Core Viewpoint - The launch of the Roewe M7 DMH redefines the value standards for hybrid family sedans in the 100,000 RMB price range, offering advanced features and comfort previously thought unattainable in this segment [3][14]. Group 1: Redefining Comfort - The Roewe M7 DMH introduces luxury-level seating quality in a 100,000 RMB vehicle through innovative materials and engineering, featuring a mousse pressure-relief seat with Surflex® anti-gravity foam and Ultra Touch material, enhancing comfort for long journeys [5][6]. - The vehicle includes a "panoramic sofa reclining chair" function, allowing the front passenger seat to transform into a long leg rest for rear passengers, creating a mobile relaxation area [5][6]. - The mCDC dynamic suspension system provides unique comfort technology in the 100,000 RMB market, scanning and adjusting damping 200 times per second to enhance ride quality [8]. Group 2: Intelligent Interaction - The Roewe M7 DMH utilizes the Doubao deep thinking model for advanced human-vehicle interaction, evolving from command-driven to intention-driven communication, allowing for more natural and context-aware exchanges [10][12]. - The system supports multi-command recognition and has memory capabilities, enabling it to understand complex requests and provide relevant responses [10][12]. Group 3: Setting New Standards - The Roewe M7 DMH sets a new benchmark in the 100,000 RMB market by offering superior seat materials, spacious design, AI capabilities, and advanced suspension, challenging the notion that budget vehicles must compromise on quality [14][16]. - The vehicle's features cater to family users' needs, emphasizing long electric range, low energy consumption, and overall lifecycle value, thus establishing a new standard for hybrid vehicles in this price segment [14][16]. - The introduction of the Roewe M7 DMH is expected to create a "catalyst effect" in the market, pushing competitors to enhance their offerings in terms of comfort and intelligence [16].

Core Insights - The competition in the new energy vehicle market is intensifying, particularly in the plug-in hybrid segment, attracting more entrants [2] - In August, the wholesale penetration rate of new energy vehicle manufacturers reached 52.2%, an increase of 3.3 percentage points compared to August 2024 [2] - The sales of narrow-sense plug-in hybrids in August reached 368,000 units, representing a year-on-year growth of 5.0% and a month-on-month increase of 8.9% [2] Company Developments - Leading automakers like Geely and BYD have launched star products to strengthen their position in the plug-in hybrid market, achieving significant sales breakthroughs [2] - The launch of the Roewe M7 DMH, positioned as a "long-range mid-to-large luxury sedan," has garnered industry attention due to its competitive pricing of 85,800 yuan [2] - Roewe M7 DMH aims to penetrate the mid-to-large hybrid sedan market, emphasizing "super long range, ultra-low energy consumption, and full life cycle guarantee" as key consumer demands [2][4] Technical Features - The Roewe M7 DMH is equipped with the advanced DMH 6.0 super hybrid system, achieving a CLTC pure electric range of 160 km, surpassing the mainstream range of 100-150 km [3] - The vehicle offers a comprehensive range of 2050 km with full fuel and battery, and its fuel consumption is as low as 2L, costing less than 0.2 yuan per kilometer [3] - Unlike many competitors, Roewe M7 DMH provides a lifetime warranty on five major components, including the engine and battery pack, without mileage limits for the first non-commercial owner [3][4] Innovation and Market Strategy - The Roewe M7 DMH features the world's first "deep thinking AI model" and AI-assisted driving system, enhancing user interaction with advanced semantic understanding capabilities [4] - The company aims to offer a premium experience at a competitive price point, positioning the M7 DMH as a vehicle that provides a 200,000 yuan experience for a price of 100,000 yuan [4] - The emphasis on scaling production is seen as crucial for the brand's survival and growth in the competitive market [4]

Investment Rating - The industry investment rating is "Outperform the Market," indicating that the industry index is expected to perform better than the benchmark index over the next 6-12 months [33]. Core Insights - The launch of the SAIC Roewe M7 DMH, which features the Doubao deep thinking model, marks a significant advancement in smart cockpit technology, redefining human-vehicle interaction from command-based to natural interaction [11][12]. - Figure AI has raised over $1 billion in Series C funding, achieving a post-money valuation of $39 billion, highlighting the growing interest in humanoid robotics and its potential applications in both domestic and commercial settings [13][15]. - NVIDIA is pushing for the development of a new microchannel liquid cooling plate (MLCP) technology due to the high power consumption of new AI platforms, which could become a strategic material in the industry [16][18]. Summary by Sections Smart Cockpit - The SAIC Roewe M7 DMH integrates the Doubao deep thinking model, enhancing its ability to understand ambiguous commands and execute complex vehicle control tasks, thus improving user experience significantly compared to conventional models [11][12]. - The smart cockpit is evolving from a simple command execution system to a more intuitive and emotionally engaging partner for users, indicating a shift in the automotive industry's competitive landscape towards data, computing power, and algorithm capabilities [12][11]. Humanoid Robotics - Figure AI's recent funding round reflects strong market confidence in humanoid robots, with plans to expand their production and deployment capabilities for both household and commercial applications [13][15]. - Despite the high valuation, concerns remain regarding Figure AI's ability to convert demonstration capabilities into actual delivery and operational success in real-world scenarios [14][15]. Cooling Technology - NVIDIA's MLCP technology is expected to address the cooling challenges posed by high-power AI platforms, with costs projected to be 3 to 5 times higher than traditional cooling solutions, indicating a shift in the cooling technology landscape [16][18]. - The introduction of MLCP is seen as a necessary evolution in the industry, as traditional cooling methods are becoming inadequate for the increasing power demands of AI hardware [17][18].

Core Viewpoint - The launch of the Roewe M7 DMH at a starting price of 85,800 yuan aims to re-establish the brand in the mainstream market, focusing on family users' needs with features like 160 km pure electric range and lifetime warranty on key components [1][4]. Product Strategy - Roewe emphasizes a user-centric approach, addressing real family needs such as comfort in the second-row seats and low operating costs, moving from a technology-driven to a market-driven product philosophy [4]. - The M7 DMH incorporates advanced technology, including the "Doubao Deep Thinking Model" for personalized AI services, showcasing Roewe's commitment to innovation in smart cockpit features [3][4]. Pricing and Market Positioning - The pricing strategy aims to eliminate user hesitation within the 100,000 yuan range, reflecting Roewe's determination to gain market share through volume sales [2]. - The M7 DMH's competitive pricing is seen as a double-edged sword, raising concerns about maintaining profitability while ensuring product quality and service standards [4]. Technological Development - Roewe has developed its hybrid technology over five generations since 2013, with the latest DMH 6.0 focusing on higher integration, smarter algorithms, and sustainable OTA updates [2]. - The company claims to have full control over its core technologies, including hardware, software, chips, and algorithms, positioning itself against competitors like BYD and Geely [2][3]. Market Strategy and Future Plans - Roewe plans to launch at least one new vehicle each quarter, covering various powertrain options, to keep pace with market demands [3]. - The establishment of 150 new 4S stores in the past three months indicates a strategic move to enhance service and experience alongside new product offerings [3]. Conclusion - The successful market entry of the M7 DMH could revitalize Roewe's sales and mark a significant turning point for the brand's return to the mainstream automotive sector [4][5].

Group 1 - AI technology is driving a deep transformation in the automotive industry, with smart cockpits becoming a core competitive area [2] - The launch of the Roewe M7 DMH features an AI smart cockpit capable of deep thinking, utilizing the Doubao deep thinking model, and supports multiple vehicle control interfaces [2] - The Roewe M7 DMH's fuzzy semantic understanding allows the vehicle to transition from "command-driven" to "intention-driven," achieving the highest scene coverage in the industry across 15 key scenarios [2] Group 2 - The vehicle's memory capability transforms it from a "stranger" to a "best partner," remembering vehicle status, geographical location, and user interaction history, while supporting contextual memory [4] - The Roewe M7 DMH also features complex vehicle control capabilities, enabling it to understand nuanced user requests and manage multiple control needs in complex scenarios [4] - As AI technology matures, user demand for smart vehicles is shifting from "having functions" to "understanding me," prompting a deep collaboration between Roewe and Volcano Engine to integrate advanced AI capabilities into automotive applications [4]

Group 1 - The core product, the Roewe M7 DMH, was officially launched on September 17, with a price range of 97,800 to 114,800 yuan. A limited-time offer allows consumers to secure a price between 85,800 and 102,800 yuan if they complete a deposit and lock in their order by October 31 [1][3] - The Roewe M7 DMH features the first implementation of the Doubao deep thinking model, which significantly improves understanding accuracy by 14 times compared to traditional models, covering 15 core scenarios [3] - The vehicle is equipped with the DMH 6.0 super hybrid system, achieving a pure electric range of 160 kilometers and a combined range of 2,050 kilometers when fully fueled and charged [3] Group 2 - The Roewe M7 DMH offers a lifetime warranty on five key components, including the engine, transmission, drive motor, motor controller, and battery pack, with no limits on years or mileage for the first non-commercial vehicle owner [3]

Core Insights - The launch of the SAIC Roewe M7 DMH featuring the Doubao Deep Thinking Model marks a significant advancement in human-vehicle interaction, transitioning from command-based to natural interaction [1][3][4] - The integration of AI technology is driving a transformation in the automotive industry, with intelligent cockpits becoming a core competitive area [3][6] Group 1: Product Features - The Roewe M7 DMH utilizes the Doubao Deep Thinking Model, enabling the vehicle to understand vague commands and user intentions, thus enhancing the interaction experience [3][4] - The vehicle's advanced memory capabilities allow it to remember user preferences and historical interactions, making it a more personalized companion [4][5] - The M7 DMH can execute complex vehicle control tasks with a single command, significantly improving user convenience and experience [5][6] Group 2: Industry Collaboration - SAIC Roewe has partnered with Volcano Engine to leverage AI models in the automotive sector, aiming to create a more intelligent and user-friendly driving experience [6] - The collaboration focuses on integrating advanced AI capabilities with the vehicle's underlying systems, enhancing the overall functionality and user interaction [6] - The shift in user expectations from merely functional vehicles to those that understand their needs reflects a broader trend in the automotive industry [6]

Core Insights - The launch of the Roewe M7 DMH, a long-range mid-to-large luxury sedan, is positioned to redefine family travel with advanced features and competitive pricing [1][12] - The vehicle offers a unique combination of comfort, intelligent technology, and hybrid capabilities, aiming to meet the evolving needs of family users [12] Pricing and Promotions - The Roewe M7 DMH is available in three versions with official prices ranging from 97,800 to 114,800 yuan, with promotional prices between 85,800 and 102,800 yuan for early orders [1] - Customers can also enjoy additional benefits worth up to 18,000 yuan, including lifetime warranties on key components [1] Product Features - The M7 DMH features a unique panoramic sofa chair and mCDC dynamic suspension system, enhancing passenger comfort and experience [3][6] - The vehicle is equipped with advanced AI technology, enabling natural interaction and improved understanding of user commands, with a 14-fold increase in accuracy compared to traditional models [7][9] Hybrid Technology - The M7 DMH is powered by the DMH 6.0 super hybrid system, offering a pure electric range of 160 km and a combined range of 2050 km, with fuel consumption as low as 2L per 100 km [10] - The vehicle includes a lifetime warranty on critical components, addressing user concerns about maintenance and reliability [10] Design and Space - Designed by former Rolls-Royce chief designer Joseph Kaban, the M7 DMH combines modern aesthetics with practical features, including a spacious interior and extensive storage options [11] - The vehicle's dimensions provide ample space for passengers, with a trunk capacity of 527 liters and 31 storage compartments [11] Market Positioning - The Roewe M7 DMH aims to become a leading choice for families seeking a high-quality plug-in hybrid sedan under 100,000 yuan, showcasing strong potential for market success [12]

Core Viewpoint - The competition in the smart electric vehicle market has shifted from traditional powertrains to a focus on artificial intelligence, which is reshaping the automotive industry and influencing the development strategies of all automotive companies [1][11]. Group 1: Company Developments - SAIC Motor Corporation, as a leading domestic enterprise, is heavily investing in artificial intelligence technology and has begun product development, launching the new model Roewe M7 DMH equipped with the Doubao deep thinking model, starting at a price of 85,800 yuan [3][12]. - The collaboration between Roewe and Doubao aims to create a more intuitive and emotionally engaging smart cockpit, moving from simple command execution to natural human-machine interaction [3][9]. Group 2: Technological Innovations - Roewe's new model features a "deep thinking" AI cockpit that can understand user intent through context and situational awareness, allowing for more complex interactions compared to traditional systems [4][5]. - The Doubao deep thinking model is designed to cover a wide range of scenarios, enhancing its ability to understand user needs and providing personalized suggestions based on past interactions [6][14]. Group 3: Market Implications - The shift towards software-defined vehicles and AI integration presents a significant opportunity for the Chinese automotive industry to leapfrog traditional development cycles, combining the agility of software with the rigor of automotive engineering [11][17]. - The partnership between Roewe and Doubao represents a new industry model that maximizes the strengths of hardware manufacturers and technology giants, accelerating technological iteration and market responsiveness [17][19].

豆包的深度思考和推理能力，正是当下许多主机厂所急需的智能底座。 然而让许多人意外的是，首发豆包大模型的是 上汽荣威 ，车企巨头与互联网大厂携手，将AI智舱推向新阶段。 没有深度思考，谈何AI智舱？ AI正在全面重塑汽车，让车辆不只限于出行工具，还可以是移动的出行空间，在这个空间里，用户希望AI能提供智能便捷的服务，而且最 好"千人千面"。 为了迎合用户的需求，AI智舱的概念开始出现，各种各样的座舱功能涌现，一时间鱼龙混杂，于是产生了新的问题： 一凡 发自 凹非寺 量子位 | 公众号 QbitAI 豆包深度思考大模型，跨界上车了。 这说不上出人意料，毕竟AI正在从内到外全链路重塑汽车，尤其是AI智舱给用户带来了全新体验，深度思考带来了强大的智能和便捷，这背后 离不开大模型的赋能。 什么才是真正的AI智舱？ 我坐在车里，先说一句"打开空调"，车机把空调打开了，接着再喊一声"调节温度"，空调就调节到了指定温度。 这很方便，但这称不上智能， 自然也不能称之为AI智舱。 因为座舱在这种情况下 只是被动地接受指令，无法主动察觉背后意图。只会映射单一指令，不能执行复杂操作。只有瞬时记忆，没有长期记 忆。 这就造成用户在表达 ...