Core Viewpoint - The automotive marketing industry faces significant challenges, yet the recent awards ceremony highlighted exemplary figures and brands that have successfully navigated these difficulties through innovation and commitment to user engagement [3][20]. Summary by Sections Award Winners - The 12th Jin Xuan Awards recognized one annual figure, two annual brands, and three annual teams, celebrating those who have persevered amidst chaos and competition [6]. - The annual figure award went to Zhu Jiangming, Chairman of Leap Motor, who emphasized the importance of user trust and the company's commitment to high self-research rates [15][22]. - The annual brands awarded were Lantu and Chery, both showcasing their dedication to technology and user experience [11][28]. Annual Brands - Lantu Automotive focuses on user operations and has successfully transformed technical advantages into user-perceived experiences, achieving a ten consecutive month sales increase in 2025 [30]. - Chery's marketing strategy emphasizes deepening technology and user engagement, with impressive sales figures of over 900,000 units in new energy vehicles and 1.34 million exports, maintaining the top export position for 23 consecutive years [12][28]. Annual Teams - The iCAR team at Chery integrates marketing, user feedback, and design from the product's inception, leading to nearly 100,000 sales in 2025 [39]. - The Extreme Fox Automotive team utilizes sports marketing and innovative expressions to resonate with younger audiences, resulting in increased sales and brand reputation [46]. - The AITO team focuses on user co-creation and community engagement, successfully breaking into high-end markets and enhancing brand recognition [50].

Core Viewpoint - Chery Group has achieved significant milestones in 2025, including sales exceeding 2.8 million vehicles, maintaining its position as the top Chinese brand in passenger car exports for 23 consecutive years, and ranking among the top three in the new energy vehicle sector, showcasing its commitment to quality and global competitiveness [1]. Group 1: New Energy Vehicle Performance - In 2025, Chery sold 903,847 new energy vehicles, marking a year-on-year growth of 54.9%, positioning itself among the industry's top players [3]. - The Windcloud A9L model consistently delivered over 10,000 units monthly for four consecutive months, while the Windcloud T11 generated 38,000 pre-orders within 24 hours of its launch, indicating a successful transition from steady growth to explosive scale in new energy vehicles [3][5]. Group 2: Technological Advancements - Chery has established a comprehensive energy technology matrix covering hybrid, pure electric, range-extended, and hydrogen energy, with its Kunpeng super hybrid system recognized for its global leading thermal efficiency [5]. - The company continues to expand its "super technology shelf," integrating advanced technologies like the Lingxi smart cockpit and Feiyu super chassis into its products, enhancing user experience [5]. Group 3: Multi-Brand Strategy - Chery employs a clear "multi-brand synergy" product strategy, with the Windcloud brand serving as a strong pillar in the new energy market, while the high-end brand, Exeed, has seen significant success with the ET5 model achieving over 5,000 orders within three hours of launch [6]. - The Zongheng brand targets the luxury off-road segment, achieving 8,327 units sold globally within two months of launching the G700 model, while the iCAR brand focuses on personalized needs for younger consumers [6]. Group 4: Global Expansion Strategy - Chery's global strategy emphasizes "where to be, for whom, and becoming part of the local community," transitioning from mere product trade to deep local integration through its "new outbound" model [10]. - In 2025, Chery sold 2,806,393 vehicles globally, with a cumulative user base of 18.53 million, and set records for monthly and annual exports, reinforcing its position as the leading Chinese brand in passenger car exports [10][12]. Group 5: R&D and Innovation - Chery's global R&D network spans multiple countries, with a focus on deep local integration and collaboration with local industries, enhancing its competitive edge [15]. - The company has introduced over ten globally leading technologies in 2025, including the Ark amphibious system and AI assistant "Xiao Qi," showcasing its commitment to innovation and smart technology [15][17].

Core Insights - Chery Group achieved a total vehicle sales of 2.8063 million units in 2025, marking a year-on-year increase of 7.8% and surpassing 18.53 million cumulative users [2] - The company aims to reach a sales target of 3.2 million units in 2026, representing a growth of 14.03% compared to 2025 [3] Sales Performance - In 2025, Chery's export volume reached 1.344 million units, reflecting a year-on-year growth of 17.4%, maintaining its position as the top Chinese brand in passenger car exports for 23 consecutive years [2] - The sales of new energy vehicles (NEVs) reached 903,800 units in 2025, with a significant year-on-year increase of 54.9%, positioning the company among the industry leaders in both scale and growth [2] Brand Strategy - Chery's brand portfolio includes five distinct brands: Chery, Exeed, Jetour, Zongheng, and iCAR, with over 90% of new products launched in 2025 being NEVs [2] - Specific brand performances in 2025 include: Chery brand with 1.7009 million units, Exeed with 120,300 units, Jetour with 622,500 units, iCAR with 96,900 units, and Zongheng with 8,327 units [2] Future Outlook - Chery Group completed its listing on the Hong Kong Stock Exchange in 2025, marking the beginning of its global capital expansion [3] - The company plans to launch 17 key models in 2026, focusing on accelerating its transition towards electrification and intelligence [3]

Core Insights - Chery Group has achieved significant milestones in 2025, marking a pivotal year in its transformation into a global high-tech ecological group, with record sales, exports, and advancements in new energy and quality [2][3] Sales and Performance - In 2025, Chery Group sold a total of 2,806,393 vehicles, representing a year-on-year increase of 7.8%, with global users surpassing 18.53 million [2] - The company exported 1,344,020 vehicles, a 17.4% increase year-on-year, maintaining its position as the top Chinese brand in passenger car exports for 23 consecutive years [2] - New energy vehicle sales reached 903,847 units, showing a substantial growth of 54.9%, positioning Chery among the industry's leaders [2][4] Quality and Recognition - Chery received a nomination for the China Quality Award and ranked first among domestic brands in five categories of J.D. Power evaluations, becoming the only domestic "five-crown king" [3] - The company achieved a significant leap in the Fortune Global 500 rankings, moving up 152 places to rank 233, highlighting its rapid growth and enhanced brand value [3] Strategic Commitments - Chery emphasized its commitment to high-quality development, particularly in new energy and smart technology, with over 90% of new products in 2025 being electric [4] - The company has established a comprehensive safety system and has successfully entered 15 European high-regulation markets, enhancing its global presence [5] User Engagement and Incentives - To enhance user value, Chery has developed a brand ecosystem that caters to diverse consumer needs, with significant subsidies for both fuel and new energy vehicles, reaching up to 20,000 yuan [5] - The company offers lifetime warranties on all vehicles, ensuring comprehensive support for users [5] Future Goals - Chery Group aims to achieve a sales target of 3.2 million vehicles in 2026, representing a 14.03% increase from 2025, and plans to launch 17 key models [6] - The company will continue to focus on innovation and collaboration with global partners, striving for high-quality development across its five brands [7]

Investment Rating - The report provides a standard investment rating for the automotive industry, specifically focusing on Chery Automobile [5]. Core Insights - Chery Automobile has undergone three significant phases since its establishment in 1997: technological self-reliance, strategic restructuring, and comprehensive transformation towards new energy and intelligence [6][12]. - The company has achieved a notable global presence, with overseas sales reaching 1.145 million units in 2024, marking a 21.4% increase year-on-year, and overseas revenue accounting for 37.4% of total income [6][16]. - Chery's new energy vehicle (NEV) business is experiencing rapid growth, with a year-on-year sales increase of 98.6% in 2025H1, contributing to 28.1% of total revenue [16][18]. - The company is focusing on a dual strategy of hybrid and pure electric vehicles, with significant advancements in technology and product offerings [6][21]. Summary by Sections 1. Chery Automobile's Development Journey - Chery has evolved through three stages: initial breakthroughs in technology, strategic restructuring to focus on core competencies, and a current phase emphasizing new energy and smart technologies [12][13]. - The company successfully completed its IPO on the Hong Kong Stock Exchange in September 2025, with funds primarily allocated to R&D and global expansion [12][16]. 2. Competitive Advantages - Chery has established a robust technological foundation with over 13,900 patents, including significant advancements in engine and transmission technologies [20][21]. - The company has a comprehensive product lineup covering various market segments through its five brands: Chery, Exeed, Jetour, iCAR, and Zhijie, ensuring broad market coverage from economy to luxury vehicles [23][24]. 3. Growth Drivers - Chery's overseas market strategy has solidified its position as a leading exporter of passenger vehicles in China, with a focus on emerging markets and local production to mitigate trade barriers [33][36]. - The NEV segment is a key growth area, with Chery's hybrid and electric vehicles leading the industry in sales growth [6][18]. - Collaborations with technology partners like Huawei are enhancing Chery's capabilities in smart driving technologies [6][21]. 4. Investment Opportunities - The report suggests focusing on three main investment lines: technology positioning and domestic substitution, performance resonance and growth elasticity, and manufacturing upgrades and industry extensions [7].

Core Insights - Chery Group achieved total vehicle sales of 2,806,393 units in 2025, marking a year-on-year increase of 7.8%, with global users surpassing 18.53 million [1] - The company exported 1,344,020 vehicles, a 17.4% increase, setting records for monthly, annual, and cumulative exports, maintaining its position as the top Chinese brand in passenger car exports for 23 consecutive years [1] - In the new energy sector, Chery's sales reached 903,847 units, reflecting a significant growth of 54.9%, positioning the company among the industry's leaders in both scale and growth [1] Sales Performance - Chery brand sold 1,700,940 units, benefiting from the "oil-electric synergy" strategy, with models like the Tiggo 8 and Arrizo 8 leading their segments [7] - The Exeed brand recorded sales of 120,369 units, marking the beginning of its luxury 3.0 era, enhancing its influence in the global high-end market [6] - Jietu brand achieved sales of 622,590 units, guided by its "travel" strategy, with the Traveler series becoming a representative model in its segment [6] - iCAR brand sold 96,989 units, focusing on category innovation as it stands at a new starting point [9] - Zongheng brand, in its inaugural year, sold 8,327 units, aiming to establish itself in the luxury off-road segment [9] Strategic Developments - Chery Group is set to list on the Hong Kong Stock Exchange in 2025, marking a new chapter in its capital globalization [1] - The company improved its ranking in the Fortune Global 500, moving up 152 places to 233 [1] - Chery emphasizes high-quality development through its commitment to safety and quality, establishing a comprehensive safety system and entering 15 European high-regulation markets [3] - The company is focused on enhancing its ESG initiatives, having received China's first "China-Europe Carbon Footprint Data Mutual Recognition" certificate [3] Future Goals - For 2026, Chery Group has set a sales target of 3.2 million units and plans to launch 17 key models, accelerating its transition towards electrification and intelligence [9]

Group 1 - Chery Automobile announced a total sales volume of 2.8064 million vehicles for 2025, representing a year-on-year growth of 7.8%, with global cumulative users exceeding 18.53 million [2] - The company exported 1.344 million vehicles in 2025, marking a year-on-year increase of 17.4%, and achieved a cumulative export of 5.85 million vehicles, setting records for monthly, annual, and cumulative exports for Chinese automotive brands [2] - In the new energy vehicle (NEV) sector, Chery achieved a significant growth with sales of 903,800 units in 2025, up 54.9%, and over 90% of new products launched in 2025 will be NEVs [2] Group 2 - Chery's NEV exports saw the highest growth rate among the top five Chinese independent brands, with a year-on-year increase of 482% [2] - The company plans to introduce 17 key models in 2026, aiming for a total sales target of 3.2 million vehicles, which is a 14.03% increase from 2025 [3] - Chery has launched a new policy offering substantial manufacturer subsidies for both fuel and NEV models, with discounts up to 20,000 yuan, alongside a national trade-in program [3]

Core Insights - Chery Group has achieved significant milestones in its transformation into a global high-tech ecological group, with record sales, exports, and advancements in new energy and quality [3][4] Sales Performance - In 2022, Chery Group sold a total of 2,806,393 vehicles, marking a year-on-year increase of 7.8% and surpassing 18.53 million cumulative users [3] - The group exported 1,344,020 vehicles, reflecting a 17.4% year-on-year growth, with total exports reaching 5.85 million vehicles [3] - New energy vehicle sales reached 903,847 units, showing a substantial year-on-year growth of 54.9%, positioning the company among the industry's leaders [3][4] Quality and Safety Achievements - Chery received a nomination for the "China Quality Award" and ranked first among domestic brands in multiple categories according to J.D. Power's annual studies [3] - The group has achieved a total of 60 models with five-star safety ratings globally, emphasizing its commitment to safety and quality [3] Strategic Goals and Future Plans - For 2026, Chery Group aims to achieve a sales target of 3.2 million vehicles, representing a 14.03% increase from 2025, and plans to launch 17 key models [7] - The company is focused on accelerating its transition towards electrification and intelligence, aiming to enhance its global presence and brand value [7] Brand Performance - In 2025, Chery's brand sales are projected as follows: Chery brand at 1,700,940 vehicles, Exeed brand at 120,369 vehicles, Jietu brand at 622,590 vehicles, iCAR brand at 96,989 vehicles, and Zongheng G700 at 8,327 vehicles [5]

Core Insights - Chery Group held the "2026 Qijia Banquet" in Beijing, marking the beginning of a new year and discussing future development plans [1][3] - The company achieved significant milestones in 2025, including record sales and exports, and aims for further growth in 2026 [2][4] Sales Performance - Chery sold a total of 2,806,393 vehicles in 2025, representing a year-on-year increase of 7.8% [4] - The company exported 1,344,020 vehicles, a 17.4% increase, and has maintained its position as the top Chinese brand in passenger car exports for 23 consecutive years [4] - New energy vehicle (NEV) sales reached 903,847 units, showing a substantial growth of 54.9% year-on-year [4] Quality and Safety Achievements - Chery received a nomination for the "China Quality Award" and ranked first among domestic brands in five categories of J.D. Power evaluations [4] - The company has 60 models that have received five-star safety ratings globally, leading among Chinese automotive brands [4] Strategic Goals for 2026 - Chery aims to achieve a sales target of 3.2 million vehicles in 2026, a 14.03% increase from 2025, and plans to launch 17 key models [13] - The company is focusing on accelerating its transition towards electrification and intelligence [13] Brand Development - Chery's various brands, including Chery, Exeed, Jetour, iCAR, and Zongheng, are positioned to enhance user value and brand experience [10][11][12] - The company introduced a new year policy offering substantial subsidies for both fuel and new energy vehicles, with discounts up to 20,000 yuan [12] Commitment to Innovation - Chery emphasized its commitment to high-quality development and innovation, particularly in the fields of new energy and intelligent technology [5][9] - The company is enhancing its global presence and has entered several high-regulation European markets, receiving positive recognition [10]

Core Insights - Chery Group has achieved record-breaking performance in 2025, excelling in sales, exports, new energy vehicles, and quality, marking a significant year for the company [1][3]. Sales Performance - Chery Group sold 2.80639 million vehicles in 2025, a year-on-year increase of 7.8%, with a total global user base reaching 18.53 million [3]. - Chery Automobile Co., Ltd. sold 2.63138 million vehicles, reflecting an 8% increase year-on-year [7]. Export Achievements - In December 2025, Chery exported 144,430 vehicles, a 46.8% increase, marking the first time monthly exports exceeded 140,000 units [12]. - The total annual export reached 1.34402 million vehicles, up 17.4%, with cumulative exports hitting 5.85 million vehicles, maintaining the top position in Chinese brand passenger car exports for 23 consecutive years [12]. New Energy Vehicle Success - Chery sold 903,850 new energy vehicles in 2025, achieving a remarkable year-on-year growth of 54.9%, positioning itself among the industry's leaders [3]. - Popular models include the Wind Cloud A9L and Wind Cloud T11, with the latter receiving 38,000 orders within 24 hours of launch [14]. Quality Recognition - Chery received a nomination for the "China Quality Award" and ranked first among domestic brands in various quality assessments by J.D. Power [12]. - The company has 60 models that have received five-star safety ratings globally, with 20 models achieving this in 2025 alone [12]. Strategic Initiatives - Chery implemented a "Four New Layout" strategy focusing on new fuel, new energy, new overseas markets, and new industries [11]. - The company has established a global R&D system and is advancing solid-state battery technology [23]. Capital Market Developments - Chery successfully completed its IPO on the Hong Kong Stock Exchange in 2025, marking a new phase in its global capital strategy [21]. - The company improved its ranking in the Fortune Global 500, rising 152 places to 233rd [21]. Future Outlook - For 2026, Chery aims to exceed industry growth rates by 10-20 percentage points, focusing on high-quality development and brand enhancement [24][26]. - Analysts from Guosen Securities express optimism about Chery's future, highlighting its strong historical foundation and rapid growth in revenue and profitability [28].