Group 1 - The promotional campaign for Maoming's Rofei fish brand has launched in Beijing's Wangfujing area, coinciding with the New Year consumption peak, aiming to enhance brand visibility among urban consumers [4][5]. - The campaign will run from New Year's Day until before the Spring Festival, featuring four screens displaying promotional content [5][6]. Group 2 - The fifth Fresh Beef Food Carnival in Longkou, Heshan, is taking place from December 31, 2025, to January 3, 2026, showcasing the region's culinary heritage and promoting local culture [15][16]. - The event is part of the local government's efforts to implement rural revitalization and enhance the influence of the "Fresh Beef" regional brand [16][18]. Group 3 - The "Ma Stop and Enjoy Taro" series of activities in Lechang, Shaoguan, launched on December 31, 2025, features various cultural and tourism events aimed at attracting visitors and promoting local agricultural products [22][24]. - The event includes performances, product exhibitions, and interactive activities, creating a vibrant atmosphere for attendees [24][25].

Core Viewpoint - The upcoming "Media+" First Greater Bay Area Pet Industry Annual Gala in January 2026 in Guangzhou highlights the emotional bond between humans and pets, resonating with the themes of the film "A Dog's Purpose" [14][15][62]. Group 1: Film and Emotional Connection - "A Dog's Purpose" narrates the journey of a dog named Bailey through four lifetimes, showcasing the deep emotional ties between pets and their owners [10][30]. - The film employs a unique narrative style that emphasizes companionship as the most profound expression of love, effectively reducing the sadness associated with separation [29][30]. - The story unfolds through the dog's perspective, allowing audiences to experience Bailey's unwavering loyalty and love for his owners across generations [20][21][23]. Group 2: Pet Industry Growth - The global pet industry is projected to reach $66 billion in sales by 2025, with 56.1% of households owning pets, indicating a significant market expansion [51][52]. - The rapid growth of the pet industry is fostering a diversified ecosystem, enhancing services in pet food, healthcare, and grooming, transforming pet ownership from a hobby into a responsibility [53][54]. - The concept of "pet personalization" is becoming ingrained in society, with pets increasingly viewed as family members and emotional support [54][58]. Group 3: Greater Bay Area Pet Culture - The Greater Bay Area is experiencing a strong resonance with the emotional needs surrounding pet ownership, which is a central theme of the "Media+" gala [56]. - Economic growth and improved living standards in the Greater Bay Area are leading to an expanding pet owner demographic, making pet culture a vital part of urban life [58][59]. - The gala aims to create a platform for cultural exchange in the pet industry, providing opportunities for industry professionals while deepening the emotional connection between humans and pets [60][61].

Core Viewpoint - The event "2026 Longkou Town 'Ping An Cup' Rural (Xianbei Ancient Village) Joy Run" successfully combines sports, culture, and tourism, promoting health and enhancing the local community's vitality through an engaging running experience in a historical setting [3][9][38]. Group 1: Event Overview - The event took place on January 2, attracting 330 participants who enjoyed a vibrant atmosphere despite the cold weather [6][5]. - The run featured a non-competitive format, emphasizing the idea that "participation is victory," with all finishers receiving commemorative medals [10][12]. - The route included significant cultural landmarks, allowing participants to experience the rich history of the Xianbei culture while engaging in physical activity [18][20]. Group 2: Community and Cultural Integration - The event is part of the fifth annual Xianbei Beef Food Festival, showcasing the integration of sports with local culinary traditions [9][29]. - Participants had the opportunity to enjoy local delicacies post-race, enhancing the overall experience and promoting local products [30][29]. - A cultural checkpoint was included in the run, allowing runners to learn about the Xianbei history and culture along the route [34][36]. Group 3: Infrastructure and Safety - The running route was designed as part of the "High-Quality Development Project" for rural areas, improving local infrastructure and providing a safe environment for sports activities [21][22]. - Comprehensive safety measures were implemented, including multiple service points for medical assistance and refreshments, ensuring participant comfort and security [24][25]. - The event's organization received positive feedback from participants, highlighting the professionalism of the safety team [26].

Core Insights - The fifth Fresh Beef Carnival in Longkou Town, Heshan City, has successfully attracted a large number of visitors through its well-organized traditional night performances, maintaining high popularity during the New Year holiday [4][28]. Group 1: Event Highlights - The carnival features a focus on intangible cultural heritage beef cuisine, which has been a central theme since its opening on December 31 [3][24]. - The night performances include a spectacular fire dance show, which showcases various skills such as "fire pot," "fire stick," "fire cube," and "fire skirt dance," captivating the audience [8][12]. - Fireworks displays are scheduled for every night during the event, with special effects like "seven-colored auspicious clouds" particularly appealing to family visitors [18][20]. Group 2: Visitor Experience - The event combines nighttime viewing activities with daytime intangible cultural heritage food experiences, creating a complete tourism experience of "tasting delicacies by day and enjoying wonders by night" [24][26]. - The introduction of local night cultural tourism projects aims to enrich visitor experiences and extend their stay, representing a proactive attempt to explore rural cultural tourism integration [25][26]. Group 3: Event Impact - The carnival has already passed its halfway mark, continuing to draw crowds and showcasing the vitality of rural areas utilizing their unique resources for innovative development [28][29]. - The event is a key cultural tourism activity in the Heshan area during the New Year holiday, culminating in a "village lion" competition on January 3, which will conclude the winter festivities [29][30].

Core Viewpoint - The article emphasizes the evolving relationship between humans and pets, highlighting the themes of loyalty, companionship, and the emotional support pets provide, as illustrated by the story of "Lassie" [11][17][53]. Group 1: Loyalty and Companionship - The story of "Lassie" showcases the unwavering loyalty of the Scottish Shepherd dog, which transcends socioeconomic barriers and highlights the emotional bond between pets and their owners [11][15][17]. - The narrative illustrates how Lassie's journey home symbolizes not only loyalty but also a mutual rescue between humans and pets, reinforcing the idea of companionship [17][50]. Group 2: Industry Development - The pet industry is evolving from a simple breeding sector to a "happiness industry," focusing on emotional well-being and companionship [50]. - The upcoming first Greater Bay Area Pet Industry Annual Ceremony aims to empower love and companionship, bringing together experts and industry leaders to foster a harmonious ecosystem [55][56]. - The event will feature customized products and technological innovations aimed at enhancing pet happiness and owner peace of mind, aligning with the values of respect for life and commitment to companionship [58][60]. Group 3: Changing Perceptions of Pets - The relationship between humans and pets has shifted from viewing pets as tools to recognizing them as family members, reflecting societal progress and the increasing emotional needs of individuals [32][35][39]. - Current statistics indicate that over 120 million pets have entered Chinese households, signifying a significant cultural shift towards valuing pets as integral parts of family life [36][37]. Group 4: Social Impact - The bond between humans and pets extends beyond individual relationships, influencing various social dimensions, such as education and community building [41][42]. - Working dogs, such as guide dogs and rescue dogs, continue the legacy of loyalty and service, contributing positively to society [46][49].

Core Insights - The article discusses the evolving relationship between pets and humans, highlighting the themes of love and guardianship as depicted in the film "Cats & Dogs" [12][19] - It emphasizes the shift in perception of pets from mere tools for utility to beloved family members, reflecting deeper emotional needs in modern society [22][30] Group 1: Film Analysis - "Cats & Dogs" presents a humorous yet profound narrative about the rivalry between cats and dogs, ultimately revealing their capacity for cooperation in times of crisis [4][18] - The film uses anthropomorphism to challenge stereotypes about pets, portraying cats as strategic and dogs as loyal guardians, thus breaking the "cute pet filter" [16][19] - The underlying message of the film suggests that love and protection between pets and humans transcend biases and misunderstandings [19] Group 2: Industry Trends - The pet industry has undergone a significant transformation, with pets now regarded as integral family members rather than just tools for protection or pest control [22][26] - The upcoming first Greater Bay Area Pet Industry Annual Ceremony in January 2026 aims to promote scientific pet care and foster innovation in the pet sector [48][50] - The event will feature academic forums and competitions, showcasing new technologies and medical equipment that address pet owners' concerns, while also promoting respect for different species [49][51] Group 3: Emotional Connection - The article highlights the dual nature of the pet-human relationship, where both parties provide emotional support and companionship, addressing loneliness and anxiety in modern life [30][34] - It points out that the care for pets has evolved from basic survival needs to a focus on their well-being, reflecting societal progress in understanding animal welfare [39][40] - The emotional bond between pets and humans is characterized by non-verbal communication, where pets can sense their owners' feelings and provide comfort [36][38]

Core Viewpoint - The "Ji" brand products from Jilin province will be showcased at a special event in Shenzhen, promoting high-quality livestock products and enhancing cooperation between Jilin and Guangdong provinces [13][15]. Group 1: Event Details - The "Ji" brand products national tour will take place in Shenzhen on January 9-10, 2026, at the Poly Cultural Square in Nanshan District [14][21]. - The event is organized by the Jilin Provincial Animal Husbandry Management Bureau and the Jilin Provincial Government Office in Shenzhen, with support from the Changchun Animal Husbandry Management Bureau and hosted by Southern Rural News [13][15][16]. Group 2: Participating Companies - Numerous Jilin high-quality livestock product companies will participate, including Jilin Jiyun Agricultural and Animal Husbandry Co., Ltd., Jilin Qianniu Industry Co., Ltd., and Jilin Zhonglu Traditional Chinese Medicine Industry Group Co., Ltd. [18][19][20]. - Other notable participants include Jilin Dongao Deer Industry Technology Development Co., Ltd. and Dong'e Ejiao Co., Ltd. [19][20]. Group 3: Activities and Attractions - The event will feature tastings of Jilin cuisine, product showcases, and performances, including Korean ethnic dance and stand-up comedy [35][37]. - Attendees will have the opportunity to win various prizes during the event [38][39].

Group 1 - Guangdong Province has issued a "15th Five-Year Plan" public cultural service solicitation, inviting the public to submit excellent cases and quality entities for public cultural services [4][6][7] - The "Hundred Thousand Project" in Guangdong is entering its fourth year, with increasing numbers of young people choosing to return to rural areas for entrepreneurship, supported by a comprehensive support system that has nurtured 100,000 young rural entrepreneurs [10][12][13] - The 2025 Qingyuan Xiniu Mazu Bamboo Shoot Industry Alliance held a summary meeting to review industry development achievements and discuss quality improvement plans for 2026 [18][20] Group 2 - The annual fresh beef feast in Heshan, known as the "Xianbei Beef Food Festival," has commenced, featuring a limited number of 80 tables per day for a four-day celebration starting from December 31 [26][27][28] - The "Zhuhai New Year's Eve Carnival" has been launched, creating a vibrant atmosphere as the year ends [30][31][32] - The second "Sweet Potato Cultural Festival" in Liuyuan has successfully showcased the development of the sweet potato industry through large-scale planting, processing improvements, and skills training [40][42][44] Group 3 - A significant cold air mass is expected to impact Guangdong from January 1 to 3, leading to a temperature drop of 5-9 degrees Celsius across various regions [51][53][54]

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Core Viewpoint - The event "马不停蹄·相'芋'乐昌" is a cultural festival focused on rural emotions, showcasing local agricultural products and promoting the integration of youth culture with rural tourism [2][4][6]. Group 1: Event Overview - The festival took place on December 31, 2025, in Lechang City, featuring various activities such as IP group parades, artistic performances, cultural displays, product exhibitions, and interactive experiences [2][3][5]. - The theme "春风得意马蹄乡" emphasizes the emotional value and cultural significance of local agricultural products, aiming to create a regional brand memory [4][6]. Group 2: Activities and Engagement - The event included eight major segments, such as immersive experiences, themed markets, and outdoor activities, designed to enhance interaction and engagement among participants [13][15]. - Special features included a healing collection station, a pressure transformation training camp, and a local wisdom heritage museum, all aimed at providing a unique experience for visitors [13][14]. Group 3: Agricultural Promotion - The festival highlighted local specialties, with a focus on the black pearl water chestnut, which has seen significant production growth, with 1,000 acres cultivated and sales nearing ten million [21][22]. - A live-streaming area was set up to promote local products, facilitating direct sales and enhancing market reach [22]. Group 4: Cultural Significance - The event celebrated the historical significance of Lechang's agricultural products, particularly the water chestnut and taro, which have been cultivated for hundreds of years and are recognized for their quality [31][32]. - The festival aims to strengthen the brand influence of "Lechang Taro" and "Lechang Water Chestnut," contributing to rural revitalization and high-quality agricultural development [33][35].