Nan Fang Nong Cun Bao
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云浮云城:“媒体+”四大行动助力云城番薯高质量发展
Nan Fang Nong Cun Bao· 2025-12-06 03:05
Core Viewpoint - The article discusses the launch of the "Media+" initiative aimed at promoting the high-quality development of the sweet potato industry in Yunfu City, Guangdong, as part of the broader "Hundred Counties, Thousand Towns, and Ten Thousand Villages" project [5][11]. Group 1: Initiative Overview - The "Media+" initiative is designed to support the high-quality development of the sweet potato industry in Yunfu City, marking the first such action plan in Guangdong focused on this sector [6][10]. - The initiative was officially announced during the opening of the 8th Rural Food (Sweet Potato) Tourism Season, highlighting its significance in the local agricultural landscape [5][9]. Group 2: Key Actions - The initiative includes four major actions: establishing a "Media+" pilot zone for the sweet potato industry, creating a high-energy cultural IP for sweet potatoes, developing a unique market system, and exploring a replicable "Media+" model for agricultural assistance [14][23][29]. - The first action focuses on leveraging media resources to produce market research reports and strategic recommendations for the sweet potato industry, aiming to enhance the entire supply chain from planting to branding [15][17]. Group 3: Market Development - The second action aims to create a cultural IP that combines sweet potatoes with local sports, specifically hockey, to promote tourism and cultural products [18][20]. - The third action introduces a "12221" market system, which includes establishing a big data platform, forming two teams of buyers and sellers, and organizing promotional events to increase market visibility [23][25]. Group 4: Long-term Goals - The final action seeks to establish a collaborative media framework that engages various levels of government and media to enhance the brand value of "Yunfu Sweet Potatoes," targeting a doubling of brand value within two years and significant changes within five years [30][31]. - The overall goal is to create a modern sweet potato brand ecosystem that is resilient, innovative, and capable of being replicated in other regions [32].
“媒体+”搭台、农文旅体唱戏、农民持续增收,云城番薯为何特别香?
Nan Fang Nong Cun Bao· 2025-12-06 03:05
Core Viewpoint - The event in Yunfu City, focusing on the "Yun City Sweet Potato," highlights the integration of agriculture, culture, and tourism, showcasing the economic benefits and community engagement through the promotion of sweet potato products and related activities [8][24][90]. Group 1: Economic Impact - The "Yun City Sweet Potato" initiative has led to over 2,000 households achieving stable income growth, with an average annual increase of over 8,000 yuan per household [20][21]. - Since 2018, the sweet potato festival has generated cumulative sales of over 2 billion yuan in agricultural products and over 2.7 billion yuan in tourism revenue [25][26]. - The event has evolved from generating 48 million yuan in its first year to becoming a significant economic driver for the region [25]. Group 2: Agricultural Development - Yunfu City has prioritized the cultivation of 40 high-quality sweet potato varieties, contributing to the local agricultural structure adjustment [19][20]. - The integration of media and agriculture has been emphasized, with the launch of the "Media+" initiative aimed at enhancing the quality and marketability of sweet potato products [32][41]. - The local government has implemented various cooperative models to ensure stable income for farmers, including "cooperative + farmers" and "company + village collective + farmers" partnerships [113][116]. Group 3: Cultural and Tourism Integration - The festival features a variety of activities, including a rural market, hiking events, and cultural exhibitions, aimed at promoting local tourism and cultural heritage [85][90]. - The event has successfully attracted media attention, with over 500,000 online views during the opening ceremony, enhancing the visibility of the "Yun City Sweet Potato" brand [59]. - The initiative aims to create a comprehensive development model that combines agriculture, culture, and tourism, enhancing the overall appeal of the region [101][103]. Group 4: Future Prospects - The local government plans to explore high-quality development tasks for the sweet potato industry, aiming to establish a replicable model for rural revitalization [31][65]. - There is a focus on deepening the integration of agriculture with tourism and cultural education, promoting the diverse value of sweet potatoes [101][102]. - The initiative is expected to contribute to the modernization of agriculture in the region, with an emphasis on high-value product development and market expansion [128][130].
图集 | “村碗”吃起来,“村晚”乐起来
Nan Fang Nong Cun Bao· 2025-12-06 03:05
图集 | "村碗"吃 起来,"村晚"乐 起来_南方+_南 方plus "舞起来,生活 必定更精 彩!""这一口番 薯扣肉好满足 啊!"......12月5 日晚,云城区大 江头村文化广场 灯火璀璨、欢声 如潮,继上午云 浮市云城区深入 实施"百千万工 程"三年初见成 效暨第八届乡村 美食(番薯)旅 游季盛大开幕 后,品"云城村 碗"美食、看"云 城村晚"的百 桌"云城村宴"活 动在这里火热接 棒。 台下观众喝彩连连 现场观众享受"村碗"美味。 "村碗"诚意满 满,汇聚云城八 大镇街特色菜 品,腰古烧猪 肉、河口白切灵 芝鸡、前锋番薯 扣肉......一桌菜 集齐云城八大镇 街精华;"村 晚"同样精彩不 断,精心编排了 11个节目,涵盖 歌曲、舞蹈、戏 曲、小品等多种 据悉,本次"云 城村宴"活动持 续两晚,12月6 日晚同样为大家 呈现"村 碗"与"村晚"的 精彩,延续这份 热闹与欢乐。 乡亲围坐品"村碗",共享"村晚"夜 形式,演出精彩 纷呈、高潮迭 起,引得台下掌 声与喝彩连连。 "吃村宴,还有 戏看、有歌听, 感觉咱们村真是 越来越有气象 了!"台下,不 少村民话语间洋 溢着由衷的欢 喜。美味的村宴 与 ...
连州菜心嘉年华闪耀清远冬夜,小菜心奔赴百亿大产业
Nan Fang Nong Cun Bao· 2025-12-05 15:04
连州菜心嘉年华 闪耀清远冬夜, 小菜心奔赴百亿 大产业_南方+_ 南方plus 清远市南岸码 头,"连州菜心 号"主题游船在 夜幕下的北江格 外引人注目。12 月5日晚,这艘 特别的游船 在"连州菜心点 亮北江"主题灯 光秀中启航,标 志着"天赋风土· 自在清远"2025 年清远市暖冬消 费季之连州菜心 嘉年华系列活动 正式启动。 "天赋风土·自在清远"2025年清远市暖冬消费季之连州菜心嘉年华系列活动启动仪式。 这场活动不止于 展示与销售,其 核心是践行"以 农促旅、以旅兴 农"的发展战 略。清远市突破 传统的农产品展 销模式,借连州 菜心上市销售 季,将其融入清 远的山水画卷, 并精心策划了一 场融合农业、文 化与旅游的沉浸 式消费体验。活 动将持续至12月 6日,现场"连州 菜心一条街"汇 聚了丰富的特色 产品,而"连州 菜心号"主题游 船更将成为北江 上一道流动的风 景线。 "连州菜心号"主题游船。 "天赋风土·自在清远"2025年清远市暖冬消费季之连州菜心嘉年华系列活动启动仪式现场。 天赋风土、菜心 味美 沉浸式畅享菜心 主题盛会 初冬,连州菜心 迎来最佳赏味 期。当晚的清远 南岸码头,化身 成为连 ...
需“小空间”承载“大文化”一一“南宋提举陈圭事迹展”彰显的意义
Nan Fang Nong Cun Bao· 2025-12-05 15:04
Core Viewpoint - The "Southern Song Dynasty Official Chen Gui Exhibition" held in the ancestral hall of the Chen family in Guangdong has gained significant attention and positive feedback, highlighting the importance of cultural heritage and family history in promoting social values and community cohesion [5][11][74]. Cultural Heritage - The exhibition emphasizes family cultural inheritance, showcasing the achievements of four generations of the Chen family, including Chen Gui, his grandfather Chen Junqing, father Chen Mi, and son Chen Zan, thereby activating historical memories and promoting traditional values [10][15][31]. - It presents the family motto "the poor family encourages education" and the spirit of loyalty, integrity, and dedication to education, which are vital for cultural transmission in the region [25][30]. Social Education - The exhibition aims to educate the community about patriotism and family values through the stories of ancestors, encouraging villagers to learn from their heritage and uphold moral standards [34][36]. - Specific sections of the exhibition focus on governance, education, and family traditions, which resonate with contemporary societal values such as integrity, lawfulness, and respect for education [40][41]. Social Impact - The exhibition has attracted nearly 20,000 visitors in two years, fostering unity among the Chen clan and serving as a platform for cultural exchange and community bonding [47][48]. - It has transformed the ancestral hall into a cultural venue, integrating heritage with tourism, thus contributing to local economic development and rural revitalization [53][56]. Historical Significance - The exhibition reflects the values of integrity and public service embodied by Chen Gui, providing contemporary relevance to historical governance principles [63][66]. - It serves as a medium for disseminating "clean governance culture" in rural areas, encouraging villagers to adopt ethical standards derived from historical examples [68][70].
广西田阳:一场“壮味”集体婚礼,吹来文明嫁娶新风
Nan Fang Nong Cun Bao· 2025-12-05 15:04
广西田阳:一 场"壮味"集体婚 礼,吹来文明嫁 娶新风_南方+_ 南方plus 锣鼓喧腾,醒狮 欢跃,悠扬的山 歌回荡在古城的 街巷间。近日, 广西百色市田阳 区田州古城内, 一场以"会聚良 缘倡文明壮美姻 缘育新风"为主 题的集体婚礼热 烈举行。12对身 着壮族传统服饰 的新人,在亲友 与游客的簇拥 下,携手走过洋 溢着欢声笑语的 街道。这场别具 壮乡风情的"喜 事集市",不仅 传递着美好的祝 福,也在悄然播 撒着文明婚嫁的 新风尚。 田阳区集体婚礼现场。滕健玮摄 没有奢华车队与 厚重礼金,取而 代之的是同心同 行的集体公交和 饱含深情的民族 礼仪。新人们统 一乘坐公交车抵 达田州古城主会 场,在壮族舞狮 的引导下步行巡 游,沿途山歌阵 阵、笑语盈盈。 仪式现场如同热 闹的"文明集 市" , "过簸箕 门"寓意吉祥顺 遂,"修眉礼"传 递彼此珍视的心 意,"壮家糯米 交杯酒"承载着 壮乡儿女的美好 祝福,"剥彩 蛋"寄托着对未 来生活的期盼, 一个个富含壮族 文化特色的传统 礼仪,让婚礼既 简约质朴又韵味 十足。 移风易俗宣传台 前,新人、游客 今年以来,田阳 区将婚俗改革与 新时代文明实践 活动深度融合, ...
2025粤韵珠江水·鉴品地标味——广东地理标志产品品鉴对接会圆满举办
Nan Fang Nong Cun Bao· 2025-12-05 15:04
Core Points - The event "Yueyun Pearl River Water: Tasting Geographical Indication Products" was successfully held on November 30, 2025, showcasing the unique charm of Guangdong's geographical indication products [2][3][4] - The event was guided by the Guangdong Provincial Market Supervision Administration and organized by the Guangdong Geographical Indication Association, integrating geographical indication products with cultural tourism and commerce [3][5][23] Group 1 - The event featured over 30 well-known geographical indication products from Guangdong, including Xu Wen goat, Feng Kai apricot chicken, and Zhanjiang shrimp, allowing guests to experience the unique offerings of the region [10][12][21] - A tasting session called "Yueyun Geographical Indication Cuisine" highlighted the culinary uses of these products, enhancing the immersive experience for attendees [13][14][15] - The event included a promotional exhibition for geographical indication products, with participation from 14 retail and catering enterprises, indicating strong purchasing intentions among buyers [18][20] Group 2 - The geographical indication industry is recognized as a key driver for rural revitalization, farmer income increase, and cultural heritage transmission, showcasing significant development potential [21][25] - The event served as an important bridge for connecting production and sales of geographical indication products, enhancing their market reach and brand influence [22][23] - The Guangdong Geographical Indication Association plans to continue promoting innovative models and services for geographical indication products, aiming to contribute to regional economic development [24][26]
冬日乡游首选!来云浮云城吃蜜薯,打卡美丽花海和康养路线
Nan Fang Nong Cun Bao· 2025-12-05 12:33
冬日乡游首选! 来云浮云城吃蜜 薯,打卡美丽花 海和康养路线_ 南方+_南方plus 冬日暖阳,身心 徜徉,想寻一处 美食充盈又能饱 览美景的休闲之 处,不妨来这 里!12月5日, 云浮市云城区深 入实施"百千万 工程"三年初见 成效暨第八届乡 村美食(番薯) 旅游季活动在前 锋镇大江头村启 动,正式拉开一 场为期三个月的 农文旅融合之 旅,向八方来客 发出热忱邀请。 沿着官方推荐路 线,游客可以畅 游前锋镇周边的 云城乡村美食(番薯)旅游季逛好物展销。 环天马山·崖楼 山美丽康养体验 片区绿道、甘薯 栽培示范基地、 百亩格桑花海、 梯田油菜花,以 及网红"下小白 咖啡屋"等景 点,吃番薯、走 绿道、品咖啡、 游花海,在农事 乐趣与乡野美景 中深度体验云城 乡村的独特魅 力。 环天马山·崖楼 山美丽康养体验 片区 云城区重点打造 的环天马山·崖 楼山美丽康养体 验区,紧扣"南 药种植、森林疗 养、花卉集群、 医养结合"定 位,串联起天马 晨曦、矿坑花 园、河道溯溪、 云城区省级花卉 产业园、益农兰 花繁殖基地、番 薯生态产业科普 基地等14个规划 节点。 漫步片区绿道, 仿佛置身于天然 氧吧之中,看冬 日阳光 ...
黎雄才关山月写生作品展在肇庆星岩书院展出,展期至2026年1月4日
Nan Fang Nong Cun Bao· 2025-12-05 11:07
Core Viewpoint - The exhibition of works by artists Li Xiong Cai and Guan Shan Yue is being held at Xing Yan Academy in Zhaoqing, showcasing the achievements of the Lingnan School of Painting and promoting traditional Chinese culture [4][8][34]. Group 1: Exhibition Details - The exhibition is part of a series of activities aimed at promoting the Lingnan School of Painting, guided by the Guangdong Provincial Office of Spiritual Civilization Construction [2][3]. - The exhibition runs from December 5, 2025, to January 4, 2026 [5][4]. Group 2: Artistic Significance - The exhibition focuses on the works of Li Xiong Cai and Guan Shan Yue during the critical historical period of the 1930s to 1950s, a time of social change and exploration of "New National Painting" in China [9][10]. - Their artistic practices reflect the innovative spirit of the Lingnan School, contributing to the modern transformation of Chinese painting [12][11]. Group 3: Thematic Structure - The exhibition is divided into three chapters: "Inheritance," "Westward Journey," and "Models," illustrating how their practices drew inspiration from nature and social life, evolving into a distinctive artistic language [13][14]. - Li and Guan expanded the concept of sketching in modern Chinese painting through their creative practices [17][18]. Group 4: Historical Context - During a time of national crisis, both artists demonstrated patriotism and artistic ideals by choosing to travel westward for sketching, marking significant milestones in the "New National Painting" movement [20][22]. - Their extensive sketching led to the creation of a series of classic works with "model" value, laying a solid foundation for the teaching system of Chinese painting at Guangzhou Academy of Fine Arts [28][29]. Group 5: Academic Contribution - The exhibition serves as a visual feast of masterworks while providing a deep academic analysis of the Lingnan School's unique value in the context of 20th-century Chinese painting [33][34]. - It offers important historical perspectives for understanding the modernization process of Chinese art [34].
兴农评丨村支书垫钱买保险,感动之余还需制度“补课”
Nan Fang Nong Cun Bao· 2025-12-05 11:00
(兴农评丨村支书垫钱买保险,感动之余还需制度"补课",时长共58秒) 编辑 王猛 兴农评丨村支书 垫钱买保险,感 动之余还需制 度"补课"_南方 +_南方plus 兴|农|评 村支书垫钱买保险 感动之余还需制度补课 论 |道|三 | 衣 智|联 | 域| 乡 南方农村报 评论员 方壮玮 为参发时报 0:00 / 0:58 ...