acquisitions [2][4][10]. Group 1: Financial Performance - In 2024, Anta's revenue reached a new high, growing by 13.5% to 70.826 billion yuan, with total revenue exceeding 100 billion yuan when including the off-balance-sheet brand Amer Sports [2]. - Anta's net profit increased by 52.36% year-on-year to 15.596 billion yuan, driven by a one-time equity income from capital operations [16]. - FILA, a key brand under Anta, saw its revenue growth slow down, with only a 6.1% increase for the year, which is below expectations [20]. Group 2: Brand and Market Dynamics - Anta and FILA, with a combined scale exceeding 26 billion yuan, are approaching growth bottlenecks, while competition in the sports apparel market intensifies [4][6]. - The main brand, Anta, is expected to regain focus as the company aims to surpass Nike in China within three years [7][8]. - The market is witnessing a shift towards mid-range consumer segments, with competitors like 361 Degrees gaining traction by offering lower-priced products [24][25]. Group 3: Strategic Adjustments - Anta's CEO, Xu Yang, emphasizes the need for a marketing-focused approach to revitalize the main brand, which has a broad market positioning [34]. - The company plans to reduce the number of less efficient stores by 135-235 by 2025, focusing on high-performing store formats like "Anta Champion" and "Super Anta" [38][39]. - Anta's e-commerce business is projected to grow by 20.7% in 2024, although this shift may pressure overall profit margins due to higher online discounting [42][43]. Group 4: Future Outlook - Anta aims for high single-digit growth for its main brand and mid-single-digit growth for FILA in 2025, while maintaining over 30% growth for brands like Descente and Kolon [54]. - The company is investing significantly in overseas markets, targeting a 15% share of international sales within five years [49].

"我们相当于做了一家公司，而不是一批产品。" 4 月 22 日，安踏首家 0 碳概念店在上海武康路开业。店铺签约了 3 年，由于在核心地段，总店租过千万。品牌将之视为一个持续性投入的承诺。安 踏的高管们每周会花至少 1 个小时专门就 ANTA ZERO 项目开会。"中国没有任何一家店铺会让公司的核心管理层花这么多时间去研究。这就是安踏 未来的 '概念车'。" 安踏 CEO 徐阳说。 当天早上，徐阳在店里买了 3 件 T 恤，一双鞋子。他的习惯是开一个新项目，自己要当第一个顾客。但买完一圈，他对店里的货品还不够满意。鞋 的库存不够，T 恤很难搭配，而这些运营细节和货品结构决定了 "0 碳店" 未来能否实现盈利。 开业这天上午，他在店里遇到了服装设计师陈鹏，陈鹏贡献了店里的其中一件艺术展品。两人聊起可持续的话题。陈鹏说，如今不少艺术家们都把 心思花在做可持续概念的作品上，结果往往用了更贵的材料，花更多的心思去做展，最后叫好不叫座，不可商业化。这是困扰他的问题，也是困扰 许多试图破解 ESG 任务的企业的难题。 在商业循环中能够成立，让 ANTA ZERO 收获属于自己的消费者，是徐阳给团队设立的目标。 从砖红色的 ...