Core Points - The Jiangyan branch of China Construction Bank has been awarded the title of "National Civilized Unit" for the seventh time, being the only bank in the city and province to receive this honor [1] - The branch emphasizes ideological development and the implementation of the Party's innovative theories, guiding employees to strengthen their ideals and beliefs [1] - The branch actively promotes the core socialist values and Chinese financial culture through various activities, creating a positive moral atmosphere [1] Group 1: Community Engagement and Economic Support - The branch has integrated into national strategies and local development, focusing on the real economy and rural revitalization, with over 5 billion yuan in new corporate loans in the past three years [1] - It has supported key projects such as the production of lightweight components for new energy vehicles [1] - The branch has increased inclusive financial loan offerings through products like "Yunongtong," serving over 11,000 enterprise clients and more than 4,800 individual clients [1] Group 2: Brand Image and Customer Service - The branch adheres to a "customer-centric" philosophy, establishing the first "elderly financial specialty outlet" in Taizhou [2] - It has organized over 100 financial knowledge promotion activities through initiatives like the "Zhang Fuqing Financial Service Team" [2] - The branch has strengthened internal anti-fraud measures, successfully blocking over 50 telecom fraud cases in the past three years [2]

Core Viewpoint - The article emphasizes the efforts of China Construction Bank's Changzhou branch to promote the acceptance of cash and enhance public awareness of cash payment rights, in line with the People's Bank of China's directives to maintain the legal status of the Renminbi and ensure unobstructed cash circulation [1][3]. Group 1: Cash Acceptance Promotion Activities - The bank has implemented a series of promotional activities at its branches, including the use of LED screens and informational brochures to educate customers about cash payment regulations and their rights [1]. - Targeting high-frequency cash usage scenarios such as small businesses, supermarkets, and restaurants, the bank has organized outreach efforts to provide cash handling services and promote compliance with cash payment laws [1]. Group 2: Community Engagement and Education - The bank has engaged with communities, schools, and local organizations to educate the elderly and children about cash payment knowledge through interactive and scenario-based methods [2]. - Activities such as the "Little Banker" event have been organized to teach children about the history and handling of Renminbi, fostering financial literacy from a young age [2]. Group 3: Ongoing Commitment and Future Plans - The Changzhou branch plans to continue its multi-channel and comprehensive promotional activities to enhance cash service levels and ensure the supply of various denominations, fulfilling its social responsibility in public financial education [3].

Core Viewpoint - The article highlights the importance of providing quality customer service, especially in unique situations involving foreign clients, and emphasizes the need for employees to adapt and enhance their skills in such scenarios [1][2]. Group 1: Customer Service Experience - A group of Thai students required assistance in opening bank accounts, which presented a challenge during peak hours due to language barriers and the need for efficient service [1]. - The bank's management quickly organized a dedicated service for the students to avoid delays and maintain customer satisfaction [1][2]. - The experience underscored the significance of patience and effective communication in delivering quality service to diverse clientele [2]. Group 2: Employee Development - The new employee faced initial challenges but received guidance from supervisors, highlighting the importance of teamwork and support in overcoming difficulties [2]. - The situation provided an opportunity for the employee to learn a new skill and gain confidence in handling foreign clients, which is crucial for personal and professional growth [2]. - The article emphasizes the need for employees to embrace new experiences and continuously improve their service capabilities to enhance customer satisfaction [2].

Core Viewpoint - The initiative by Nantong Chongchuan Branch to provide dedicated banking services to new recruits at the Jiangsu Armed Police Training Base exemplifies the bank's commitment to social responsibility and aligns financial support with national defense goals [1][2] Group 1: Financial Services for Military Personnel - The bank has introduced a specialized salary card for armed police personnel, waiving fees and streamlining the application process to enhance service efficiency [1] - A "green channel" was established for on-site card issuance, activation, and mobile banking binding, ensuring a one-stop service experience for new recruits [1] - The service team conducted a financial knowledge micro-class to educate recruits on topics such as fraud prevention and safe card usage [1] Group 2: Operational Efficiency and Discipline - The process demonstrated high efficiency due to the recruits' disciplined behavior, completing nearly 90 card applications in an orderly manner [1] - Many recruits, experiencing personal banking for the first time, actively inquired about money transfers and account safety, indicating a strong engagement with the service [1] Group 3: Broader Impact and Future Commitment - The bank aims to continuously improve its financial service system for military personnel, reinforcing its support for the national defense sector [2]

近日，一位老年客户携带双人证件至网点，表示要将其丈夫名下的存款取出用于家庭开支。大堂经理接 待时按惯例询问客户是否清楚存单密码时，客户表示该存单为街道尚统一发的，无密码，其询问了邻 居，表示只要带双方证件便可到网点办理。 大堂经理耐心解释，表示存单为街道统一发的，现需要本人至就近网点办理存单激活，给存单设置密 码，便可由他人代为办理支取，如若无密码，无法办理。大堂经理询问客户丈夫是否方便至网点办理 时，客户突然大怒："我有双人证件，我们是一家人，银行必须办理。" 大堂经理及现场主管立即安抚客户，再次耐心解释我行制度流程，对其中存在的风险点也进行了剖析， 客户稍有缓和，表示其丈夫因过年期间生病刚出院，最近天气又刮风且早晚温差大，为身体着想，近期 暂不方便出门。得知客户情况特殊后，现场主管立即表示，网点可上门核实本人意愿，核实无误后，再 由其带双人证件至网点办理。 客户表示近期等着这笔钱用于家庭开支，事出紧急，考虑到客户的特殊情况，网点立即协调人员带客户 回家办理，亲见签名，亲自核实。 不一会儿，客户再次出现在网点。为避免客户的长时间等待，现场主管先安排客户在低柜办理了存单激 活手续，再引导客户至高柜办理了存单支 ...

Core Viewpoint - The article highlights the integration of technology and finance by the Bank of China Dongtai Branch in promoting rural revitalization through a themed technology activity week titled "Red Bloodline · Technology Promotes Agriculture" [1][2] Group 1: Technology and Financial Innovation - The Dongtai Branch has created an immersive experience area in Yangshen Village to bridge the gap in rural technology application, allowing villagers to interact with AI devices for weather and agricultural knowledge [1] - The use of intelligent tools like "DeepSeek" simplifies the credit application process, making complex financial services more accessible to rural residents [1] - The bank aims to eliminate information barriers and promote digital financial inclusion in rural areas [1] Group 2: Financial Support for Agriculture - The core of the technology activity week is to activate the endogenous motivation of rural areas through financial power, with customer managers conducting on-site credit assessments for quality agricultural entities [1] - The event promotes specialized financial products such as "Red Agricultural Loan," "Yunong Quick Loan," and "Rural Revitalization Credit Card," addressing the challenges of financing in agricultural development [1] - The bank utilizes big data risk control models and mobile financial terminals to ensure precise delivery of credit resources to rural areas [1] Group 3: Cultural Integration and Social Responsibility - The Dongtai Branch integrates red culture into its technology financial services, sharing stories of past struggles while promoting digital financial knowledge [2] - The bank's efforts reflect a commitment to social responsibility, aiming to optimize the rural credit system and bridge the urban-rural digital divide [2] - The initiative represents a unique path of "Finance + Technology + Red Culture" for agricultural development [2]

Core Insights - A young customer approached a bank branch expressing anxiety over restricted access to their bank account, which was later found to be linked to a potential investment scam [1] - The customer had received a transfer of 30,000 yuan and subsequently transferred the same amount to over 10 different personal accounts, raising suspicions among bank staff [1] - After police intervention, it was confirmed that the customer had been lured into a scam by an "investment mentor" promising high returns, leading to a realization of the fraudulent nature of the situation [2] Group 1 - The bank staff's proactive measures included self-service transaction history printing and inquiries about the source of funds, which revealed inconsistencies in the customer's explanations [1] - The bank's response involved escalating the situation to management and ultimately activating a fraud prevention emergency plan after multiple failed attempts to clarify the customer's transactions [1] - The rise of "targeted investment scams" aimed at young adults has been noted, with scammers using high-yield investment promises to manipulate victims into borrowing and transferring funds [2] Group 2 - The importance of employee training in recognizing the latest scam tactics, such as fake profit screenshots and impersonation of authority figures, has been emphasized [2] - Strengthening the collaboration between banks, police, and communities is crucial for effective fraud prevention, including sharing information on scam account characteristics [2] - Initiatives like "anti-fraud in enterprises" and "family anti-fraud days" are recommended to educate vulnerable groups, such as individual business owners and freelancers, to mitigate risks [2]

Core Insights - The article highlights the importance of providing tailored financial services for elderly customers, emphasizing the need for human-centered approaches in banking [1][2] Group 1: Customer Experience - The experience of an elderly customer, Mr. Zhou, illustrates the challenges faced by older individuals when using modern banking technology, such as self-service remittance machines [1] - The bank staff's efforts to assist Mr. Zhou reflect a commitment to enhancing customer service by adapting to the needs of elderly clients [1] Group 2: Service Adaptation - The article discusses the concept of "age-friendly" financial services, which includes reducing cognitive load for elderly customers by minimizing noise and providing tangible security through paper receipts [2] - It emphasizes the importance of privacy and dignity for elderly clients while fostering a "trust triangle" involving their children in financial transactions [2] - The bank's approach to "financial aging" is described as a return to the essence of service, ensuring that technological advancements are accompanied by a human touch [2]

Core Viewpoint - The financial services sector is increasingly focusing on providing convenient and intelligent services for the elderly population, recognizing their significant financial needs and the importance of tailored services [1][2]. Group 1: Elderly Financial Needs - The aging population has a growing demand for financial services, yet traditional branches often lack convenience and have complex service processes, leading to a gap between services offered and actual needs [2][3]. - The South Tong Hai'an Qutang branch has initiated a transformation to create an elderly-friendly environment, enhancing service quality and optimizing branch facilities [2][3]. Group 2: Facility Improvements - The branch has implemented various modifications, such as designing accessible entrances, installing handrails, and using non-slip flooring to reduce the risk of falls for elderly customers [2][3]. - Additional features include providing reading aids like magnifying glasses and a variety of reading glasses to assist elderly clients in understanding financial documents [2][3]. Group 3: Staff Training and Service - All staff members have undergone specialized training to improve communication with elderly clients, ensuring clear and patient guidance during transactions [3]. - Staff assist elderly customers in filling out forms and using self-service machines, fostering a supportive environment [3]. Group 4: Community Engagement and Education - The branch regularly conducts financial knowledge seminars and anti-fraud campaigns, engaging with local healthcare facilities to educate the elderly on common scams [4]. - Over 100 elderly individuals have participated in these activities, leading to increased awareness and prevention of potential financial losses [4]. Group 5: Personalized Services - The branch provides personalized services, including home visits for elderly clients with mobility issues, ensuring they receive necessary banking services [5]. - The initiative has enhanced the branch's reputation within the community, with many elderly clients expressing comfort and trust in the services provided [5]. Group 6: Collaboration and Innovation - The branch collaborates with government and community organizations to expand financial literacy programs and create personalized service plans for elderly clients [6]. - The integration of financial technology, such as voice-activated assistance and facial recognition, aims to streamline service processes for elderly customers [6][7]. Group 7: Future Plans - The South Tong Hai'an Qutang branch plans to continue enhancing its elderly-friendly services, including the introduction of health monitoring devices to support the well-being of elderly clients [7]. - The commitment to providing high-quality financial services and fostering a caring environment for the elderly remains a priority for the branch [7].

强化培训夯基础，精细服务筑屏障。一是针对存款保险宣传的专业性和政策敏感性，支行采取"理论 +实践"相结合培训模式。围绕存款保险制度"存款保险定义、保障范围、偿付限额、存款保险标识"等内 容，辖内网点对全网点员工进行了详细讲解，确保一线员工熟练掌握政策要点。展情景模拟演练，提升 员工应对客户咨询的专业能力，模拟老年客户咨询存款安全、小微企业主询问资金保障等场景，强化员 工沟通技巧与政策解答能力。二是客户互动精细化，增强宣传渗透力。"微课堂"常态化，每日在网点客 户高峰时段开设"存款保险微课堂"，通过真实案例解析存款保险制度对个人储蓄的保障作用。 特色场景宣传精准触达，延伸金融服务半径。一是社区场景，老年群体定向突破。以"315消费者权益保 护日"为契机，联合南通阳光养老中心开展"金融安全进社区"活动，将存款保险宣传与老年人权益保护 深度融合。通过互动问答环节，重点讲解"存款保险标识识别""偿付流程"等实用知识。活动吸引120余 名老人参与，现场解答疑问40余条。二是校园场景，青少年金融素养筑基。在"反洗钱知识进校园"活动 中嵌入存款保险宣传模块，形成金融安全知识体系化输出。专题讲座深入化，解析存款保险制度对个人 ...