新的一年，海外短剧市场的热度不减。回看过去的2025年，整个市场的增长相当猛，据报道全年收入超过23亿美元，下载量突破12亿次，同比均实现大幅 增长。 中国厂商依旧占据绝对的领先优势，几乎包揽了短剧APP海外收入榜TOP20。像《MyDrama》表面上看出自乌克兰团队，但据网友爆料幕后老板同样来自 中国；《Playlet》的创始人则曾担任欢聚时代总经理、虎牙直播负责人。 | | | | 2025年短剧APP收入 海外 App Store + Google Play | | | | | --- | --- | --- | --- | --- | --- | --- | | | | | 制图:游戏新知 (youxixinzhi) | | | | | 排名 | | 名称 | 公司 | 收入(美元) | 环比增长 | 排名变化 | | 1 | | ReelShort | 枫叶互动 | | 112% | 1 | | 2 | | DramaBox | 点众科技 | | 75% | ← | | 3 | | GoodShort | 新闻时代 | | 200% | 1 | | 4 | | Dramawave | 昆仑万维 | ...

Group 1 - The core viewpoint of the articles highlights the strong performance of non-gaming mobile applications in Q4 2025, driven by seasonal demand and the success of cross-border e-commerce, short videos, and AI applications [1][2] - ByteDance's TikTok and CapCut dominated the revenue charts, showcasing the effectiveness of overseas applications in capitalizing on seasonal traffic [1] - Global in-app purchase revenue for short video applications exceeded $2.8 billion, marking a year-on-year increase of 116%, with short video apps accounting for a significant portion of the top 20 non-gaming applications by overseas revenue [1] Group 2 - Kunlun Wanwei's FreeReels saw a remarkable download increase of approximately 580%, ranking 7th in downloads, while ShortMax's downloads surged over 130% [2] - ByteDance's AI applications, including Dola (Cici, the overseas version of Doubao), experienced a download growth of 98%, and Gauth's downloads increased by 218% [2] - Xiaomi's system-level tool applications captured nearly one-third of the active user rankings, with Temu surpassing 760 million global monthly active users, and AliExpress experiencing a 5.5% increase in active users in Q4 [2]

Group 1 - The global in-app revenue for short video applications is projected to exceed $2.8 billion by 2025, with a year-on-year growth rate of 116%, indicating a shift from an emerging content form to a mature business model with global scale effects [1][3] - In the fourth quarter of 2025, short video applications dominated the non-gaming overseas revenue rankings, capturing half of the top 20 spots [1] - DramaBox's global revenue surged by 75% to $530 million in 2025, with a cumulative revenue of $850 million since its launch, and its download volume increased by 112%, making it the top short video application in terms of downloads for 2025 [1][3] Group 2 - ReelShort and DramaBox ranked first and second in both revenue and download charts for short video applications in 2025, confirming the strong monetization capability of the short video model in overseas markets [3] - Dramawave, a subsidiary of Kunlun Wanwei, experienced a remarkable quarterly revenue growth of 20% and an annual revenue increase of 28 times, placing it among the top five applications [3] - StardustTV achieved a nearly 49% quarterly revenue growth, driven by the release of holiday-themed content during the Christmas and New Year period, which effectively enhanced users' willingness to pay [3] Group 3 - The lifestyle community rednote (Xiaohongshu) is expanding its influence in international markets, with a 24% quarter-on-quarter increase in overseas revenue, successfully entering the top twenty revenue rankings [4] - The monetization path for community content is gradually maturing in overseas markets [4] Group 4 - AI imaging tools are accelerating the release of commercial potential, with Meitu becoming a significant monetization highlight in the fourth quarter, achieving a 48.5% quarter-on-quarter revenue growth [3]

Core Insights - The global non-gaming mobile applications market experienced strong performance in Q4 2025, driven by seasonal consumption peaks and the success of ByteDance's TikTok and CapCut, which dominated revenue, downloads, and MAU rankings [1][9] Group 1: Revenue Performance - The short video sector and AI imaging tools emerged as the two major winners in Q4, with global in-app purchases for short video applications surpassing $2.8 billion, reflecting a 116% year-on-year increase [2] - ReelShort and DramaBox topped the revenue and download charts for short video applications, with DramaBox's revenue increasing by 75% to $530 million and downloads surging by 112% [2] - Dramawave, under Kunlun Wanwei, saw a 20% quarter-on-quarter revenue growth and an impressive 28-fold annual revenue increase, ranking among the top five [3] Group 2: Download Performance - The download rankings highlighted significant growth driven by year-end promotions and holiday entertainment demand, with AliExpress experiencing a 12% quarter-on-quarter increase in downloads [4] - AI search application Seekee maintained a strong position in the download rankings, while Kunlun Wanwei's FreeReels saw a remarkable 580% increase in downloads, ranking seventh [4] - ShortMax also demonstrated significant growth with over a 130% increase in downloads, indicating a shift towards multi-platform development in the short video sector [4] Group 3: Active User Metrics - Xiaomi's ecosystem solidified its global user base, with system-level tools occupying nearly one-third of the active user rankings, supported by hardware shipments in South Asia, Southeast Asia, and Russia [7] - Temu, along with SHEIN and AliExpress, maintained a strong position in the active user rankings, with Temu's global monthly active users exceeding 760 million [7] - WPS Office experienced a 2.8% increase in active users, bolstered by the integration of AI office assistants, enhancing its competitiveness in the overseas mobile office market [8] Group 4: Industry Trends - The seasonal benefits are being systematically leveraged by Chinese developers, with key consumption and holiday periods becoming significant growth engines for both cross-border e-commerce and content applications [9] - AI is accelerating the commercialization of tool applications, significantly enhancing product value and user willingness to pay, leading to dual growth in revenue and usage for multiple applications in Q4 [9] - The hardware ecosystem remains a solid long-term moat, with companies like Xiaomi establishing high-frequency, essential usage scenarios in overseas markets, providing a stable user base for Chinese applications [9]

Core Viewpoint - The global tech giants are heavily investing in AI, with a projected expenditure of $325 billion on AI infrastructure in 2023, adopting a "burn money first, profit later" strategy to accelerate the development of large model technologies [1] - Chinese companies are not only keeping pace but are also surpassing in several AI fields, with firms like Kunlun Wanwei demonstrating significant international competitiveness and innovative capabilities [1][2] Group 1: Company Performance - Kunlun Wanwei's total revenue reached 1.76 billion yuan in Q1 2025, a 46% year-on-year increase, with 94% of its revenue coming from overseas markets [2] - The annualized revenue from its AI music business is approximately $12 million, with monthly revenue exceeding $1 million, while its short drama platform, Dramawave, boasts an ARR of $120 million [2] Group 2: AI Market Dynamics - The focus of AI competition is shifting from "whose model is stronger" to "who can better implement scenarios and capture markets" [2] - The AI landscape is characterized by a transition from model competition to practical application, with companies needing to demonstrate real-world value to users [16] Group 3: Leadership Insights - The CEO of Kunlun Wanwei, Fang Han, emphasizes the importance of embracing change and continuous learning for professionals to avoid being left behind in the rapidly evolving AI landscape [10][54] - Fang Han believes that AI acts as a "catalyst" for enhancing efficiency across various industries, with significant implications for both basic and applied sciences [7][8] Group 4: Global Competitive Landscape - The AI competition is now defined by a "China-US dual strong" dynamic, with both countries leading in technology accumulation and talent reserves [20] - Despite a colder investment environment in China, this has driven local companies to innovate in business models and product forms, leading to faster commercialization compared to their US counterparts [20][21] Group 5: International Expansion - Kunlun Wanwei has achieved 94% of its revenue from overseas, showcasing its early and successful international expansion strategy [26] - Key strategies for successful international expansion include market selection based on GDP, strong localization efforts, and differentiation in product offerings [26][27] Group 6: AI Technology and Future Trends - The current AI market is still in its early stages, making it challenging to predict which directions will succeed, necessitating a strategy of rapid experimentation [17] - The CEO predicts that AI-generated content (AIGC) will see easier commercialization compared to other AI applications, with user acceptance being relatively high [32][33] Group 7: Open Source and Innovation - The evolution of open source from a purely altruistic endeavor to a commercially viable model is highlighted, with open source now seen as a way to meet diverse user needs and generate sales leads [44][46] - The future of large model open source is expected to become more accessible as hardware costs decrease and algorithm efficiency improves, leading to a potential explosion in the open source ecosystem [48][49]

Core Insights - Kunlun Wanwei is focusing on AI-driven products in music and short dramas, with expectations of achieving full profitability by 2026 while currently in a user acquisition phase [2][4][3] Financial Performance - As of March 2025, Kunlun Wanwei's annual recurring revenue (ARR) from AI music reached approximately $12 million, while the short drama platform Dramawave's ARR was about $120 million, indicating a significant acceleration in AI commercialization [2][6] - The company reported a revenue of 5.66 billion yuan for 2024, a year-on-year increase of 15.2%, but faced a net loss of 1.595 billion yuan [3][4] R&D Investment - In 2024, Kunlun Wanwei significantly increased its R&D expenditure to 1.54 billion yuan, a 59.5% year-on-year rise, aimed at enhancing long-term technological competitiveness despite short-term impacts on profitability [4][3] Product Development - The company has launched multiple AI models, including SkyReels-V1 and V2 for short dramas, and Mureka O1 for music, with a focus on open-source models to drive user engagement and meet diverse client needs [5][8] - The global traffic for Mureka reached 3.33 million visits in March 2025, reflecting an 86.54% growth since its launch in August 2024 [5][6] Market Strategy - Kunlun Wanwei's strategy emphasizes the importance of user acquisition in the AI sector, with a belief that the company with the most users will achieve the highest profitability once the market stabilizes [4][3] - The company aims to dominate the video model space, recognizing that video has a broader audience compared to other content forms, and is focusing on music and short drama as foundational elements for this goal [7][8] Global Expansion - The company has leveraged over a decade of experience in overseas markets, achieving 5.152 billion yuan in international revenue in 2024, a 21.89% increase, which now constitutes a larger share of total revenue [9][10]