随着信息传播越来越透明，今天的消费者也能轻易比较各种车型的配置、价格与口碑。况且，车企请明 星代言，价格不菲。一线明星动辄数千万元的代言费用，大规模广告投放所需的巨额资金，这些成本最 终都不可避免地转嫁到车辆售价中，由消费者共同分担。车企若能将这些费用直接"让利"购车者，不仅 能够降低消费者购车门槛，更能在价格敏感型消费者中建立比较优势。 市场竞争的本质是供求关系的资源争夺与价值创造。请明星代言，只是锦上添花，切勿本末倒置。对车 企品牌营销来说，与其盲目追星，加剧行业浮躁，不如回归商业本源，为消费者创造更多价值。将资源 更多地投入技术研发、质量提升和价格优化上，让消费者以更低的成本获得更优质的产品和服务体验， 这样的让利不仅是营销策略的调整，更是商业理念的升华。 （文章来源：经济日报） 在信息过载的现代社会，注意力已成营销稀缺资源。一款新车上市，如果没有足够的话题和声量，就像 一颗小石子扔进大海，连个响都听不见。请明星代言，就等于买下其背后庞大的粉丝群体和媒体关注 度。车好不好，大家可以慢慢了解，但至少得先让大家看到你、讨论你。通过明星流量入口，可以迅速 提升曝光度和话题度，甚至提供情绪价值，实现破圈传播。 ...

Core Insights - Anhui Heli Co., Ltd. is undergoing a digital transformation to enhance production efficiency and adapt to market changes, implementing the "Smart Heli 2025" strategy to focus on intelligent and green development [2][3][4] Group 1: Digital Transformation and Production Efficiency - The company has adopted AI systems and automated guided vehicles (AGVs) to optimize production processes, resulting in a 15% increase in logistics efficiency and a 20% rise in overall labor productivity in the first half of the year [3][4] - The implementation of 5G-SA independent networking technology has improved data transmission speeds by over 40%, facilitating real-time monitoring and intelligent decision-making [3] - Digital twin technology allows for rapid simulation testing of new products, reducing testing time from two weeks to one day for 20 different conditions, and lowering R&D costs by 15% while shortening design cycles by 12% [5] Group 2: Supply Chain Optimization - The introduction of a digital supply chain platform has significantly improved collaboration with suppliers, reducing procurement costs by 10% and enhancing supply chain response speed by 50% [6] - The company has established a green manufacturing database with over 100 core suppliers to monitor carbon emissions in real-time, contributing to sustainable practices [6] Group 3: Service Experience Enhancement - Anhui Heli is transitioning from a product-centric model to a service-oriented approach, implementing a "one vehicle, one file" service system for comprehensive lifecycle management [7] - The "Forklift as a Service" model provides clients with integrated solutions, including equipment, maintenance, and data analysis, improving service response times and overall customer satisfaction [8] Group 4: Market Position and Growth - In the first half of the year, the company reported revenues exceeding 9.3 billion yuan, with a 6% year-on-year growth, and overseas revenue surpassing 4 billion yuan, marking a 15% increase [2]

吸引众多科技公司斥巨资投入的原因在于智能眼镜的未来潜力和想象空间巨大。眼镜具备"时尚配 饰"和"日常佩戴"的属性，是全球数十亿人群的日常必需品，如果能够承接传统眼镜向智能化升级迁移 的需求，智能眼镜的市场规模不容小觑。此外，智能眼镜还可用于工业、医疗、教育等多个领域，应用 场景正在不断拓展。 受益于新一轮智能眼镜热潮，眼镜制造商依视路逊梯卡集团（EssilorLuxottica）的股价近期上涨超 10%，创历史新高，市值增加近200亿美元。今年9月，美国"元"公司（Meta）携手该公司推出新一代人 工智能（AI）眼镜"Meta雷朋智能眼镜"，销售持续火爆，依视路逊梯卡集团三季度的销售额和营业收入 都随之创历史新高，并表示将加快智能眼镜业务的产能扩张。 智能眼镜在AI技术的加持下正加速迭代。智能眼镜并非新概念，谷歌公司早在10多年前就推出了谷歌 眼镜，但受限于技术、供应链等问题，并未成功实现商业化，此前已几乎放弃了该市场。如今，生成式 AI带来了新机遇，Meta、谷歌、苹果等科技巨头纷纷加大对智能眼镜的布局。三星电子10月22日宣布 将与谷歌公司合作，推出由AI驱动的智能眼镜。苹果公司甚至暂缓了对其头戴显示设备 ...

Core Insights - Anhui Heli Co., Ltd. is undergoing a digital transformation to enhance production efficiency and adapt to market changes, focusing on smart and green development with the "Smart Heli 2025" strategy [1][2][4] Group 1: Production Efficiency - The company has shifted from traditional mass production to a model that emphasizes customization and small-batch production to meet diverse customer needs [2] - Digital transformation initiatives have led to a 20% increase in overall labor productivity in the first half of the year [4] - The implementation of AGV technology and 5G-SA independent networking has improved logistics efficiency by over 15% [2] Group 2: Innovation and R&D - The use of digital twin technology allows for rapid simulation testing, reducing the time for performance verification from two weeks to one day for 20 different conditions [4] - New product development costs have decreased by 15%, and design cycles have been shortened by 12% due to virtual design and simulation technologies [4] - The company has successfully completed 5000 hours of durability testing for its hydrogen fuel cell forklifts, achieving performance metrics that meet international standards [4] Group 3: Supply Chain Optimization - The digital supply chain platform has significantly improved collaboration with suppliers, enhancing procurement efficiency and reducing costs by 10% [6] - The average processing time for parts procurement and service requests has been reduced, with a 50% improvement in supply chain response speed [6] Group 4: Service Experience Enhancement - The company is transitioning from a product-centric model to a service-oriented approach, establishing a comprehensive lifecycle management system for industrial vehicles [7][8] - The "Forklift as a Service" model has been introduced, providing clients with integrated solutions that include equipment, operations, and data analysis [8] - The platform enables real-time alerts for equipment failures, improving response times for maintenance and repairs [8]

Core Viewpoint - The Shunyi District of Beijing is accelerating the construction of an international dental industry cluster, aiming to create a global hub for dental medical technology innovation and industry integration [1] Industry Development - Shunyi District is focusing on the pharmaceutical and health sectors as emerging industries, aligning with Beijing's strategy to build an international science and technology innovation center [1] - The district has gathered nearly 100 dental industry chain enterprises, covering the entire chain from research and development to production and services [1] Policy and Investment - The Shunyi District government has initiated the establishment of a dental industry fund in collaboration with enterprises, targeting areas such as dental medical devices, medical robots, core components, dental materials, artificial intelligence in dentistry, and dental medical services [1] - The district is leveraging policy advantages from the Beijing Tianzhu Comprehensive Bonded Zone to enhance institutional innovation and facilitate international procurement, testing, certification, and cross-border customs clearance [1] Future Plans - Shunyi District plans to further optimize the business environment and attract companies in dental materials, devices, and equipment to enhance the core competitiveness of the industry [1] - The goal is to build a dental industry cluster with global influence [1]

一滴油能变成好看的丝巾，直升机在水上就能起飞，机器人也能弹出美妙的琴音……近日，第十四 届中国国际专利技术与产品交易会在大连举行，各式各样专利产品集中展示。本届专交会以"专利转化 运用赋能创新发展"为主题，会上颁发了30件中国专利金奖、10件外观设计金奖。 "专利技术不能停留在纸面上，而要画进山川、改造山川。"罗九林说。据了解，2021年，搭载该专 利的"昆仑号"仅用时218天，就顺利完成了10公里桥梁的铺架任务。目前"昆仑号"已相继在福厦、沈白 等10余条高铁线路推广应用，为我国时速400公里高速铁路建设提供了可靠的装备支撑。 近年来，国家知识产权局为创新牵线搭桥，对全国高校和科研机构134.9万件存量专利"摸底"，开 展各类对接活动1.6万余次。截至9月底，实现产业化的高校和科研机构有效发明专利数量近6万件。 本届专交会上，来自全国高校院所的50余项前沿专利技术现场寻找合作机会，大连理工大学智能水 母捕捞作业平台技术成果及应用服务项目等多个项目与相关企业现场达成意向。 国家知识产权局党组书记、局长申长雨表示，截至今年8月底，全国专利转让许可备案次数已累计 达115.4万次，其中高校和科研机构转让许可达14 ...

Group 1 - The issue of discrepancies between the advertised and actual duration of ads on video platforms has drawn attention from consumers and regulatory authorities [1][2] - The extension of ad duration, even by a few seconds, can accumulate to significant hidden revenue for platforms, raising concerns about consumer rights and the ethical implications of such practices [1] - The practice of extending ad time without consent undermines the implicit contract between platforms and users, potentially leading to a loss of trust and a risk of regulatory penalties for platforms [1] Group 2 - Regulatory bodies are urged to establish clear guidelines on ad duration discrepancies and create accessible complaint channels for consumers [2] - Platforms are encouraged to enhance self-regulation and utilize technology to ensure accurate ad playback, respecting the time agreements with users [2] - Consumers are advised to be proactive in asserting their rights when faced with extended ad durations, contributing to a healthier and more trustworthy industry environment [2]

Core Insights - The digital economy is a new economic form driven by technological revolution and industrial transformation, becoming a key engine for high-quality economic development [1] - The rapid growth of China's digital economy has seen its scale increase from 11.2 trillion yuan in 2012 to 53.9 trillion yuan in 2023, with a projected core industry value added accounting for about 10% of GDP by 2024 [1] Group 1: High-Quality Development - High-quality development meets the growing needs of the people and reflects the new development philosophy [2] - The digital economy enhances overall productivity through data-driven innovation, promotes green and low-carbon transformation, and deepens international cooperation through global digital trade [2] Group 2: Innovation and Transformation - The digital economy drives innovation by integrating data with traditional production factors, transforming production, distribution, circulation, and consumption processes [3] - It empowers the three primary industries' digital transformation, improving efficiency and product value [3] Group 3: Coordinated Development - The digital economy provides opportunities for underdeveloped regions and enterprises to leapfrog development through new business models like platform economy and gig economy [4] - Digital infrastructure improvements are bridging urban-rural gaps, enhancing income for farmers, and reducing income disparities [4] Group 4: Green Development - The digital economy supports green transformation by optimizing production processes and reducing energy consumption and emissions through technologies like industrial internet and AI [5] - It enables real-time environmental monitoring and efficient management of ecological resources [5] Group 5: Open Development - The digital economy facilitates trade digitization, allowing businesses to better understand overseas market demands and streamline cross-border transactions [6] - It promotes equitable access to education, healthcare, and employment opportunities, contributing to shared development [6] Group 6: Empowering Economic Development - The digital economy drives industrial structure upgrades and optimizes resource allocation, enhancing productivity and resilience [7][8] - It fosters a cycle of precise matching of resources, efficiency improvement, and value multiplication [8] Group 7: Strengthening the Digital Economy - There are challenges in China's digital economy, including governance issues and insufficient core technology innovation [9] - Future efforts should focus on enhancing digital infrastructure, fostering innovation, and improving digital skills [10][11]

Core Viewpoint - The press conference highlighted China's significant achievements in new-type industrialization during the "14th Five-Year Plan" period, showcasing the country's manufacturing sector's transition from quantity accumulation to quality leap and system capability enhancement [1][2]. Group 1: Achievements in Manufacturing - The manufacturing value added is expected to reach 8 trillion yuan, contributing over 30% to global manufacturing growth, maintaining the world's largest manufacturing scale for 15 consecutive years [1]. - China leads the world in the production of most of the 504 major industrial products, with over 230 top-level smart factories and 1,260 5G factories established [2]. - The digital economy has deeply integrated with the real economy, with 4.598 million 5G base stations and over 100 million device connections on key industrial internet platforms [2]. Group 2: Challenges in Manufacturing - The manufacturing sector faces challenges such as unilateralism and protectionism in the international environment, and unresolved core technology issues domestically [3]. - There is a need to enhance the resilience and security of supply chains, accelerate the upgrading of manufacturing, and improve the overall effectiveness of the innovation system [3]. Group 3: Future Directions - Emphasis on strengthening technological innovation leadership, increasing investment in basic research and frontier technology, and improving the innovation center network [3]. - The promotion of digital technology integration in manufacturing, expanding applications of 5G and industrial internet, and supporting small and medium enterprises in digital transformation [4]. - Commitment to green and low-carbon development, implementing energy-saving and carbon-reduction measures, and establishing a green manufacturing system [4]. Group 4: Industrial Ecosystem Optimization - The creation of a market-oriented, legal, and international business environment, fostering the development of quality enterprises, and enhancing policy coordination [5]. - Focus on cultivating talent in the industry and promoting an innovative and failure-tolerant social atmosphere to unleash the innovation potential of various business entities [5].

Core Insights - The article emphasizes the importance of recognizing the differentiated pace of industrial transformation based on regional comparative advantages and implementing tailored strategies [1][3][4] Group 1: Economic Data and Trends - The National Bureau of Statistics recently released major economic data for the first three quarters, indicating rapid growth in sectors like the digital economy and new energy, while some industries are experiencing a slowdown or decline [1] - The Ministry of Industry and Information Technology has introduced a new round of ten key industry growth stabilization plans, highlighting the varying policy focuses across different sectors [1] Group 2: Regional Differences in Transformation - Regional endowments significantly influence the starting point of transformation, with eastern coastal areas leading in high-end industries due to advantages in geography, policy, and talent, while central and western regions focus on addressing shortcomings [1][2] - The article notes that ignoring regional resource endowments and development levels can lead to resource misallocation and inefficiency [1] Group 3: Industry Characteristics and Transformation Speed - Different industries exhibit distinct transformation speeds, with technology-intensive sectors like the internet and electronics advancing rapidly, while traditional manufacturing industries such as steel and chemicals face longer transformation cycles [2] - Within the automotive industry, there is a notable divergence between the rapid advancement of new energy vehicles and the slower pace of traditional fuel vehicle manufacturers [2] Group 4: Differentiated Transformation Capabilities - The transformation capabilities of different business entities vary, with large enterprises leading the way due to their resources, while small and micro enterprises may struggle due to a lack of core technologies and funding [2] - Recognizing this differentiation is crucial for stimulating innovation across the entire industrial chain [2] Group 5: Managing Transformation Disparities - The article warns against anxiety over the varying speeds of transformation and the dangers of "one-size-fits-all" governance, which can hinder orderly industrial transformation [3] - It advocates for a differentiated strategy that respects regional characteristics and encourages collaboration between leading and lagging regions [3][4] Group 6: High-Quality Development - The differentiated nature of industrial transformation is viewed as a step towards high-quality development, where the strengths of eastern technological advantages, central and western resource potential, and the innovative capabilities of small and medium enterprises can collectively enhance industrial growth [4]