近日，各新能源汽车品牌纷纷公布了5月交付量，从数据表现来看，大家普遍不错。比亚迪继续一马当先，零跑汽车、鸿蒙智行、理想汽车销量达到4万 台；小鹏汽车则连续7个月交付量超30000台；极狐汽车、阿维塔、岚图也实现同比超100%增长。 | 新能源品牌 | 5月交付量(辆) | 4月交付量(辆) | 环比 | 同比 | | --- | --- | --- | --- | --- | | 比亚迪 | 382476 | 380089 | 0.6% | 14.1% | | 零跑汽车 | 45067 | 41039 | 9.8% | 148.0% | | 鸿蒙智行 | 44454 | | | | | 理想汽车 | 40856 | 33939 | 20.4% | 16.7% | | 小鹏汽车 | 33525 | 35045 | -4.3% | 230.0% | | 小米 | 28000 | 28000 | - | - | | 埃安 | 26777 | 28301 | -5.4% | -33.2% | | 深蓝汽车 | 25521 | 20138 | 26.7% | 78.0% | | 蔚来 | 23231 | 23900 | ...

防擦条 + 复古前格栅 + 哑光绿车衣：4000 元 防擦条 + 复古前格栅 + 哑光绿车衣 + 19 英寸 AT 胎：8000 元 防擦条 + 复古前格栅 + 哑光绿车衣 + 19 英寸 AT 胎 + 机盖射灯：10500 元 防擦条 全车加装6条防擦装甲 多方位守护车身 中间车身同色，四周钢琴漆，越野机械味道尽显 IT之家 5 月 20 日消息，奇瑞官方透露旗下 iCAR V23"复古版"方盒子 SUV 将于下月上市，作为比较，在售车型指导价区间 10.98 万-14.98 万元。 IT之家注意到，奇瑞在今年 4 月为旗下 iCAR 车型推出"iCAR V23 复古情怀套件"，相应套件主要包括复古前格栅、车身防擦条、哑光绿车衣等，分为三种 版本，具体定价如下： 复古前格栅 完美传承经典 前脸灯罩饰板与车身同色 安装方便, 无损拆装 0NIZ 十绿生 A 经典复古灵魂车色 保留军旅硬核气质 磨砂表面可弱化车身反光 低饱和度设计呈现高级灰绿质感 注：用户也可根据自身喜好购买其他颜色车衣 19时AT胎 适用复杂路况 �安胎面减少�r�m "飞檐式"龙 的 � 喝 加强胎体+胎侧360°加固橡胶，防刺防割伤 铰链 ...

Core Insights - The rise of "boxy cars" is redefining the value logic of the SUV market, moving from niche appeal to mainstream popularity as they attract consumers with their unique design and functionality [2][3] - The shift in consumer lifestyle towards urban commuting and outdoor activities has led to the emergence of "light off-road" positioning for these vehicles, catering to both family travel and adventure needs [2][3] Market Trends - The market penetration rate of "boxy cars" is expected to grow from 2.1% in 2024 to 3.5% in 2025, with sales projected to exceed 800,000 units [4] - The trend towards "democratization" of these vehicles is evident, with models like the Jietu Traveler priced at 139,900 yuan and expected to achieve sales of over 100,000 units in 2024, representing 17.6% of the brand's total sales [3][4] Consumer Preferences - A significant 47% of consumers prioritize "unique design" when purchasing "boxy cars," surpassing the importance of brand premium (23%) and technological features (18%) [6] - The demand for "boxy cars" reflects a desire for both functionality and individuality, with consumers seeking vehicles that can perform in various scenarios while also expressing personal style [7][8] Technological Advancements - The electric wave is revitalizing "boxy cars," with models like iCAR V23 featuring an 81.76 kWh battery and a range of 501 km, serving as a "mobile power station" for outdoor activities [3][8] - Modular platforms are crucial for the production of "boxy cars," allowing for compatibility with various power systems and rapid market response, exemplified by the iCAR V23's 18-month development cycle [8] Cultural Integration - "Boxy cars" are evolving from mere transportation tools to emotional symbols, integrating cultural elements into their design, such as the 吉利银河战舰's incorporation of traditional Chinese aesthetics [7] - The trend of co-creation in vehicle customization is gaining traction, with brands offering extensive modification options that allow users to personalize their vehicles, fostering a unique community culture [7][8] Future Outlook - The competition in the "boxy car" market is shifting from product-based to ecosystem-based, emphasizing the importance of creating rich user experiences and diverse scenarios [8] - The popularity of "boxy cars" signifies a broader transition in the automotive market from functional consumption to emotional consumption, reflecting changing consumer values and technological advancements [8]

Core Insights - The Shanghai Auto Show serves as a crucial platform for automakers to connect with users, emphasizing the importance of user-centric strategies in the current competitive landscape [1][6] - Companies are increasingly engaging in user co-creation activities, focusing on product improvements and interactive experiences to enhance brand recognition among consumers [1][2] User Co-Creation and Engagement - SAIC Motor's chairman highlighted the company's commitment to a user-centered approach, aiming to exceed user expectations [1] - Lynk & Co has established interactive spaces at the auto show, including a product advisory council to gather user feedback and co-create products [2] - Lantu Motors invested over 500 million yuan in upgrading its FREE+ model, utilizing user feedback collected through various channels [2] - Ora initiated the "Ora Wonderful Life Action" with a 2 million yuan incentive fund to encourage users to share their lifestyles, integrating this content into product development [2] Product Upgrades and Innovations - Many automakers showcased significant product upgrades at the auto show, enhancing user value perception through advanced features and competitive pricing [6] - The 2025 model of the Starway ES electric vehicle is positioned as a "value champion" with a range of 710 kilometers and advanced materials [6] - XPeng Motors introduced the P7+ flagship version with enhanced configurations, including AI battery technology and smart suspension adjustments [6] - Honda is collaborating with Momenta to develop mass-production solutions for assisted driving, while also working with CATL on new battery technologies [7] Direct User Interaction by Executives - Executives from various automakers are leveraging social media to build personal brands and engage directly with consumers, enhancing brand visibility [4][5] - Beijing Automotive's chairman actively participates in live streaming to promote products, while other executives maintain frequent updates on social media platforms [4][5] - The trend of executives becoming "internet celebrities" is seen as a way to foster closer connections with users, although it requires careful communication to avoid exaggeration [5] Market Trends and Future Directions - The automotive industry is undergoing significant changes, with a focus on deep connections with consumers being essential for long-term survival [6][7] - The shift towards user-centric models and enhanced service offerings is becoming a strategic priority for automakers in the evolving market landscape [6][7]

"今年对奇瑞而言，IPO是一件重要的事情，目前相关工作都在推进之中。"2025上海车展期间，一位奇瑞相关负责人向《每日经济新闻》记者透露了该公司 IPO的相关事宜。 目前，奇瑞汽车是国内为数不多的未上市的主流车企，之前曾多次谋求上市未果。今年2月28日，奇瑞汽车正式向港交所提交上市申请书。上述奇瑞相关负 责人告诉记者，此次启动港股IPO，奇瑞计划将募集资金用于研发不同版本的乘用车型以进一步扩大产品组合、研发下一代汽车及先进技术以提升核心技术 能力、拓展海外市场及执行全球化策略、提升生产设施及用于营运资金补充。 据记者了解，港股上市流程较为复杂，在企业提交了上市申请书之后，还需经历上市申请审核、上市委员会聆讯、路演与投资者推介、定价与配售等多个步 骤，才能最终实现上市。 "按照要求，现在企业还处于静默期，后续有消息会及时对外分享。"上述奇瑞相关负责人表示。 据了解，"拓展海外市场及执行全球化策略"将是奇瑞此次募集资金的重要用途之一。从销量来看，奇瑞控股集团今年一季度累计出口汽车约25.5万辆。去 年，奇瑞控股集团海外销量达到了114.46万辆。 "国际化"是奇瑞今年在上海车展上的亮点之一。奇瑞控股集团董事长尹同 ...

奇瑞集团当前处在销量和品牌价值都快速上升的状态。销量方面，今年一季度，奇瑞集团累计销量达62万辆创下新高，其中海外出口汽车25.5万 辆，保持中国车企出口第一；品牌方面，据《2024胡润品牌榜》最具价值中国品牌300强，奇瑞品牌价值增长163%，达250亿元，在全国排名第45 位，首次跻身汽车制造行业前三，较去年排名上升82位。 （原标题：5000名"老外"围观、53款车型亮相，奇瑞集团创上海车展规模之最） 在4月23日开幕的上海车展上，奇瑞集团成为所有参展企业中展台面积最大的整车企业。从汽车到飞行汽车、无人机、机器人、机器狗，从中国观 众到5000名外国观众，奇瑞集团在上海车展的动作可谓"火力全开"。 奇瑞旗下五大品牌——奇瑞、捷途、星途、iCAR、智界均带来了各自的新车。其中，奇瑞品牌的全新QQ、瑞虎9L、风云A9、艾瑞泽8 PRO等成 为展馆里的焦点，奇瑞品牌带来的共16款新车型，动力类型涵盖燃油、混动、纯电多种形式。 其他几个品牌中，星途品牌全新2025款星纪元ES纯电预售开启、星纪元天玑亮相；"科幻方盒子"捷途旅行者星际卫士全球首发上市，同时亮相全 系旅行越野新品和捷途纵横全系硬派新品；iCAR品牌 ...

先活下来再去实现理想，而不是为了理想把自己烧死。 文 丨 司雯雯 宋玮 编辑 丨 王姗姗 预售 3 个小时收获 3 万多张小定订单，曾让奇瑞 iCAR 团队一度以为 V23 正式上市后会 "一把就 爆"。 2024 年 12 月 16 日 —— 苏峻以 iCAR 品牌首席产品官的身份 在发布会上登台演讲，他心情激动、表 达欲旺盛，从二战军车讲到 V23 不同于行业主流的圆形灯。但发布会结束后，因为定价争议，这位跨 界造车的理想主义者遭遇进入汽车行业的第一次舆论冲击。 发布会的争议源于 V23 在预售时只有 2 个版本，用户按汽车行业的营销惯例推测，其中相对低配的续 航 401km 版本的实际定价将在 10 万元内。但发布会揭晓的最终售价，401km 版本仅比预售价降了 200 元，10 万元内只能买到预售时未被公布的续航 301km 版本。 苏峻很快为 V23 不成熟的销售政策道歉，给预售用户赠送了更多积分。他说自己 "听劝"，所以 "跪下 去没有一丝犹豫"。苏峻形容自己是一个非常现实的理想主义者——要先活下去，再谈理想。 大多汽车公司 CEO 都相信终局论，三年或五年后幸存者不过 10 家，要提高生存概率就 ...

作 者丨巩兆恩 编 辑丨包芳鸣，江佩佩 图 源丨2 1世纪经济报道 2月2 8日，奇瑞汽车正式向港交所递交IPO申请，这次一旦成功，对这家国内唯一未上市的大 型汽车集团来说，可算是一个里程碑事件。 | | 28/02/2025 整體協調人公告 - 委任 四 | | --- | --- | | 28/02/2025 | 奇瑞汽車股份有限公司 28/02/2025 申請版本(第一次呈交)全文檔案 四国 多檔案) | 据招股书，中金、华泰及广发为联席保荐人。 奇瑞汽车最新股权架构 要圆2 0年的上市梦了？ 2 0年漫漫上市路，再迎回响。此前，因种种因素奇瑞汽车的"上市之路"屡次受阻。作为中国 唯一没有上市的大型车企，奇瑞汽车此次冲击港股IPO，手中似乎握住了更多筹码，奇瑞"上 岸"时机终来？ 奇 瑞 汽 车 招 股 书 显 示 ， 2 0 2 2 年 、 2 0 2 3 年 、 2 0 2 4 年 1—9 月 ， 奇 瑞 汽 车 营 收 分 别 为 9 2 6 . 1 8 亿 元 、 1 6 3 2 . 0 5 亿 元 、 1 8 2 1 . 5 4 亿 元 （ 人 民 币 ， 下 同 ） ； 净 利 润 从 2 ...