2025 年 8 月，酷热并没有阻碍近 22 万家制造工厂的生产热情 。 凌晨，走在蒸笼般天气的东莞长安街头，你还能看到年轻人三两骑电动车穿梭的 身影，也可以听到街边一个个小厂依然开工轰鸣，甚至能碰到街边仍在喝酒撸串、推敲生意的老板们，印证了那句话：广东创业永不败。放眼全 国，据统计规模以上制造业企业数量达 51.2 万家，连同大大小小的老板们，这群奋斗者擎起了中国作为世界工厂的脊梁。 外地人很难想象 ， 在东莞长安这座中国地图上并不太起眼的小地方，过去 30 年孕育出了无数制造业传奇，长安面向全球近 200 个国家和地区供 给产品及零部件，堪称制造业创富的大本营。从崭露头角的新兵，到不断壮大的全球性科技巨头，从服饰、玩具、小家电，到手机、 MR 头显、 AI 机器人等先进科技产品，众多的小厂和工作室从起步到逐步立足，更有巨大的万人工业园区扎根于此。本文主人公 vivo 就诞生在这一片熙攘之中， 已历 30 年。 以通常的产经观察视角， 2025 对 vivo 来说理应是一个有里程碑意义的年份。 但回望已经过去的 8 个月， vivo 公司内一切平静如水，似乎并没 有什么惊天动地的大事因此筹备或发生。新的市场 ...

Core Viewpoint - The integration of AI technology with consumer electronics is revolutionizing the smart glasses industry, positioning them as the "next generation personal terminal" [2][6]. Group 1: Product Development and Features - Vivo has launched its first MR product, the Vivo Vision Exploration Edition, which emphasizes a seamless user experience similar to Apple's Vision Pro through eye movement and gesture controls [2][4]. - Smart glasses are expected to combine multiple functions such as display, sensing, computing, and interaction while maintaining lightweight design and high computational power [6][15]. - The challenge of heat management is critical in the commercialization of smart glasses, as high-performance components generate heat in a compact space, affecting reliability and user comfort [6][25]. Group 2: Technology Definitions - AI glasses focus on voice interaction and are lightweight, lacking a display, exemplified by products like Ray-Ban Meta and Xiaomi AI glasses [7]. - AR (Augmented Reality) overlays virtual information on the real world, while VR (Virtual Reality) immerses users in a completely virtual environment [10][11]. - MR (Mixed Reality) combines elements of both AR and VR, allowing for interaction with both real and virtual objects [11]. - XR (Extended Reality) serves as an umbrella term for all immersive technologies, including AR, VR, and MR [12]. Group 3: Industry Chain Analysis - The smart glasses industry encompasses a comprehensive ecosystem, including upstream core components, midstream technology integration and manufacturing, and downstream distribution and application [15][19]. - Key components include optical modules, chips, sensors, and batteries, all of which must be miniaturized while maintaining performance [22][23]. - Major players in the market include international giants like Apple and Meta, as well as domestic companies such as Huawei and Vivo, focusing on lightweight designs and practical applications [23][24]. Group 4: Heat Management Challenges - Heat management is a significant challenge for smart glasses, as they must operate high-performance chips in a compact form factor close to the face [25][27]. - Solutions for heat management can be categorized into active (e.g., fans, liquid cooling) and passive (e.g., heat sinks, thermal interface materials) methods [25][27]. - The design must balance performance with aesthetics, ensuring that heat management solutions do not compromise the lightweight and comfortable nature of the glasses [27][29]. Group 5: Material and Component Innovations - Innovative materials such as thermal graphite films, vapor chambers, and phase change materials are being developed to enhance heat dissipation in smart glasses [31][66]. - The layout of components within the device is crucial for optimizing thermal paths and ensuring even heat distribution [34][66]. - Emerging technologies, including micro liquid cooling and multi-material composites, are being explored to improve thermal management efficiency [34][66]. Group 6: Upcoming Events - The 6th Thermal Management Industry Conference and Exposition will take place from December 3-5, 2025, in Shenzhen, focusing on advancements in thermal management technologies relevant to the wearable sector [66][68].

Core Insights - The global smart glasses market is projected to see a 110% year-on-year increase in shipment volume in the first half of 2025, according to Counterpoint [1] - IDC forecasts that China's smart glasses shipments will reach 2.907 million units in 2025, marking a 121.1% year-on-year growth [1] Industry Overview - Smart glasses, once considered niche products, are emerging as a new force in the smart terminal market [4] - The current domestic market for smart glasses is primarily divided into audio recording glasses and AR glasses, with audio recording glasses being the main sales driver due to their lower entry barriers and more affordable pricing [5] Company Contributions - Xiaomi is identified as a significant contributor to the growth in smart glasses sales, with its AI glasses achieving over 30,000 user activations shortly after launch, setting a new sales record in China [7] - Other major brands like Huawei and 雷鸟 are also performing well in sales across major e-commerce platforms, showcasing the brand power of established companies [9] Technological Advancements - AI glasses are evolving to include features such as voice interaction, simple touch controls, and multi-modal technologies, enhancing user experience [5][12] - AR glasses are advancing with unique functionalities, such as real-time translation and navigation, as seen in products like Rokid Glasses [13] Market Dynamics - The decline in prices of smart glasses is a key factor driving their adoption, with basic models now available for a few hundred to a couple of thousand yuan, making them more accessible to consumers [19] - The market is expected to continue its rapid growth, particularly in China, as local manufacturers enhance product offerings and consumer awareness increases [21] Future Outlook - The smart glasses market is anticipated to diversify, with AI glasses excelling in various applications, AR glasses shining in consumer entertainment, and XR glasses showing significant potential [21] - Despite the growth, challenges remain in areas such as battery life, comfort, and market awareness, which need to be addressed for broader acceptance [22][23]

Core Insights - Vivo is set to launch the new Vivo Y500 smartphone on September 1, 2023, targeting the young consumer market with a focus on high cost-performance ratio [1] - The company is diversifying its product offerings by entering the handheld gimbal camera market and has recently launched its first mixed reality (MR) headset, Vivo Vision [3][4] - Vivo's market position has weakened, dropping from the top spot in China's smartphone market due to increased competition and a decline in sales [6][7] Group 1: Product Launches and Innovations - The Vivo Y500 is described as "durable and powerful," aimed at meeting various consumer needs [1] - Vivo's entry into the handheld gimbal camera market is focused on serving content creators and vloggers, with the first product expected to launch next year [1][4] - The Vivo Vision headset features advanced technology, including a lightweight design at 398 grams, and is not intended for consumer sales but for user experience feedback [3] Group 2: Market Dynamics and Competition - The global market for handheld gimbal cameras is projected to grow, with the panoramic camera market expected to reach 7.9 billion yuan by 2027 and the action camera market projected to grow from 31.4 billion yuan to 51.4 billion yuan in the same period [5] - Vivo's market share has declined to 17.3%, with a 10.1% drop in shipments, making it the hardest-hit among the top five smartphone manufacturers [6][7] - Competitors like Xiaomi and Huawei have capitalized on market opportunities, leading to Vivo's reduced market presence [8] Group 3: Challenges and Strategic Focus - Vivo's recent sales decline is attributed to its failure to effectively leverage national subsidies, which have benefited competitors [8] - The company is perceived as lacking brand recognition and differentiation in a crowded market, particularly in high-end flagship models [9] - Establishing a strong high-end flagship image is crucial for Vivo to enhance overall product sales and brand reputation [10]

Core Insights - Vivo is set to launch the new Vivo Y500 smartphone on September 1, 2023, targeting the young consumer market with a focus on high cost-performance ratio [1] - The company is diversifying its product offerings by entering the handheld gimbal camera market and has recently launched its first mixed reality (MR) headset, Vivo Vision [2][3] - Vivo Vision is positioned as a lightweight MR headset, weighing only 398 grams, significantly lighter than competitors like Apple's Vision Pro [2][3] Product Launch and Market Strategy - The Vivo Y500 is described as "durable and powerful," aimed at meeting various consumer needs [1] - Vivo's entry into the handheld gimbal camera market is aimed at content creators and vloggers, with the first product expected to launch next year [1][3] - The company is leveraging its existing technology and market potential in the imaging sector to expand beyond smartphones [3] Competitive Landscape - The global market for action cameras is projected to grow from 31.4 billion yuan in 2023 to 51.4 billion yuan by 2027, while the panoramic camera market is expected to increase from 5 billion yuan to 7.9 billion yuan in the same period [3] - Vivo faces stiff competition in the smart terminal market, with major players like Huawei and Xiaomi also expanding their XR and AI product lines [4] Market Performance and Challenges - Vivo has seen a decline in market share, dropping to second place with a 17.3% share, while its shipment volume fell by 10.1% year-on-year [5][6] - The company has struggled to capitalize on government subsidies, which have significantly boosted competitors like Xiaomi and Huawei [6] - Vivo's lack of differentiation in high-end flagship products has been identified as a challenge, impacting overall brand perception [7] Recent Product Issues - The launch of the Vivo X200 series faced criticism due to quality issues, affecting its market reception and brand image [7]

Group 1: Industry Overview - The mixed reality (MR) market is still in its early stages, with various companies like vivo, Honor, Xiaomi, Huawei, and OPPO entering the space, reflecting a broader industry anxiety about growth [1][4] - Apple's MR headset, Vision Pro, faced disappointing sales, with only 500,000 units sold by the end of 2024, leading to its production halt [3][4] - The Chinese consumer-grade XR device market saw a retail volume of 307,000 units in the first half of 2025, a 17.6% year-on-year increase, but the VR/MR segment experienced a 25.6% decline [3][4] Group 2: Company Strategies - Vivo launched its first MR headset, the vivo Vision Exploration Edition, which is the lightest MR headset on the market at 398g, but it is currently only available for reservation [2] - Vivo's MR team has grown to 500 members, with a long-term vision of integrating MR technology into household robotics [2][3] - Xiaomi adjusted its annual smartphone sales target to approximately 175 million units due to market conditions, indicating a shift in focus towards MR technology [6] Group 3: Market Dynamics - The global VR/MR shipment is expected to reach 5.6 million units in 2025, potentially growing to 14.4 million units by 2030 [5] - The smartphone market is saturated, prompting manufacturers to explore MR as a means to expand their business boundaries and create a multi-device ecosystem [6][7] - The integration of MR with robotics is seen as a way to enhance human-machine interaction, with MR serving as a data collection tool for robots [7][8] Group 4: Challenges and Future Outlook - Industry experts highlight several challenges for MR and robotics, including the need for high-performance sensors, real-time data processing, and cost-effective production [7][8] - The development of a robust application ecosystem and user-friendly interfaces is crucial for the widespread adoption of MR technology [4][5] - The transition from consumer electronics to more reliable systems for robotics is necessary for companies looking to leverage MR technology [8]

Core Insights - The mixed reality (MR) market is still in its early stages, with various companies like vivo, Honor, Xiaomi, Huawei, and OPPO entering the field, but facing challenges in sales and product acceptance [1][4][5] - Vivo has launched its first MR headset, the vivo Vision Exploration Edition, which is the lightest in the market at 398g, but it is currently only available for reservation and has not disclosed a price [2][4] - Apple's Vision Pro headset, launched in 2024, initially saw high demand but has since struggled with sales, leading to its production halt due to high pricing and a lack of ecosystem [3][4] Industry Trends - The consumer-grade XR device market in China saw a retail volume of 307,000 units in the first half of 2025, a 17.6% year-on-year increase, but the VR/MR segment experienced a 25.6% decline [3] - Analysts attribute the decline in VR device sales to a "content drought," with most products focusing on entertainment without compelling applications for broader audiences [3][4] - The MR market is expected to mature over the next 5 to 10 years, requiring advancements in hardware design, display quality, application ecosystems, and pricing [4][5] Company Strategies - Vivo's MR team has grown to 500 members, with a focus on bridging the physical and digital worlds, aiming to integrate MR into future household robotics [2][5] - Companies are leveraging their existing supply chain and technological expertise in smartphones to expand into the MR market, which is seen as a response to the saturation of the smartphone market [6][7] - Xiaomi has adjusted its smartphone sales target to approximately 175 million units, reflecting a broader industry trend of declining growth expectations [7] Technological Challenges - Experts highlight several bottlenecks in the MR and robotics integration, including the need for high-performance sensors, real-time data processing, low-latency communication, and mature AI algorithms [8][9] - The relationship between MR and robotics is emphasized, with MR providing enhanced environmental perception and interaction capabilities for robots, while robots can improve MR's physical interaction [8][9] Market Outlook - Global VR/MR shipments are projected to reach 5.6 million units in 2025, potentially increasing to 14.4 million units by 2030 [6] - The smartphone market in China has seen a decline in shipments, with a 4% year-on-year drop in the second quarter of 2025, indicating a shift in focus towards MR technologies [6]

Core Insights - The mixed reality (MR) market is still in its early stages, with various smartphone manufacturers like vivo, Honor, Xiaomi, Huawei, and OPPO entering the space, reflecting a broader industry anxiety about growth opportunities beyond traditional smartphone sales [1][2][4] - Vivo has launched its first MR headset, the vivo Vision Exploration Edition, which is currently the lightest MR headset on the market at 398g, but it has not yet disclosed pricing [2][3] - Apple's Vision Pro headset, launched in 2024, initially saw high demand but faced challenges due to high pricing and a lack of ecosystem, leading to disappointing sales figures of less than 500,000 units by the end of 2024 [2][3] Market Trends - The retail volume of China's consumer-grade XR devices, including VR, MR, and AR, reached 307,000 units in the first half of 2025, marking a 17.6% year-on-year increase, while the VR/MR segment saw a decline of 25.6% [3] - Analysts attribute the decline in VR device sales to a "content drought," with most products focusing on entertainment without compelling applications for broader audiences [3] - The global VR/MR shipment is expected to reach 5.6 million units by 2025, potentially growing to 14.4 million units by 2030 [4] Industry Dynamics - Smartphone manufacturers are leveraging their supply chain advantages and experience in hardware-software integration to enter the MR market, which is seen as a way to expand business boundaries amid a saturated smartphone market [4][5] - The demand for immersive and interactive experiences is increasing, with MR applications expected to grow in sectors like education, healthcare, entertainment, and industry [5] - The shift towards MR is viewed as a response to "second curve" anxiety, as hardware sales plateau, prompting companies to explore new growth avenues [5][6] Technological Challenges - Experts highlight several bottlenecks in the MR and robotics integration, including the need for high-performance sensors, real-time data processing, low-latency communication, and mature AI algorithms [6][7] - MR technology is seen as a crucial interface for robotic control, providing enhanced environmental perception and interaction capabilities [6][7] - Companies venturing into robotics from the MR space must overcome challenges related to supply chain reliability, real-world data collection, and system integration [7]

Group 1 - Ride-hailing platforms such as Didi Chuxing, T3, and Cao Cao have announced a reduction in commission rates to improve driver rights [2] - Starbucks is expected to receive a non-binding acquisition offer for its China business within two weeks [3] - South Africa will launch its first new underground gold mine in 15 years, with West Wits Mining planning to start production next year [4] Group 2 - NIO's founder Li Bin stated that the pricing range for NIO vehicles aligns with the average prices of Mercedes-Benz, BMW, and Audi [5] - Yonghui Supermarket reported a revenue of 29.948 billion yuan for the first half of the year, a year-on-year decline of 20.73%, and a net loss of 241 million yuan [6][7] - Alibaba launched the Qoder programming platform, which can search 100,000 code files and significantly reduce development time for e-commerce websites [8] Group 3 - Bilibili achieved a total revenue of 7.34 billion yuan in the second quarter, marking a 20% year-on-year increase, and reported its first half-year profit since its IPO [10] - The South Korean government plans to increase R&D spending to a record 25.1 billion USD by 2026 [10] Group 4 - OpenAI announced plans to establish its first corporate office in India later this year [11] - Tesla raised the price of its Cyberbeast model from 99,990 USD to 114,990 USD, an increase of 15,000 USD [12] - Morgan Stanley predicts that OPEC may reduce production again in early 2026 due to expected oversupply in the oil market [13] Group 5 - Meta and Google have signed a six-year cloud agreement valued at over 10 billion USD [14][15] - OpenAI's Chief People Officer will leave the company to pursue personal goals related to the transition to general artificial intelligence [16] - Nvidia has joined the FugakuNEXT supercomputer project in Japan [16]

Core Insights - The launch of vivo's first mixed reality (MR) device, vivo Vision Explorer Edition, marks a significant entry into the spatial computing field, positioning the company as a pioneer among domestic smartphone manufacturers [1][3][24] - The MR market is projected to grow substantially, with global market size expected to reach $72.4 billion in 2024 and $290.8 billion by 2028, indicating a strong potential for widespread adoption [5][24] - vivo aims to redefine user experience in MR by focusing on practical applications and user comfort, contrasting with Apple's Vision Pro, which has struggled in the market [7][10][12] Company Strategy - vivo's approach to MR is rooted in a 30-year legacy of technological accumulation, emphasizing the importance of user-centric design and functionality [1][16] - The company has established a "human factors laboratory" to optimize the comfort and usability of the vivo Vision Explorer Edition, ensuring it meets the needs of Chinese consumers [12][22] - vivo's strategy includes not only hardware development but also the creation of a diverse content ecosystem, aiming to integrate MR with future robotics applications [21][24] Market Context - The MR industry is at a pivotal moment, with the potential to transition from niche applications to mainstream consumer products, similar to the evolution of PCs and smartphones [4][18] - The current MR landscape is characterized by a lack of compelling consumer applications, which vivo aims to address by offering high-frequency use cases such as immersive video, gaming, and multitasking capabilities [8][10] - The competition in the MR space is intensifying, with vivo positioning itself to lead the charge in the domestic market, challenging the perception that Chinese brands are merely alternatives to Apple [7][24] Future Outlook - vivo envisions the vivo Vision Explorer Edition as a stepping stone towards integrating MR technology with household robotics, addressing the growing demand for smart home solutions [18][21] - The company is committed to a long-term vision of technological evolution, focusing on user needs and pain points as the driving force behind its product development [22][24] - As the MR market matures, vivo's strategic initiatives are expected to contribute to the overall advancement of China's technology landscape, fostering innovation and collaboration across the industry [24]