智通财经APP获悉，国泰海通证券发布研究报告称，服务消费景气提升，科技硬件延续涨价。上周 (11.24-11.30)中观景气表现分化，值得关注：1)内需景气线索有所增多，冰雪出行和电影市场景气度显 著提升，或反映地产和耐用品消费收缩之余，"吃喝玩乐"相关的服务型和大众品消费复苏趋势持续显 现。2)新兴科技行业延续高景气，但短期AI泡沫叙事影响下，TMT硬件景气增长的持续性有赖于AI应 用取得积极进展。后续重点关注AI应用商业化进展。3)建工需求偏弱，内需资源品大多偏弱震荡，海外 降息预期再度升温，国际金属价格大幅上涨;受铁矿增产影响，干散运价格环比延续提升。 国泰海通主要观点如下： 下游消费：服务消费景气显著提升，地产耐用品仍承压。1)服务消费：国内冰雪游景气度显著提升，根 据同程旅行，广州-哈尔滨26年元旦机票均价较25年11月提升约56%，主因国内气温下降，居民冰雪消 费情绪提升;电影票房同/环比+326.7%/+355.7%，主因引进爆款新片上映拉动观影需求增长。2)地产：30 大中城市商品房成交面积同比-34.3%，其中一线/二线/三线城市商品房成交面积同 比-31.6%/-33.9%/-40.7%， ...

Core Viewpoint - The article highlights a differentiated growth pattern in the medium-term economic landscape, with strong performance in emerging technologies and high-performance storage prices continuing to rise rapidly, while the real estate cycle and durable goods demand remain under pressure [1]. Group 1: Consumer Trends - Service consumption has significantly improved, with domestic ice and snow tourism seeing a notable increase; average ticket prices for flights from Guangzhou to Harbin for New Year's Day 2026 rose approximately 56% compared to November 2025 due to colder weather boosting consumer sentiment [2]. - Movie box office revenues surged, with year-on-year and month-on-month increases of 326.7% and 355.7%, respectively, driven by the release of blockbuster films [2]. - Real estate transactions in 30 major cities fell by 34.3% year-on-year, with first, second, and third-tier cities experiencing declines of 31.6%, 33.9%, and 40.7%, respectively, indicating continued pressure on the real estate market [2]. - Durable goods consumption shows signs of overextension, with manufacturers significantly lowering production expectations; daily retail sales of passenger vehicles continue to decline [2]. Group 2: Technology and Manufacturing - The technology hardware sector remains strong, driven by AI infrastructure investments; prices for high-performance DRAM storage (DDR4/DDR5) increased by 13.3% and 8.2% month-on-month, respectively [3]. - The number of domestic game licenses increased by 58.9% year-on-year in November 2025, contributing to a favorable supply environment for AI software applications [3]. - Construction demand remains weak, with slight price recoveries in steel due to reduced operating rates in blast furnaces, while prices for glass and cement continue to face downward pressure [3]. - Manufacturing sectors, including automotive and chemicals, are experiencing declines in operating rates and a decrease in hiring intentions [3]. Group 3: Logistics and Transportation - Long-distance travel demand has decreased month-on-month, although it remains strong year-on-year; the Baidu migration index fell by 3.8% month-on-month but increased by 18.5% year-on-year [4]. - Freight logistics have also seen a month-on-month decline, with highway truck traffic and railway freight volumes decreasing by 0.2% and increasing by 0.7%, respectively [4]. - Shipping rates for dry bulk and refined oil have risen significantly, driven by increased demand from iron ore and crude oil production [4].

| | | [Table_Report] 相关报告 服务消费景气提升，科技硬件延续涨价 [Table_Authors] 方奕(分析师) 中观景气 12 月第 1 期 本报告导读： 中观景气延续分化的增长格局，新兴科技景气仍强，高性能存储价格延续快速上涨， 游戏供给偏宽松；服务消费景气明显提升，地产周期和耐用品需求仍承压。 投资要点： | | 021-38031658 | | --- | --- | | | fangyi2@gtht.com | | 登记编号 | S0880520120005 | | | 陶前陈(研究助理) | | | 0755-23976164 | | | taoqianchen@gtht.com | | 登记编号 | S0880125070014 | | | 张逸飞(分析师) | 资产概览：银价铜价创历史新高 2025.12.01 外资与融资资金重回流入 2025.12.01 消费景气线索增多，科技制造延续增长 2025.11.26 ETF 流入明显，融资资金与外资有所流出 2025.11.24 资产概览：美元兑日元逼近 160 关口 2025.11.24 策 略 研 究 告 请务必阅读正文 ...