在RCEP红利持续释放与东盟消费升级的双重驱动下，生鲜跨境贸易成为区域经贸合作的新增长点。新加坡商人吕文 扬凭借对东南亚市场的深刻洞察和跨境资源整合能力，精准对接中国优质生鲜产能与东盟市场需求，以"冷链保障+品 质把控+本土化运营"为核心，深耕东盟生鲜跨境贸易领域，成为推动区域生鲜流通提质增效、赋能民生消费升级的积 极践行者，为中新跨境经贸合作注入新活力。 "生鲜通，则民生惠；贸易连，则民心近。"吕文扬的积极探索，不仅让中国优质生鲜产品走进东盟千家万户，更通过 搭建贸易桥梁推动了区域生鲜产业的标准化、规模化发展，成为RCEP框架下中新深化经贸合作、增进民生福祉的生 动范例，为更多中国特色产业深耕东南亚市场提供了宝贵经验。 为破解生鲜跨境贸易中的保鲜难题与流通壁垒，吕文扬创新构建全链条服务体系。他依托新加坡冷链枢纽优势，打 造"中国产地预冷-新加坡冷链集散-东盟分区配送"的全链路冷链网络，引入先进的智能温控设备和冷链监控系统，实 时追踪货物温度与运输状态，将生鲜产品跨境运输损耗率控制在5%以下；组建专业品控团队，建立从产地采摘、分 拣、包装到通关的全流程品质把控机制，严格筛选符合国际标准的生鲜产品；优化通关流程 ...

近日，海南的朋友们可能不是在排队，就是在去排队的路上。 但这次排的不是做核酸，而是抢便宜货。 有人拎着金镯子走出商场，一算账，30克黄金省了 将近一万块，省出来的钱都够再买张往返机票了。 另一边，超市门口弯弯曲曲的队伍不为别的，就为抢购刚刚登陆海南的马来西亚猫山王榴莲，1.5吨，一个小时，直接被抢光。 这不是什么节日大促，这是 2025年12月18日，海南全岛封关运作正式启动的第一天。 一个"封关"，让整个海南岛瞬间变成了一个巨大的"免税购物岛"，价格落差带来的消费狂欢，正 真实地发生着。 12月18日下午，三亚国际免税城里的周大福柜台，挤满了算账的顾客。 当天的屏幕价牌上显示着"免税金价：1187元/克"。 而在岛外大部分金店，同样的黄 金报价可能在1353元/克左右。 每克166元的价差，就这么明明白白地摆在那里。 一位顾客选中了一件30克的古法黄金手镯。 店员开始一笔笔算账：金价1187元乘以30克，是35610元，加上大约1250元的加工费，总价来到36860元。 因为 单品金额超过8000元，可以享受97折，折后是35754.2元。 这时，顾客打开手机，用掉了提前领取的政府消费券——"满30000元 ...

12月4日，在冬交会主宾国之一的巴基斯坦馆，来自乌干达的参展商在选购商品。海南日报全媒体记者 袁琛 摄 海南日报全媒体记者 周晓梦 冬交会汇聚国内外农业精品 一张国际"风味地图" 一次共享的开放机遇 12月6日，第28届中国(海南)国际热带农产品冬季交易会(简称冬交会)进入第三天，海南国际会展中心里 的空气仿佛被各种香气浸透—— 柬埔寨芒果的香甜、马来西亚猫山王榴莲的浓烈、越南咖啡的焦香，与安徽锅巴的焦脆、广西花茶的清 芬、山西小米的醇香交织在一起，仿佛构成一幅立体的"世界风味地图"。 国际展区是人气的焦点。本届冬交会创新设置泰国、巴基斯坦双主宾国，来自16个国家和地区的展商携 特色农产加工品纷纷亮相，吸引诸多参展者驻足采购。 "这次我们带来上千盒产品，包括黄油曲奇、巧克力等。我们想通过冬交会这座'桥'，把这份南洋风味带 到更多中国家庭。"在3号馆国际精品展区内，马来西亚"GPR黄油曲奇"的展台前，业务经理韩俊雅将印有传 统花纹的铁罐摆放整齐，他的声音里充满期待。 而同样在3号馆，来自乌干达的史蒂文·基塞则对海南日报全媒体记者说："人们对我们的咖啡和皂石工艺 非常感兴趣，这让我们很高兴!"他介绍，"我们更希望 ...

Core Points - The 28th China (Hainan) International Tropical Agricultural Winter Trade Fair opened on December 4, 2025, in Haikou, featuring over 2,000 enterprises from 16 countries and regions [1][3][5] - The theme of this year's fair is "Gathering Agricultural Excellence, Enjoying Free Trade Opportunities," with an exhibition area of 75,000 square meters and nine major exhibition zones [1][3] Group 1: Exhibition Highlights - The fair showcased 24 new products, including "Yuxiang Fubao" mini taro winter melon, powder fruit tomatoes, and DJI agricultural drone T100S, in the debut area [3] - The industry chain exhibition area featured domestic durians, Hainan mangoes, and honey melons, while the agricultural technology area displayed smart agriculture platforms and drone applications [3][7] Group 2: Special Features - Thailand and Pakistan were designated as the dual guest countries, with unique products such as Thai latex pillows, Pakistani rice, Cambodian mangoes, and Malaysian Musang King durians prominently displayed [3][5] - The "Hainan Fresh Products" tasting event highlighted local ingredients like Hainan beef, Tunchang black pigs, and Hainan snapper, allowing attendees to experience the high quality of Hainan's agricultural products [7] Group 3: Supporting Activities - The "Hainan Agricultural Brand Directory (2025)" was officially released, including five regional public brands, 20 "Hainan Fresh Products" brands, 10 enterprise brands, and 20 agricultural product brands [5] - A trade promotion meeting facilitated in-depth discussions between government and enterprises on agricultural industry chain cooperation, resulting in preliminary agreements on several projects [5][7]

Core Insights - The eighth China International Import Expo (CIIE) showcased a vibrant food and agricultural products section, attracting significant attention with global delicacies such as British cheese, French wine, Malaysian durian, and Spanish Iberian ham [1][3] - The expo facilitated substantial procurement agreements, with Jiangsu trading group achieving a single contract worth up to 50 million USD, and Qinghai Haidong trading group securing contracts totaling 109 million CNY [1][3] Group 1 - The food exhibition area featured over 30 countries and regions, emphasizing the theme "from global farms to Chinese tables" [1] - The immersive experience allowed attendees to taste fresh ingredients, including over 100 kilograms of tuna showcased on-site [1] - Leading companies utilized the expo to deepen international cooperation and expand supply chain layouts, benefiting consumer needs [3] Group 2 - Companies like JIANONG introduced new products such as Costa Rican volcano bananas and Ecuadorian red bananas, aligning with health-conscious consumer trends [3] - Dole created a themed exhibition area to expedite the entry of fresh fruits and vegetables into the Chinese market [3] - Bright Food Group showcased premium ingredients from around the world, enhancing the quality assurance from source to table [3]

Group 1: Event Overview - The 22nd China-ASEAN Expo and China-ASEAN Business and Investment Summit concluded in Nanning, Guangxi, attracting 3,260 enterprises from 60 countries and regions, with a record attendance of 226,000 [1] - Over 700 outcomes were achieved, including more than 500 economic and trade project signings, indicating a deepening of China-ASEAN cooperation [1] Group 2: Technological Innovations - The expo featured a dedicated AI pavilion covering 10,000 square meters, showcasing around 1,200 exhibits, with a trade turnover exceeding 140 million RMB [2] - Companies presented advanced AI applications, including real-time translation glasses and drones, highlighting the growing integration of technology in various sectors [2][3] Group 3: Economic Opportunities - The RCEP and the upgraded China-ASEAN Free Trade Area 3.0 are facilitating easier market access for products like Malaysian durians and Vietnamese coffee, enhancing trade efficiency [4][5] - CuberAI showcased AI-driven cross-border logistics solutions, emphasizing the potential for AI applications in improving trade processes between ASEAN countries and China [3] Group 4: Cultural Exchange and Future Cooperation - The event included cultural activities that fostered people-to-people connections, which are essential for strengthening economic ties [6][7] - The focus on youth collaboration was highlighted, with initiatives aimed at building a community of future leaders to enhance long-term relations between ASEAN and China [7]

Core Viewpoint - Malaysia's durian industry aims to enhance its scale and competitiveness by leveraging the Chinese market, which is one of the largest durian consumption markets globally [1][2] Group 1: Market Opportunities - Since 2011, Malaysia has been exporting frozen durian products to China, and in 2019, it began exporting whole frozen durians [1] - The signing of the plant quarantine protocol for fresh durians in 2024 marks a significant opportunity for Malaysia to export fresh durians to China [1] - Over 70% of Malaysia's durian exports from 2017 to 2023 were sent to China, indicating a strong reliance on this market [1] Group 2: Industry Development - The opening of fresh durian exports to China has led to closer cooperation between Malaysian and Chinese enterprises, enhancing the export supply chain, particularly in cold chain logistics [1] - The implementation of the Regional Comprehensive Economic Partnership (RCEP) has improved trade facilitation, increasing the efficiency of Malaysian durians entering the Chinese market [2] - The logistics efficiency allows a naturally ripened Malaysian Musang King durian to reach Chinese consumers within 36 hours of harvest, a significant improvement from previous years [2] Group 3: Future Prospects - The Malaysian durian industry anticipates benefiting from China's economic growth and expanding consumer market, aiming to enhance its scale and competitiveness [2] - More small and medium-sized enterprises in Malaysia are expected to benefit from the evolving market dynamics, utilizing e-commerce platforms and B2B procurement chains to reach Chinese consumers [2]

Group 1 - The 9th China-South Asia Expo and the 29th Kunming Import and Export Commodities Fair has officially opened, featuring over 2,500 enterprises from 73 countries and regions [1][9] - The exhibition area has expanded significantly from 50,000 square meters to 160,000 square meters since its inception in 2013, showcasing diverse products from South Asia and Southeast Asia [1][9] - The event serves as a platform for deepening economic and trade cooperation between China and regional countries, with initiatives like joint research on export capacity with Pakistan and successful seafood projects with the Maldives [3][5] Group 2 - The expo highlights a variety of unique products, including Nepalese cashmere, Afghan carpets, and Indonesian spices, creating a vibrant trade corridor [3][5] - The presence of major global companies and innovative technologies, such as AI robots and smart manufacturing, reflects the growing demand for green transformation in South Asia and Southeast Asia [5][10] - The event has facilitated over 11 billion USD in foreign trade transactions and aims for a trade volume of nearly 200 billion USD between China and South Asian countries by 2024, marking a significant growth of approximately 6.3% annually over the past decade [9][10]

Group 1 - The event "2025 ASEAN Fruits Gathering in Guangxi" aims to enhance the regional fruit trade structure by promoting the concept of "ASEAN production, Guangxi distribution, and China sales" [5] - The logistics system in Nanning has made significant breakthroughs, particularly in air transportation, allowing for rapid distribution of fruits from ASEAN countries [3][6] - The event attracted over 90 ASEAN fruit suppliers and more than 110 domestic large-scale buyers and supply chain enterprises from various provinces, facilitating multiple cooperation intentions [6] Group 2 - The chairman of Nanning Transportation Logistics Group highlighted the efficiency of transporting Malaysian Musang King durians, which can be delivered to customers within 24 hours from harvest [3] - The event featured a focus on Thai specialty fruits, such as durians and mangosteens, which are known for their unique flavors and quality [6] - The theme of the event was "Fruit Freedom in Guangxi: Sweet Fragrance Worldwide," aimed at building effective trade bridges [6]

Core Viewpoint - The article highlights the success story of a durian e-commerce business led by Li Shenghui, emphasizing the importance of quality, logistics, and consumer engagement in the durian market, which has seen significant growth due to changing consumer habits and the rise of e-commerce platforms like Pinduoduo [2][13]. Group 1: Business Operations - The company achieved over 1 million orders in a year through its Pinduoduo store, with peak daily shipments reaching 20,000 orders [2]. - Li Shenghui's business model focuses on ensuring the freshness and quality of durians, utilizing scientific methods to determine optimal ripeness for transportation [6][8]. - The logistics process involves multiple stages, including selection, preservation, and packaging at processing plants in Laos and Thailand, followed by cold chain transportation to a 3,000 square meter warehouse in Kunming [8][12]. Group 2: Market Strategy - The company operates under a unique pricing strategy, aiming for a 5% profit margin compared to the industry standard of 10%, which allows for faster sales cycles and improved cash flow [11]. - The introduction of a centralized shipping model by Pinduoduo has facilitated bulk transportation of durians across the country, addressing challenges related to perishability and quality control [12]. - The business has expanded its operations by acquiring 300 acres of durian orchards in Laos and partnering with a 20,000-acre orchard, indicating growth and investment in supply chain capabilities [13]. Group 3: Consumer Engagement - The article emphasizes the importance of consumer education regarding durian varieties and their unique flavors, which has contributed to building a loyal customer base [7]. - Li Shenghui's commitment to quality and customer satisfaction has established a strong reputation in the durian e-commerce sector, allowing the company to stand out among competitors [13].