行 业 研 究 [Table_Reportdate] 2026年01月09日 [table_invest] 标配 行 业 深 度 [证券分析师 Table_Authors] 陈芯楠 S0630525090001 cxn@longone.com.cn [table_stockTrend] -15% -5% 4% 14% 24% 34% 44% 25-01 25-04 25-07 25-10 申万行业指数:汽车(0728) 沪深300 [相关研究 table_product] 1.长安汽车（000625）：2025Q3营收 同环比增长，智驾、机器人发展规划 清晰 ——公司简评报告 2.继峰股份（603997）：2025Q3归母 净利环比高增，乘用车座椅订单持续 放量——公司简评报告 3.保隆科技（603197）：2025Q3毛利 率环比修复，业绩静待Q4订单释放 ——公司简评报告 [Table_NewTitle 出海引领，链动未来：奇瑞"技术筑基 ] + 电动智能+全球突破"下的产业链重构机 遇 ——汽车行业深度报告 [table_main] 投资要点： 证券研究报告 HTTP://WWW.LONGONE.COM ...

Core Viewpoint - The sudden resignation of Li Lizhong, the chairman of Zotye Automobile, raises concerns about the company's future direction and adds uncertainty to its already challenging operational situation [2][4]. Company Leadership Changes - Li Lizhong resigned from his positions as chairman and director of Zotye Automobile due to personal family reasons, just two months after his appointment [2][4]. - Han Biwen, who also has a background in Chery, has been nominated as a non-independent director candidate for the ninth board of directors [2][3]. Financial Performance - Zotye Automobile reported a significant decline in sales, with only 14 vehicles sold in 2024, a 98.74% decrease year-on-year, and a production volume of 0 vehicles [5]. - The company's 2025 semi-annual report indicated an operating income of 280 million yuan, a 12.61% increase year-on-year, but a net loss of 148 million yuan, a 41.78% increase in losses compared to the previous year [5]. Market Speculation and Strategic Value - There were rumors about a potential collaboration between Zotye, Chery, and the BBK Group, which were denied by both Zotye and Chery [3][7]. - Despite its challenges, Zotye is seen as having strategic value due to its dual production qualifications for fuel and electric vehicles, established sales networks, and production capabilities [6][7]. Debt Management - Zotye reached a debt settlement agreement with two banks, involving over 400 million yuan, which is viewed as a crucial step to mitigate short-term repayment risks and support operational recovery [9].

Core Insights - The article discusses the transformation of the automotive industry, particularly focusing on the competitive dynamics between domestic and joint venture manufacturers, highlighting the shift from a multi-model approach to a focus on winning rates in market share [1] Group 1: Growth and Market Dynamics - The company has experienced significant market share growth since 2021, driven by a rapid increase in demand and the electrification of vehicles [1] - Historical growth phases are outlined: initial reliance on low-cost small cars (2008-2012), a strategic shift towards quality improvement (2013-2016), a recovery period with successful sub-brand strategies (2017-2021), and an explosive growth phase from 2022 onwards due to technological advancements and a strong export performance [1][2] Group 2: Current Performance - The company’s current performance is supported by strong sales of traditional fuel vehicles, with notable models like the Aiyre and Ruihu series achieving good market reception [2] - The company is projected to achieve revenue of 269.9 billion yuan in 2024, representing a year-on-year increase of 65.4%, and a net profit of 14.14 billion yuan, up 18.3% year-on-year [2] Group 3: Competitive Advantages - The company has established a strong export position, with a focus on regions such as Europe, Latin America, and Southeast Asia, and is expanding production capacity in overseas factories [2][3] - Technological innovation is a key competitive advantage, with the launch of the new Kunpeng engine achieving a thermal efficiency of 48%, the highest globally, and plans to increase production capacity significantly by 2026 [2] Group 4: Future Outlook - The company plans to focus on the integration of its domestic brands and the development of its Wind and Cloud series, aiming to capture market share through technological advancements [3] - Continued growth in the domestic market is expected, with a projected increase in market share for traditional fuel vehicles over the next three years [3] Group 5: Financial Projections - The company is expected to see net profits of 17.34 billion, 21.86 billion, and 24.34 billion yuan from 2025 to 2027, with corresponding price-to-earnings ratios of 9.2X, 7.3X, and 6.6X, which are below the industry average [4]

Core Viewpoint - Zhongtai Securities initiates a "Buy" rating for Chery Automobile, highlighting its strong export capabilities and first-mover advantage, with expectations for simultaneous growth in volume and profit due to orderly domestic new energy brand advancement and deep collaboration with Huawei [1] Group 1: Industry Analysis - The shift in core capabilities for automakers emphasizes demand control and the pace of electrification as critical for market share growth, moving away from traditional product cycles [2] - The competitive landscape has evolved post-2021, with domestic and joint ventures increasing market share through strategic adjustments [2] Group 2: Growth Review - Chery's market share has significantly increased since 2017, transitioning from reliance on low-cost vehicles to a focus on quality and exports, leading to record sales [3] - The company has experienced a growth phase from 2022 onwards, marked by technological advancements and a strong export performance, making it the top Chinese brand in exports [3] Group 3: Current Development - Chery's internal combustion engine (ICE) vehicles continue to perform well, with the Wind and Cloud series contributing to both volume and profit growth [4] - Financially, Chery is projected to achieve revenues of 269.9 billion yuan in 2024, a year-on-year increase of 65.4%, and a net profit of 14.14 billion yuan, up 18.3% [4] Group 4: Competitive Advantages - Chery's first-mover advantage in exports has created a strong competitive moat, with leading engine technology and collaboration with Huawei enhancing its smart capabilities [5] - The new Kunpeng engine boasts a thermal efficiency of 48%, with production capacity expected to reach 1 million units by 2026 [5] Group 5: Future Outlook - Chery plans to focus on the Wind and Cloud brands for market capture, with significant improvements in technology and product offerings aimed at meeting consumer demands [6] - The company has seen a 4.1 percentage point increase in domestic market share for ICE vehicles over the past three years, positioning it as the second-largest domestic brand [6] - Continued expansion in key overseas markets such as Europe, Latin America, and Southeast Asia is expected to contribute to profit growth [6]

Core Viewpoint - The rapid development of domestic new energy vehicles (NEVs) is notable, but there remains a significant demand for domestic fuel vehicles, indicating a complex market landscape [1]. Sales Performance - The best-selling fuel vehicle is the Xingrui, accounting for one-third of monthly sales, followed by Boyue L and Emgrand [3]. - The overall sales of fuel vehicles have remained stable compared to last year, but there is increased pressure from the growing interest in NEVs [4]. - The most popular fuel vehicles in the store include the M8, GS8, M6 series, and the Ying Su series, with Ying Su selling around 18-20 units monthly [6]. - The top-selling fuel cars are the fourth-generation CS75PLUS, CS55PLUS, and Yidong PLUS, collectively selling about 35 units monthly, representing over 65% of total sales [9]. Customer Demographics - Fuel vehicle buyers are predominantly middle-aged, with a mix of professions including factory workers, nurses, and teachers, often requiring vehicles for long-distance travel [3]. - The customer base for the Ying Su is diverse, including first-time buyers and retirees, with a general preference for the reliability of fuel vehicles over NEVs [6]. - Younger customers, often purchasing their first car, primarily consider fuel vehicles, with some interest in plug-in hybrids [10]. Market Trends - There is a noticeable decline in overall sales compared to last year, with profit margins also decreasing, leading to a push for additional services [7]. - The acceptance of NEVs is increasing, with customers recognizing the advantages in product configuration and overall purchase experience [7]. - The market for fuel vehicles is expected to improve slightly next year due to potential changes in tax policies and the reduction of subsidies for NEVs [13][15]. Competitive Landscape - Competing fuel vehicles include popular models like the Langyi and Suteng, with domestic brands such as Chery, GAC, and Changan being compared within similar price ranges [3]. - The lack of competitive pricing and product offerings in the NEV segment is noted, particularly in the 150,000 yuan price range, which is currently underserved [7]. - The best-selling fuel vehicles in the store include the Aiyue 5 and Aiyue 8, appealing to younger consumers due to their affordability and design [12].

Core Insights - Chery Automobile (9973.HK) is undergoing a transformation towards new energy and smart technology, with its sales scale, brand, and performance ranking among the top private car manufacturers in China, yet its market value is considered undervalued [3][4] - The company’s overseas advantages and stable cash flow from its traditional fuel vehicles could support a significant revenue and profit growth from 2025 to 2027 if fundraising is effectively invested in the new energy sector [3][4] Sales Performance - Chery has sold over 15 million vehicles, predominantly fuel cars, but is now leveraging its established brands to enter the new energy vehicle market [4] - From January to September, Chery Group's new energy vehicle sales increased by 77.1% year-on-year to approximately 588,000 units [6][15] - The company aims to achieve a revenue peak of approximately 269.9 billion RMB in 2024, prompting a strategic IPO in 2025 [3] Global Expansion - Chery has established a global production and sales network, exporting over 936,000 vehicles in the first three quarters of 2025, a 12.9% increase year-on-year [7] - The brand has successfully entered several European markets, including Spain, Italy, and the UK, with a notable sales increase of 145,000 units in Europe from January to September [8][9] Product Innovation - Chery is focusing on enhancing its brand and product offerings, transitioning from a technology-centric approach to a more market-oriented strategy [11][13] - The launch of the new model, the Jietu Zongheng G700, featuring amphibious capabilities, has generated significant attention and is expected to be a highlight in Chery's product lineup [14][15] Market Position - Chery's cumulative new car sales exceeded 2 million units from January to September, reflecting a 14.5% year-on-year growth, supported by its classic IPs, global network, and innovative competitiveness [15]

Core Viewpoint - Chery Automobile officially listed on the Hong Kong capital market on September 25, 2023, with an opening price of HKD 34.2 per share, an increase of 11.22% from the issue price [2][4]. Group 1: Company Overview - Chery Automobile, founded in 1997, has become the second largest independent brand car manufacturer in China and the eleventh globally, with projected global sales exceeding 2.295 million units in 2024, a year-on-year increase of 49.4% [5]. - From 2022 to 2024, Chery's revenue surged from CNY 92.6 billion to CNY 269.9 billion, with a compound annual growth rate (CAGR) of 70.7%, while net profit increased from CNY 5.8 billion to CNY 14.3 billion, with a CAGR of 57.1% [5][6]. Group 2: Growth Model - Chery's unique "four-track" growth model allows it to achieve strong growth across fuel vehicles, new energy vehicles, domestic markets, and overseas markets simultaneously, providing a diversified revenue source and reducing risks associated with single market dependence [6][10]. - The IPO was oversubscribed by approximately 10 times, indicating strong market demand, with the final issue price set at HKD 30.75 per share, resulting in a market capitalization of HKD 177.34 billion [6][11]. Group 3: New Energy Transition - Chery's transition to new energy vehicles is gaining momentum, with a projected year-on-year sales increase of over 265% in 2024, reflecting its commitment to becoming a leading player in the new energy sector [7][10]. - The company employs a multi-technology approach, including pure electric, plug-in hybrid, and range-extended technologies, addressing market concerns such as range anxiety [10]. Group 4: Globalization Strategy - Chery has maintained its position as the top exporter of Chinese independent brand passenger vehicles for 22 consecutive years, with over 3,169 overseas dealerships and sales exceeding 13 million vehicles globally [12][14]. - The company has established local R&D centers in various countries, enhancing its ability to provide customized products and services that meet local market demands [14][15]. - Chery's overseas revenue accounted for 32.8% to 38.5% of total revenue from 2022 to Q1 2025, showcasing its ability to mitigate regional market fluctuations and benefit from both emerging and developed markets [15].

Core Insights - Chery Automobile has successfully completed its IPO on the Hong Kong Stock Exchange, raising HKD 91.4 billion, marking the largest IPO for a car company in the Hong Kong market this year [1][2] - The company plans to allocate the net proceeds from the IPO to various strategic initiatives, including R&D for new vehicle models, advanced technology, international market expansion, and facility upgrades [1][2] Financial Performance - Chery's projected global sales for 2024 are over 2.295 million units, representing a year-on-year growth of 49.4% [2] - The average selling price of Chery's passenger vehicles is expected to increase by 33.5% in 2024 compared to 2022, with domestic and international price growth rates of 37.0% and 19.4%, respectively [2] - Revenue and net profit have shown consistent growth, with revenues of CNY 926.18 billion, CNY 1,632.05 billion, CNY 2,698.97 billion, and CNY 682.23 billion for the years 2022, 2023, 2024, and Q1 2025, respectively [2] Market Position and Strategy - Chery is focusing on enhancing its capabilities in the fields of new energy and intelligent vehicles, which require significant funding for R&D [3][4] - The revenue share from Chery's new energy vehicles is gradually increasing, with projections showing a rise from 4.9% in 2023 to 21.9% in 2024 [4] Investment and Shareholder Structure - The company has introduced 13 cornerstone investors, including various investment funds and asset management companies, which reflects a broad market recognition of Chery's potential [5] - Following the IPO, Chery's major shareholders include Wuhu Investment Holding, Ruichuang, and Luxshare, indicating a diversified ownership structure [5] Organizational Changes - Chery has restructured its organizational framework to align with strategic goals, creating four business units focused on different vehicle segments [6] - The company has also partnered with Huawei to enhance its R&D capabilities, committing over CNY 10 billion to develop smart vehicle technologies [6] Historical Context - Chery's journey to IPO has spanned 21 years, with various attempts and strategic shifts along the way, including a significant restructuring in 2019 to facilitate its public offering [7][8][9] - The current market conditions for electric vehicles are favorable, providing a timely opportunity for Chery to secure funding and enhance its market position [10]

Core Viewpoint - Chery Automobile has successfully completed its IPO on the Hong Kong Stock Exchange, raising HKD 9.14 billion, marking the largest IPO for a car company in the Hong Kong market this year [1][5]. Company Overview - Chery issued approximately 297 million H-shares, with 10% allocated for public sale in Hong Kong and 90% for international sale, including a 15% over-allotment option [5]. - The company plans to allocate 35% of the net proceeds for research and development of various passenger car models, 25% for next-generation vehicles and advanced technology, 20% for expanding overseas markets, and 10% each for enhancing production facilities and general corporate purposes [5]. Financial Performance - Chery's projected global sales for 2024 are over 2.295 million units, representing a year-on-year growth of 49.4% [6]. - The average selling price of Chery's passenger cars is expected to increase by 33.5% in 2024 compared to 2022, with domestic and international price growth rates of 37.0% and 19.4%, respectively [6]. - Chery's revenue and net profit have shown consistent growth, with revenues of CNY 926.18 billion, CNY 1,632.05 billion, CNY 2,698.97 billion, and CNY 682.23 billion for the years 2022, 2023, 2024, and Q1 2025, respectively [6]. Market Position and Strategy - Chery is focusing on enhancing its capabilities in the fields of new energy and intelligent vehicles, which require significant funding for development [8]. - The revenue share from Chery's new energy vehicles is gradually increasing, with projections showing a rise from 4.9% in 2023 to 21.9% in 2024 [8]. - The company has undergone structural adjustments, including the introduction of a new organizational framework to better align with strategic goals [11]. Investment and Partnerships - Chery has attracted 13 cornerstone investors, raising approximately USD 587 million (around HKD 4.573 billion), which includes various types of investment entities [10]. - The partnership with Huawei aims to invest over CNY 10 billion to establish a dedicated R&D team, enhancing Chery's technological capabilities [13]. Historical Context - Chery's journey to IPO has spanned 21 years, with various attempts and strategic shifts, including a significant restructuring in 2019 to facilitate its public offering [14][16]. - The current market conditions for electric vehicles are favorable, providing a timely opportunity for Chery to secure funding and enhance its market position [16].

Core Viewpoint - Chery Automobile, with a cumulative global sales of 13 million vehicles and an annual revenue of approximately 270 billion yuan, is set to launch its IPO on the Hong Kong Stock Exchange, aiming to raise between 1.5 billion to 2 billion USD, potentially becoming the largest IPO for a car company in Hong Kong this year [2][5][8] Group 1: Company Background - Founded in 1997 in Wuhu, Anhui, Chery started as a parts manufacturer and gradually expanded into complete vehicle production, covering entry-level to mid-high-end markets over the past 20 years [4] - Chery has become the second-largest domestic independent automotive brand in China by 2024, and ranks as the 11th largest passenger car company globally [5][6] Group 2: Financial Performance - From 2022 to 2024, Chery's revenue is projected to grow from 92.6 billion yuan to 269.9 billion yuan, with a compound annual growth rate (CAGR) of 70.7%, while net profit is expected to rise from 5.8 billion yuan to 14.3 billion yuan, with a CAGR of 57.1% [6][12] - In Q1 of this year, Chery's revenue grew by 24.2% year-on-year to 68.2 billion yuan, and net profit surged by 90.9% to 4.7 billion yuan [6] Group 3: Market Position and Strategy - Chery has maintained a strong presence in the fuel vehicle market, contributing approximately 70% of its revenue, while also experiencing significant growth in its electric vehicle segment [6][12] - The company has exported vehicles to over 100 countries, achieving an overseas sales volume of 1.145 million vehicles in 2024, which accounts for 37.4% of its total revenue [8][12] Group 4: Future Plans and Innovations - Chery plans to utilize IPO proceeds to enhance its electric vehicle lineup, invest in electric technology, expand overseas markets, and upgrade production facilities [15] - The company aims to launch over eight new electric vehicle models by the second half of 2025, targeting annual sales of over 400,000 units [15][16] - Chery is also focusing on developing advanced autonomous driving technologies and plans to recruit over 25,000 R&D personnel to support its innovation efforts [17]