Zhong Guo Shi Pin Wang

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江西农业大学学子深耕莲乡探发展,智汇青春助振兴
Zhong Guo Shi Pin Wang· 2025-07-10 02:58
Core Viewpoint - The article emphasizes the importance of rural revitalization and the challenges faced by the lotus production industry in Yiqian Town, Jiangxi Province, highlighting the need for innovative solutions and youth involvement in agricultural practices [1][3]. Group 1: Industry Challenges - The lotus planting industry in Yiqian Town is hindered by geographical limitations, making mechanization and automation difficult, leading to a fragmented family-based operation model that lacks industrial scale [1]. - Labor shortages due to the outflow of young workers and environmental issues such as pesticide residue in the soil pose significant challenges to industry upgrades [1]. - The yield of lotus fields has been declining annually due to a lack of technical investment and the aging population of farmers [1][2]. Group 2: Innovative Solutions - The practice team initiated an "Internet + Agriculture" plan to create a live-streaming platform to promote lotus products, aiming to expand market access beyond local wholesale markets [2]. - The collaboration with technical experts has facilitated the integration of scientific planting concepts with traditional practices, enhancing the overall quality and branding of lotus products [3]. - The youth's active participation in hands-on agricultural practices and community engagement reflects a commitment to transforming traditional industries through modern technology and innovative marketing strategies [3].
新疆乌苏市市场监管局全力筑牢中药饮片质量安全防线
Zhong Guo Shi Pin Wang· 2025-07-10 02:58
Core Viewpoint - The Xinjiang Uygur Autonomous Region's Urumqi City Market Supervision Administration is enhancing the quality safety inspection of traditional Chinese medicine (TCM) pieces to ensure public safety in medication use [1][2]. Group 1: Regulatory Actions - The administration is focusing on key areas such as the legality of procurement channels for TCM pieces, adherence to inspection and documentation protocols, and ensuring traceability of TCM sources [1]. - Inspections include checking the storage conditions of TCM pieces, ensuring that temperature and humidity control devices are functioning properly to prevent spoilage [1]. - The clarity and compliance of labeling on TCM pieces are being scrutinized, including details like product name, specifications, origin, manufacturer, and production date [1]. Group 2: Findings and Future Plans - The inspection revealed that most businesses are adhering to their responsibilities, with generally compliant quality management of TCM pieces, although some issues such as incomplete procurement records and lack of clear pricing were noted [2]. - The administration plans to strengthen regulatory efforts by establishing a long-term supervision mechanism and conducting regular follow-up inspections to consolidate the results of special checks [2]. - There will be a strict crackdown on illegal activities related to TCM pieces to ensure the safety and effectiveness of medication for the local population [2].
"老字号新出海"战略破局:童涵春堂联名创选开启全球化新范式
Zhong Guo Shi Pin Wang· 2025-07-10 02:49
Core Viewpoint - The collaboration between the 240-year-old Chinese brand Tong Hanchun Tang and the Qichuang platform marks a significant step in the globalization of traditional Chinese brands, focusing on appealing to younger consumers through innovative products and marketing strategies [1][3]. Group 1: Company Collaboration - Tong Hanchun Tang, a key player in traditional Chinese medicine, aims to modernize its brand image and reach younger demographics by partnering with Qichuang [3]. - The partnership is seen as a shortcut to brand rejuvenation, leveraging Qichuang's expertise in brand globalization and youth engagement [3][5]. - The joint product line will incorporate elements of "Guochao" (national trend) in both formulation and packaging, targeting both domestic and international markets through platforms like Xiaohongshu [5]. Group 2: Globalization Strategy - Qichuang's strategic vision includes not only bringing foreign brands into China but also facilitating the international expansion of Chinese traditional brands [5]. - A high-profile forum titled "Wealth Gravity: Globalization Strategy and Wealth Reconstruction" was held to discuss the future of Chinese brands going global, featuring industry experts and scholars [7][8]. - Experts shared insights on globalization strategies, including the importance of cultural adaptation and comprehensive marketing methodologies for brand internationalization [10]. Group 3: Qichuang's Role - Founded in 2013, Qichuang integrates entrepreneurship education, IP incubation, and brand globalization services, showcasing its unique value in the new era of globalization [12]. - The founder, Zhang Meng, emphasizes that true globalization involves the dual output of cultural values and commercial ecosystems, not just the flow of goods [12]. - Qichuang is positioned as a crucial channel for traditional Chinese brands to enter the global market, with ongoing discussions with multiple old brands for future collaborations [12].
三店同启!黄家月2025中秋月饼季火热开锣
Zhong Guo Shi Pin Wang· 2025-07-10 02:44
Core Insights - The article highlights the opening of a new marketing center for Huangjiayue, a well-known mooncake brand in Guangxi, indicating its strategy to integrate high-quality mooncakes into the daily lives of consumers in Nanning [1][4]. Group 1: Company Strategy - Huangjiayue's new marketing center aims to enhance its service network in Nanning, providing a one-stop space for product display, cultural experience, and convenient service [4]. - The company is expanding its presence in community markets, showcasing a strategic decision to improve brand accessibility and service quality [5]. - The opening of multiple stores, including flagship and marketing centers, marks the beginning of Huangjiayue's mooncake sales season for 2025 [4]. Group 2: Consumer Engagement - The new store features a modern design while maintaining traditional elements, allowing customers to experience the brand's heritage and quality [3]. - Consumers can enjoy a "try before you buy" service, enhancing customer experience and engagement with the brand [4]. - The marketing center is positioned to make mooncakes and gifts easily accessible for daily consumption, not just during the Mid-Autumn Festival [5].
长森源红参饮料:助力延边龙鼎,铸就健康能量新标杆
Zhong Guo Shi Pin Wang· 2025-07-09 07:49
Core Insights - The core viewpoint emphasizes the role of Changsenyuan Red Ginseng Beverage as a vital energy source for athletes, showcasing its quality and effectiveness in supporting peak performance during intense competitions [1][4]. Group 1: Product Quality and Innovation - Changsenyuan's competitive edge lies in its stringent control over raw materials and modern interpretation of traditional health wisdom, utilizing advanced extraction and low-temperature concentration techniques to maximize the retention of active substances in red ginseng [3]. - The beverage is designed for convenience, offering an easy-to-drink liquid form that enhances compliance and integrates seamlessly into busy lifestyles [7]. Group 2: Target Market and Health Benefits - The beverage is tailored to meet the extreme demands of modern athletes, providing essential nutrients such as ginsenosides, polysaccharides, amino acids, and trace elements to support stamina, recovery, and immune stability [4]. - It is suitable for a broader audience, including high-intensity workers, students under academic pressure, and health-conscious seniors, ensuring stable and easily absorbable effective ingredient content [7]. Group 3: Brand Positioning and Future Outlook - The partnership with Yanbian Longding Football Club marks a significant milestone for Changsenyuan, reinforcing its commitment to the health industry and aligning its brand with vitality, health, resilience, and positivity [9]. - The brand aims to become a prominent player in the health beverage sector, driven by a focus on quality, innovation, and the promotion of healthy lifestyles, in line with the Health China strategy [9].
2026华食展重磅官宣:规模再升级,7.1号馆全新亮相,推动精准高效的供需对接!
Zhong Guo Shi Pin Wang· 2025-07-09 06:19
Group 1 - The 2026 Huashid展 will take place from March 4 to 6, 2026, at the Shanghai National Exhibition and Convention Center, showcasing the leading B2B catering ingredient exhibition in the industry [1] - The exhibition has achieved over 90% booth sales within three months of launch, indicating strong demand from exhibitors [1] - The total exhibition area will reach 150,000 square meters, a record high, with the addition of Hall 7.1 to the existing four major exhibition halls [3] Group 2 - The new Hall 7.1 will enhance the exhibition scale and attract more leading brands and regional enterprises, optimizing the exhibition layout and improving visitor experience [7] - The exhibition aims to create a seamless platform for the entire industry chain, covering various food categories and integrating processing and packaging equipment [3][7] - Huashid展 focuses on user value enhancement and supports the digital transformation of the industry, serving as a window for showcasing the development level of China's catering ingredient supply chain [7][8] Group 3 - Huamo Group, the organizer, has 22 years of experience in the exhibition industry and aims to become one of the world's top three exhibition companies [8] - The exhibition is positioned as a significant B2B event in the Chinese catering industry, facilitating efficient connections between global suppliers and the Chinese market [3][6]
院企携手创新,开启食药同源新味觉盛宴——中农木兰五行元气鲜辣酱震撼上市
Zhong Guo Shi Pin Wang· 2025-07-08 10:18
Core Viewpoint - The collaboration between the Chinese Academy of Agricultural Sciences, the China Food and Drug Safety Promotion Association, and the Agricultural Science and Safety (Beijing) Ecological Technology Co., Ltd. has led to the launch of a new health-oriented spicy sauce, marking a significant breakthrough in the concept of food and medicine integration in modern food industry [1][7][14] Group 1: Product Launch and Features - The newly developed Zhongnong Mulan Five Elements Vitality Spicy Sauce includes various flavors such as Zen Su, Purple Perilla, Rare Mushroom, Ganoderma, Rose, and Original Spicy Sauce [4] - The product is designed to combine deliciousness with health benefits, utilizing traditional Chinese medicine principles and high-quality ingredients like dried tangerine peel, ganoderma, and perilla [9][12] - The innovative zero-oil formula aims to provide a healthier alternative to traditional spicy sauces, catering to the growing demand for health-conscious food options [10][12] Group 2: Market Trends and Consumer Demand - The launch of Zhongnong Mulan Five Elements Vitality Spicy Sauce aligns with the increasing consumer awareness and demand for healthy food products [13] - The product is versatile, suitable for various cuisines and cooking methods, thus appealing to a broad range of consumers [13][14] - The collaboration is seen as a model for integrating technology and industry, contributing to rural revitalization and the promotion of a healthy China [14][16] Group 3: Future Prospects - The partnership aims to continue exploring innovations and developing more high-quality food and medicine integrated products to meet consumer needs [14][16] - The product is expected to become a staple in households, promoting a new trend in health-oriented food [16]
江西农大“三农”实践队走进广昌驿前镇:以青春之力点亮乡村教育与民生之光
Zhong Guo Shi Pin Wang· 2025-07-08 08:08
Group 1: Core Activities - The youth practice team from Jiangxi Agricultural University conducted a summer practice activity focused on "education assistance and livelihood research" in Yiqian Town, Guangchang County, Fuzhou City, Jiangxi Province [1] - The team, consisting of 11 teachers and students, engaged in fun teaching, drowning prevention education, and health research to invigorate the local community [1] Group 2: Educational Initiatives - The team designed interactive games such as "Knowledge Challenge" and "Newspaper Defense Battle" to enhance children's learning through play, fostering teamwork and expanding their knowledge [1] - A special "Growth Tree" interactive session was created for children to express their dreams and concerns, establishing a connection with the team through regular correspondence [1] Group 3: Safety Awareness - The team collaborated with local village committees to conduct drowning prevention activities, using animations and simulations to educate children about the dangers of drowning [2] - A "small hands lead big hands" model was implemented, empowering children to act as safety ambassadors within their families [2] Group 4: Community Research - The team conducted surveys and interviews in Yaoxi Village, identifying issues such as poor waste classification awareness and inadequate health monitoring for left-behind elderly individuals [2] - Recommendations were made to improve local governance, including the establishment of a "three-zone separation" management system for food safety in elderly care facilities [2] Group 5: Future Collaboration - The practice team aims to establish a long-term cooperation mechanism with the local community, providing training and agricultural guidance to support the upgrade of local industries [2] - The team recorded children's aspirations for the future, emphasizing the importance of continuous engagement in rural revitalization efforts [2]
校地联动共商土地治理,青春赋能助力乡村振兴 ——江西农大“三农”实践队与广昌县自然资源局开展土地资源专题座谈会
Zhong Guo Shi Pin Wang· 2025-07-08 08:08
7月7日,江西农业大学"三农"问题青年实践队一行走进广昌县自然资源局,围绕耕地保护、生态红线优 化及乡村土地资源高效利用展开深度座谈。这场"田间课堂"与"政策智库"的碰撞,为破解丘陵地区土地 治理难题提供了新思路。广昌县自然资源局与"三农"问题青年实践队就土地资源开发利用中的痛点、难 点问题展开热烈交流。 现状剖析:丘陵地带的土地治理困境 广昌县自然资源局主任谭欣在开场致辞中指出,广昌县作为典型的丘陵农业县,土地资源呈现"先天不 足"与"后天制约"叠加的特点。全县耕地细碎化程度高,户均耕地面积不足3亩,且60%以上分布在坡度 15度以上的山地,导致农机综合机械化率不足30%,每亩耕地的机械化作业成本比平原地区高出40%以 上。 针对这些问题,实践队队长高茜表示:"我们在驿前镇调研莲田时发现,农户因土地分散导致灌溉设施 重复建设,水资源利用率不足50%。这提示我们,土地碎片化不仅影响生产效率,更制约了现代农业技 术的应用。" 政策聚焦:耕地保护与生态红线的平衡之道 郑龙金主任在发言中强调:"广昌县作为粮食生产大县,必须严守8亿亩耕地红线。"实践队了解到,广 昌县生态红线地区约774.36平方公里,占全县面积48 ...
金砖舞台的外交智慧:小罐茶如何用一杯茶连接世界
Zhong Guo Shi Pin Wang· 2025-07-08 04:08
Core Points - The BRICS Summit held in Rio de Janeiro showcased the "Big BRICS" new lineup, emphasizing multilateralism, common development, and global governance [1] - The Chinese tea brand, Xiaoguan Tea, served as the "official designated tea" for the event, representing a significant cultural exchange and exploration of Chinese culture on the global stage [1] Company Highlights - Xiaoguan Tea presented a full range of brands, including high-end Chinese tea, aged tea, and ready-to-drink tea products, demonstrating the ecological diversity of the tea industry [3] - The brand combined traditional tea brewing with modern consumption styles, creating an innovative expression that transcended cultural boundaries and showcased the multifaceted charm of Chinese tea [3][9] - Professional tea artists performed traditional tea ceremonies, allowing international guests to appreciate the aesthetics and cultural significance of Chinese tea [4][9] Cultural Significance - Xiaoguan Tea's brand director emphasized the goal of showcasing Chinese hospitality and innovation through tea culture, aiming to let the world see China through a cup of tea [6] - The unique "Tea Branch Pattern" design, inspired by traditional motifs, served as a fashionable cultural symbol, bridging ancient tea culture with contemporary aesthetics [10][12] - The event facilitated a multidimensional dissemination of Chinese tea culture, allowing guests to experience the depth and modern vitality of this tradition [12]