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尊界模式:"慢市场"里的"快突破"
Di Yi Cai Jing· 2025-12-30 07:57
在汽车工业的发展史中,超豪华市场一直被外资品牌视为"最后的堡垒",占据着全球消费者对汽车高端化的认知高地。但随着 汽车变革浪潮来袭,以尊界为代表的新能源车正闯入这一自主品牌的"无人区"。 截至2025年12月25日,尊界S800单日交付突破200台,12月累计交付3127台,全月累计交付预计突破4000台。这一数据不仅创下 尊界交付的历史新高,也刷新了当前百万级豪华车的交付速度。业界震惊之际,人们开始看到,尊界正在以意想不到的速度改 写规则,重塑超豪华汽车市场的竞争格局。 破局——现象级数据背后的产业信号 传统意义上,超豪华市场的竞争壁垒并非单纯技术或价格,而是时间积淀的品牌图腾、圈层认同的价值符号以及全球供应链的 话语权。尊界S800用累计交付破万,以及月交付规模2000辆以上并快速向4000辆迈进的能力,证明中国品牌有能力在这个"慢市 场"里实现"快突破"。 尊界S800自今年5月30日全球上市以来,凭借"技术领先定义新豪华"与一系列业界领先的创新,在超豪华市场撕开一道口子,从 此一发不可收拾:8月累计大定突破1万台,市场热度超预期;此后连续三个月登顶70万元以上超豪华轿车月度销量榜,尤其在 11月大型豪 ...
尊界模式:"慢市场"里的"快突破"
第一财经· 2025-12-30 07:40
在汽车工业的发展史中,超豪华市场一直被外资品牌 视为 "最后的堡垒" ,占 据着 全球消费者对汽车高端化的认知高地 。 但随着汽车变革浪潮来袭,以尊界为代表的新能源车正闯入这一自主品牌的 "无人区"。 截至 2025年12月25日,尊界S800单日交付突破200台,12月累计交付3127台,全月累计交付 预计 突破 4000台。这 一数据不仅创下尊界交付的历史新高,也刷新了当前 百万级豪华车的交付速度。业界震惊之际,人们开始看到,尊界正在 以 意想不到的速度改写规则,重塑超豪华 汽车 市场的竞争格局 。 破局 ——现象级数据背后的产业信号 传统意义上,超豪华市场的竞争壁垒并非单纯技术或价格,而是时间积淀的品牌图腾、圈层认同的价值符号以及全球供应 链的话语权。尊界 S800用 累计 交付破万, 以及 月交付 规模 2000辆 以上并快速向 4000辆迈进 的 能力,证明中国 品牌有能力在这个 "慢市场"里实现"快突破"。 尊界 S800自 今年 5月30日全球 上市以来,凭借 "技术领先定义新豪华"与一 系列业界领先的创新, 在超豪华市场 撕 开一道口子,从此一发不可收拾: 8月累计大定突破1万台,市场热度超预 ...
鸿蒙智行智界汽车 12 月交付突破 10000 台,连续 3 个月交付破万
Xin Lang Cai Jing· 2025-12-29 13:46
IT之家 12 月 29 日消息,鸿蒙智行智界汽车今日宣布,其 12 月交付突破 10000 台,连续 3 个月交付破万。 今年 11 月,智界汽车宣布,11 月智界汽车交付突破 10000 台,连续 2 个月交付过万,连续 3 个月大定破万。 智界新 S7 11月交付突破 即刻下 中 下 IT之家注意到,目前智界旗下共有 R7、新 S7 两款车型,两款新车型于今年 8 月 25 日正式上市,官方指导价分别为 24.98 万元、22.98 万元起。 新款智界 R7 全新智界 R7 使用 OneBox 设计理念,号称实现"全面进化",引入全新"极光绿"车漆,配有标志性辅助驾驶小蓝灯和黑化车标;车身使用隐藏式门把手,提 供黑化轮眉 / 轮毂及黑化饰条;车顶提供 2.1 平方米全景天幕,同时标配电动遮阳帘,实现 100% 物理遮阳。 全新智界 R7 引入全新罗兰紫内饰,拥有 16.1 英寸 3K 分辨率中控屏。车辆配备鸿蒙智行首款主副驾双零重力座椅,支持 18 向调节,腿部 / 腰部双 123 度零 压角,同时支持通风 / 加热 / 按摩。内置全新 21 扬声器 HUAWEI SOUND 扬声器系统,拥有 2080 ...
鸿蒙智行智界 R7 轿跑 SUV 累计交付突破 10 万台,24.98 万元起
Xin Lang Cai Jing· 2025-11-10 02:29
Core Insights - The official announcement from Hongmeng Zhixing Zhijie Automotive states that the cumulative delivery of the Zhijie R7 coupe SUV has surpassed 100,000 units [1] Product Details - The new Zhijie R7 model was officially launched on August 25, with a starting price of 249,800 yuan [4] - The vehicle features a OneBox design concept, introducing a new "Aurora Green" paint, signature auxiliary driving blue light, and blacked-out car logo [4] - The R7 includes hidden door handles, blacked-out wheel arches/wheels, and a panoramic sunroof of 2.1 square meters with a standard electric sunshade for 100% physical shading [4] - Interior design includes a new Roland Purple color scheme and a 16.1-inch 3K resolution central control screen [4] - The vehicle is equipped with Huawei's first dual zero-gravity seats for the driver and front passenger, offering 18-way adjustments and support for ventilation, heating, and massage [4] - The audio system features a new 21-speaker HUAWEI SOUND system with a power output of 2080W [4] Advanced Features - The new model is equipped with HUAWEI ADS 4, featuring 36 sensors, including one new high-precision solid-state lidar and six external microphones for intercom and voice control [4] - The vehicle also includes a new set of distributed 4D millimeter-wave radar matrix for improved performance in adverse weather conditions [4]
鸿蒙智行尊界S800轿车亮相迪拜,消息称阿联酋目前已有4辆
Feng Huang Wang· 2025-10-07 12:38
Core Insights - The article discusses the recent appearance of the Hongmeng Zhixing "Era Flagship" Zun Jie S800 sedan in Dubai, with four units already registered in the UAE and more expected to arrive in the Middle East [1][3] Group 1: Product Details - The Hongmeng Zhixing Zun Jie S800 was launched on May 30, with a price range of 708,000 to 1,018,000 yuan [3] - The vehicle has achieved over 15,000 pre-orders within four months of its launch [3] - The Zun Jie S800 features innovative smart electric doors that can automatically adjust their opening angle up to 77 degrees, along with a smart welcome light carpet [3] Group 2: Technical Specifications - The dimensions of the Zun Jie S800 are 5480mm in length, 2000mm in width, and 1542mm in height, with a wheelbase of 3370mm [3] - It is equipped with Huawei's immersive head-up display system and the first-ever dual zero-gravity seat layout in the rear [3] - The vehicle is powered by HUAWEI ADS 4 and HUAWEI DriveOne 800V high-voltage silicon carbide motors, with a maximum output of 390kW for the dual-motor version and 635kW for the tri-motor version [3] - The range for the extended version is 1333km, while the pure electric version has a CLTC range of 702km [3] Group 3: Market Expansion - The vehicle's overseas availability is indicated to be through parallel imports, suggesting a strategy for international market penetration [3]
高阶智能辅助驾驶究竟能如何改变出行?
Guan Cha Zhe Wang· 2025-08-30 14:13
Core Insights - Huawei's Intelligent Automotive Solutions Business Unit held a media event in Shanghai, showcasing advancements in the HUAWEI ADS 4 system since its launch at the Shanghai Auto Show in April [1] - The upcoming release of several new models equipped with this system in Q3 and Q4 has heightened market interest [1] - The focus of the event was on how advanced intelligent driving assistance can transform travel experiences, particularly in complex urban environments like Shanghai [1] Summary by Categories - **Product Development** - The HUAWEI ADS 4 system has seen significant improvements, addressing various non-typical road conditions encountered in urban settings [1] - **Market Impact** - The launch of new models featuring the HUAWEI ADS 4 system is expected to increase consumer attention and market engagement [1] - **Urban Mobility** - Shanghai serves as a representative city for testing the capabilities of advanced driving assistance technologies due to its complex road structures and diverse traffic scenarios [1]
从通勤到旅途,你正在等一台「全面的车」
36氪· 2025-08-28 09:11
Core Viewpoint - The consumer demand has shifted from merely "buying a car" to "buying a complete scenario solution" that meets various lifestyle needs [6][11]. Group 1: Product Launch and Market Response - The first travel car from Hongmeng Zhixing, the Xiangjie S9T, was launched for pre-sale on August 18, with an initial price of 328,000 yuan, achieving over 10,000 orders in just one hour and 20,000 within 24 hours [3][6]. - The performance of Xiangjie S9T is exceptional, especially for a young brand that has only been in the market for a little over a year [6][12]. - The vehicle's appeal lies in its ability to combine the elegance of a travel car with the functionality of an SUV and the handling of a sedan, positioning it as a comprehensive solution rather than a niche product [8][12]. Group 2: Changing Consumer Preferences - The demand for travel cars in China is being redefined, with consumers increasingly valuing practicality, comfort, and the ability to cater to both personal and family needs [11][12]. - The younger middle-class demographic is particularly focused on the alignment of vehicles with their lifestyle, willing to pay for cars that facilitate spontaneous travel and family outings [11][12]. Group 3: Design and Aesthetics - The Xiangjie S9T stands out with its elegant design, which contrasts with the minimalist and tech-heavy designs prevalent in the current market [14][18]. - The vehicle's color options, particularly the "Xianzhong Green," have resonated well with consumers, with this color accounting for 55% of initial sales [15][17]. Group 4: Technological Advancements - The Xiangjie S9T features the HUAWEI ADS 4, which significantly enhances driving safety and efficiency, likened to having a "digital driver" [20][21]. - The vehicle is equipped with a comprehensive array of sensors, providing full situational awareness and safety features [21][25]. Group 5: Market Positioning and Strategy - The Xiangjie S9T is positioned to compete not only in the travel car segment but also to attract potential customers from the SUV and luxury sedan markets [12][39]. - The vehicle's pricing strategy offers a higher density of smart features and experiences compared to traditional luxury travel cars, making it a compelling choice in the 300,000 yuan range [25][39]. Group 6: Sales Performance and Customer Demographics - The Xiangjie S9T has seen a significant increase in foot traffic and orders, particularly from regions like the Yangtze River Delta and Pearl River Delta, indicating strong demand for long-distance travel vehicles [34][36]. - The customer profile for the Xiangjie S9T is predominantly aged 30-48, with a notable increase in female buyers, suggesting a broader market appeal [37][38]. Group 7: Strategic Insights - The success of the Xiangjie S9T is part of a broader strategy by Hongmeng Zhixing, which has effectively leveraged its technology ecosystem to build consumer trust and brand recognition [40][43]. - The company has adopted a systematic approach to product development, ensuring that each model addresses market gaps while maintaining a cohesive brand strategy [42][43].
年轻人的购车焦虑,有解了
虎嗅APP· 2025-08-26 10:39
Core Viewpoint - The article highlights the conflicting emotions and dilemmas faced by young consumers in the car-buying process, reflecting their unique demands and expectations that are not fully met by the current market [4][10]. Group 1: Symptoms of Young Consumers' Dilemmas - Symptom 1: Young consumers exhibit a "technology hunger" while also fearing being exploited by overhyped tech features, leading to a condition likened to "post-traumatic stress disorder" from previous experiences with tech products [5][6][7]. - Symptom 2: Young buyers desire high performance and advanced technology within a limited budget, creating a struggle between personal preferences and financial constraints, often resulting in a lack of suitable options [8][9]. - Symptom 3: The abundance of information available through various channels leads to decision paralysis, as young consumers find it challenging to navigate conflicting opinions and recommendations [9][10]. Group 2: Market Response to Young Consumers - The automotive market is shifting from a "configuration competition" to an "experience competition," driven by the demands of young consumers who seek comprehensive and satisfying experiences rather than just technical specifications [10][30]. - The introduction of new models like the Zhijie R7 and S7 aims to address the core concerns of young buyers, focusing on technology, aesthetics, cost-effectiveness, and safety [15][21]. - The collaboration between Huawei and Chery in the Zhijie brand exemplifies a strategic approach to meet young consumers' expectations through a combination of advanced technology and quality manufacturing [28][29]. Group 3: Future Trends in the Automotive Industry - The automotive industry is evolving, with a focus on providing holistic experiences that encompass product quality, customer service, and emotional connections, reflecting the changing preferences of young consumers [30][32]. - The success of the Zhijie brand indicates a trend where automotive companies must adapt to the demands of younger generations, moving beyond traditional marketing strategies to build trust and credibility [27][30]. - The article suggests that the future of automotive competition will hinge on delivering products that resonate with the emotional and practical needs of young consumers, positioning them as key drivers of industry innovation [30][32].
余承东:搭载HarmonyOS 5设备突破1200万
Qi Lu Wan Bao· 2025-08-26 10:21
Core Insights - The launch of new models by Zhijie and Wenjie marks a significant advancement in smart mobility, with the introduction of the Zhijie R7, Zhijie new S7, and Wenjie M8 electric version [1][3] - The HarmonyOS 5 devices have surpassed 12 million units, and the cumulative delivery of Hongmeng Zhixing has exceeded 900,000 vehicles, maintaining the highest average transaction price among Chinese automotive brands for 14 consecutive months [1] - The new models feature advanced technologies such as high-precision solid-state LiDAR and 4D millimeter-wave radar, enhancing user experience and safety [1][3] Company Developments - Chery Automobile's chairman announced that the arrival of new models signifies the Zhijie brand 2.0 entering a new phase, with over 10 billion yuan in special investments and a research team of over 5,000 people [3] - The Wenjie M8 electric version is positioned as a family-oriented smart flagship SUV, offering multiple seating configurations and advanced features [3][5] - The upcoming Wenjie M7 will be equipped with the HUAWEI ADS 4 driver assistance system and will be officially launched on September 23 in Shenzhen [5]
覆盖不同细分市场 智界及问界秋季新品发布会多款重磅新品齐发
Group 1 - The core event was the launch of multiple new models by Zhijie and Wenjie at the autumn product launch in Chengdu, including the new Zhijie R7, Zhijie S7, and the pure electric version of Wenjie M8 [1][3] - Zhijie R7 and Zhijie S7 feature advanced technology and design aimed at young consumers, with prices starting at 249,800 yuan and 229,800 yuan respectively, and significant pre-sale incentives [3][5] - The cumulative delivery of Hongmeng Zhixing vehicles surpassed 900,000 units as of August 25, 2025, with notable sales figures for various models, including 12,000 units of the Zunjie S800 in 87 days and 226,000 units of the Wenjie M9 [3][11] Group 2 - The Wenjie M8 pure electric version is positioned as a family-oriented smart flagship SUV, offering two seating configurations and priced between 359,800 yuan and 449,800 yuan [12][13] - The M8 features a long wheelbase and high body design, with dimensions of 5190×1999×1795mm and a wheelbase of 3105mm, enhancing comfort and usability [15] - The M8 has achieved a C-NCAP 2024 super five-star safety certification with a comprehensive score of 93.7%, indicating strong safety performance [20][22] Group 3 - The new Zhijie models incorporate the latest HUAWEI ADS 4 technology, enhancing driving assistance capabilities with advanced radar systems for improved safety and performance [9][11] - The Zhijie R7 offers a pure electric version with a range of 802 km and a range-extended version with a fuel consumption as low as 5.68 L per 100 km, showcasing high efficiency [11] - The upcoming Wenjie M7 is set to be launched on September 23, featuring a new design and platform, and will also include the HUAWEI ADS 4 system across all models [31][33]