Nan Fang Nong Cun Bao
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“媒体+”助力“飞”出大市场——云浮中华土鸡全运会“夺冠记”
Nan Fang Nong Cun Bao· 2025-11-19 03:36
Core Viewpoint - The integration of sports events and local agricultural products, specifically the promotion of Yunfu's native chicken during the 15th National Games, showcases an innovative marketing strategy that enhances brand visibility and consumer trust in agricultural products [2][11][12]. Group 1: Event and Marketing Strategy - The 15th National Games hockey event in Yunfu was accompanied by a promotional activity titled "Watch Hockey, Taste Native Chicken," which successfully combined sports and agricultural marketing [2][11]. - This initiative not only revitalized the traditional chicken brand but also explored a new path for the integration of "event economy" and "special agriculture" [12][39]. - The event served as a platform for brand exposure, allowing "Yunfu Native Chicken" to gain national attention through media coverage [16][17]. Group 2: Brand Development and Consumer Trust - Yunfu has a century-long history of raising native chickens, evolving from family farming to a billion-dollar industry cluster [10][39]. - The promotion included transparency in chicken farming standards and a live tasting event, addressing consumer concerns about product authenticity and quality [18][19]. - The company invested over 100 million yuan annually in food safety monitoring and management to ensure product health and safety [22]. Group 3: Long-term Development Strategies - To convert the short-term popularity from the event into long-term market advantages, Yunfu's business bureau proposed three strategies: building an efficient sales network, deepening collaboration within the Greater Bay Area, and expanding into RCEP markets [53][55][60]. - These measures aim to create a closed-loop system for the native chicken industry, enhancing production, quality, and global distribution [63]. - The focus is on sustainable development that benefits regional economies and increases farmers' income through innovative models like "company + farmer" [68][78]. Group 4: Future Prospects - Yunfu aims to leverage the "media +" approach to enhance the visibility of its agricultural products and address processing gaps, thereby increasing annual output value [70][75]. - The city is committed to fostering a modern county-level industrial cluster, with native chicken as a key representative of its competitive industries [83][85]. - The ongoing integration of "specialty industry + regional branding" is expected to transform native chicken from a temporary trend into a sustainable industry, providing replicable experiences for regional revitalization [85][86].
聚焦大湾区农交会|“媒体+”擎旗,采购商俱乐部开启农品流通新篇章
Nan Fang Nong Cun Bao· 2025-11-18 14:36
Core Viewpoint - The Guangdong-Hong Kong-Macao Greater Bay Area is undergoing significant changes in its agricultural product circulation system, highlighted by the upcoming Greater Bay Area Agricultural Products Trade Fair and the establishment of the International Buyers Club [6][7][10]. Group 1: Event Overview - The Greater Bay Area Agricultural Products Trade Fair will take place from December 12 to 14 in Guangzhou [6][7]. - The International Buyers Club aims to initiate a new chapter in agricultural product circulation [8]. Group 2: Club Structure and Services - The club will implement a tiered membership system, including "core buyers" and "growing buyers" [14]. - Core members must meet strict criteria, such as being among the top 500 agricultural companies or having an annual procurement amount exceeding 10 million yuan [15]. - Members can enjoy various benefits, including direct sourcing from Guangdong and exclusive pricing, potentially reducing procurement costs by 5%-15% [16]. Group 3: Development Plan - The club has a clear three-phase development plan: a rapid startup phase from 2025 to 2026, a deepening operation phase in 2027, and an enhancement phase in 2028 [26][27][28]. - The goal for 2028 is to achieve a member transaction volume exceeding 1 billion yuan [29]. Group 4: Market Impact and Innovation - The club's establishment coincides with a critical point in the innovation of agricultural product circulation systems in the digital economy era [36]. - The tiered membership design caters to both large enterprises and emerging companies, fostering a more robust industry ecosystem [42]. - The club aims to set a "Bay Area Standard" for agricultural product circulation, which could serve as a model for modernization across the country [48][56]. Group 5: Future Prospects - The club's operations are expected to accelerate the standardization of agricultural product circulation, cultivate new supply chain service models, and promote agricultural industrialization [55][61]. - The club may explore establishing a digital service platform covering the entire industry chain, contributing to innovative agricultural product circulation models [60].
冬藏薯香浓 盛会启新篇!云浮市云城区第八届乡村美食(番薯)旅游季邀您共赴暖冬之约
Nan Fang Nong Cun Bao· 2025-11-18 14:36
Core Viewpoint - The article highlights the upcoming 8th Rural Food (Sweet Potato) Tourism Season in Yunfu City, Yuncheng District, emphasizing the significance of sweet potatoes as a local agricultural product and their role in rural tourism development [1][25]. Group 1: Sweet Potato as a Key Agricultural Product - Sweet potatoes have transformed from a staple food to a delicacy that warms the winter, showcasing local culinary traditions [9][10]. - Yunfu City, particularly Yuncheng District, has developed a complete industrial chain for sweet potatoes, with a planting area of 23,000 acres and over 20 cooperative societies, providing employment for more than 2,000 villagers [20][21]. - The region's sweet potatoes are characterized by unique varieties such as "Qianfeng Sweet Potato" and "Futian Sweet Potato," which are well-suited to the local climate and soil conditions [18][19]. Group 2: Tourism and Economic Impact - The 8th Rural Food (Sweet Potato) Tourism Season will take place from December 5, 2025, to March 5, 2026, featuring various activities that celebrate local culture and agriculture [26][27]. - Previous events attracted significant attendance, with traffic reaching 138,000 vehicles and total visitor numbers hitting 418,000, leading to a substantial increase in agricultural product sales [41][42]. - The integration of agriculture and tourism has enhanced the region's appeal, creating a vibrant rural economy and improving the quality of life for local residents [39][40]. Group 3: Community and Cultural Engagement - The upcoming event will include competitions, cultural performances, and exhibitions, fostering community engagement and showcasing local heritage [30][33]. - The "Yun City Village Bowl" event will allow attendees to experience local cuisine while enjoying cultural performances, enhancing the festive atmosphere [38]. - The ongoing "Hundred Million Project" has significantly contributed to rural revitalization, improving infrastructure and promoting sustainable agricultural practices [44][45][52].
超85%国产率!种业振兴五年间,“中国种”撑起水产种业
Nan Fang Nong Cun Bao· 2025-11-18 10:33
Core Viewpoint - The article highlights the significant progress made in China's seed industry revitalization, particularly in the aquaculture sector, with over 85% of the market now relying on domestic seed sources [3][4][5]. Group 1: Seed Industry Revitalization Achievements - Since the implementation of the "Seed Industry Revitalization Action Plan" in July 2021, the safety level of seed sources in China has steadily improved, with over 95% of crop varieties being independently bred [3][7]. - The domestic market share of aquatic seed sources has exceeded 85%, while that of livestock and poultry has surpassed 80% [4][5]. - The national seed supply guarantee rate has reached 80%, indicating a robust foundation for seed resources [7]. Group 2: Aquaculture Seed Resource Management - A nationwide survey of aquatic breeding resources has been successfully completed, identifying 857 species and preserving over 120,000 genetic material samples [10][11]. - The establishment of three national fishery genetic resource banks has enhanced the supply capacity of aquatic seedlings [12]. - The number of national-level aquatic breeding farms has increased to 105, covering a wide range of aquatic species [14][16]. Group 3: Innovation and Development in Aquaculture - Support for leading enterprises, research institutions, and universities has led to the approval of 23 new aquatic varieties in 2024, bringing the total to 306 [17][18]. - The national aquatic breeding joint attack plan has shown initial success, with three new varieties of the Pacific white shrimp developed, reducing reliance on imports [19][20]. - Research and development investments by leading companies in the aquatic seed industry are increasing, with 43% of new varieties in 2024 being developed by these enterprises [20][21]. Group 4: Infrastructure and Regulatory Improvements - In 2024, the government will support the establishment of six new aquatic genetic resource sites and various breeding platforms, enhancing the overall infrastructure of the aquatic seed industry [22][23]. - New regulations for the protection of aquatic genetic resources have been incorporated into the revised Fisheries Law, which is currently under review by the National People's Congress [32][33]. - The quality of aquatic seedlings has improved due to stricter licensing and approval processes for seed production and import/export [34]. Group 5: Regional Contributions - Guangdong province has made notable contributions to the seed industry revitalization, with a projected production of 6.796 billion marine fish seedlings in 2024, accounting for over 51% of the national total [35][36]. - The province has maintained its position as the leading producer of marine fish and shrimp seedlings for seven consecutive years, significantly bolstering the national seed resource pool [36][37].
三师红枣甜蜜来袭,“深红色软黄金”风靡羊城
Nan Fang Nong Cun Bao· 2025-11-18 06:33
Core Viewpoint - The event "Xinjiang Products Southbound, Guangdong Products Northbound" showcases high-quality products from Xinjiang, particularly the renowned "deep red soft gold" red dates, in Guangzhou, promoting economic exchange between Guangdong and Xinjiang [2][24]. Group 1: Event Overview - The event was held in Guangzhou, featuring red dates from the Third Division of the Tianshan Mountains, known for their rich flavor and nutritional value [3][7][12]. - The red dates quickly gained popularity among Guangzhou residents, with many purchasing them for their quality and affordability [16][17]. Group 2: Product Highlights - In addition to red dates, the event also showcased nuts, dried fruits, freeze-dried foods, dairy products, and cotton products from the Third Division of Tianshan Mountains [18]. - The red dates are praised for their unique growing conditions, benefiting from abundant sunlight and pure snowmelt water [9][11]. Group 3: Economic Impact - The initiative aims to strengthen economic ties and cooperation between Guangdong and Xinjiang, facilitating the flow of products between the two regions [19][20]. - Since its launch in October 2023, the program has established over 1,000 products online and conducted more than 100 events, resulting in bilateral transactions exceeding 12.4 billion [25][26][27]. Group 4: Future Opportunities - Consumers who missed the event can still access Xinjiang products at various experience centers across the Greater Bay Area, ensuring continued availability of authentic Xinjiang goods [31][32].
33万亩三师红枣喜迎丰收!“疆品南下”助甜蜜热销
Nan Fang Nong Cun Bao· 2025-11-18 06:33
Core Viewpoint - The Xinjiang Production and Construction Corps' Third Division is experiencing a bountiful harvest of 330,000 acres of red dates, with an estimated total production of approximately 220,000 tons by the end of November, driven by improved quality and stable yields [2][3][5]. Group 1: Harvest and Quality - The red dates are expected to yield between 750-800 kg per acre, attributed to favorable weather conditions with less rain leading to plumper and firmer fruits [7][6]. - The unique harvesting method involves natural drying on the tree, known as "hanging dry dates," which enhances the quality of the dates [9][10]. - The red dates from this region are characterized by thin skin, thick flesh, small seeds, and a high sugar content exceeding 75%, with a moisture content of 22% [20][21]. Group 2: Market Demand and Sales - There is strong market demand, with pre-orders already made for 25,000 tons of red dates, accounting for 45% of the total processing capacity in the region [28][30]. - The establishment of a centralized purchasing platform is being coordinated to facilitate sales and connect local farmers with processing enterprises [25][26]. Group 3: Industry Development and Support - The region benefits from favorable climatic conditions, including over 2,800 hours of annual sunlight and significant temperature variations, making it a prime area for high-quality red date production [47][48]. - A comprehensive development plan for the red date industry has been implemented, focusing on enhancing local processing capabilities and promoting quality-driven pricing [50][51]. - The establishment of a red date research institute aims to support the industry from cultivation to market, enhancing product quality and expanding the product range [60][62].
“头雁”领航,2025年广东乡村产业振兴带头人培训项目启动
Nan Fang Nong Cun Bao· 2025-11-18 06:33
Core Points - The "Leading Goose" project for cultivating rural industry leaders in Guangdong was officially launched on November 18, 2023, at Zhongkai University of Agriculture Engineering [2][8] - The project aims to enhance rural talent cultivation and support the high-quality development of rural areas in Guangdong [6][12] - Since its inception in 2022, the project has trained a total of 3,200 rural industry leaders, contributing to the income increase of 300,000 farming households [11][18] Group 1 - The theme of the event was "Leading Goose Navigation, Lingnan Prosperity" and was guided by the Ministry of Agriculture and Rural Affairs [3][4] - The project has established a comprehensive support system that includes institutional guarantees, precise training, and continuous assistance [13][14] - The project has facilitated over 500 financial support instances and school-enterprise cooperation projects [18][19] Group 2 - The training program includes a diverse curriculum covering digital transformation, supply chain management, and integration of primary, secondary, and tertiary industries [68][69] - The project emphasizes practical learning through a combination of classroom instruction, online learning, field studies, and mentorship [35][39] - The initiative aims to produce leaders who are knowledgeable in technology, management, and operations to drive rural revitalization [69][70] Group 3 - The event featured an award ceremony recognizing outstanding teachers, mentors, and students for their contributions in 2024 [21][22] - The project has seen successful case studies, such as a participant who developed a new product from local agricultural resources, significantly increasing demand [43][44] - The program encourages participants to engage in innovative agricultural practices and community collaboration to enhance rural economies [62][64]
全国中医药膳职业技能培训班在广州开班
Nan Fang Nong Cun Bao· 2025-11-18 06:33
全国中医药膳职 业技能培训班在 广州开班_南方 +_南方plus 近日,由中国药 膳研究会主办, 中国药膳研究会 药膳产业促进专 业委员会、广州 华宴文化发展有 限公司、极客厨 房共同承办的首 期"全国中医药 膳职业技能培训 班"在广州市荔 湾区健康方舟正 式开班。本次培 训旨在助力"健 是中医药学的重 要组成部分,其 传承创新与产业 发展关键在于人 才。本期培训班 是中国药膳研究 会构建标准化人 才培育体系的重 要一步,致力于 培养一批既精通 理论又擅长实操 的复合型专业人 才,为药膳行业 的规范化、专业 化发展树立标 中国药膳研究会 药膳产业促进专 业委员会常务副 主任田川,世界 中华厨师联合会 理事长、广州华 宴文化有限公司 董事长周伟武, 极客厨房创始人 何海晖,极客厨 房联合创始人黄 河等承办与协办 方代表共同启动 开班。中国药膳 研究会药膳产业 促进专业委员会 副秘书长黄华 滨、广东省餐饮 服务行业协会执 行会长谭海城、 广东省团餐配送 行业协会秘书长 陈翔、广东中药 港健康方舟业主 代表总助主任乐 光辉等嘉宾莅临 现场,体现了行 业各界对药膳人 才培养的高度重 视与期待。 在开班致辞中, 田川表 ...
“工业心脏”跃动阳春,书写县域经济“造血”传奇
Nan Fang Nong Cun Bao· 2025-11-18 03:31
Core Viewpoint - The article highlights the transformation of Yangchun City in Guangdong from an agriculture-based economy to a burgeoning industrial hub, focusing on the development of the industrial mother machine sector, which has become a key driver for local economic growth [2][3][4]. Group 1: Industrial Development - Yangchun has successfully established an industrial cluster centered around industrial mother machines, with 41 projects expected to generate an annual output value exceeding 6.6 billion yuan [5][43]. - The city signed 25 projects at an investment conference in Shenzhen, with a total investment of 27.38 billion yuan, covering various sectors including new energy and intelligent home appliances [6][7]. - The manufacturing sector is transitioning from traditional manufacturing to intelligent manufacturing, with an expected output value of 4.867 billion yuan in 2024 [8][9]. Group 2: Strategic Decisions - In 2017, Yangchun identified the industrial mother machine industry as a strategic focus amid a backdrop of traditional industry stagnation [19][20]. - The city implemented a "land use guarantee + facility support + service innovation" strategy to attract investments, aiming to become a stronghold for advanced equipment manufacturing in the Pearl River Delta [22][24]. - The successful introduction of leading enterprises, such as Shengze Machinery, has created a chain reaction, attracting additional companies to the region [25][34]. Group 3: Innovation and Upgrading - The production facilities in Yangchun are increasingly adopting intelligent production lines, enhancing efficiency and precision in manufacturing [47][49]. - The second Industrial Mother Machine Industry Conference showcased advancements in technology and established a three-year action plan for future development [54][57]. - The action plan aims for a cluster scale exceeding 15 billion yuan by 2028, with a focus on innovation and local supply chain integration [60][62]. Group 4: Ecosystem and Collaboration - The industrial ecosystem in Yangchun is evolving, with a focus on building a complete supply chain from core components to assembly [74][76]. - The city is actively enhancing its industrial chain by attracting upstream and downstream enterprises, thereby improving local procurement and reducing production costs [77][78]. - Yangchun's unique geographical and cost advantages, including low industrial land costs and utility rates, position it favorably within the Guangdong-Hong Kong-Macao Greater Bay Area [84][86]. Group 5: Lessons for Other Regions - Yangchun's experience in developing the industrial mother machine sector offers valuable insights for other counties, emphasizing the importance of long-term commitment and strategic focus [96][98]. - The city has optimized its business environment through innovative service models, enhancing its attractiveness to investors [101][102]. - Yangchun has effectively addressed talent shortages by collaborating with educational institutions to cultivate skilled workers [105][106].
“媒体+”东西协作!北京路集结肇贺好物,双向赋能燃动湾区
Nan Fang Nong Cun Bao· 2025-11-18 01:35
Core Viewpoint - The collaboration between Zhaoqing and Hezhou, facilitated by the Guangdong-Guangxi cooperation, aims to enhance industrial development, resource sharing, and improve livelihoods through targeted initiatives and events [8][57]. Group 1: Industrial Development - The cooperation has established a network for "industrial co-construction, resource interconnection, and shared livelihoods" [3]. - In Zhaoping, over 161 million yuan has been invested in modern tea industry park construction, enhancing the local tea production chain and increasing brand value to 4.238 billion yuan [12][16]. - In Fuchuan, 9.9 million yuan has been allocated to improve the navel orange industry chain, with an expected planting area of 275,000 mu and a projected output value of 1.978 billion yuan by 2025 [18][20]. Group 2: Talent and Employment Support - The work group has coordinated the selection of 11 officials and 77 technical talents from Zhaoqing to support Hezhou in key sectors like healthcare and education [30]. - Training programs have been established, resulting in over 1,000 individuals trained and 250 achieving targeted employment [32]. - The establishment of labor brands such as "Liubao Tea Craftsman" has led to skill training for over 300 individuals, enhancing local employment opportunities [33]. Group 3: Consumption and Market Integration - The "Media + Zhaohua 'Local Specialty' Production and Sales Matching Event" serves as a platform to showcase local products and deepen cooperation [8][43]. - The event features over 80 quality products, including Zhaoping tea and Fuchuan navel oranges, promoting cultural experiences and tourism [46][50]. - Online and offline marketing strategies are being employed to boost sales, with a target of exceeding 55 million yuan in online sales by 2025 [24].