Nan Fang Nong Cun Bao
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南农晨读 | 新会陈皮 人类共享
Nan Fang Nong Cun Bao· 2025-12-11 02:31
Group 1 - The article emphasizes the importance of accelerating the revitalization of the seed industry in China, focusing on technological self-reliance and the protection of seed resources [4][5][6] - It highlights the achievements of Guangdong's seed industry over the past five years, including the implementation of the "Yue Strong Seed Core" project and the "Hundred Million Thousand Project," which have led to significant advancements in seed quality and innovation [10][11][12][13] - The article discusses the ongoing comprehensive land reform in Guangdong, aimed at addressing challenges related to land use and promoting urban-rural integration and high-quality development [18][21][24] Group 2 - The upcoming Greater Bay Area Agricultural Trade Fair will showcase high-quality agricultural products from various provinces, highlighting the region's agricultural diversity and economic potential [28][30][31] - The article mentions a successful event in Qingyuan that integrates agriculture and tourism, demonstrating the potential for rural revitalization through cultural and agricultural synergy [34][39] - The Guangdong Zhongheng Mountain Forum focuses on the high-quality development of plant protection disciplines, bringing together experts to discuss advancements in agricultural science and technology [49][51][52]
“媒体+”新探索:大肥牛集团多元举措,开创养牛致富新范式 | 2025南方牛业大会
Nan Fang Nong Cun Bao· 2025-12-10 15:33
Core Viewpoint - The beef industry in Southern China is becoming a new growth driver for agricultural economic transformation, with the Guangdong-Hong Kong-Macao Greater Bay Area emerging as a key market for beef and dining industry development [3][4]. Group 1: Event Overview - The 2025 Southern Beef Industry Conference and the first Guangdong Chaozhou Beef Hotpot Cultural Festival will be held from December 19 to 21 in Guangzhou, aiming to analyze industry status and decode development genes [5][6][11]. - The event will serve as a platform for showcasing the unique charm of beef cuisine and promoting regional public brand construction, industry cluster development, and farmer income increase [19][20]. Group 2: Company Initiatives - Da Fei Niu Group is committed to promoting the comprehensive development of the beef industry and has established a beef trading platform to empower rural revitalization and drive industry upgrades [26][28]. - The company has initiated a modernized ranch project in Guizhou with a total investment of 500 million yuan, covering an area of 7,800 acres, which will serve as a significant breeding base and contribute to local agricultural development [30][32][33]. Group 3: Industry Upgrades - Da Fei Niu Group is changing traditional breeding models by customizing suitable breeding methods for farmers, effectively improving breeding efficiency and increasing income [37][39]. - The company is optimizing low-efficiency cattle breeds by introducing high-quality breeds through the "Good Cattle South Adjustment" program, enhancing farmers' income levels [41][43]. - The group provides after-sales services, including scientific feeding methods and veterinary support, to reduce risks for farmers [45][46]. Group 4: Technological Integration - The company has launched a "Cattle Raising Assistant" management tool to help farmers manage cattle scientifically and efficiently, featuring functions like traceability systems and supply chain management [50][51][53]. - Da Fei Niu Group plans to introduce advanced technologies, such as drone delivery for beef, to enhance logistics and provide fresh beef delivery experiences [95][100]. Group 5: Community Engagement - The company encourages larger cattle farm owners to become leaders in wealth creation, leveraging their resources and expertise to support the entire industry [76][78]. - Da Fei Niu Group aims to create a vibrant and engaging ranch environment, hosting various activities to promote cultural understanding and tourism [104][110].
“媒体+”架桥,吉林、内蒙古等牛肉主产区企业奔赴大湾区,抢占百亿级市场 | 2025南方牛业大会
Nan Fang Nong Cun Bao· 2025-12-10 15:33
Core Viewpoint - The beef industry is becoming a new growth engine for the southern agricultural economy, with the Guangdong-Hong Kong-Macao Greater Bay Area emerging as a key market for beef consumption and collaboration [4][5][10]. Group 1: Event Overview - The 2025 Southern Beef Industry Conference and the first National Chaozhou Beef Hotpot Cultural Festival will be held in Guangzhou from December 19 to 21, 2025 [6][12]. - The event aims to analyze the current state of the industry and decode its development genes [7][8]. Group 2: Market Dynamics - The Greater Bay Area is transforming from a major beef consumption hub to an industrial integration "hub," reshaping the north-south cooperation landscape in China's beef industry [9][10]. - Guangdong consumes over 1 million tons of beef annually, surpassing countries like the UK and France, and accounting for 10% of national beef consumption [39][42]. Group 3: Participation from Northern Regions - Companies from major beef-producing regions like Jilin and Inner Mongolia are actively participating in the conference, bringing customized products for the Chaozhou hotpot market [17][21]. - Jilin is recognized for its favorable natural conditions and mature breeding systems, with several well-known beef processing companies already established [24][25]. Group 4: Consumption Trends - The Chaozhou beef hotpot market is projected to exceed 50 billion yuan in 2025, with a growth rate of 8.1% from 2024 [51][52]. - The average spending per customer for beef hotpot in the Greater Bay Area is expected to rise from 85 yuan in 2020 to 128 yuan in 2025, with a 120% increase in the ordering rate of high-end meat cuts [45]. Group 5: Standardization and Quality - The "Yue Mu You Pin" standard has been introduced to address quality inconsistencies and improve the traceability system in the beef industry [72][73]. - Products certified under this standard will receive media promotion support, enhancing brand visibility and market competitiveness for northern producers [81][82]. Group 6: Media Empowerment - The "Media+" initiative is enhancing the efficiency and impact of supply and demand connections, showcasing northern beef quality through various media platforms [94][96]. - The event represents not only a quality competition between northern and southern beef but also a deep integration of industry resources and a cultural exchange [98][100].
聚焦大湾区农交会 | 陕果“三杰”亮相2025大湾区农交会特色农品专场推介会
Nan Fang Nong Cun Bao· 2025-12-10 14:34
Group 1 - The 2025 Greater Bay Area Agricultural Trade Fair will take place on December 12-13, featuring over 10 themed promotions and more than 30 types of local agricultural products [3][4] - The event aims to create a one-stop platform for precise connections between buyers and sellers, showcasing high-quality agricultural products from across the country [4][6] - The fair will highlight unique agricultural offerings from various regions, including the rich flavors of the Loess Plateau and the ecological gifts from Yunnan [5][6] Group 2 - The Shaanxi Fruit Industry Center will present three apple varieties: Chunhua Ruixue, Xunyi Qincrisp, and Qianyang Ruixianghong at the fair [7][8] - Chunhua Ruixue apple features a unique yellow-green skin, a crispness of 8.2 kg/cm², and a balanced flavor profile with a 7:3 sweet-sour ratio [12][14] - Xunyi Qincrisp apple is known for its juicy texture and rich flavor, representing the high-quality standards of Shaanxi's fruit industry [18][19] - Qianyang Ruixianghong apple boasts a remarkable sweetness with a sugar content of 18.5°Brix, appealing to sweet flavor enthusiasts [23][24] Group 3 - The event will be held at the Guangzhou Fair Exhibition Center, B Zone, from December 12 to December 14 [25][26] - The Shaanxi Fruit Industry Center invites industry professionals and partners for in-depth communication and collaboration [27][29]
聚焦大湾区农交会 | 广西玉林“鬱字号”特色农品专场推介会,等您到来!
Nan Fang Nong Cun Bao· 2025-12-10 14:34
Group 1 - The 2025 Greater Bay Area Agricultural Trade Fair will take place on December 12-13, featuring over 10 themed promotions and more than 30 types of local agricultural products [7][8] - The event aims to create a one-stop platform for precise connections between buyers and sellers, showcasing high-quality agricultural products from various regions [8][10] - The "Yuzihua" brand from Yulin, Guangxi, will prominently feature at the fair, highlighting the charm of green ecological food and modern agricultural development [12][13] Group 2 - Guangxi Fuxing Food Co., Ltd. focuses on the breeding and deep processing of "Luchuan Pig" products, integrating agriculture, processing, and market franchise [20][22] - The main product is Luchuan pig braised meat, which has a shelf life of 180 days at room temperature, offering a rich taste and texture [23] - Guangxi Taotao Ecological Agriculture Technology Co., Ltd. specializes in the cultivation and processing of longan products, with an annual output value exceeding 40 million yuan [34] Group 3 - Guangxi Yulin Huari Tea Co., Ltd. combines tea cultivation, production, and cultural heritage protection, producing award-winning teas [41][49] - The main product, "Shihe Fuyin Green Tea," has received quality awards and is known for its refreshing taste and health benefits [52][53] - Guangxi Shenhuang Breeding Group Co., Ltd. focuses on the breeding of yellow-feathered chickens, with a diverse industrial chain including feed processing and food distribution [55][61]
广州市供销合作总社创建三维驱动模式,健全公共型农业社会化服务体系
Nan Fang Nong Cun Bao· 2025-12-10 14:34
Core Viewpoint - Guangzhou Supply and Marketing Cooperative is implementing a three-dimensional driving model to enhance the public agricultural social service system, aiming to modernize agriculture and improve service quality for farmers [8][10]. Group 1: Agricultural Social Services - The cooperative has launched the "Agricultural Inputs and Technology Going to the Countryside" initiative, which has served over 10.4 million mu of farmland [9][45]. - The initiative includes distributing over 300 agricultural input and technology promotional materials and green agricultural products to local farmers [4][5]. - The cooperative has organized 69 agricultural technology training sessions, benefiting 8,896 farmers and covering an area of 78,400 mu [47]. Group 2: Resource Integration and Team Building - The cooperative has focused on strengthening agricultural input enterprises and forming specialized agricultural social service teams to provide comprehensive services [16][17]. - It has integrated resources to cultivate and strengthen eight supply and marketing system enterprises, enhancing the quality of agricultural operating entities [24][25]. - The cooperative has also established a service association in Zengcheng District with 17 initial member enterprises to effectively connect service supply and demand [19]. Group 3: Innovative Service Models - The cooperative has developed the "45+45+10" production management model, which involves a revenue-sharing mechanism between the cooperative, villagers, and village collectives [31][32]. - This model aims to consolidate small plots into larger, contiguous farming areas, thereby increasing production and income for villagers [33]. - The cooperative has created a "one-stop" agricultural machinery service center in Baiyun District, providing a range of services including agricultural input delivery and production management [34][36]. Group 4: Quality Improvement Measures - The cooperative has allocated over 1.2 million yuan for the "Agricultural Inputs and Technology Going to the Countryside" initiative over three years [45]. - It has initiated a "Green Agricultural Inputs" upgrade action to promote environmentally friendly practices among farmers [50][51]. - The cooperative has established a district-level agricultural social service platform to enhance service quality and efficiency [53][56].
聚焦大湾区农交会丨吉林展团携31家优质单位闪耀广州大湾区农交会
Nan Fang Nong Cun Bao· 2025-12-10 14:34
Core Insights - The 2025 Greater Bay Area Agricultural Products Trade Fair and Specialty Products Expo will take place from December 12 to 14 [2] - The Jilin exhibition group features 31 high-quality agricultural units showcasing the unique agricultural products of Jilin province [4][5] - The event aims to connect Jilin's agricultural offerings with consumers in the Greater Bay Area, emphasizing quality and regional specialties [18][19] Group 1: Exhibition Overview - The exhibition is held at the Guangzhou Import and Export Fair Complex, specifically in Area B [3] - The Jilin exhibition group includes leading enterprises and professional cooperatives, representing a diverse range of agricultural producers [9] - The participating units are from key agricultural regions in Jilin, including Changchun, Meihekou, Baicheng, Tonghua, Yanbian, Siping, Songyuan, Baishan, and the Changbai Mountain Administrative Committee [9] Group 2: Featured Product Categories - The exhibition highlights three main product categories: grains, ginseng, and mushrooms, each supported by flagship products [10] - Grain products include Jilin's high-quality rice, such as Meihekou rice (a national geographical indication product) and organic corn, which cater to health-conscious consumers in the Greater Bay Area [11][12] - Ginseng products feature items like ginseng coffee and black ginseng extract, leveraging modern processing techniques to enhance convenience and health benefits [14][17] - Mushroom products include organic black fungus and Changbai Mountain reishi spore powder, known for their natural growth environment and nutritional value [16] Group 3: Strategic Importance - The participation of 31 Jilin agricultural units at the trade fair serves as both a product showcase and a branding opportunity [18] - The event facilitates a bridge for communication and exchange between the northern and southern regions of China, promoting Jilin's high-quality agricultural products [19][20]
“沿着高速游南沙”系列活动开启,携手广东三宝打造交旅融合新场景
Nan Fang Nong Cun Bao· 2025-12-10 14:34
Core Viewpoint - The event "Along the Highway to Explore Nansha" aims to promote the integration of transportation, culture, commerce, tourism, and sports resources in the Nansha District, leveraging its strategic location and transportation infrastructure to enhance regional development [2][4][60]. Group 1: Event Overview - The resource promotion conference and the series of activities were successfully held at the Wanquingsha service area on December 10 [2][11]. - The theme of the event was "Smooth Travel in the Bay Area, Fresh Look at Nansha," focusing on the integration of various resources to promote deep development in the Greater Bay Area [3][4]. Group 2: Collaborative Efforts - A memorandum of cooperation was signed between the Nansha District Cultural, Radio, Television, Tourism, and Sports Bureau and Guangzhou Transportation Investment Group, aiming to explore new ideas for "transportation + cultural tourism" integration [14][15]. - The event featured multiple promotional activities, including a video showcasing the unique advantages of the Nansha District's transportation infrastructure [17][18]. Group 3: Tourism and Cultural Promotion - Nansha has developed a diverse cultural tourism IP matrix, including attractions such as Nansha Tianhou Palace and Nansha Wetland Park, and has been recognized for its tourism potential [22][23]. - The event highlighted various upcoming cultural tourism activities and introduced new attractions, enhancing Nansha's cultural tourism influence [21][25]. Group 4: Local Products and Services - The event showcased local products from Guangdong Sanbao, emphasizing the quality and heritage of local agricultural products [42][45]. - Various local businesses participated, offering a range of services and products, including dining options and cultural experiences, to enhance visitor engagement [35][46]. Group 5: Future Development Plans - Guangzhou Transportation Investment Group plans to continue developing the "Along the Highway to Explore Nansha" brand, aiming to upgrade the Wanquingsha service area into a hub for transportation, culture, commerce, and tourism in the Greater Bay Area [58][60].
新会陈皮三产融合展即将亮相,呈现全链条丰硕成果
Nan Fang Nong Cun Bao· 2025-12-10 14:02
Core Viewpoint - The upcoming 7th Xinhui Chenpi Cultural Festival will feature the Xinhui Chenpi Three-Industry Integration Exhibition, showcasing the full chain of production and cultural significance of Chenpi, a traditional dried tangerine peel product from Xinhui, Guangdong [2][3][23]. Group 1: Event Overview - The Xinhui Chenpi Three-Industry Integration Exhibition will take place from December 12 to 14, 2023, at the Xiaoniaotian Paradise, highlighting the theme of "Celebrating Harvest, Promoting Harmony, and Revitalizing Industry" [4][23]. - The exhibition will include various activities such as tasting Chenpi tea, sampling Chenpi pastries, and interactive experiences related to the production and cultural heritage of Chenpi [15][22]. Group 2: Participating Brands and Companies - Notable participating companies include Xinbaotang, Xinhui Chenpi Village, Yixiang Chenpi, Hongdatang, Wubao Hall, Nachentang, Chaoji Chenpi, and Tengshun Chenpi, among others, showcasing products from cultivation to finished goods [7][8][10][11]. - The exhibition will feature a total of 18 companies, each presenting their unique offerings related to Chenpi and its cultural significance [11]. Group 3: Cultural and Economic Impact - The event aims to promote rural revitalization and shared prosperity by enhancing urban-rural consumption interaction and showcasing the integration of agriculture, culture, and tourism [16][17][23]. - Visitors will have the opportunity to learn about traditional techniques such as fresh tangerine peeling and drying, gaining insights into the entire process from fruit to Chenpi [21][22].
抢占精酿赛道!鲜啤福鹿家全面开放加盟
Nan Fang Nong Cun Bao· 2025-12-10 12:31
Core Viewpoint - The craft beer brand "Xianpi Fulu Jia" has announced a new franchise policy that eliminates the previous "old to new" approval restrictions, fully opening up its franchise channels, marking the first strategic move after the acquisition of 53% equity by Mixue Ice City [2][3]. Group 1: Franchise Policy Changes - The new franchise policy focuses on simplifying entry requirements and reducing costs, lowering the franchise threshold to the lowest level since the brand's inception [6][7]. - The previous "old to new" recommendation system, which required new franchisees to be recommended by existing store owners, has been abolished, allowing entrepreneurs to sign contracts and start opening stores after passing qualification and site audits [10][11]. - Existing franchisees are incentivized with rewards for successfully recommending new partners, and the approval process for opening new stores has also been simplified [13][14]. Group 2: Cost Structure and Market Strategy - The brand has implemented a zero franchise fee policy, with the single-store startup costs, excluding renovation and rent, controlled at around 60,000 yuan [19][20]. - This low-threshold and high-support expansion strategy reflects Mixue Ice City's ambition to capture the craft beer market [20]. Group 3: Market Potential and Industry Insights - As of now, Xianpi Fulu Jia has over 1,500 stores nationwide, covering more than 300 cities [21]. - The craft beer market in China reached a scale of 6.8 billion yuan by the end of 2023, with projections to grow to 11 billion yuan by 2028 [28][29]. - The consumption volume of craft beer in China is expected to reach 2.29 billion liters by 2025, a nearly sevenfold increase from 360 million liters in 2016 [30].