临近年末，商圈促销等持续引发人们的消费热情。 特约评论员熊夏柠 临近年末，各地文旅消费火热，一些一线城市的演唱会经济火爆。有的城市积极提振内需、发放消费券也如火如荼，电商平台频推跨年促销， 汽车与家电以旧换新、商圈促销等持续引发人们的消费热情。 近日召开的中央经济工作会议提出，坚持内需主导，建设强大国内市场。深入实施提振消费专项行动，制定实施城乡居民增收计划。扩大优质 商品和服务供给。优化"两新"政策实施。清理消费领域不合理限制措施，释放服务消费潜力。 坚持惠民生和促消费、投资于物和投资于人紧密结合，以新需求引领新供给，以新供给创造新需求。 可以说，提振内需的部署十分完备，消费已经成为拉动我国经济的重要组成部分。近年来在一系列精准施策之下，消费势头不断向好。服务消 费呈持续回升态势，前11个月服务零售额同比增长5.4%，连续3个月回升。 目前，大宗消费、服务消费、新型消费等领域的带动作用明显。大宗消费在以旧换新政策的支持下，已经带动了显著的消费增量，目前以旧换 新还正在不断扩围。服务消费也不断扩容，尤其是在我国正在构建生育友好型社会、增加文旅体供给、高端医疗等政策背景下，促进服务消费 如虎添翼。另外，新型消费 ...

Group 1 - The core viewpoint of the articles highlights Chengdu's emergence as a vibrant consumption city, driven by major events and a focus on integrating culture, commerce, and tourism [1][3][14] - Chengdu's comprehensive income from the recent International Table Tennis Federation Mixed Team World Cup reached approximately 135 million yuan, marking a 15.4% year-on-year increase [1] - The city aims to establish itself as a national international consumption center, with plans to enhance consumer demand and integrate various sectors to stimulate economic growth [3][19] Group 2 - Chengdu's events, such as the League of Legends S15 Global Finals and ATP250 Chengdu Open, have significantly boosted local consumption, generating over 270 million yuan in consumer spending [1][11] - The city is focusing on creating new consumption scenarios that appeal to younger generations, with a notable increase in participation in cultural and sporting events [7][9] - The integration of high-profile events with local culture and commerce is seen as a strategy to enhance consumer engagement and drive economic activity [11][20] Group 3 - Chengdu's retail sales exceeded 1 trillion yuan in 2023, making it the sixth city in China to achieve this milestone, indicating a robust consumer market [16][17] - The city is actively promoting service consumption and has seen a rise in the number of first-store openings, with 710 new stores established in the first ten months of the year [17][19] - Future plans include enhancing night economy initiatives and developing low-altitude economic applications to further stimulate consumption [17][19] Group 4 - Experts suggest that Chengdu should focus on creating immersive and high-quality consumer experiences to attract visitors and enhance local spending [20][22] - The city is recognized for its appeal to younger demographics, and there is a push to innovate consumption scenarios that blend technology, social interaction, and entertainment [22][25] - The overall strategy emphasizes the importance of evolving consumer needs and preferences, moving beyond traditional shopping to include cultural and experiential offerings [25][26]

央视网消息：消费是中国经济增长的重要引擎。"十五五"规划建议中，大力提振消费被置于更加突出的位置。其中，零售业对促进消费和投资、保障民生和 就业的贡献巨大。12月9日，全国零售业创新发展大会在北京召开，商务部副部长盛秋平表示，"十五五"时期，要把零售业作为培育完整内需体系、做强国 内大循环的关键着力点，推动行业转向品质驱动、体验驱动，实现高质量发展。 中午时分，湖滨商圈的九洲籍·新派潮菜全国首店内，40张餐桌几乎坐满。上个月初，这家融合传统潮菜与现代烹饪技法的品牌，特意将全国首店落户于 此，刚开业便成了美食爱好者的打卡地，高峰期单日翻桌可达十几轮。 消费者 周雪秋：食材也好，味道也好，都很适合我们，吃了还想来，所以就把身边的小姐妹一起约过来了。 零售业中，首店经济正成为城市商业活力的"晴雨表"。浙江杭州的湖滨商圈，凭借西湖畔的独特区位，成为国内外品牌落子的核心选择，今年以来，当地首 店扎堆落地，带来新的消费热潮。 2025年上半年，杭州共引入153家首店，新增首店数量同比上涨39.1%，保持高品质增长态势。首店扎堆的背后，是政策与服务的双重保障。今年，上城区 推出最高100万元的首店补助，从选址到开业全程护航 ...

12月5日，2025年度《中国商圈商业力TOP100指数榜单》正式揭晓，南京新街口商圈、百家湖商 圈、新江东商圈、夫子庙商圈、奥体商圈5个商圈上榜。其中，南京新街口商圈排名第二，仅次于北京 CBD，上海小陆家嘴—张杨路位列第三。 该榜单依托国内领先的零售商业综合服务商——赢商股份提供的城市商业运行监测数据，从人口规 模、交通配套、商业规模、档次、多样性、活力及潜力等多维度构建评价体系，覆盖全国368城、 3000+商圈，其结果用于城市间对比分析并预判商业发展方向。 新街口商圈商业力全国第二，占据华东地区"消费C位" 12月7日中午，记者来到新街口商圈，各大商业综合体里人潮如织，一派繁华热闹的景象。 这里拥有10多座商场，超百栋商务楼宇，成百上千户街边商家，是中国唯一同时拥有4个年销售额 超40亿元的购物中心，高峰期日客流量可达百万人次。 在新发布的2025年度《中国商圈商业力TOP100指数榜单》中，新街口商圈排名全国第二，仅次于 北京CBD，力压上海小陆家嘴—张杨路商圈，印证其商业硬实力。这里不仅是南京的商业中心，也长 期占据华东地区"消费C位"。 以百家湖为代表的新兴商业，承接首店时侧重潮流化、生活化。景 ...

首店经济是首发经济的重要组成部分，有利于创造消费热点、激发消费热 情、彰显创新能力。笔者近期调研了上海首店经济的发展状况，感受到了 优质门店带来的精彩卖场呈现、旺盛客流量、创新货品组合、与众不同的 购物体验。展望未来，看好线下零售渠道的高质量发展趋势，市场份额将 向优势商圈、创新店铺集中，首店经济也将助力各地消费市场的繁荣。 首店经济：首发经济的重要组成部分 文/中国国际金融股份有限公司研究部董事总经理 郭海燕 ，中国国际金融股份有 限公司研究部研究助理 庄铭楷 ，中国国际金融股份有限公司研究部副总经理 周 彭 2024年7月21日，党的二十届三中全会审议通过了《中共中央关于进一步全面深化改革、推进中国式现代化的决定》（以下简称《决定》），其中针对"构建 全国统一大市场"进行了系统规划，并提及"积极推进首发经济"。同年，中央经济工作会议将提振消费作为2025年的首要任务，并明确指出要"积极发展首发 经济"。 "首发经济"的内涵丰富，发轫于"首店经济"，从全链路强调企业创新。根据《决定》辅导读本，首发经济是指"企业发布新产品，推出新业态、新模式、新 服务、新技术，开设首店等经济活动的总称，涵盖了企业从产品或服务 ...

Core Insights - The emergence of new flagship stores in Chongqing reflects the city's strong consumer power and favorable business environment, positioning it as a leading city for flagship store development in China [2][4][5] Group 1: Flagship Store Economy - Chongqing has seen a significant increase in flagship stores, with 892 new stores established in various sectors, including fashion and dining [4] - The city has hosted over 120 flagship launch events in the past three years, indicating a robust strategy to attract new brands [4] - In 2024, Chongqing is expected to welcome over 80 new flagship stores, further solidifying its status as a preferred location for brands [4] Group 2: Consumer Power - Chongqing's social retail sales are projected to reach 1.57 trillion yuan in 2024, with a year-on-year growth of 3.6%, ranking second among major international consumer cities [6] - High consumer spending is evident, with flagship stores like BASEMENT FG attracting over 20,000 daily visitors and achieving annual sales exceeding 100 million yuan [6] - The presence of affluent young consumers in Chongqing is driving demand for high-end brands, as seen with brands like ANN ADELMAN targeting this demographic [6] Group 3: Business Environment and Policy Support - The Chongqing government has introduced policies to support the flagship store economy, including financial incentives for brands and event organizers [8] - The city is actively developing commercial spaces and enhancing core business districts to attract more flagship stores [9] - Ongoing efforts to improve service levels and support for businesses aim to ensure that flagship stores not only enter the market but also thrive in the long term [8]