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荔枝“开门红”!阳江这场推介会带动销售2.6亿元
Nan Fang Nong Cun Bao· 2025-06-05 14:02
Core Viewpoint - The recent promotional event for lychee in Yangjiang has successfully generated significant sales, indicating a strong market demand and effective marketing strategies for local agricultural products [4][22]. Group 1: Event Overview - The lychee promotional event took place on June 5, 2025, in Yangxi County, attracting over 200 representatives from enterprises, growers, and buyers nationwide [3][6]. - The event facilitated the intention to purchase 22,000 tons of lychee, resulting in a sales amount of 260 million yuan [4][22]. Group 2: Agricultural Development - Yangjiang is recognized as a major lychee production area in Guangdong Province, focusing on enhancing the marketing of lychee to support rural revitalization and economic growth [7][9]. - The local government aims to upgrade the entire lychee industry chain, transforming lychee from a local specialty into a significant economic driver [11][12]. Group 3: Product Quality and Variety - The event showcased high-quality lychee varieties such as "Jumeiren," "Feizixiao," and "Lingfengnuo," which attracted attention from buyers and visitors [14][18]. - Yangjiang's lychee planting area is approximately 320,000 acres, accounting for about 8% of the province's total, with an expected production of 190,000 tons, representing a growth of over 25% compared to previous years [36][38]. Group 4: Sales Channels and Strategies - Strengthening the connection between production and sales is crucial for expanding the lychee industry, with local cooperatives actively participating in various sales events [23][25]. - The introduction of online sales and partnerships with influencers has enhanced the visibility and sales of lychee, particularly premium varieties [33][35].
满载发车!钱大妈直采阳江荔枝
Nan Fang Nong Cun Bao· 2025-06-05 12:32
Core Viewpoint - The partnership between Qian Dama and Yangjiang lychee farmers marks a significant step in enhancing the market reach and sales of high-quality lychees, contributing to rural revitalization and economic development in the region [4][10][13]. Group 1: Company Initiatives - Qian Dama plans to purchase 500 tons of lychees from Yangjiang this year, with expectations to exceed 2000 tons by 2025 [4][5]. - The company utilizes a direct procurement model and efficient supply chain management to ensure that freshly picked lychees reach its stores nationwide within 24 hours [14][19][20]. - Qian Dama's collaboration with local farmers and suppliers aims to enhance the sales channels for Yangjiang lychees, thereby increasing farmers' income and supporting local economic growth [12][13]. Group 2: Industry Impact - The lychee planting area in Yangjiang covers 40,000 acres, and the partnership with Qian Dama opens broader market opportunities for local farmers [8]. - The initiative reflects the recognition of Yangjiang lychee quality in the market and is part of a broader strategy to promote rural revitalization through agricultural development [9][10]. - The implementation of cold chain logistics and advanced preservation technologies is crucial for maintaining the freshness of lychees, which typically have a shelf life of less than 7 days at room temperature [15][17].
肇庆迁移农田杆线提升宜机化水平,助力粮食生产
Nan Fang Nong Cun Bao· 2025-06-05 04:35
肇庆迁移农田杆 线提升宜机化水 平,助力粮食生 产_南方+_南方 plus 粮食安全乃"国 之大者"。农田 线杆杂乱不仅影 响村容村貌,还 严重影响粮食生 产,一直是许多 地方高标准农田 建设工作"顽 疾",也是农民 群众的"心头 病"。近日,记 者从肇庆市了解 到,为有效解决 农田杂乱线杆问 及线网改造工 程,目前已取得 了阶段性成效, 广宁县和怀集县 已完成了数百根 农田电线杆移除 工作,有力护航 了今年的粮食生 产,助力高标准 农田提质增效。 "现在田里没了 那些杂乱的电线 杆,不仅提升了 农田风貌,还让 我们用农机耙 田、插秧时,大 大提升了作业效 率。"近日,在 肇庆市广宁县宾 亨镇妙村,村支 书陈树坚告诉记 者,由于历史原 因,村里的农田 一直凌乱的竖着 许多根电线杆, 将原本连片的农 田"切割"成数百 个散点状,给农 机作业带来了很 大不便,特别是 农田上方如蜘蛛 网般的电线,导 致无人机飞防都 难以开展。 直到去年12月, 广宁县农业农村 部门与电力公司 等部门紧密合 作,启动了高标 准农田区域内电 线杆迁移及线网 题,去年底以 来,当地农业农 村部门通过与电 力公司等多部门 紧密合作,启动 ...
农行广东分行:助“荔”稳产拓销 “出圈”又“出海”
Nan Fang Nong Cun Bao· 2025-06-05 04:35
Core Viewpoint - Agricultural Bank of China Guangdong Branch is actively supporting the production and sales of lychee in Guangdong, enhancing financial services to stabilize supply and prices while promoting the lychee industry’s growth and export potential [4][10][37]. Group 1: Financial Support and Services - The Agricultural Bank of China Guangdong Branch has launched the "Lychee Rhythm Baqiao" promotional activity to stimulate consumption and ensure stable supply and pricing of lychee during the peak harvest season [6][10]. - A dedicated financial service center for lychee and longan industries has been established, providing comprehensive financial services to over 100 lychee farmers and distributors, with loans exceeding 400 million yuan [24][27]. - The bank has provided 160 million yuan in loans to a cooperative led by a prominent lychee farmer, enabling them to secure funds for purchasing lychee [21][23]. Group 2: Export and Market Expansion - Guangdong lychee is gaining popularity not only domestically but also internationally, with significant export orders reaching 7,100 tons this year, primarily to countries like Russia, Australia, and Japan [58][59]. - The bank has supported companies like Hualong Company in establishing cold chain logistics and processing facilities, providing over 77 million yuan in loans to enhance their operational capabilities and facilitate lychee exports [45][46]. Group 3: Integration of Agriculture and Tourism - The opening of the first lychee cultural service area in Guangdong aims to promote the integration of agriculture, culture, and tourism, enhancing the visibility of the lychee industry and attracting more visitors [4][71][75]. - The bank plans to leverage this service area to deepen partnerships with local businesses and conduct promotional activities, potentially boosting consumer spending by over one million yuan [78][80]. Group 4: Overall Industry Growth - The Agricultural Bank of China Guangdong Branch has significantly increased its rural industry loan balance to over 180 billion yuan, reflecting a commitment to supporting the development of local agricultural sectors [86].
技术指导,群防群治!和平县培训果农攻克猕猴桃“顽疾”
Nan Fang Nong Cun Bao· 2025-06-05 04:35
Core Viewpoint - The article highlights a training initiative aimed at enhancing the quality and efficiency of the kiwifruit industry in Heping County, Guangdong Province, through expert-led education on pest control and soil management techniques [2][4][22]. Group 1: Training Initiative - A training program for kiwifruit farmers was successfully held in Heping County, organized by various agricultural institutions [3][4]. - The training focused on addressing two major issues in the kiwifruit industry: the severe damage caused by fruit flies and improper fertilization leading to soil compaction [7][15]. Group 2: Expert Involvement - Experts from Guangdong Academy of Agricultural Sciences and Shenzhen University provided insights on green pest control techniques and new technologies for soil and water management [18][20]. - The training aimed to help farmers adopt new technologies and shift from traditional farming practices [20]. Group 3: Participation and Impact - The training lasted for two days and included four sessions, with a total of 505 farmers participating [24]. - The content covered key points of standardized kiwifruit cultivation, significantly improving the farmers' management skills [25]. Group 4: Government Support and Future Plans - Following the training, 55 monitoring households were selected to receive free pest control agents and monitoring equipment for three years [30]. - The government plans to provide ongoing technical support and guidance to these households, promoting a model of shared experience and best practices to enhance the kiwifruit industry in Heping County [32][33].
给“荔”红!浦北荔枝惊艳亮相深圳商圈和地铁
Nan Fang Nong Cun Bao· 2025-06-04 16:32
盛夏时节,蝉鸣 荔红。近日,浦 北荔枝广告强 势"霸屏"深圳各 大商圈与地铁, 浓郁的果香从屏 幕中"溢出",吸 引众多市民的目 光,预计6月10 日后,"浦北妃 子笑"等荔枝将 集中上市,为广 大食客奉上浦北 甜蜜。 浦北荔枝广告亮相深圳商圈和地铁。 给"荔"红!浦北 荔枝惊艳亮相深 圳商圈和地铁_ 南方+_南方plus 广西钦州有近 2000年的荔枝栽 培史,如今已发 18万亩,凭借肉 质爽脆、核小清 甜、有蜜香的独 特品质,被评 为"国家地理标 志农产品",并 连续两年荣获中 国优质荔枝擂台 赛金奖。 浦北荔枝。图源:钦州发布 浦北县农业农村 局相关负责人介 绍,今年浦北荔 枝总体成花率超 95%,预测产量 超17.1万吨,其 中,妃子笑荔枝 预计在6月10日 后集中上市,较 去年推迟一周左 右。 展成全国第二大 荔枝产区,仅次 于广东茂名。作 为世界长寿之乡 和全国富硒农业 示范基地,浦北 县出产的荔枝果 大核小、肉质饱 满、口感脆甜, 不仅畅销广东、 上海、北京等国 内市场,还远销 泰国、印尼、马 来西亚等东南亚 地区。 目前,钦州浦北 荔枝种植面积达 31万亩,品种丰 富多样,涵盖三 月红、妃子笑 ...
观察|广东端午旅游破百亿!“扒龙船”为何热辣滚烫?
Nan Fang Nong Cun Bao· 2025-06-04 16:32
Core Insights - The Dragon Boat Festival tourism in Guangdong has seen significant growth, with a total of 23.21 million visitors and a revenue of 11.44 billion yuan, marking a year-on-year increase of 20.6% and 25.6% respectively [2][3]. Group 1: Tourism Performance - Guangdong's tourism market during the Dragon Boat Festival was exceptionally vibrant, with a total of 23.21 million visitors and a revenue of 11.44 billion yuan [2][3]. - The Dragon Boat themed activities became a major attraction, with nearly 50 large-scale events held across 21 cities in Guangdong [5][6]. Group 2: Cultural Significance - The popularity of Dragon Boat activities is attributed to their deep cultural roots and integration with Lingnan civilization, making them a significant cultural tourism IP [12][14]. - Guangdong retains the most complete dragon boat ritual system in China, with 26 national and provincial intangible cultural heritage projects related to dragon boats [13][14]. Group 3: Systematic Tourism Ecosystem - The success of the Dragon Boat Festival tourism is a result of a systematic tourism ecosystem, supported by the region's extensive river network and innovative event combinations [18][20]. - Various localities have enhanced the appeal of dragon boat races by integrating them with other activities, such as music festivals and markets, to stimulate consumer spending [20][21]. Group 4: Broader Tourism Impact - The dragon boat craze has positively influenced other tourism sectors, including rural tourism and red tourism, with significant visitor increases across various attractions [26][28]. - The model of using dragon boats as a medium for cultural experiences has transformed rural tourism from simple visits to comprehensive cultural experiences [35][39].
惠来荔枝挺进湾区!政企乡贤合力签下助农意向订购单
Nan Fang Nong Cun Bao· 2025-06-04 16:32
Core Viewpoint - The article highlights the collaboration between the Hui Lai County Agricultural and Rural Bureau and various enterprises to promote the sales of Hui Lai lychee, aiming to enhance brand competitiveness and support local farmers as the lychee harvest approaches [2][12][30]. Group 1: Industry Overview - Hui Lai County, known as the "Hometown of Lychee in China," has over 50 high-quality lychee varieties cultivated across more than 17,000 acres, with an expected production of 110,000 tons this year [7][15]. - The lychee from Hui Lai has been recognized as a national special agricultural product and has received geographical indication protection, indicating its significant brand value and cultural heritage [9][10]. Group 2: Sales and Marketing Strategies - The county is seeking to break traditional sales models and enhance brand competitiveness through innovative marketing strategies, including live streaming sales and group purchases [10][20]. - A framework cooperation agreement was signed between the Hui Lai County Agricultural and Rural Bureau and the Shenzhen Hui Lai Association, establishing a long-term partnership to promote the lychee industry [24][25]. Group 3: Future Development Plans - The successful meeting has injected new vitality into the Hui Lai lychee industry and aims to explore diversified production and sales models, pushing the industry towards standardization, branding, and high-end development [30][31]. - The focus will be on strengthening brand promotion and market expansion to increase the brand competitiveness and market share of Hui Lai lychee, positioning it as a key element in rural revitalization [32].
父爱无言,兰以表达:父亲节,为他送一株“齐天大圣”
Nan Fang Nong Cun Bao· 2025-06-04 16:32
Group 1 - The article emphasizes the significance of fathers in children's lives, portraying them as silent yet powerful heroes who provide unwavering support and protection [3][5][9] - The "齐天大圣" orchid is introduced as a special flower for Father's Day, symbolizing the unique bond between fathers and their children [11][12][24] - The narrative draws parallels between the legendary figure of Sun Wukong and fathers, highlighting their strength and ability to shield their children from life's challenges [28][30][50] Group 2 - The article discusses the development of the "齐天大圣" orchid by Sihui, a region known for its favorable agricultural conditions, aiming to create a unique gift for Father's Day [27][32][34] - The initiative "父爱如兰" (Father's Love Like Orchids) is introduced, focusing on the emotional connection and gift economy surrounding Father's Day, promoting the orchid as a meaningful present [35][36] - The "齐天大圣" orchid has achieved breakthroughs in cultivation, leading to its large-scale production, which is expected to open new market opportunities [37]
全国首批重点培育名单来了!这六个地方茶产业入选
Nan Fang Nong Cun Bao· 2025-06-04 16:32
Core Viewpoint - The first batch of key cultivation lists for traditional advantageous food production areas and local specialty food industries has been released, highlighting six tea industries that have been selected for development [2][3][5]. Group 1: Selected Tea Industries - The six selected tea industries include Zhejiang's West Lake Longjing tea, Fujian's Anxi Tieguanyin and Wuyi Rock tea, Henan's Xinyang Maojian, Guangxi's Wuzhou Liubao tea, and Yunnan's Pu'er tea [3][11]. - These selected tea types encompass green tea, oolong tea, and black tea [4]. Group 2: Industry Development Context - Traditional advantageous food production areas and local specialty food industries are crucial for the development of China's food industry and serve as key growth engines [5]. - The selection process considered factors such as local food industry development foundation, current scale, growth potential, and cultural elements [6][7]. Group 3: Future Industry Outlook - Under the guidance of the "three tea integration" development concept, China's tea industry's overall competitiveness is expected to continue rising [9]. - By 2025, China's tea garden area is projected to exceed 53 million mu, with a total output value of approximately 330 billion yuan, and domestic sales expected to approach 2.6 million tons [10][11]. - The selected tea-producing regions have established a comprehensive industry chain that integrates breeding, planting, processing, sales, and cultural tourism [12]. Group 4: Broader Industry Goals - The first batch of key cultivation lists also includes major food industry categories such as dairy manufacturing, beverage manufacturing, brewing industry, and refined tea manufacturing, distributed across 28 provinces, autonomous regions, and municipalities [15][17]. - The goal is to create a development pattern for local specialty foods that includes "billion-level leading enterprises, trillion-level clusters, and trillion-level industries" [17][18].