Core Viewpoint - The article highlights the successful participation of "Zhuang Mountain Agricultural Fresh" products from Tianyang, Baise, in the Greater Bay Area Agricultural Trade Fair, showcasing the region's agricultural specialties and enhancing market presence [5][11][27]. Group 1: Event Overview - The first professional B2B agricultural trade fair in China, the Greater Bay Area Agricultural Trade Fair, took place from December 12 to 14 in Guangzhou [10]. - The event featured over 600 exhibitors and attracted more than 10,000 professional visitors, aiming to create a deep value chain from "origin direct supply" to "Bay Area consumption upgrade" [27][28]. Group 2: Product Highlights - Key products showcased included winter cherry tomatoes, mangoes, and other ecological specialties, with the winter cherry tomatoes being particularly emphasized for their quality and market demand [19][16][22]. - The local market price for the winter cherry tomatoes reached 8 to 10 yuan per jin, indicating a positive market outlook [22]. Group 3: Regional Collaboration and Sales - The collaboration between Shenzhen's Guangming District and Baise's Tianyang District has led to significant sales achievements, with a total of 285 million yuan in agricultural product sales recorded this year [33][36]. - The initiative has transformed the traditional sales model from "waiting for sales" to actively seeking market opportunities, enhancing the visibility of local products in the Greater Bay Area [36][38].

Group 1 - The first professional B2B agricultural exhibition in China, the 2025 Greater Bay Area Agricultural Products Trade Fair, is being held in Guangzhou from December 12 to 14 [2][3] - The exhibition features innovative products from the collaboration between Ningming County in Guangxi and Xinhui District in Guangdong, including the Xingyou Vine Chenpi tea series [4][5] - The products are designed to provide health benefits, particularly for high uric acid groups, combining the effects of Chenpi and Xingyou Vine [7][8] Group 2 - The collaboration between Xinhui and Ningming aims to establish a "four sharing" mechanism focusing on R&D, manufacturing, sales, and warehousing, creating a health product industry [12][13] - A health industry park is being developed to build a complete industry chain from seedling cultivation to sales and deep processing [14][15] - As of now, the planting area of Xingyou Vine in Ningming County has reached 46,000 acres, benefiting over 10,000 farmers with an average income increase of 40,000 yuan per household [16][17] Group 3 - The exhibition aims to create a "Canton Fair" for agricultural products, enhancing the value chain from "direct supply from the origin" to "Bay Area consumption upgrade" [19][20] - The collaboration has leveraged media resources to promote the health benefits of Chenpi and Xingyou Vine through various marketing activities across multiple locations [21][24] - The Xingyou tea products have begun to be marketed nationwide since May, following the establishment of the Ningming Liguang Biotech Company [16][25]

强强联合共筑产 业未来！新会陈 皮高质量发展签 约成果重磅发布 _南方+_南方 plus "9.06亿元！恭喜 以上企业签约成 功！"在第七届 新会陈皮文化节 系列活动开幕现 场，产业项目签 约环节备受关 注。签约围绕产 业发展、品牌共 建、产销合作三 大主题进行，新 会陈皮多家企业 工业协会达成战 略合作，是新会 陈皮产业发展的 关键一步。未 来，新会陈皮产 业将在行业标准 研究、食品安全 体系建设、创新 方向引领等方 面，获得国家级 智库与资源的有 力支持，为整个 产业的行稳致远 和高质量发展筑 牢根基。 与山西、上海、 贵州、杭州等地 的采购商达成项 目合作意向，致 力于凝聚各方力 量，共同推动新 会陈皮产业的高 质量发展。 新会陈皮产业高质量发展合作备忘录签约 签约环节亮点纷 呈，现场进行新 会陈皮产业高质 量发展合作备忘 录签约。据悉， 此次新会区人民 政府与中国食品 紧随其后的产销 合作签约中，广 东新宝堂陈皮控 股有限公司、江 门市新会陈皮村 市场股份有限公 司等新会陈皮企 业与全国渠道 商、达成多项具 体合作，涵盖新 会陈皮及陈皮产 新会陈皮品牌共建、品牌保护签约。 在"新会陈皮品 牌共建、品 ...

Core Viewpoint - The training program for high-quality farmers in Chaonan District successfully concluded, enhancing the skills and knowledge of over 50 agricultural operators and rural development leaders, contributing to the rural revitalization efforts in the region [2][3][5]. Group 1: Training Program Overview - The training lasted for one week, starting on December 6, and was organized by the Chaonan District Agricultural and Rural Bureau [2][3]. - The program attracted more than 50 participants from various towns in Chaonan District [3][4]. Group 2: Curriculum and Instruction - The training curriculum was comprehensive, balancing theoretical depth and practical breadth, featuring lectures from experienced experts in the agricultural field [7][8][9]. - Key topics included the five aspects of rural revitalization: industry, talent, culture, ecology, and organization, presented by Hu Chunlan, the head of the Technology Education and Agricultural Machinery Management Division [12][13][33]. - Practical sessions included visits to various agricultural and cultural enterprises, allowing participants to gain firsthand experience in rural governance and the integration of agriculture with culture and tourism [20][21]. Group 3: Participant Outcomes - Participants reported significant gains in modern agricultural management, rural governance, and brand building, enhancing their innovative capabilities [28][29]. - Many participants shared their learning experiences and future plans, expressing their commitment to applying the knowledge gained to improve agricultural modernization and rural revitalization in Chaonan District [30][31]. Group 4: Future Directions - The successful completion of the training program is seen as a vital step in cultivating a new generation of professional farmers who are technically skilled and capable of effective management [33]. - The Chaonan District plans to continue developing high-quality farmer training, innovating training models and content, and strengthening collaborations with research institutions and universities to support comprehensive rural revitalization [35].

Core Viewpoint - The seventh Xinhui Chenpi Cultural Festival emphasizes the theme of "Xinhui Chenpi, Shared by Humanity," showcasing the high-quality development of the Xinhui Chenpi industry and establishing a significant platform for production and sales connections [2][3]. Group 1: Industry Development - The Xinhui Chenpi industry has consistently adhered to the principles of open collaboration, mutual benefit, and win-win outcomes, responding actively to national calls for East-West cooperation [10][11]. - The collaboration between Xinhui and Ningming aims to integrate Xinhui's industrial advantages with Ningming's resource endowments, creating a comprehensive industrial chain [12][13]. Group 2: Product Innovation - The "Chenpi Star Oil Vine Tea" series represents a deep integration of the industrial value of Xinhui Chenpi and the health resources of Ningming's "plant brain gold" star oil vine, based on a clear "complementary" logic [15][16]. - The collaboration has established a complete industrial chain from "Ningming planting—Bay Area empowerment—national sales," involving over 12,000 households in Ningming cultivating 60,000 acres of star oil vine, with each household potentially increasing annual income by 15,000 to 40,000 yuan [24][29]. Group 3: Collaborative Framework - The "Four Sharing" model has been innovatively constructed to enhance product quality and market access through shared research platforms, production standards, market channels, and storage resources [17][18][39]. - The collaboration has led to significant economic impacts, with a cumulative sales amount of 235 million yuan for agricultural products, and the establishment of a cooperative model involving enterprises, cooperatives, and farmers [32][24]. Group 4: Cultural and Educational Initiatives - Cultural collaboration is also deepening, with the establishment of the "Xinhui-Ningming Jing Tang Library," promoting cultural enrichment and rural civilization [34][36]. - The Xinhui Ningming work group has invited national channel merchants and entrepreneurs to explore the "Chenpi+" product development and promotion, aiming to jointly tap into the vast potential of the health industry [43][45].

Core Viewpoint - The article highlights the successful sales and growing popularity of the "Three Divisions" red dates, particularly in the Bay Area, driven by innovative marketing strategies and e-commerce initiatives [1][30]. Group 1: Product Overview - The "Three Divisions" red dates, primarily gray dates and winter dates, are cultivated over an area of more than 330,000 acres, with an estimated total production of around 220,000 tons this year [7][8]. - A new nut gift box featuring various premium products, including walnuts, red dates, and dried fruits, has been launched in Dongguan, attracting significant attention [2][3]. Group 2: Sales and Marketing Strategies - The red dates have been integrated into high-frequency commuting scenarios through public transport in the Bay Area, enhancing their visibility and accessibility to consumers [9]. - Online sales have surged, with promotional efforts through e-commerce platforms and live streaming, leading to a substantial increase in demand and sales [11][17]. Group 3: Economic Impact - The sales from the "Ancient City Town" e-commerce live streaming base have exceeded 5 million yuan, contributing to job creation for over 10 local workers [18]. - The processing plant in Qianhai Town has already acquired 500 tons of red dates, with 400 tons processed and set to be sold in major cities like Guangzhou [21][22]. Group 4: Market Dynamics - The market for red dates is thriving, with daily sales reaching 2,000 to 3,000 yuan in local dry fruit wholesale markets, and products being distributed to various provinces including Henan, Hebei, Guangdong, and Beijing [27][28]. - The collaboration between the Xinjiang region and the Bay Area exemplifies a successful model of industry cooperation, enhancing the distribution and marketing of local agricultural products [30].

Core Viewpoint - Guangdong Province is proposing new regulations requiring tea service fees to be disclosed in advance and clearly marked, aiming to enhance transparency and consumer rights in the dining industry [2][26]. Group 1: Regulatory Changes - The draft "Integrity Pricing" guidelines for the catering industry in Guangdong require that any additional fees, such as service and tea service fees, must be clearly communicated to consumers before ordering [2][3]. - The guidelines aim to standardize the practice of charging tea service fees, which have expanded from traditional tea houses to various dining establishments, including hot pot restaurants and fast food outlets [7][12]. - The guidelines emphasize the obligations of restaurant operators to provide clear pricing and advance notice of any fees, reinforcing consumer protection [20][28]. Group 2: Consumer Concerns - Consumer dissatisfaction with tea service fees has been primarily due to a lack of transparency, mandatory charges regardless of tea consumption, and inconsistent pricing standards [14][16]. - The local market supervision authority has indicated that tea service fees are not government-regulated prices but are determined by market conditions, necessitating clear pricing and advance notice from operators [19][20]. Group 3: Legislative Developments - Local legislative efforts are underway to explore regulatory pathways for tea service fees, with plans to include "Guangzhou Early Tea Heritage Protection Regulations" in the 2025 legislative agenda [21][22]. - The draft regulations further clarify that early tea operators in Guangzhou must prominently display all charges and offer a variety of tea options for consumers [24][28]. - The feedback period for the draft guidelines is set to end on December 24, 2025, and aims to promote compliance among operators in various sectors, including retail and accommodation [29][31].

Core Viewpoint - The "Media+" initiative is enhancing the brand building of agricultural enterprises in Guangdong, with the 2025 Guangdong Agricultural Enterprises Brand Value Top 50 list being a significant milestone in this effort, showcasing a total brand value of 259.195 billion yuan [10][16][42]. Group 1: Brand Value Assessment - The 2025 Guangdong Agricultural Enterprises Brand Value Top 50 list was released at the Greater Bay Area Agricultural Trade Fair, marking a shift from its previous academic setting at Sun Yat-sen University [11][54]. - The total brand value of the listed enterprises reached 259.195 billion yuan, indicating a steady growth compared to the previous year [10][42]. - The assessment was conducted by a committee comprising media, academic institutions, and industry experts, utilizing a comprehensive evaluation system to provide an accurate depiction of brand value [26][32][36]. Group 2: Importance of Brand in Agriculture - Strong branding is identified as a core indicator of agricultural competitiveness and a key driver for industry upgrades and rural revitalization [18][22]. - The Guangdong "14th Five-Year Plan" emphasizes the implementation of brand strategies to develop well-known "Yue" brands and modernize the agricultural sector [19][20]. - The brand value assessment aims to address industry pain points such as the difficulty in quantifying brand value and insufficient regional characteristics [24][25]. Group 3: Media's Role in Brand Development - The "Media+" approach connects brand value assessment with market transformation, facilitating direct engagement with buyers, investors, and consumers [12][15][91]. - The initiative has created a comprehensive ecosystem involving government, enterprises, think tanks, and markets to collaboratively build brand value [96]. - The media's role in disseminating brand information has significantly increased visibility and trust for agricultural enterprises in the digital age [88][92]. Group 4: Trends and Future Outlook - The list reflects a shift in focus among enterprises from merely increasing product sales to investing in brand value, indicating a cultural shift towards brand-centric strategies [43][66]. - Emerging brands are leveraging digital technologies and social media to enhance their market presence, with some achieving brand values exceeding 100 million yuan [61][92]. - The initiative is expected to foster the emergence of world-class agricultural brands, enhancing the global visibility of "Yue" agricultural products [97][98].

Core Viewpoint - Shanxi Wuzhai County is promoting its sweet glutinous corn as a leading agricultural product, leveraging its unique ecological advantages to enhance brand influence and expand market reach in the Greater Bay Area [1][20]. Group 1: Industry Overview - Wuzhai County is recognized as "the hometown of sweet glutinous corn" in China, showcasing multiple core products at a promotional event in Guangzhou [3][2]. - The county is located in the agricultural golden planting belt at latitude 38°, benefiting from over 2800 hours of sunlight annually and a consistent temperature difference of over 15°C, which contributes to the unique taste of the corn [4][7][8]. Group 2: Agricultural Practices - The county has a total planting area of 65,000 acres for sweet glutinous corn, with an expected total yield of over 200 million ears by 2025 [10][11]. - The company emphasizes ecological farming practices, avoiding harmful substances like chemical fertilizers and herbicides, to maintain soil health and enhance product quality [13][14]. Group 3: Market Strategy - The company has established an e-commerce live broadcast point in Guangzhou Baiyun, indicating a foundational presence in the Greater Bay Area market [16]. - The promotional event has facilitated direct connections between producers and buyers, enhancing the potential for market expansion and brand recognition in southern regions [20].

Core Viewpoint - Guangdong Guangken Livestock Group has made a significant leap in the 2025 Guangdong Agricultural Enterprise Brand Value Top 50 list, ranking 10th with a brand value of 4.436 billion yuan, up from 24th place in 2024, showcasing its strong market presence and brand appeal [4][5][42]. Group 1 - Guangken Livestock Group is recognized as a key player in the agricultural industry, being a national key leading enterprise in agricultural industrialization and ranked among the top 500 agricultural enterprises in China [7][8]. - The company has established a comprehensive development model in the pig industry, integrating breeding, smart farming, feed research, environmental management, technology support, and terminal sales [8][9]. - Guangken Livestock Group maintains the largest breeding scale among state-owned livestock enterprises in Guangdong, supported by a stable customer base and channel barriers [14][15]. Group 2 - The company aims to achieve its "623" development goals, which include an annual output of 6 million pigs, a feed production capacity of 2 million tons, and processing 3 million pigs [16][17]. - The rise in brand value is attributed to Guangken's multi-dimensional innovation in brand building and continuous investment in technology and reform [20][21]. - Guangken has invested over 100 million yuan in research and development, resulting in 90 patents and multiple awards for innovation, reinforcing its technological edge in the industry [22][23]. Group 3 - The brand strategy includes a collaborative system of a main brand and sub-brands, enhancing the synergy between "Guangken Livestock Group" and its sub-brands like "Heijiaobao" and "Guangken Meat Products" [30][31]. - The company has developed a full-channel promotion matrix, utilizing online platforms and offline stores to reach consumers effectively [32][33]. - Guangken has implemented a digital management system that integrates with national quality tracking platforms, earning recognition for its innovative management practices [39][40].