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4800亿奇瑞当家人,挥别价格战
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-13 01:16
62岁的尹从心所欲,一席发言,火遍网络,有人感叹,"真诚幽默,对奇瑞另眼相看"。 奇瑞汽车董事长尹同跃,嬉笑间挥别价格战。 当下,奇瑞处于冲刺IPO的关键期。这位车企掌门人,也确非嘴上说说而已。 7月11日,他在2025中国汽车论坛上发言,调侃"汽车反内卷的会,我们参加了,实际上也跟了价格 战。" 尹同跃戏称,奇瑞胆子小,过去跟着别人,干好事也干坏事。 "我们现在调整了,不再追求销量的排名,我们认为质比量重要。" 他呼吁同行,告别唯销量、唯速度的急功近利,"多比一比品牌,多比一比创新"。 5月以来,尹同跃动作频繁,在品牌、技术两条主线上,他密集调整架构,调兵遣将,准备将奇瑞带上 一条升级之路。 公司称,调整架构,是为了整合资源、强化协同、品牌向上。 汽车市场竞争激烈,尹格外强调,"要向精细化管理迈进,打造敏捷高效的组织",以提高经营质量。 汽车行业资深分析师梅松林解释,多个品牌原本分别对应多个管理班子(含高、中层及区域经销商门 店),整合后,可大幅降本。 尹同跃派奇瑞汽车执行副总裁李学用,掌管新事业群,管理除iCAR和智界外的奇瑞所有品牌。 42岁的李学用,华北大学毕业后加入奇瑞,历任销售助理、科长、大区经理 ...
星途“降级”并入事业部 奇瑞全力冲击港股IPO
Cai Jing Wang· 2025-07-12 11:42
北方工业大学汽车创新研究中心主任纪雪洪认为:此次业务调整是对资源进行整合,在研发、人才和资金等多方面能够进行共用,提升组织效 率。"独立品牌过多,不利于资源的调配和协调。"他还说道。 星途并入事业部 此次调整最大的变化是,星途品牌由此前的独立运营变为整体并入至国内事业部。并且原星途营销中心总经理黄招根出任星途事业部常务副总经 理,向李学用汇报。 据每日经济新闻,日前,奇瑞公司成立奇瑞品牌国内业务事业群,下设星途、艾虎、风云、QQ四大事业部。 星途事业部聚焦高端品牌星途,艾虎事业部聚焦艾瑞泽和瑞虎两款经典产品,风云事业部聚焦新能源品牌风云,QQ事业部则聚焦小车产品。奇瑞 汽车执行副总裁李学用将统管四大事业部,并兼任奇瑞品牌国内业务事业群总经理。 图源:星途官网 与此同时,智界品牌、iCAR品牌、捷途品牌暂未进行调整,将继续保持独立运营。 据观察者网消息,此次奇瑞架构调整刚好发生在冲刺港股IPO前夕,奇瑞意在向资本市场展示更清晰的业务架构,从而整合国内资源、明确各品牌 定位,提升投资者对奇瑞管理效率和盈利能力的信心。而未能达成集团期待的星途品牌,则成为了主要调整对象之一。 星途成立于2017年,作为奇瑞的高端产品 ...
铺路港股IPO,奇瑞进行品牌与智能化双轨整合
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-10 09:43
Core Viewpoint - Chery Automobile is undergoing significant organizational restructuring to enhance strategic focus, resource integration, and brand positioning, particularly in response to the growing trends in new energy and smart technology [2][3][4] Group 1: Brand Integration and Market Positioning - Chery has established a domestic business group for its brand, which includes four major divisions: Xingtu, Aihuo, Fengyun, and QQ, while iCAR, Zhijie, and Jietu will operate independently [1][3] - The restructuring aims to clarify the brand matrix and address internal challenges such as low user recognition and overlapping product definitions among its various brands [3][4] - The new division structure is designed to manage different technology paths (pure electric, hybrid, and fuel) and target specific market segments, with QQ focusing on the A0/A00 market to compete directly with BYD and Geely [3][4][5] Group 2: Strategic Focus on Fuel and New Energy Vehicles - The Aihuo division will focus on the fuel and hybrid vehicle market, targeting a price range of 100,000 to 150,000 yuan, which is considered the company's core market [4][5] - Chery's best-selling models, the瑞虎8 and艾瑞泽8, achieved sales of 202,100 units and 145,800 units respectively over the past year [4] - The Fengyun division will concentrate on the mainstream hybrid market, while the QQ division aims to capture the A0/A00 pure electric market, with a new QQ model set to be a key offering [4][5] Group 3: Smart Technology Integration - Chery has established a Smart Technology Center to streamline its smart vehicle initiatives, focusing on efficient collaboration and product delivery rather than solely on technological leadership [8][9] - The integration of various smart technology units aims to create a comprehensive ecosystem that supports product development and market readiness [8][9] - The restructuring of the smart technology division reflects a shift in industry logic, prioritizing mass production and delivery over extensive self-research and development [8][9] Group 4: IPO Preparation and Future Goals - The organizational changes are seen as a preparatory step for Chery's potential IPO in Hong Kong, aiming to overcome previous setbacks in the listing process [2][9] - Chery's leadership has set ambitious sales targets for its new energy vehicles, with a goal of reaching 600,000 units by the end of 2024, positioning itself as a strong competitor in the industry [5][6][9]
奇瑞成立四大事业部,冲刺港股IPO的关键一局
Xi Niu Cai Jing· 2025-07-10 07:33
Group 1 - Chery Automobile announced a significant organizational restructuring, establishing a domestic business group with four major divisions: Xingtu, Aihou, Fengyun, and QQ [2] - The restructuring is viewed as a crucial step for Chery in its pursuit of a Hong Kong IPO [2] - The new structure aims to enhance operational efficiency and resource coordination, with a marketing service center established to eliminate internal conflicts [2] Group 2 - Chery's market performance has been strong, with cumulative sales reaching 1,260,124 units in the first half of 2025, a year-on-year increase of 14.5% [3] - The company sold 359,000 new energy vehicles, marking a significant year-on-year growth of 98.6% [3] - Chery exported 550,000 vehicles in the first half of the year, achieving a 3.3% increase and surpassing 5 million cumulative exports, maintaining its position as the top Chinese carmaker in exports [3]
汽车早报|奇瑞国内业务大整合 华泰汽车集团被执行5亿余元
Xin Lang Cai Jing· 2025-07-08 00:28
乘用车制动系统新规发布,加入"单踏板制动"相关要求 央视新闻消息,据工信部,《乘用车制动系统技术要求及试验方法》强制性国家标准正式发布,将于 2026年1月1日起开始实施。 记者注意到,新发布的《乘用车制动系统技术要求及试验方法》相较于2008年发布的旧版本新增加了电 力传输制动系统、电力再生制动要求、紧急制动信号要求等内容,同时对驻车解除、制动衬片磨损检 查、电子驻车制动电气失效等内容做出了修改。 其中为规避误操作风险,新标准加入了"单踏板制动"相关要求。标准规定,默认状态下不可通过松开油 门踏板减速至停车,驾驶员需通过制动踏板完成车辆刹停,这标志着"单踏板模式"在国家标准层面得到 了明确规范。 专家表示,随着车辆电动化和智能化的快速发展,乘用车制动系统的结构形式也进行了多个阶段的迭代 和升级,为适应制动技术发展的新趋势,对标准中部分指标和要求进行修订可有效推动、引导和规范我 国汽车制动产品发展。 蔚来与江淮汽车合资公司注销?知情人:与蔚来独立生产相关 据第一财经,7月7日,一则关于蔚来汽车与江淮汽车合资公司注销的消息引发关注。从接近蔚来人士处 得知,此次合资公司注销与蔚来汽车实现独立生产相关。上述接近蔚来 ...
奇瑞架构大变,成立四大事业部!今年已多次“动刀”
Nan Fang Du Shi Bao· 2025-07-07 16:09
在此次独立的四大事业部中,QQ事业部的成立,足以证明奇瑞对A00级微车市场的战略重视程度。毕 竟,奇瑞QQ冰淇淋、小蚂蚁两款微型电动车,直至去年底仍然保持着月销5000-6000台的数字。全国乘 联分会秘书长崔东树明确表示,人们对短续航的电动车产品,仍然有一定的需求,低速电动车这个领域 仍然有增长空间。 今年奇瑞"整合"成常态 至于奇瑞旗下子品牌iCAR和捷途"独立运营"更详细的情况,奇瑞方面相关人士并未透露。 奇瑞汽车内部架构大调整!这是近年少有的大变化。即日起,该公司成立奇瑞品牌国内业务事业群,下 设星途事业部、艾虎事业部、风云事业部、QQ事业部四大事业部。其中,星途品牌作为奇瑞高端品牌 定位不变,其国内业务事业部的组织和职能,整体纳入奇瑞品牌国内业务事业群。 架构大变,成立四大事业部 奇瑞汽车一名内部人士告诉湾财社记者,此次的变化,是奇瑞公司根据战略目标和发展需要作出的调 整。据介绍,星途品牌作为奇瑞高端品牌的定位不变,其国内业务事业部的组织和职能,整体纳入奇瑞 品牌国内业务事业群。四大事业部中,星途事业部聚焦高端品牌星途,艾虎事业部聚焦经典产品艾瑞泽 和瑞虎,风云事业部聚焦新能源品牌风云,QQ事业部聚 ...
成立国内业务事业群,奇瑞称:不涉及品牌定位调整
第一财经· 2025-07-07 09:12
2025.07. 07 作者 | 第一 财经 葛慧 2025年7月7日,第一财经从奇瑞汽车方面获悉,公司成立奇瑞品牌国内业务事业群,下设星途事业 部、艾虎事业部、风云事业部、QQ事业部四大事业部。 和此前的架构相比,这次调整的最大变化是,代表高端的星途品牌国内业务事业部的组织和职能,整 体纳入奇瑞品牌国内业务事业群。 微信编辑 | 小羊 推荐阅读 雷军回应友商"截胡"YU7 调整后的四大事业部中,星途事业部聚焦高端品牌星途,艾虎事业部聚焦经典产品艾瑞泽和瑞虎,风 云事业部聚焦新能源品牌风云,QQ事业部聚焦小车产品。奇瑞汽车执行副总裁李学用,兼任奇瑞品 牌国内业务事业群总经理。 此前奇瑞方面的品牌矩阵为"奢值野潮智"五大概念,分别对应星途、奇瑞、捷途、iCar和智界五个 品牌。奇瑞方面回应第一财经称,此次仅为内部机构调整,不涉及品牌定位。调整的主要原因是为了 实现战略聚焦、资源整合、强化协同、品牌向上。 ...
【联合发布】一周新车快讯(2025年6月28日-7月4日)
乘联分会· 2025-07-04 09:18
点 击 蓝 字 关 注 我 们 | | 目录 | | | | | | --- | --- | --- | --- | --- | --- | | 序号 | 生产厂商 | 子车型 | 上市时间 | 细分市场及车身结构 | 工程更改规模 | | 1 | 长城汽车 | 欧拉 好猫 | 2025 / 06 / 27 | AO HB | MCE3 | | 2 | 长城汽车 | 欧拉 好猫GT | 2025 / 06 / 27 | AO HB | MCE3 | | 3 | 奇瑞汽车 | 瑞虎8 L | 2025 / 06 / 28 | B SUV | NM | | ব | 奇瑞汽车 | 瑞虎8 PLUS | 2025 / 06 / 28 | B SUV | NM | | 5 | 上汽乘用车 | 名爵 MG 5 | 2025 / 06 / 30 | A NB | MCE1 | | 6 | 上汽乘用车 | 名爵 Cyberster | 2025 / 06 / 30 | Coupe | MCE1 | | 7 | 比亚迪汽车 | 比亚迪 海鸥 | 2025 / 06 / 30 | AO HB | NM | | 8 | 起亚汽车 ...
全新升级、为家庭用户而来,奇瑞瑞虎8冠军家族新款双车上市
Zhong Guo Qi Che Bao Wang· 2025-06-30 03:56
双车齐发,满足多元需求 此次上市的瑞虎8L长虹版,作为瑞虎8冠军家族的新成员,其定位精准——"家庭守护者"。这款车型不仅在动力、空间、安全等方面表现出色,更在细 节设计上体现了对家庭用户的深切关怀。 近年来,中国汽车市场尤其是SUV市场持续火爆,消费者对高品质、高性能的家用SUV需求不断攀升。在这一背景下,奇瑞汽车作为国内自主 品牌的佼佼者,始终致力于为消费者提供满足多样化需求的优质产品。2025年6月28日,奇瑞瑞虎8冠军家族再添新成员——瑞虎8L长虹版与瑞虎 8PLUS乘风版,在青岛智能工厂正式上市。其中,奇瑞瑞虎8L长虹版官方指导价14.77万元,限时价12.77万元;乘风版官方指导价12.19万元,限时 售价10.69万元。这两款新车的发布,不仅展示了奇瑞汽车在技术创新和市场洞察方面的深厚底蕴,也为中国家庭用户带来了更多选择。 智能配置方面,瑞虎8PLUS乘风版内置雄狮智云5.0系统,拥有"小奇"智能车管家、15.6吋2.5K高清屏、Sony 8扬环绕音响等,为用户带来沉浸式高品质 影音体验。无论是日常通勤还是长途旅行,都能让年轻家庭尽享科技带来的便捷与乐趣。 动力方面,瑞虎8L长虹版搭载了全自研的" ...
燃油车回暖背后 合资分化 自主走强
Zhong Guo Qi Che Bao Wang· 2025-06-30 01:24
Core Viewpoint - The fuel vehicle market in China shows signs of recovery after a challenging period, with sales figures indicating a slight increase in May, although the overall trend remains under pressure from the rise of electric vehicles [3][4][5]. Sales Performance - In May, domestic sales of traditional fuel passenger vehicles reached 854,000 units, marking a month-on-month increase of 2.2% and a year-on-year decline of 1% [4][5]. - Total passenger vehicle sales in May were 1.884 million units, reflecting a month-on-month growth of 5.2% and a year-on-year increase of 12.3% [4][5]. Market Dynamics - The market for fuel vehicles is experiencing a shift, with domestic brands like Chery, Geely, and Changan narrowing the gap with joint venture brands [3][12]. - The promotional efforts for fuel vehicles remain high, with a promotion intensity of 22.5% in May, which is an increase from previous months [6][7]. Consumer Behavior - A significant portion of consumers, particularly those with annual incomes below 150,000 yuan, show a preference for fuel vehicles due to concerns over purchase costs and convenience [6][10]. - The anxiety surrounding electric vehicle charging infrastructure continues to impact consumer choices, with many preferring the driving experience of fuel vehicles [6][10]. Competitive Landscape - Joint venture brands have seen a notable recovery in sales, with major players like Volkswagen and Nissan reporting significant month-on-month growth in A-class sedan sales [7][8]. - However, there is a growing divide among joint venture brands, with some experiencing declines while others, like Toyota, adapt to market demands by introducing new electric models [9][10]. Autonomous Brands Performance - Chinese brands accounted for 1.622 million passenger vehicle sales in May, representing a year-on-year growth of 22.6% and capturing 69% of the total market share [10][11]. - Notable performances in the new energy vehicle segment were recorded, with BYD, Geely, and Changan leading in sales growth [10][11]. Future Outlook - Despite the current recovery, experts predict a long-term decline in the fuel vehicle market share, with projections indicating that new energy vehicles could account for 70%-80% of total sales by 2027-2028 [13][16]. - The industry is expected to continue balancing fuel and electric vehicle offerings, as companies recognize the importance of maintaining a presence in the fuel vehicle market for profitability [16][17].