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餐饮加盟商,不再为“大牌”买单?
虎嗅APP· 2025-09-18 13:21
Core Viewpoint - The article discusses the current trends in the franchise market, highlighting a shift from rapid expansion to a focus on sustainability and profitability in the food and beverage industry, particularly in the context of the recent franchise exhibition [5]. Group 1: Decline in Beverage Franchise Participation - The number of beverage brands, particularly tea and coffee, participating in exhibitions has significantly decreased, with only four tea brands present compared to nearly fifteen in previous events [7]. - This decline reflects the tea industry's transition from rapid growth to a phase of deep adjustment, as competition intensifies and market saturation increases [8]. - Franchisees are facing challenges such as reduced customer dine-in rates and increased operational costs, leading some to exit the tea beverage sector altogether [10][11]. Group 2: Stability in Snack and Fast Food Franchises - In contrast to the beverage sector, snack and fast food franchises remain dominant, accounting for over 50% of exhibitors, with average customer prices between 15-30 yuan and investment returns expected within 12-18 months [13]. - The snack and fast food sector is characterized by its essential demand and high cost-effectiveness, with a market size projected to exceed one trillion yuan in 2024, growing by 7.5% year-on-year [13]. - Many franchisees are shifting from high-investment sectors like hot pot and barbecue to snack and fast food for more stable returns [16]. Group 3: Rise of Affordable Self-Service Barbecue - A noticeable trend is the emergence of affordable self-service barbecue brands, which have gained popularity due to the rising "value-for-money" consumption mindset [18][19]. - Despite the growing interest, self-service barbecue faces operational challenges, including limited profit margins and high demands for effective cost management [20][21]. Group 4: Decreasing Brand Worship - There is a diminishing trend of franchisees being attracted solely by well-known brands, as the perception that a big brand guarantees success is being challenged [24][25]. - Higher initial investments associated with top brands are leading franchisees to consider alternative, less costly options that offer quicker returns and greater operational flexibility [26]. Group 5: Cost Reduction Strategies - Many brands are adopting strategies to lower initial investment costs for franchisees, such as allowing self-renovation and reusing equipment, which can save over 200,000 yuan in setup costs [27][29]. - The traditional model of high upfront franchise fees is being replaced by more flexible arrangements, focusing on revenue sharing and stable supply chain profits [29]. Conclusion - The franchise market is shifting towards a more calculated approach, prioritizing the sustainability of individual stores and realistic return timelines over impulsive investments and rapid expansion [31].
餐饮加盟商,不再为“大牌”买单?
Hu Xiu· 2025-09-18 08:44
Group 1 - The franchise exhibition serves as an important window for entrepreneurs to observe industry trends and seek investment opportunities [1] - The number of exhibitors in the beverage sector, particularly tea and coffee brands, has significantly decreased, reflecting a shift from rapid expansion to deep adjustment in the tea beverage industry [2][4] - Major tea brands are tightening policies, with some franchisees choosing to exit the tea beverage sector due to high competition and low profitability [8][10] Group 2 - In contrast to the contraction in the beverage sector, the snack and fast food segment remains dominant, accounting for over 50% of exhibitors, with a focus on low investment and quick returns [11][12] - The snack and fast food market is projected to exceed 1 trillion yuan in 2024, with a year-on-year growth of 7.5%, making it the second-fastest growing segment in the restaurant industry [13] - Many franchisees are shifting from high-investment categories like hot pot and tea beverages to the snack and fast food sector for more stable returns [17][19] Group 3 - A noticeable trend at the exhibition is the rise of affordable self-service barbecue brands, driven by the growing "value-for-money" consumption mindset [20][22] - The self-service barbecue segment has seen a significant increase in popularity, with related search terms on social media platforms rising by 115.51% year-on-year [23] - However, operational challenges exist, including high food waste and the need for stable customer flow, which can impact profitability [25][28] Group 4 - The perception of "brand worship" is diminishing, with franchisees no longer willing to pay a premium for well-known brands, recognizing that a big name does not guarantee profitability [29][31] - High initial investments associated with major brands are leading franchisees to consider alternative, lower-cost options that offer quicker returns and greater operational flexibility [32][34] Group 5 - There is a growing consensus among brands to reduce initial investment costs for franchisees, with many adopting strategies to lower franchise fees and support the reuse of existing equipment [35][37] - Flexible fee structures are emerging, with some brands significantly reducing upfront franchise fees and focusing on revenue-sharing models [39][40] - The overall market trend is shifting from impulsive investments to calculated operations, emphasizing the sustainability and profitability of individual stores [42]
"家门口"的生意爆发:看懂小吃与咖啡的社区模式,抢占下一个黄金点位
Sou Hu Cai Jing· 2025-08-26 09:46
Core Insights - The restaurant market is experiencing a shift towards community streets due to rising rental costs and the saturation of traffic benefits in core business districts [1] - Community snack shops and coffee shops are emerging as key players in this transformation, offering lower operating costs and stable customer bases [1][4] Community Snack Shops - Community snack shops are becoming a vibrant force in the restaurant market, driven by their flexible business models and affordable pricing [1] - The market size for China's snack fast food sector is projected to exceed 1 trillion yuan in 2024, with a growth rate of 7.55%, and is expected to reach 1.08 trillion yuan in 2025 [1] - These shops effectively meet the dining needs of office workers and local residents, enhancing brand visibility and customer satisfaction [2] Community Coffee Shops - Community coffee shops are redefining the "third space" of community consumption, focusing on low costs and high customer retention [4] - Their success hinges on a combination of coffee and baked goods, strong private domain operations, and creating a comfortable space for customers [4] - Brands like 比星咖啡 have opened over 50 community stores nationwide, achieving an average of over 300 cups sold per day [6] Algebraist Coffee - Algebraist Coffee, founded in Suzhou, is the first brand to focus on the community coffee concept, emphasizing quality and affordability [7] - The brand operates both convenient mall stores and spacious community stores, designed to provide a comfortable environment for socializing and working [8] Industry Opportunities - The success of community stores relies on building a cost-effective, efficient, and customer-loyal single-store profit model, supported by strong supply chains and innovative operations [10] - The SFE 40th Shanghai International Franchise Exhibition is highlighted as a key event for those interested in community dining and brand upgrades, featuring extensive industry resources and networking opportunities [10]
网友称正新鸡排有大量的生蛆,最新回应来了
21世纪经济报道· 2025-05-16 06:20
Core Viewpoint - The article highlights a food safety incident involving Zhengxin Chicken Chop, where a customer reported finding maggots in chicken legs purchased from a store, leading to public outrage and investigations by local authorities [1][2]. Group 1: Incident Details - A video surfaced showing maggots in chicken legs from Zhengxin Chicken Chop, prompting a response from the store staff who claimed the customer returned the product later in the day and that they had already reported the incident to the police [1]. - The local market supervision bureau confirmed they received complaints and are currently investigating the matter [1]. Group 2: Public Reaction - The incident quickly gained traction on social media, trending as the top topic, with many users expressing disgust and vowing not to purchase from the brand again, while some others shared their recent positive experiences [2]. Group 3: Previous Safety Concerns - This is not the first time Zhengxin Chicken Chop has faced scrutiny over food safety. In July of the previous year, a former employee reported unsanitary conditions, including fly contamination and improper oil usage in a store in Ganzhou City [4][8]. - The local market supervision bureau conducted a special inspection following these allegations, emphasizing that food establishments must adhere to strict hygiene standards [8]. Group 4: Company Background and Expansion - Zhengxin Chicken Chop was founded by Chen Chuanwu in 1995, initially producing frozen foods before transitioning to a fast-food model in 2000, focusing on chicken chops and other popular snacks [9]. - The company experienced rapid expansion, growing from under 1,000 stores in 2015 to over 10,000 by 2017, and surpassing 20,000 stores by 2019 [10]. - However, after 2021, the pace of new store openings slowed significantly, with reports of numerous closures. As of January 2022, the number of stores was reported at 25,000, but by December 2023, it had decreased to approximately 11,619, indicating a reduction of over 10,000 stores in less than two years [10].
正新鸡排回应被曝“鸡腿大量生蛆”!网友:前两天刚吃了…
Bei Jing Shang Bao· 2025-05-16 05:46
Core Viewpoint - Recent allegations of food safety issues at Zhengxin Chicken have surfaced, with a viral video showing maggots in chicken legs purchased by a customer, leading to widespread public outrage and calls for investigation [1][2]. Company Background - Zhengxin Chicken was founded by Chen Chuanwu, known as the "King of Snacks," in 1995, initially producing and distributing frozen foods before transitioning to a snack shop model in 2000 [7]. - The brand gained rapid popularity due to its unique flavors and affordable prices, leading to significant expansion, with the number of stores growing from under 1,000 in 2015 to over 20,000 by 2019 [8]. Recent Incidents - The company has faced previous food safety allegations, including reports of unsanitary conditions such as fly contamination and improper oil usage in its kitchens [4][6]. - The local market supervision bureau has initiated an investigation into the recent complaints regarding the alleged presence of maggots in food products [1][6]. Store Count and Business Performance - Zhengxin Chicken's store count peaked at 25,000 in January 2022, but recent data indicates a significant decline, with the number of stores dropping to approximately 11,619 by December 2023, representing a reduction of over 10,000 stores in less than two years [8].
2025年中国炸鸡行业洞察短报告:中式炸鸡“一路狂飙”,辣子鸡小吃掀起行业新篇章
Tou Bao Yan Jiu Yuan· 2025-04-14 12:04
Investment Rating - The report indicates a positive investment outlook for the Chinese fried chicken industry, highlighting the rapid growth and potential for further development in the sector. Core Insights - The Chinese-style fried chicken market is experiencing significant growth, driven by the popularity of spicy chicken snacks and the overall transformation of the dining landscape towards more diverse and value-oriented offerings [4][30]. - The market for snack fast food is expected to exceed 1 trillion yuan by 2024, with a notable increase in the chain rate from 14.5% in 2019 to 24.6% in 2023 [3][7]. - The report emphasizes the importance of supply chain maturity, product differentiation, and innovative cooking techniques as key drivers of growth in the fried chicken sector [32][38]. Summary by Sections Current State of the Snack Fast Food Industry - The snack fast food market in China is transitioning from fragmented operations to a more scaled approach, with a projected market size of 823.7 billion yuan in 2023, reflecting a year-on-year growth of 12.6% [9][10]. - The industry is characterized by a high level of competition due to low entry barriers, leading to dynamic market conditions [3][10]. Development of the Fried Chicken Industry - The Chinese fried chicken market is on an upward trajectory, with significant room for development. The sector has seen multiple rounds of financing for various brands since 2023, indicating strong investor interest [3][23]. - The rise of spicy chicken snacks as a cost-effective option has contributed to the market's growth, with these products being quick to prepare and relatively inexpensive compared to traditional restaurant offerings [3][4]. Trends in the Fried Chicken Industry - The report notes a clear trend towards the diversification of the fried chicken market, with an increasing number of brands and product offerings. The emergence of new brands and the expansion of existing ones are reshaping the competitive landscape [27][30]. - The report highlights the growing popularity of Chinese-style fried chicken, which is becoming a significant player in the market, alongside traditional Western and Korean styles [25][30]. Driving Factors for Industry Growth - The maturity of the supply chain, characterized by stable raw material costs and efficient logistics, is a crucial factor supporting the growth of the fried chicken industry [32][35]. - The report also points to the rich product matrix and innovative cooking methods as essential elements driving the evolution of the fried chicken sector, allowing for a wide range of offerings that cater to diverse consumer preferences [38][40].