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“智创生活”新叙事,从“解忧实验室”开始写起
经济观察报· 2025-09-22 11:18
第四季节目通过LCD/UB CELL、OLED、MLED等前沿显示 技术,在古早电视修复、故宫文物数字化、智慧车载等场景的 应用,让观众意识到科技与人文之间正在深度交融。 作者: 冯科翰 封图:图片资料室 科技解忧,正在发生。夏日 热血综艺《 BOE解忧实验室》第四季 ,日前迎来收官时刻。 曾经外界总在问京东方缘何要主导推出一个综艺节目?如今经历了连续四季的热血追更,越来越多的人感知到, 《 BOE解忧实验室》 早已不仅仅是 一档综艺节目,而是一个承载着普通大众亲密接触科技创新温柔底色的平台。 在这里,观众纷纷化身热血少年,深度体验了一场场科技解忧时代的治愈之旅。 "科技解忧"正当时 "京东方试图搭建一个平台, 把在实验室里、在生产线上的技术,用大家看得懂、感兴趣的方式呈现出来,致力于让科技真正走进千家万户 ",在 京 东方科技集团高级副总裁、首席技术官刘志强的解读下, 京东方与大众的诉求颇为契合。 作为已延续四季的科普综艺节目, 《 BOE解忧实验室》 正在成为一个 链接企业与消费者的 符号 。其以 "科技+人文"的独特模式和风格,至今吸引 到大批的"拥趸者"。尤其是刚收官的第四季,相较于前三季,有了更多元 ...
“智创生活”新叙事,从“解忧实验室”开始写起
Jing Ji Guan Cha Wang· 2025-09-22 10:42
Core Viewpoint - The article highlights the successful conclusion of the fourth season of "BOE Relief Laboratory," emphasizing its evolution from a mere variety show to a platform that connects technology innovation with the public, showcasing how technology can improve everyday life [1][3][5]. Group 1: Program Overview - "BOE Relief Laboratory" has become a symbol linking enterprises and consumers, utilizing a unique "technology + humanities" approach to attract a large audience [3][4]. - The fourth season featured a diverse range of innovative formats, focusing on five key areas: LCD, OLED, automotive technology, digital art, and sustainable development, with each episode presenting a different technological theme [4][6]. - The program's narrative style combined on-site revelations with expert explanations, creating a deep connection between technology, culture, and humanity [3][4]. Group 2: Technological Integration - The fourth season showcased advanced display technologies such as LCD/UB CELL, OLED, and MLED, applied in various cultural contexts, highlighting the integration of technology and cultural heritage [6][7]. - Each episode demonstrated how technology can enhance cultural storytelling, with specific examples including the restoration of classic films and the digitalization of cultural artifacts [7][8]. - The program effectively communicated the unique advantages of BOE's display technologies, transforming public perception of screens from mere hardware to interactive emotional interfaces [8][9]. Group 3: Corporate Strategy and Innovation - BOE aims to reshape its brand perception from a "display supplier" to a "global leading IoT innovation enterprise," focusing on consumer needs and technological advancements [9][12]. - The company has committed approximately 7% of its annual revenue to research and development, leading to significant technological breakthroughs in areas like eye-care displays and smart cockpit solutions [10][11]. - BOE's sustainable development initiatives include the establishment of 18 national-level green factories and a commitment to achieving carbon neutrality by 2050, reflecting its dedication to environmental responsibility [11][12].
京东方CTO刘志强:以开放终结零和博弈,低质低价带不来长期价值
Tai Mei Ti A P P· 2025-08-26 01:52
Group 1 - The core collaboration between BOE and JD aims to enhance product development by leveraging their respective strengths, with BOE focusing on technology and JD on consumer insights [3] - The partnership has established a joint research institute and utilizes a C2M model to exchange resources, aiming to implement the "S+ display certification standard" based on consumer visual experiences [3][4] - The collaboration has expanded beyond consumer electronics to include areas such as television, logistics, and public welfare, with plans for a high-value industrial alliance focusing on technology, ecology, and sustainability [3][5] Group 2 - The rapid development of AI technology is expected to drive innovation in the consumer electronics industry, with predictions indicating that global AI devices will exceed 600 million units by 2028 [4] - The TV market is anticipated to see a demand increase despite U.S. tariff policies, with Mini LED and high refresh rates becoming key trends in product upgrades [4] - The display panel market is entering a new competitive phase, with Chinese manufacturers projected to capture 70% market share by 2026 [4]
双京携手三载,共铸显示行业生态创新里程碑
Sou Hu Cai Jing· 2025-08-21 05:06
Core Viewpoint - The collaboration between BOE and JD.com marks a significant milestone in their three-year partnership, focusing on integrating technology development with consumer demand to create a direct value channel from the lab to consumer scenarios, enhancing brand recognition and setting a new standard for industry-wide technological inclusivity and ecosystem win-win [1][3]. Group 1: Partnership Achievements - The partnership is highlighted as a model of strong collaboration, combining BOE's leadership in display technology with JD.com's deep understanding of consumer needs, fostering mutual growth and benefiting the entire industry supply chain [3]. - The collaboration has expanded beyond the 3C sector into areas such as television, logistics, and public welfare, emphasizing a commitment to maximizing value for consumers and the industry while avoiding price competition [5]. Group 2: Technological Innovations - The core of the partnership is centered on the resonance between technology supply and consumer demand, leading to the establishment of a technology innovation joint research institute that customizes development based on JD.com's user insights [5]. - The successful implementation of the "S+ Display Certification Standard" demonstrates a perfect loop from technical parameters to user experience, showcasing the effectiveness of their collaborative efforts [5]. Group 3: Industry Initiatives - The launch of the "Best of Esports High-Level Alliance" aims to unlock new business models and set higher industry standards, enhancing the esports experience through a comprehensive ecosystem [7]. - The "100-Inch Big Screen Three Truths Commitment" was announced, focusing on true quality, true experience, and true service, aimed at providing consumers with an exceptional large-screen experience [7]. Group 4: Formation of Alliances - The establishment of the "High-Value Ecological Industry Alliance" signifies a historic shift from competitive logic to symbiotic logic in the industry, with initial members including leading companies like TÜV Rheinland, Hisense, Skyworth, Lenovo, and AOC [9]. - The alliance aims to replace price competition with high-value standards, fostering open collaboration to reshape the growth foundation of the global display industry [9].