Core Viewpoint - The launch of the "2025 New Energy Vehicle Consumption Season" in Shandong aims to promote the adoption of electric vehicles in rural areas, showcasing various models and integrating advanced technology to enhance consumer experience [1]. Group 1: Event Overview - The event took place on August 15 in Tai'an, Shandong, featuring the "AI Car Exhibition Interactive Intelligent Entity" named "Lele," which attracted significant attention from attendees [1]. - The event is part of a broader initiative to promote new energy vehicles in rural areas, enhancing accessibility and consumer engagement [1]. Group 2: Technological Integration - The AI interactive entity "Lele" utilizes 3D technology and advanced AI to provide real-time, human-like interactions with visitors, offering smart consulting services [1]. - This technological integration aims to upgrade the service experience for consumers, making the event more engaging and informative [1]. Group 3: Featured Vehicles - The event showcased several notable new energy vehicle models, including Hongqi Tian Gong, Hongqi H5 PHEV, BYD Seagull, iCARV23, Zeekr 007 GT, and Bestune Pony, catering to various market segments [7]. - These models offer a mix of mainstream options that balance family needs with technological appeal, as well as unique vehicles that address personalized consumer demands [7]. Group 4: Experience Zones - Multiple experience zones were created, including a "Live Streaming Room for New Car Purchases," "Future Mobility Technology Experience Zone," and "Advanced Intelligent Driving Experience Zone," providing hands-on experiences for consumers [9]. - The event featured demonstrations of new energy vehicle driving techniques and interactive experiences with intelligent driving and smart cockpit technologies [9].

Investment Rating - The report does not explicitly state an investment rating for the automotive industry Core Insights - The automotive industry is experiencing significant growth, with Chinese brand passenger cars selling 9.27 million units in the first half of 2025, a year-on-year increase of 25% [15] - New energy vehicle sales are expected to stabilize due to government policies aimed at improving product quality and optimizing supply chain processes [11] - Recent trends indicate a shift towards smart driving technologies, with various companies receiving funding to enhance their capabilities in this area [31][30] Information Dispatch - **Weekly Sales Rankings**: In the third week of July, the top three new energy vehicle brands by sales were BYD (51,400 units, +5.3%), Wuling (12,700 units, +14.4%), and Tesla (9,900 units, -19.5%) [9] - **New Car Releases**: Several new models were launched, including BYD's Hai Si 06 EV and DM-i, and the Wuling Zhi Guang EV [10] - **Policy and Hot Events**: Guangdong and Anhui provinces are taking steps to regulate competition in the new energy vehicle sector, promoting quality management and industry self-discipline [11] Technology Dynamics - **Chip Development**: MediaTek's C-X1 cockpit chip is gaining traction among luxury car manufacturers in China, expected to see large-scale shipments in 2026 [18] - **Battery Innovations**: Honeycomb Energy's second-generation Dragon Scale battery pack has been launched, featuring a capacity of 65 kWh and supporting 5C fast charging [20] Lithium Battery Insights - The price of battery-grade lithium carbonate has surged to 72,940 yuan per ton as of July 25, 2025, reflecting a significant increase of 9.4% from the previous week [22][23] - The report highlights fluctuations in the prices of various lithium battery materials, with lithium iron phosphate prices rising by 7.22% [23] Investment and Financing Events - **Zero One Automotive**: Completed a 500 million yuan Series A financing round to advance its autonomous driving technology [30] - **Weikensi Technology**: Secured Series A funding to accelerate the development of its drive-by-wire chassis [31] - **Jinmao Smart Transportation**: Raised several hundred million yuan in Series A financing to support its zero-carbon transportation solutions [32]

Core Viewpoint - Chery has launched the retro kit for the iCAR V23 model, emphasizing a blend of vintage aesthetics and modern technology, with various pricing options for different kits [1][3]. Pricing Summary - The full kit is priced at 28,800 yuan, with a promotional discount for the first 300 sets, reducing the price to 23,800 yuan [1]. - Other kit prices include: - PET color film: 2,290 yuan - Spotlight package: 899 yuan - Wheel hub package: 4,699 yuan - Roof platform package: 7,099 yuan - Standard kit: 18,999 yuan - Advanced kit: 23,999 yuan [1]. Design and Features - The iCAR V23 features a combination of retro and modern design elements, including round headlights and a boxy body shape, with LED light strips and millimeter-wave radar [20]. - The vehicle dimensions are 4,220mm in length, 1,915mm in width, and 1,845mm in height, with a wheelbase of 2,735mm [23]. - The vehicle's approach angle is 43°, and the departure angle is 41°, with a minimum ground clearance of 210mm for the four-wheel-drive version [23]. Interior and Technology - The interior includes a 15.4-inch HD touchscreen powered by the Qualcomm Snapdragon 8155 chip, supporting CarPlay, vehicle networking, and voice control [23]. - Retro elements such as round knobs and exposed rivets are retained, with a center console that supports 60W fast charging [23]. Powertrain and Performance - The iCAR V23 offers single-motor rear-wheel drive and dual-motor four-wheel drive versions, with maximum power outputs of 136 horsepower and 211 horsepower, respectively [23]. - The vehicle has a range of 301 km, 401 km, and 501 km under CLTC conditions, with a top speed of 140 km/h [23]. - Fast charging capability allows the battery to charge from 30% to 80% in 30 minutes [23]. Additional Features - The vehicle includes a unique "small backpack" storage structure at the rear, facilitating easy access to items [23]. - The retro kit features high-quality materials such as stainless steel and real wood, emphasizing craftsmanship and aesthetic appeal [3][8].

Industry Overview - The automotive market in China showed strong performance in the first half of 2025, with production and sales reaching 15.62 million and 15.65 million units respectively, marking year-on-year growth of 12.5% and 11.4% [2] - New energy vehicles (NEVs) also saw significant growth, with production and sales reaching 6.968 million and 6.937 million units, reflecting year-on-year increases of 41.4% and 40.3% [2][5] Major Players Performance - BYD achieved sales of 2.146 million vehicles in the first half of 2025, a year-on-year increase of 33.04% [4] - SAIC Motor sold 2.053 million vehicles, with a year-on-year growth of 12.4%, maintaining positive growth for six consecutive months [4] - Chery's sales reached 1.26 million vehicles, marking a year-on-year increase of 14.5% [5] - Geely's total sales were 1.93 million vehicles, with NEV sales reaching 1.001 million units, a remarkable year-on-year growth of 73% [5] New Energy Vehicle Trends - The NEV sector continues to thrive, with companies like Geely and Chery reporting substantial increases in NEV sales, contributing to the overall market growth [6][7] - The penetration rate of NEVs in Geely reached 52% in the first half of 2025, indicating a strong shift towards electric vehicles [5] Competitive Landscape - The competition among new car manufacturers has intensified, with Leap Motor leading the new forces with 221,700 deliveries, followed by Li Auto and Xpeng with 203,800 and 197,200 units respectively [3][7] - NIO's performance was relatively stable, delivering 114,000 vehicles, a year-on-year increase of 30.57% [8] Market Dynamics - The automotive industry is experiencing a shift from aggressive price competition to a focus on quality and innovation, as companies adapt to market changes and consumer demands [9][10] - The trend of "anti-involution" is gaining traction, with major players taking steps to stabilize supply chains and maintain supplier interests [8][9] Strategic Adjustments - Companies are restructuring internally to enhance competitiveness, with SAIC integrating its brands to improve resource utilization and reduce production costs [10] - The emphasis on brand innovation and quality improvement is becoming increasingly important in the competitive landscape of the automotive industry [10]

Core Insights - The Chinese automotive market has shown strong performance in the first half of 2025, with retail sales of narrow passenger cars reaching 10.901 million units, a year-on-year increase of 10.8% [1] - Domestic brands have captured a significant market share of 64%, indicating their dominance in the Chinese market [1] - BYD leads the sales chart with 2.146 million units sold, while Geely has seen a remarkable growth rate of 47% year-on-year [1][12] - New energy vehicle sales are on the rise, with companies like Leap Motor and XPeng showing significant growth [1][19] Group 1: Overall Market Performance - As of June 2025, the cumulative retail sales of narrow passenger cars in China reached 10.901 million units, reflecting a 10.8% increase compared to the previous year [1] - Domestic brands have increased their market share to 64%, solidifying their position in the market [1] - BYD has achieved a sales volume of 2.146 million units, maintaining its position as the top seller [12] - Geely's sales have surged by 47%, prompting the company to raise its annual sales target to 3 million units [1][12] Group 2: Performance of New Energy and Emerging Brands - Leap Motor has emerged as a leader among new energy vehicle manufacturers, with monthly sales nearing 50,000 units [1] - XPeng has also shown impressive growth, selling more vehicles in the first half of 2025 than in the entire previous year [1] - The new energy vehicle segment is experiencing rapid growth, with companies like BYD and Geely leading the charge [12][19] Group 3: Traditional Automakers' Performance - Some traditional automakers are showing signs of recovery, with brands like FAW-Volkswagen and SAIC Volkswagen reporting positive year-on-year growth [1][9] - FAW Toyota has seen a significant increase of 16% in sales, indicating a rebound in the joint venture segment [1][9] - However, brands like GAC are struggling, with a decline in sales, highlighting the challenges faced by traditional automakers [1][9] Group 4: Export Performance - SAIC has become a leader in overseas sales, with 494,000 units sold, accounting for nearly 25% of its total sales [10] - Changan has also made strides in international markets, with overseas sales exceeding 300,000 units, a growth of over 45% [10] - GAC has reported a 45.6% increase in overseas sales, completing 55% of its annual export target [10]

Core Viewpoint - The performance of various new energy vehicle brands in May was generally strong, with significant year-on-year growth in delivery volumes for many companies, particularly BYD, which continues to lead the market [1][2]. Delivery Volume Summary - BYD delivered 382,476 vehicles in May, a 0.6% increase from April and a 14.1% increase year-on-year [2][5]. - Leap Motor achieved a delivery volume of 45,067 vehicles, marking a 9.8% month-on-month increase and a remarkable 148% year-on-year growth [2][6]. - Hongmeng Zhixing reported 44,454 vehicles delivered, with significant contributions from its various models [2][10]. - Li Auto delivered 40,856 vehicles, reflecting a 20.4% increase from April and a 16.7% increase year-on-year [2][15]. - Xpeng Motors delivered 33,525 vehicles, a decrease of 4.3% from April but a substantial 230% increase year-on-year [2][14]. - Aion delivered 26,777 vehicles, down 5.4% from April and a 33.2% decrease year-on-year [2][21]. - Deep Blue delivered 25,521 vehicles, a 26.7% increase from April and a 78% increase year-on-year [2][30]. - NIO delivered 23,231 vehicles, a 2.8% decrease from April but a 13.1% increase year-on-year [2][25]. - Zeekr delivered 18,908 vehicles, a 37.7% increase from April and a 1.6% increase year-on-year [2][34]. - Jidu delivered 12,767 vehicles, achieving a 179% year-on-year growth [2][38]. - Lantu delivered 10,022 vehicles, a 0% change from April but a 122% increase year-on-year [2][40]. - Extreme Fox delivered 13,509 vehicles, with a 200.2% year-on-year increase [2][41]. - iCAR delivered 5,899 vehicles, contributing to the overall growth in the market [2][44]. Market Dynamics - BYD's promotional strategy, including "one price + limited-time subsidies," has attracted consumer attention, with significant price reductions on various models [5]. - Leap Motor's new C10 model, priced between 122,800 to 142,800 yuan, features advanced technology such as laser radar and improved battery capacity, enhancing its market appeal [6]. - Hongmeng Zhixing's new model, the Zun Jie S800, launched at a price starting from 708,000 yuan, has seen strong initial demand [10]. - Xpeng's MONA M03 Max, priced at 129,800 yuan, offers competitive AI-assisted driving features, reshaping the market landscape [14]. - Li Auto's upcoming i8 model is set to launch in July, with significant pre-production testing already completed [15]. - Aion's limited-time pricing strategy aims to remain competitive amid market price reductions [21]. - Xiaomi's new YU7 model emphasizes performance and innovative design, targeting the mid-large SUV segment [22]. - NIO's software upgrades in its driving assistance systems aim to enhance user experience and safety [25]. - Deep Blue's new S09 model features advanced technology and competitive pricing, aiming to strengthen its market position [30]. - Zeekr's expansion plans include new vehicle launches to meet growing consumer demand [34].

Core Insights - The rise of "boxy cars" is redefining the value logic of the SUV market, moving from niche appeal to mainstream popularity as they attract consumers with their unique design and functionality [2][3] - The shift in consumer lifestyle towards urban commuting and outdoor activities has led to the emergence of "light off-road" positioning for these vehicles, catering to both family travel and adventure needs [2][3] Market Trends - The market penetration rate of "boxy cars" is expected to grow from 2.1% in 2024 to 3.5% in 2025, with sales projected to exceed 800,000 units [4] - The trend towards "democratization" of these vehicles is evident, with models like the Jietu Traveler priced at 139,900 yuan and expected to achieve sales of over 100,000 units in 2024, representing 17.6% of the brand's total sales [3][4] Consumer Preferences - A significant 47% of consumers prioritize "unique design" when purchasing "boxy cars," surpassing the importance of brand premium (23%) and technological features (18%) [6] - The demand for "boxy cars" reflects a desire for both functionality and individuality, with consumers seeking vehicles that can perform in various scenarios while also expressing personal style [7][8] Technological Advancements - The electric wave is revitalizing "boxy cars," with models like iCAR V23 featuring an 81.76 kWh battery and a range of 501 km, serving as a "mobile power station" for outdoor activities [3][8] - Modular platforms are crucial for the production of "boxy cars," allowing for compatibility with various power systems and rapid market response, exemplified by the iCAR V23's 18-month development cycle [8] Cultural Integration - "Boxy cars" are evolving from mere transportation tools to emotional symbols, integrating cultural elements into their design, such as the 吉利银河战舰's incorporation of traditional Chinese aesthetics [7] - The trend of co-creation in vehicle customization is gaining traction, with brands offering extensive modification options that allow users to personalize their vehicles, fostering a unique community culture [7][8] Future Outlook - The competition in the "boxy car" market is shifting from product-based to ecosystem-based, emphasizing the importance of creating rich user experiences and diverse scenarios [8] - The popularity of "boxy cars" signifies a broader transition in the automotive market from functional consumption to emotional consumption, reflecting changing consumer values and technological advancements [8]

Core Insights - The Shanghai Auto Show serves as a crucial platform for automakers to connect with users, emphasizing the importance of user-centric strategies in the current competitive landscape [1][6] - Companies are increasingly engaging in user co-creation activities, focusing on product improvements and interactive experiences to enhance brand recognition among consumers [1][2] User Co-Creation and Engagement - SAIC Motor's chairman highlighted the company's commitment to a user-centered approach, aiming to exceed user expectations [1] - Lynk & Co has established interactive spaces at the auto show, including a product advisory council to gather user feedback and co-create products [2] - Lantu Motors invested over 500 million yuan in upgrading its FREE+ model, utilizing user feedback collected through various channels [2] - Ora initiated the "Ora Wonderful Life Action" with a 2 million yuan incentive fund to encourage users to share their lifestyles, integrating this content into product development [2] Product Upgrades and Innovations - Many automakers showcased significant product upgrades at the auto show, enhancing user value perception through advanced features and competitive pricing [6] - The 2025 model of the Starway ES electric vehicle is positioned as a "value champion" with a range of 710 kilometers and advanced materials [6] - XPeng Motors introduced the P7+ flagship version with enhanced configurations, including AI battery technology and smart suspension adjustments [6] - Honda is collaborating with Momenta to develop mass-production solutions for assisted driving, while also working with CATL on new battery technologies [7] Direct User Interaction by Executives - Executives from various automakers are leveraging social media to build personal brands and engage directly with consumers, enhancing brand visibility [4][5] - Beijing Automotive's chairman actively participates in live streaming to promote products, while other executives maintain frequent updates on social media platforms [4][5] - The trend of executives becoming "internet celebrities" is seen as a way to foster closer connections with users, although it requires careful communication to avoid exaggeration [5] Market Trends and Future Directions - The automotive industry is undergoing significant changes, with a focus on deep connections with consumers being essential for long-term survival [6][7] - The shift towards user-centric models and enhanced service offerings is becoming a strategic priority for automakers in the evolving market landscape [6][7]

先活下来再去实现理想，而不是为了理想把自己烧死。 文 丨 司雯雯 宋玮 编辑 丨 王姗姗 预售 3 个小时收获 3 万多张小定订单，曾让奇瑞 iCAR 团队一度以为 V23 正式上市后会 "一把就 爆"。 2024 年 12 月 16 日 —— 苏峻以 iCAR 品牌首席产品官的身份 在发布会上登台演讲，他心情激动、表 达欲旺盛，从二战军车讲到 V23 不同于行业主流的圆形灯。但发布会结束后，因为定价争议，这位跨 界造车的理想主义者遭遇进入汽车行业的第一次舆论冲击。 发布会的争议源于 V23 在预售时只有 2 个版本，用户按汽车行业的营销惯例推测，其中相对低配的续 航 401km 版本的实际定价将在 10 万元内。但发布会揭晓的最终售价，401km 版本仅比预售价降了 200 元，10 万元内只能买到预售时未被公布的续航 301km 版本。 苏峻很快为 V23 不成熟的销售政策道歉，给预售用户赠送了更多积分。他说自己 "听劝"，所以 "跪下 去没有一丝犹豫"。苏峻形容自己是一个非常现实的理想主义者——要先活下去，再谈理想。 大多汽车公司 CEO 都相信终局论，三年或五年后幸存者不过 10 家，要提高生存概率就 ...

Core Viewpoint - Chery Automobile has submitted its IPO application to the Hong Kong Stock Exchange, marking a significant milestone for the only large unlisted automobile group in China, with hopes of finally achieving its long-awaited listing dream [2][6]. Financial Performance - Chery's revenue for 2022, 2023, and the first nine months of 2024 was RMB 92.62 billion, RMB 163.21 billion, and RMB 182.15 billion respectively. Net profit increased from RMB 5.81 billion in 2022 to RMB 10.44 billion in 2023, representing an annual growth rate of nearly 80% [6][8]. - In 2024, Chery's net profit for the first nine months reached RMB 11.31 billion, showing a year-on-year growth of nearly 60% [6][8]. Sales and Market Position - In 2024, Chery's global sales exceeded 154,000 units in the first three quarters, a year-on-year increase of 51.8%. The total sales for the year reached 260,390 units, up 38.4%, setting a new historical record [9]. - Chery's sales of new energy vehicles (NEVs) surpassed 58,000 units in 2024, marking a year-on-year growth of 232.7% [9]. Export Growth - Chery's export volumes from 2021 to 2024 were 269,200 units, 451,300 units, and 1,140,000 units respectively, with a 248% increase in 2023 compared to 2021. The 2024 export volume set a new record for Chinese car manufacturers [10][11]. Strategic Plans - The company plans to launch over 60 new passenger vehicle models and versions by 2025, focusing on electrification and intelligence. This includes the introduction of various plug-in hybrid and pure electric vehicles [12][13]. - Chery aims to enhance its research and development in smart driving technologies and improve the practicality and cost-effectiveness of its smart driving solutions [13]. IPO Motivation and Market Strategy - Chery's management has expressed that listing is crucial for establishing a long-term capital supply channel and activating its equity incentive mechanism. The company is now targeting the Hong Kong market for its IPO instead of the A-share market [17][19]. - The IPO proceeds are intended for expanding product lines, enhancing core technology capabilities, and supporting global market expansion [11][19]. Historical Context - Chery's journey towards listing has faced numerous challenges over the past 20 years, including missed opportunities and internal restructuring. The company has learned valuable lessons from these experiences, which may benefit its current IPO efforts [16][20].