此外值得关注的是，荣威不仅致力于打造"国民车"，更在积极构建"国民级"服务网络。今年，荣威全力 拓展服务网络，新增渠道238家，预计年底突破600家，旨在为用户带来更便捷、更周全的服务体验。 （中国经济网记者 郭跃） 具体来看，豆包AI车机衍生出三大核心能力。第一，模糊语义理解能力，不仅实现了15大场景覆盖， 还能精准识别倒装句、否定句以及多意图指令。第二，记忆贯穿能力，能够在连续对话中自动关联上下 文，深入理解用户复合需求。第三，复杂车控能力，依托行业最多的车控端口接入，豆包AI车机支持 300+项车控能力，用户只需一句话，即可联动座舱内多项功能协同运行。 数据显示，随着豆包深度思考大模型于11月17日通过OTA全量推送，荣威M7 DMH语音功能的单日使用 率已从60%大幅提升至90%。举例来看，荣威M7 DMH可精准覆盖各大年龄段孩子的需求。系统不仅能 实现与孩子的超长连续互动，还能一句话读懂家长意图，自动完成一系列育儿操作。更借助豆包深度思 考大模型的"最强大脑"， 化身"移动兴趣班"，可根据孩子年龄实时调整教学内容，巧妙安抚孩子情 绪，为全家创造安心舒适的出行环境。 智能化水平全面提升之外，荣威M7 ...

Core Insights - The competition in the new energy vehicle market is intensifying, particularly in the plug-in hybrid segment, attracting more entrants [2] - In August, the wholesale penetration rate of new energy vehicle manufacturers reached 52.2%, an increase of 3.3 percentage points compared to August 2024 [2] - The sales of narrow-sense plug-in hybrids in August reached 368,000 units, representing a year-on-year growth of 5.0% and a month-on-month increase of 8.9% [2] Company Developments - Leading automakers like Geely and BYD have launched star products to strengthen their position in the plug-in hybrid market, achieving significant sales breakthroughs [2] - The launch of the Roewe M7 DMH, positioned as a "long-range mid-to-large luxury sedan," has garnered industry attention due to its competitive pricing of 85,800 yuan [2] - Roewe M7 DMH aims to penetrate the mid-to-large hybrid sedan market, emphasizing "super long range, ultra-low energy consumption, and full life cycle guarantee" as key consumer demands [2][4] Technical Features - The Roewe M7 DMH is equipped with the advanced DMH 6.0 super hybrid system, achieving a CLTC pure electric range of 160 km, surpassing the mainstream range of 100-150 km [3] - The vehicle offers a comprehensive range of 2050 km with full fuel and battery, and its fuel consumption is as low as 2L, costing less than 0.2 yuan per kilometer [3] - Unlike many competitors, Roewe M7 DMH provides a lifetime warranty on five major components, including the engine and battery pack, without mileage limits for the first non-commercial owner [3][4] Innovation and Market Strategy - The Roewe M7 DMH features the world's first "deep thinking AI model" and AI-assisted driving system, enhancing user interaction with advanced semantic understanding capabilities [4] - The company aims to offer a premium experience at a competitive price point, positioning the M7 DMH as a vehicle that provides a 200,000 yuan experience for a price of 100,000 yuan [4] - The emphasis on scaling production is seen as crucial for the brand's survival and growth in the competitive market [4]

Group 1 - The core product, the Roewe M7 DMH, was officially launched on September 17, with a price range of 97,800 to 114,800 yuan. A limited-time offer allows consumers to secure a price between 85,800 and 102,800 yuan if they complete a deposit and lock in their order by October 31 [1][3] - The Roewe M7 DMH features the first implementation of the Doubao deep thinking model, which significantly improves understanding accuracy by 14 times compared to traditional models, covering 15 core scenarios [3] - The vehicle is equipped with the DMH 6.0 super hybrid system, achieving a pure electric range of 160 kilometers and a combined range of 2,050 kilometers when fully fueled and charged [3] Group 2 - The Roewe M7 DMH offers a lifetime warranty on five key components, including the engine, transmission, drive motor, motor controller, and battery pack, with no limits on years or mileage for the first non-commercial vehicle owner [3]

Core Insights - The launch of the Roewe M7 DMH, a long-range mid-to-large luxury sedan, is positioned to redefine family travel with advanced features and competitive pricing [1][12] - The vehicle offers a unique combination of comfort, intelligent technology, and hybrid capabilities, aiming to meet the evolving needs of family users [12] Pricing and Promotions - The Roewe M7 DMH is available in three versions with official prices ranging from 97,800 to 114,800 yuan, with promotional prices between 85,800 and 102,800 yuan for early orders [1] - Customers can also enjoy additional benefits worth up to 18,000 yuan, including lifetime warranties on key components [1] Product Features - The M7 DMH features a unique panoramic sofa chair and mCDC dynamic suspension system, enhancing passenger comfort and experience [3][6] - The vehicle is equipped with advanced AI technology, enabling natural interaction and improved understanding of user commands, with a 14-fold increase in accuracy compared to traditional models [7][9] Hybrid Technology - The M7 DMH is powered by the DMH 6.0 super hybrid system, offering a pure electric range of 160 km and a combined range of 2050 km, with fuel consumption as low as 2L per 100 km [10] - The vehicle includes a lifetime warranty on critical components, addressing user concerns about maintenance and reliability [10] Design and Space - Designed by former Rolls-Royce chief designer Joseph Kaban, the M7 DMH combines modern aesthetics with practical features, including a spacious interior and extensive storage options [11] - The vehicle's dimensions provide ample space for passengers, with a trunk capacity of 527 liters and 31 storage compartments [11] Market Positioning - The Roewe M7 DMH aims to become a leading choice for families seeking a high-quality plug-in hybrid sedan under 100,000 yuan, showcasing strong potential for market success [12]

Core Insights - The domestic sedan market is at a crossroads of technological iteration and user demand upgrades, with a focus on long-range hybrid vehicles and a shift from price competition to experience revolution [2][3][6] Group 1: Market Dynamics - The competition in the plug-in hybrid market has entered a "pseudo-involution" phase, where some manufacturers reduce battery capacity and pure electric range to lower prices, negatively impacting user experience [3][6] - Users prioritize three main concerns when choosing hybrid vehicles: long pure electric range, low fuel consumption, and reliable vehicle assurance [3][6] Group 2: Technological Advancements - The core technology of the new M7 DMH model is based on SAIC's self-developed DMH 6.0 super hybrid system, featuring an industry-first 21-in-1 hybrid management system that integrates multiple energy management components into a single chip [4][6] - The DMH system achieves a significant reduction in energy loss by 30% compared to traditional architectures, enhancing power response speed to the microsecond level [4][6] Group 3: Strategic Initiatives - SAIC has initiated a "large passenger vehicle integration" reform, consolidating its brands into a unified operational system to enhance efficiency and responsiveness [5][6] - The company aims to address traditional management issues by deeply integrating R&D, marketing, and supply chain processes, transitioning from "closed-door manufacturing" to "open-definition" [5][6] Group 4: Market Performance - In 2024, SAIC's passenger vehicle retail sales exceeded 814,000 units, with a year-on-year growth of 9.8% in the first half of 2025 [6] - The launch of the M7 DMH is seen as a significant step in the transition from price competition to a comprehensive competition based on technology, experience, and value [7][6]

Core Viewpoint - The domestic sedan market is at a crossroads of technological iteration and user demand upgrade, with SAIC Roewe introducing the M7 DMH as a breakthrough in the face of intense price competition and user expectations for real-world efficiency and quality [2][3] Group 1: Product Launch and Features - SAIC Roewe launched the M7 DMH at the Chengdu Auto Show, featuring the self-developed DMH 6.0 super hybrid system, achieving a pure electric range of 160 km, a comprehensive range of 2050 km, and a fuel consumption of 2.57 L per 100 km [2] - The M7 DMH incorporates a pioneering 21-in-1 hybrid management architecture and offers lifetime warranties on its three electric components, establishing a comprehensive technical and safety barrier [2][4] Group 2: Market Dynamics and User Insights - The hybrid market is experiencing a "pseudo-involution," where some manufacturers reduce battery capacity and electric range to lower prices, negatively impacting user experience [3] - SAIC Roewe's strategy focuses on addressing user pain points, emphasizing long electric range, low fuel consumption, and reliable vehicle assurance, encapsulated in the M7 DMH [3][8] Group 3: Technological Advancements - The DMH 6.0 system features an industry-first 21-in-1 chip integration, enhancing power response speed and reducing energy loss by 30% compared to traditional architectures [4][5] - The system's design allows for optimized layouts that balance performance, economy, and noise, vibration, and harshness (NVH) characteristics [4] Group 4: Organizational Restructuring - The launch of the M7 DMH represents a systemic restructuring within SAIC Passenger Vehicles, aiming for a unified operational framework across its brands [6] - The restructuring includes a focus on integrating R&D, marketing, and supply chain processes to enhance efficiency and responsiveness to market demands [6] Group 5: Market Performance and Future Outlook - SAIC Passenger Vehicles reported retail sales of over 814,000 units in 2024, with significant growth in the first half of 2025, indicating a positive market response to the restructuring and new product offerings [7] - The M7 DMH aims to shift the competition in the 100,000-level hybrid market from price wars to a comprehensive competition based on technology, experience, and value [8]

Core Viewpoint - The article highlights the launch of the Roewe M7 DMH, a new hybrid vehicle featuring the Doubao AI model from Huoshan Engine, which aims to enhance the smart driving experience in the rapidly growing electric vehicle market [1][3]. Group 1: Product Launch and Features - The Roewe M7 DMH is set to debut at the Chengdu International Auto Show, with three models available for pre-sale, priced at 97,800 yuan, 104,800 yuan, and 114,800 yuan, respectively [1]. - The vehicle boasts a pure electric range of 160 km, with real-world testing showing a range of 166.5 km, and a comprehensive range exceeding 2,143 km when fully charged and fueled [3][4]. - The M7 DMH features a DMH 6.0 super hybrid system, which includes a self-developed high-efficiency engine with a thermal efficiency of 48.1%, and an AI energy management system for optimized resource allocation [3][4]. Group 2: Design and Technology - The Roewe M7 DMH is designed by Joseph Kaban, a former Rolls-Royce designer, featuring a nearly 5-meter long body and a wheelbase of 2,820 mm for enhanced comfort [4]. - The vehicle incorporates the Doubao AI model, which offers advanced capabilities such as deep semantic understanding and seamless task integration, significantly improving in-car smart interaction [4]. - By the end of 2024, the Doubao model is expected to have collaborated with 80% of mainstream automotive brands and integrated with around 300 million smart devices, showing a 100-fold increase in usage over six months [4].

Core Viewpoint - SAIC Motor Corporation acknowledges that while it has not lost in strategy, technology, and strength, there are issues with SAIC Passenger Cars due to a disconnect from user needs [1] Sales Performance - Since the new management team took over in August last year, SAIC Passenger Cars has reversed its declining sales trend, achieving approximately 428,000 units sold in the first seven months of this year, a year-on-year increase of 11.4% [3] - However, the projected sales for 2024 are approximately 707,000 units, reflecting a year-on-year decline of 28.3% [3] Internal Changes - SAIC Group has implemented integrated management for its self-owned passenger car brands to create a more flexible and efficient operational mechanism, enhancing market response speed [3] - The passenger car division has adopted Huawei's Integrated Product Development (IPD) and Integrated Product Marketing System (IPMS) models, focusing on cross-departmental collaboration to optimize product development processes and reduce the development cycle to 18 months [3] New Product Launch - The launch of the new Roewe M7 DMH is seen as a sign of improvement in addressing user needs, with a starting price of 97,800 yuan and a focus on providing a high-quality experience at a competitive price [4][5] - The Roewe M7 DMH features the self-developed DMH 6.0 super hybrid system, offering a pure electric range of 160 km and a comprehensive range exceeding 2,100 km [4] Customer Engagement - The company emphasizes understanding customer needs in product development, marketing, and service environments to enhance user experience [5] - The Roewe M7 DMH is expected to perform well in sales, with management optimistic about achieving sales targets due to anticipated market growth in the second half of the year [8]

Core Viewpoint - The Roewe M7 DMH, a long-range mid-to-large luxury hybrid sedan, has officially begun pre-sales at the Chengdu Auto Show, with a starting price of 97,800 yuan, offering various customer incentives and guarantees [1][3]. Group 1: Product Features - The Roewe M7 DMH features a class-leading pure electric range of 160 km under CLTC standards, with real-world tests showing a range of 166.5 km, indicating a 104% reverse labeling accuracy [4]. - The vehicle boasts a comprehensive range of 2,143 km when fully charged and fueled, with a fuel consumption rate as low as 2.57 L per 100 km [4]. - It offers unique industry guarantees, including "zero self-ignition" and a lifetime warranty on the battery, motor, and electronic control systems, ensuring a worry-free ownership experience [6]. Group 2: Technology and Performance - The Roewe M7 DMH is powered by the self-developed DMH 6.0 super hybrid system, which includes a new generation of high-efficiency hybrid engines with an industry-leading thermal efficiency of 48.1% [7]. - The system features a unique 21-in-1 hybrid management system (PICU) and an AI energy management system that optimizes fuel and electric resource allocation based on road conditions [7]. - The DMH technology has undergone over 10 years of development and has completed more than 10 million kilometers of durability testing, ensuring reliability and performance [7]. Group 3: Design and Comfort - The Roewe M7 DMH is designed by former Rolls-Royce designer Joseph Kaban, showcasing a luxurious aesthetic with a robust body proportion and unique front grille design [8][10]. - The vehicle has an executive-level length of nearly 5 meters and a wheelbase of 2,820 mm, providing spacious interiors and comfort features such as latex-like pressure-relief seats [10]. - It includes a 527L trunk and 31 flexible storage spaces, emphasizing practicality and comfort in its design [10]. Group 4: Intelligent Features - The Roewe M7 DMH incorporates an AI model for enhanced smart interaction, enabling natural voice responses and seamless task integration across various scenarios [12][13]. - This intelligent cockpit experience is designed for continuous evolution and iteration, enhancing user convenience and engagement [13]. Group 5: Market Positioning - The Roewe M7 DMH aims to redefine the standards for hybrid family sedans priced around 100,000 yuan, positioning itself as a high-value option in the market [15].