中金此前指出，随产品打磨成熟，HNB新品普遍以试销经验复用进行全球扩张，新市场开拓节奏、用 户成长斜率等阶段性成果推动资本市场预期修正，市占率提升节奏、收入增速、盈利兑现共同锚定合理 估值。看好头部国际烟草品牌依托创新性新品实现份额提升趋势。 消息面上，长江证券指出，9月18日，波兰Glo官网正式发布Glo Hilo新品，除改良的分体式设备和一体 式设备外(新增颜色选择至7种)，本次波兰市场发布了更丰富的烟支口味选择，初期已发布13款口味烟 支(8种茶基调味+5种烟草味)。在营销投入方面，英美烟草提供了购买加热器具赠送4包烟支的活动，继 续加大对Glo Hilo新品的推广力度。在其他市场方面，该行预计Glo Hilo下一站将进入意大利市场(2024 年全球HNB出货量第三大市场)，此外期待其他增量市场的有序拓展。 思摩尔国际(06969)盘中涨超5%，截至发稿，涨5.67%，报18.07港元，成交额1.44亿港元。 ...

智通财经APP获悉，思摩尔国际(06969)盘中涨超5%，截至发稿，涨5.67%，报18.07港元，成交额1.44亿 港元。 消息面上，长江证券指出，9月18日，波兰Glo官网正式发布Glo Hilo新品，除改良的分体式设备和一体 式设备外(新增颜色选择至7种)，本次波兰市场发布了更丰富的烟支口味选择，初期已发布13款口味烟 支(8种茶基调味+5种烟草味)。在营销投入方面，英美烟草提供了购买加热器具赠送4包烟支的活动，继 续加大对Glo Hilo新品的推广力度。在其他市场方面，该行预计Glo Hilo下一站将进入意大利市场(2024 年全球HNB出货量第三大市场)，此外期待其他增量市场的有序拓展。 中金此前指出，随产品打磨成熟，HNB新品普遍以试销经验复用进行全球扩张，新市场开拓节奏、用 户成长斜率等阶段性成果推动资本市场预期修正，市占率提升节奏、收入增速、盈利兑现共同锚定合理 估值。看好头部国际烟草品牌依托创新性新品实现份额提升趋势。 ...

机构：长江证券 研究员：蔡方羿/米雁翔 近日，波兰Glo 官网发布Glo Hilo（一体式）和Glo Hilo Plus（分体式）加热不燃烧器具（分别有7 种颜 色选择），以及13 种口味烟支（8 种茶基调味+5 种烟草味）。分体式/一体式器具定价分别为289/149 波兰兹罗提，约合人民币约578/298 元；烟支定价19.99 波兰兹罗提/包，约合人民币约40 元/包。 事件评论 雾化电子烟：美国加强非法市场监管，合规产品迎来增长机遇，公司雾化业务修复或好于预期。1）美 国执法层面：9 月10 日，HHS 宣布FDA 和CBP 查获470 万件未经授权的电子烟产品，估计零售价值达 8650 万美元，是美国迄今规模最大的电子烟查获行动；2）从我国电子烟对美出口表现看：2025 年5-8 月，我国电子烟对美出口金额合计同比下降约23%，估计主要受监管政策收紧和关税影响。3）欧洲市 场：在一次性禁令推行背景下，公司通过快速推出创新合规新品满足市场需求，预计业务增长&产品结 构改善有望延续。 基本面趋势好、底部坚定看好全球新烟趋势下公司的成长潜力。1）雾化烟：主业修复趋势明确，有望 受益行业监管转向和大客户市占率 ...

Core Viewpoint - The company is leveraging its R&D advantages to launch HNB products, aiming to capitalize on new industry trends and recover from previous regulatory challenges [1] Company Overview - Smoore International possesses strong R&D capabilities, particularly in ceramic core technology, and has established deep partnerships with major global tobacco companies [1] - The company is transitioning its business model from a device supplier to a tobacco business, opening new growth avenues with the launch of HNB products in collaboration with British American Tobacco [1][2] Industry Insights - The HNB segment is expected to accelerate its development, with a low penetration rate of approximately 6% in 2024, indicating significant growth potential [2] - The global traditional tobacco sales are declining, making new tobacco products a viable solution for market recovery, with 2025 anticipated as a pivotal year for major international tobacco companies [2] Market Dynamics - The HNB market is currently in a phase where supply is creating demand, with potential for increased penetration in large markets like the U.S. and China [2] - If HNB penetration in the U.S. reaches 15%, it could correspond to an incremental market size of $19.9 billion and a sales volume of 49.7 billion sticks [2] Product Development - The collaboration between Smoore and British American Tobacco on the Glo Hilo product combines their strengths, with Glo Hilo expected to compete effectively against Philip Morris's IQOS [2] - The latest Glo Hilo product features a quick preheating time of 3-5 seconds and high flavor fidelity, significantly enhancing consumer experience [2] Financial Projections - Revenue sharing for Glo Hilo is projected to be in the single to double-digit percentage range, with expected earnings per stick ranging from 0.04 to 0.11 RMB [2] - If HNB penetration increases to 12% and Glo Hilo market share reaches 25%, Smoore's annual profits from HNB could reach 6 to 7 billion RMB [2] Traditional Business Outlook - The U.S. vaping market is expected to grow from $19.81 billion in 2021 to $27.03 billion in 2024, with a CAGR of 11% [3] - Positive changes in the industry include FDA approvals for new flavors and increased enforcement against illegal products, which may benefit Smoore's vaping business [3] Long-term Strategy - The company is diversifying into medical and beauty vaping, along with special-purpose vaping, to build a sustainable future [3]

Investment Rating - The investment rating for the company is "Buy" and is maintained [12] Core Insights - Smoore International is the largest electronic vaporizer supplier globally, with growth potential unlocked by its technology positioning in HNB (Heated Not Burn) products [3][6] - The company's core business is recovering, benefiting from regulatory shifts in the industry and increasing market share among major clients [3][6] - The HNB business is expected to see significant growth, with a projected annual growth rate in the double digits and a current global penetration rate of less than 6% [3][7] Summary by Sections Introduction - Smoore International leverages its R&D advantages to launch HNB products, marking a new phase in the industry [6][17] - The company has transitioned from a pure equipment supplier to a tobacco business model, opening new growth avenues [6][17] Core Business - The HNB segment is poised for accelerated development, with a low penetration rate and high barriers to entry, indicating substantial growth potential [7][28] - The collaboration with British American Tobacco to launch Glo Hilo combines both companies' strengths, enhancing market competitiveness [7][28] Performance Outlook - The revenue-sharing model for Glo Hilo is expected to yield significant profits, with projections estimating annual profits for Smoore's HNB business to reach 6-7 billion RMB if market penetration increases [8][9] - The U.S. market presents a significant opportunity, with potential market size increases if HNB penetration rises to 15% [8][37] Traditional Business - The U.S. vaping market is expected to grow from $19.81 billion in 2021 to $27.03 billion in 2024, with a CAGR of 11% [9][20] - Regulatory changes in the U.S. are becoming more favorable, allowing for a recovery in the vaporizer business [9][20] Long-term Strategic Direction - The company is diversifying into medical and beauty vaporization, aiming for long-term growth across multiple sectors [10][19]

Investment Rating - The investment rating for the company is "Buy" and is maintained [9] Core Views - The company achieved a revenue of 6.013 billion HKD in H1 2025, representing an 18% year-on-year increase. However, net profit was 492 million HKD, down 28% year-on-year, while adjusted net profit was 737 million HKD, a decrease of 2% year-on-year. The company also reported a share-based payment expense of 245 million HKD for H1 2025 and declared an interim dividend of 0.2 HKD per share, totaling approximately 1.24 billion HKD in dividends to shareholders [2][6] Revenue Analysis - The revenue growth in H1 2025 was primarily driven by the recovery of the vaping business. Specifically, the TOB (business-to-business) segment saw a 19% year-on-year increase, accounting for 79% of total revenue. Revenue from the TOB segment in the US, mainland China, Europe, and other regions showed varied performance, with increases of 1%, decreases of 6%, and increases of 38% respectively. The TOC (business-to-consumer) segment also grew by 14%, making up 21% of total revenue, with significant growth in mainland China at 2595% year-on-year [10] Profitability Analysis - The overall performance met the central expectations of the earnings forecast, with adjusted profits down 2% year-on-year. The decline in net profit was attributed to insufficient revenue and gross profit growth to offset rising expenses, including a significant increase in share-based payment expenses due to a stock incentive plan launched in late 2024. Additionally, distribution and sales expenses rose by 31% to 491 million HKD, and professional fees related to legal and compliance services surged by 820% to 140 million HKD [10] HNB Business Development - A significant milestone for the company in H1 2025 was the launch of Glo Hilo in collaboration with British American Tobacco. The product received positive consumer feedback during trials in Serbia and Sendai, Japan, with highlights including a close-to-tobacco flavor and reduced preheating time. The company plans to expand Glo Hilo across Japan in September 2025 and into more key markets later in the year. The company aims to continue investing in R&D for HNB products to maintain technological leadership and enhance customer adoption rates [10] Growth Potential - The company is optimistic about its growth potential in the global new tobacco trend. The vaping segment is showing signs of recovery, benefiting from regulatory shifts and increased market share among major clients. The HNB business has significant growth potential, especially considering the current market share of IQOS at over 70%. The industry is expected to continue growing at a double-digit annual rate, with ample room for penetration as the current global penetration rate is only about 6%. Long-term growth trends are also positive for medical vaping and special-purpose vaping [10]

Summary of Conference Call Notes Industry Overview - The Japanese HNB (Heated Not Burned) market has a global penetration rate of 43% in 2024, significantly higher than other countries, indicating substantial growth potential in the new tobacco market [1][3] - The global traditional cigarette market has an HNB penetration rate of less than 6%, highlighting the early development stage of this category [1][8] Market Dynamics - The Japanese new tobacco market is characterized by a "one leader, two strong" structure, with Philip Morris International (PMI) holding a 70% market share, followed by British American Tobacco (BAT) and Japan Tobacco with 15-16% and 14% respectively [1][4] - BAT has shifted some resources from its Hyper product line to Hilo, which is positioned in the high-end market, competing directly with PMI's IQOS [1][10] Product Launch and Promotion - Smoore International launched its new product in Miyagi Prefecture, a region with a high HNB penetration rate of 56%, facilitating product education and promotion [1][5] - The new products are prominently displayed in major convenience stores in Sendai, indicating successful initial promotion [1][5] Product Differentiation - Major brands in Japan have distinct product design philosophies: Japan Tobacco's Pro series uses low-temperature heating, PMI's IQOS is mid-range, and BAT's GLO Helo series targets high-temperature, high-volume consumers [1][6] Global Market Comparison - Other countries lag in HNB development, with penetration rates of 20% in Italy, 18% in South Korea, 16% in Ukraine, and 14% in Poland [1][7] Sales and Distribution - Convenience stores like Seven Eleven have effectively distributed tobacco products, with BAT's PROOM series occupying prime shelf space [1][9] Future Plans and Market Strategy - Smoore plans to fully launch its new products in Japan on September 1 and enter the European market by the end of the year, aiming to validate repurchase rates and consumer acceptance [1][14] - BAT aims to increase its new tobacco revenue share to over 50% within the next decade, reflecting a positive market outlook [1][18] Regulatory and Competitive Challenges - The high entry barriers in the new tobacco industry, coupled with recent regulatory changes in China prohibiting HNB production, pose significant challenges for new entrants [1][17] - Investors should monitor product sales feedback and industry dynamics, as Smoore's competitive advantage is supported by high industry barriers and BAT's brand channel support [1][2][15] Investment Outlook - Investors are encouraged to evaluate the new tobacco industry trends and competitive landscape, as there are positive signs in the Japanese market within a short promotional period [1][20]

Group 1 - The stock of Smoore International (06969) increased by over 6%, currently up 6.29% at HKD 21.64, with a trading volume of HKD 501 million [1] - Smoore International is holding a board meeting today to consider and approve the interim results for the six months ending June 30, 2025, and to declare an interim dividend if applicable [1] - The company anticipates revenue of RMB 6.013 billion for the first half of 2025, representing an 18% year-on-year growth; however, it expects a pre-tax profit of approximately RMB 629 million to RMB 769 million, a decrease of 5% to 23% year-on-year [1] Group 2 - The decline in profit is primarily attributed to an increase of RMB 176 million in non-cash share-based payment expenses, as well as significant growth in distribution, sales expenses, and legal service costs [1] - UBS noted that the preliminary results indicate an 18% year-on-year revenue growth for the first half, driven by a recovery in the vape business, with increased shipments ahead of U.S. tariffs [1] - The company expects a year-on-year decline in net profit of 21% to 35% in the second half, mainly due to high expenses related to stock options granted in the fourth quarter and S&D [1] Group 3 - Zheshang Securities believes that British American Tobacco is heavily investing in resources and marketing for Glo Hilo, with positive trial feedback in Japan and early deployments in some European countries, indicating a favorable outlook for future volume growth [1] - Additionally, the growth of oral tobacco remains strong, and the regulation of illegal vaping products is expected to lead to a recovery, maintaining a positive outlook for core supplier Smoore International [1]

Core Viewpoint - Smoore International (06969) shares rose over 6%, currently at HKD 21.64, with a trading volume of HKD 501 million, as the company prepares to discuss its mid-term performance and potential dividend distribution [1] Financial Performance - Smoore International anticipates a revenue of RMB 6.013 billion for the first half of 2025, representing an 18% year-on-year increase [1] - The company expects a pre-tax profit of approximately RMB 629 million to RMB 769 million, reflecting a decrease of 5% to 23% year-on-year, primarily due to increased non-cash share-based payment expenses of RMB 176 million, along with higher distribution, sales expenses, and legal service costs [1] Market Insights - UBS noted that the preliminary performance indicates an 18% year-on-year revenue growth, attributed to the recovery of the vape business, with increased shipments ahead of U.S. tariffs [1] - The company projects a 21% to 35% year-on-year decline in net profit for the second half, mainly due to high expenditures related to stock options and S&D in Q4 [1] - Zheshang Securities highlighted that British American Tobacco is heavily investing in resources and marketing for Glo Hilo, with positive trial feedback in Japan and early deployments in some European countries, maintaining a positive outlook for Smoore International as a core supplier [1]

Core Viewpoint - The article highlights the robust growth trend in the new tobacco industry, as evidenced by British American Tobacco's performance in the first half of 2025, particularly in the heated tobacco and new oral tobacco segments [1]. Group 1: Investment Recommendations - The global HNB (Heated Not Burned) industry is entering a new product lifecycle phase, with major brands actively engaging in market cultivation, leading to accelerated industry expansion [2]. - The vaping market faced challenges in the first half of 2025, with British American Tobacco's vaping business generating £737 million in revenue, a decrease of 15% year-on-year, primarily due to illegal products in the U.S. and Canada, as well as market dynamics in Europe and other regions [2]. - The company has exited markets like Malaysia and Saudi Arabia to improve investment returns, while the U.S. has seen a clearance of illegal disposable brand inventories, which will take time to impact the market [2]. Group 2: Performance Analysis - The overall performance of HNB products remained stable, with British American Tobacco's HNB business achieving £444 million in revenue, a slight increase of 1% year-on-year, and heated stick sales reaching 10.1 billion units, up 2% [3]. - The introduction of Glo Hilo has helped expand market share in trial regions, with a 1.5 percentage point increase in Glo's market share in Sendai [3]. - The new oral tobacco segment has shown significant growth, with revenue reaching £470 million, a 38% increase year-on-year, and sales volume of 5 billion pouches, up 42% [3]. - The U.S. market for new oral tobacco has surged, with a 206% increase in sales, and the Velo brand capturing a market share of 17% by July 2025, making it the fastest-growing brand in this category [3].