研究公司CCS Insight今日发布报告称，到2023年底，将有13亿部iPhone在使用中，其中超过50%是二手 机。 因此，越来越多的消费者会说，"我可以花1000英镑买一部全新的iPhone 15，但也可以花四、五百英镑 买一部质量很好的翻新iPhone 13。" Gebbie称，人们购买二手iPhone的动机并不纯粹是金钱方面的。同时，消费者也意识到，这对环境也有 好处。 CCS Insight数据显示，当前二手智能手机市场几乎完全由苹果主导。但Gebbie同时指出："这种情况将 影响到苹果的营收。在将来的某个时间点，苹果可能会更认真地考虑该问题。" 在过去的几年里，CCS Insight一直在跟踪二手手机市场。该公司今日在报告中称，iPhone显然是重复使 用最多的智能手机。CCS Insight分析师Leo Gebbie称："过去几年中，人们对二手iPhone的兴趣大增。" Leo Gebbie认为，其中最主要的原因之一是缺乏重大升级，两代iPhone手机之间的差别不是很大。 Gebbie说："iPhone 15刚刚问世，比iPhone 14好，后者又比iPhone 13好，但都是增量式的提升， ...

高通今日还表示，到2026年，预计将只能为苹果提供其所需整体5G Modem的20%。这意味着，高通仍 预计来自苹果的业务终将下滑。但高通的一位高管表示，该公司并未因此而调整业绩指引。 苹果将于当地时间9月12日（北京时间9月13日凌晨1点）发布iPhone 15，该系列手机仍将使用高通的5G Modem。 除了高通Modem芯片，苹果还准备放弃通公司（Broadcom）的一款WiFi和蓝牙芯片。这些举措旨在降 低对其他芯片厂商的依赖。此前，苹果的Mac电脑已经用自家芯片取代了英特尔的处理器。 当前，苹果iPhone使用的是高通的5G Modem。但很长一段时间以来，苹果一直在努力研发自家的5G Modem芯片组，以摆脱对高通的依赖。2019年，苹果还收购了英特尔的智能手机Modem部门。 高通此前也表示，意识到苹果将逐步淘汰其Modem芯片。但分析人士称，由于高通芯片的复杂性，苹 果要摆脱高通的芯片将面临挑战。 除了5G Modem，高通还通过蜂窝授权费从苹果公司赚取利润。瑞银预计，2022年高通的蜂窝授权费约 为19亿美元。高通表示，根据一项为期六年的协议，高通将继续向苹果收取版税。该协议是在2019年苹 ...

摩根大通还列出了iPhone 15销量预期较低的其他不利因素。摩根大通称，前几年，在新一代iPhone发布 之前，投资者的预期都很高，但这一次却没有出现这种情况。 摩根大通认为，这主要是因为消费者压缩开支，以及更加激烈的竞争格局所导致。此外，摩根大通还预 计，这一次所有型号的iPhone都会涨价，而不是大多数分析师所预测的只有Pro型号会涨价。 苹果将于当地时间9月12日（北京时间9月13日凌晨1点）发布iPhone 15。 摩根大通分析师称："对于普通消费者来说，主要的变化可能就是外壳了。对于Pro型号，iPhone 15可能 采用钛合金边框，而不是当前一代的不锈钢。因此，观感和手感可能会有变化。" 至于价格问题，摩根大通称："iPhone会涨价吗？我们认为，苹果很可能对所有型号的iPhone都涨价，而 不仅限于Pro型号。如果基础款和Pro款的价格差距过大，那么消费者就没有太大的动力来购买高端型 号。" 投资银行摩根大通今日发布报告称，即将于下周发布的iPhone 15并没有实质性的升级，因此也不会吸 引大量用户更新换代。 为此，摩根大通将苹果目标股价从235美元调低至230美元。上个月，摩根大通刚刚将苹 ...

许多业内人士也猜测，苹果在今年秋季发布最新的iPhone时，会提高其价格。而艾维斯在过去对iPhone 定价进行预测时也是相当准确的。 现在，苹果售价最高的iPhone 14 Pro Max的起售价格为1099美元，尺寸稍小的Pro起售价格为999美元。 但是，如果128G的存储空间可以满足你的要求，你可以用799美元买到最小的14英寸手机（将存储空间 翻倍要多花100美元）。因此，至于苹果是否会全面提价，还是只在其关键的799美元机型上提价，或者 根本不提价，我们需要在该公司宣布新iPhone时拭目以待，苹果通常情况下会在每年的秋季发布会上推 出新款iPhone。 据报道，尽管有一些迹象表明iPhone的销量上涨速度已经放缓，但一位苹果观察家预测，苹果智能手机 的销量即将反弹，并将继续推高其股票价值。 苹果公司在5月份发布的报告中称，在过去的6个月期间，iPhone创造的营收与去年同期相比下降了 4%。但是，华尔街分析师丹·艾维斯（Dan Ives）在一份研究报告中表示，当前消费者手中有着大约2.5 亿部老旧iPhone，这些消费者已经有至少4年没有升级过手机了。 艾维斯认为，iPhone 15将说服这些人 ...

前言 一记沉闷的钟声敲响了，和硕让出了印度工厂的驾驶座。 这并非孤立交易，更像一场精心编排的换血大戏，台企巨头们被逼下水。 谁在幕后导演这场大戏？最终的赢家会是谁？ 曾经，台系代工厂是大陆的绝对主力，几十万员工支撑着流水线，iPhone从这里飞向全球。那时的他们，是生产线上的大爷，订单接到手软，赚得盆满钵 满。如今，风向突变，一纸苹果的"去风险化"硬指标，将他们推向了充满未知的印度。 纬创第一个认栽走人，干脆把工厂卖给了塔塔，彻底退出苹果组装业务。和硕则选择了一条中间路线，熬不住了，把在印度唯一的iPhone厂六成股权拱手让 人，从老板变成了持股40%的技术顾问。 只剩下体量最大的富士康，还在硬扛着，砸下三百亿美元豪赌，试图在印度复制大陆的超级工厂模式。三种选择，三种命运，背后却是整个台湾代工产业面 对苹果这位发牌人时的集体焦虑。 和硕交出驾驶座，台企三巨头命运殊途 到底是什么力量，让曾经的巨头们，做出了如此不同的生死抉择？答案藏在苹果的战略里，也藏在印度复杂的现实里。 从2020年开始，美国出口管制和技术封锁一波接一波，苹果内部文件里写满了"不能把鸡蛋全搁一个篮子"的警告。这种"中国+1"甚至"去风险化"的 ...

Core Insights - The Indian smartphone market experienced a 5% year-on-year increase in shipment volume and an 18% increase in shipment value in Q3 2025, reaching a historical quarterly high, driven by pre-festival stockpiling and sustained demand for high-end models [4][5][6]. Market Dynamics - The market is transitioning towards a stable growth phase focused on value, supported by festive season stockpiling and promotional activities across online and offline channels. Key drivers include convenient installment payment plans, trade-in policies, and significant discounts [5][6]. - Retail inflation has slowed, and fiscal support has improved household liquidity, leading to a notable recovery in consumer confidence during the festive season [6]. High-End Market Performance - The high-end segment (priced above 30,000 INR, approximately 339 USD) saw a 29% year-on-year increase in shipment volume, making it the fastest-growing segment. The overall market value increased by 18%, with the average selling price (ASP) rising by 13% [9]. - Apple led the market with a 28% share of sales value, driven by strong demand for the iPhone 16 and 15 series, while the newly launched iPhone 17 series outperformed its predecessor [6][9]. Brand Performance - Vivo (excluding iQOO) captured the top market position with a 20% share, benefiting from a robust offline network and the popularity of its mid-range T series [7][9]. - Samsung followed with a 13% market share, supported by its S series and A series, along with successful promotions for its high-end Galaxy Z Fold series [6][7]. - OPPO achieved accelerated growth through a diverse product portfolio and enhanced retailer collaboration [7]. - Apple entered the top five in shipment volume for the first time in Q3 2025, making India the third-largest iPhone market globally [9]. Additional Trends - The online channel accounted for 45% of shipments during the festive season, while offline channels maintained a dominant 55% share [14]. - iQOO emerged as the fastest-growing brand with a 54% year-on-year increase in shipments, driven by a strong gaming-focused product line and community marketing efforts [14]. - Motorola's shipments grew by 53%, fueled by demand for its G series and Edge series [14].

Core Insights - The Indian smartphone market is projected to grow by 3% year-on-year in Q3 2025, with shipments reaching 48.4 million units, driven by pre-festival inventory replenishment and retail promotions [1][2] Market Performance - Vivo leads the market with a shipment of 9.7 million units, capturing a 20% market share [1] - Samsung follows with 6.8 million units shipped, holding a 14% market share [1] - Xiaomi ranks third with 6.5 million units, slightly ahead of OPPO, which has comparable shipment figures [1] - Apple returns to the top five with 4.9 million units shipped, driven by demand from lower-tier cities [1] Sales Strategies - Market momentum in Q3 is primarily driven by channel incentives rather than pure consumer demand recovery, with manufacturers reallocating marketing budgets to impactful retail incentive programs [2] - Retail incentives include cash bonuses, tiered profits, and dealer competitions offering rewards such as motorcycles and overseas trips [2] - Manufacturers have also enhanced consumer-facing promotions, including zero down payment plans and bundled sales [2] Company Strategies - Vivo's market leadership is attributed to a balanced product portfolio and strong promotional strategies, with its T series performing well online during the festive season [2] - Samsung has made progress in the mid-to-high-end market with older models and new Snapdragon-equipped S24 and S25 FE, but faces challenges in the entry-level segment [2] - OPPO's growth is driven by its F31 series and well-structured festive channel promotions [2] - Motorola achieved a record shipment of 4 million units, a 53% year-on-year increase, mainly due to the G series and Edge 60 expansion [2] - Nothing experienced a 66% growth, with its CMF Phone 2 Pro and Phone 3a as key models [2] Apple’s Market Position - Apple achieved its highest-ever shipment volume in India during Q3, with a market share of 10%, driven by demand from smaller cities and effective festive promotions [2] - The iPhone 16 and 15 series contributed significantly to shipments, alongside strong sales of the iPhone 17 standard version [2] - Apple plans to continue upgrading its Pro series and deepen its ecosystem to drive long-term value growth [2] Future Outlook - Despite a strong early performance in Q3, growth is not expected to continue into the year-end peak, with limited recovery in smartphone demand [2] - Urban consumers are delaying upgrades due to job uncertainty and cost sensitivity, leading to a potential inventory buildup in Q4 [2] - Rural market demand remains stable but insufficient to offset cautious urban sentiment, with an overall slight decline in the smartphone market anticipated for 2025 [2]

Core Insights - The Indian smartphone market is projected to grow by 3% year-on-year in Q3 2025, reaching a shipment volume of 48.4 million units, driven by pre-festival inventory replenishment and retail promotions [2][7]. Market Performance - Vivo leads the market with a shipment of 9.7 million units, capturing a 20% market share. Samsung follows with 6.8 million units and a 14% share, while Xiaomi and OPPO are nearly tied with 6.5 million units each, both holding a 13% share. Apple returns to the top five with 4.9 million units, driven by demand from lower-tier cities [2][7]. Sales Strategies - The market momentum in Q3 is primarily driven by channel incentives rather than pure consumer demand recovery. Manufacturers are reallocating marketing budgets to impactful retail incentive programs, including dealer competitions with rewards such as cash bonuses and travel [4][6]. Brand Strategies - Vivo's strong market position is attributed to a balanced product portfolio and aggressive retail strategies. Samsung is making progress in the mid-to-high-end market with new models but faces challenges in the entry-level segment. OPPO's growth is supported by targeted promotional plans centered around the F31 series [4][5]. Apple’s Performance - Apple achieved its highest-ever shipment volume in India during Q3, with a market share of 10%. Growth is fueled by demand for high-end models and effective promotional strategies, particularly in smaller cities [5]. Future Outlook - Despite a strong early performance in Q3, growth is not expected to continue into the year-end peak period. Urban consumers remain cautious due to job uncertainty and cost sensitivity, leading to delayed upgrades. The overall smartphone market is anticipated to see a slight decline in 2025, reflecting a fragile recovery sensitive to economic conditions [6].

Core Insights - The release of the iPhone 17 series has significantly boosted the second-hand Apple phone market, with a 150% increase in search volume and a 210% surge in recycling inquiries on the Zhuanzhuan platform [1] - The second-hand mobile phone recycling industry is experiencing a growth cycle, with the trade volume for old-for-new exchanges in China projected to rise from 6.1 billion to 19.4 billion yuan from 2020 to 2024, reflecting a compound annual growth rate of approximately 33.5% [1] - The competitive landscape is intensifying, with leading players like Zhuanzhuan and Flashback Technology adopting different strategies to capture market share [1][6] Industry Overview - The second-hand mobile phone recycling market is characterized by a fragmented structure, with over 80% of market share held by various players, indicating low entry barriers and a surge in the number of small players [8] - Major competitors are diversifying their offerings beyond just mobile phone recycling, with Zhuanzhuan launching a multi-category second-hand store and Aihui Recycling expanding its offline presence and multi-category services [9][10] Company Analysis - Flashback Technology, as the third-largest mobile recycling service provider in China, holds a market share of 1.3% in both recycling and sales transactions, significantly trailing behind competitors [6][8] - The company has accumulated over 300 million yuan in losses over four and a half years and faces a pressure of nearly 800 million yuan in redemption liabilities if it fails to complete its IPO by the end of 2025 [2][11] - Flashback's business model is heavily reliant on B2B partnerships, particularly with Xiaomi, which poses risks due to the potential for increased costs and reduced bargaining power [6][7][10] Financial Situation - Despite a compound annual growth rate of approximately 20% in revenue from 2021 to 2024, Flashback has faced continuous net losses, totaling over 337 million yuan [11] - The company's gross margin remains low, with procurement costs rising due to the need to maintain recycling volumes, leading to a cycle of increased costs without corresponding revenue growth [11][12] - The impending IPO is critical for Flashback, as failure to list could trigger significant liquidity issues and operational challenges due to the redemption liabilities [12][13]

Core Insights - Apple Inc. has launched a new power adaptor that enables fast charging for iPhones without causing overheating, named the '40W Dynamic Power Adapter With 60W Max' [1] - The adaptor supports USB PD 3.2 AVS protocol, allowing for adjustable voltage supply to optimize charging for devices [2][3] - The new adaptor is part of Apple's strategy to enhance charging speeds for its latest iPhone 17 series, which can charge up to 50% in approximately 20 minutes with a 40W or higher adaptor [4] Product Features - The adaptor provides similar charging power to a 60W charger while being rated at 40W, showcasing its efficiency [1] - It is compatible with the latest iPhone models, including iPhone 17, iPhone 16, and iPhone 15 series [3] - In comparison, the previous iPhone 16 lineup charged devices to 50% in 30 minutes, indicating an improvement in charging speed with the new adaptor [5] Market Positioning - The introduction of this adaptor aligns with Apple's focus on faster charging solutions for consumer electronics, particularly for the iPhone 17 product line [4] - The adaptor is sold separately from the type C charging cable, which must be purchased independently [5]