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“媒体+”助力茂名罗非鱼亮相北京王府井大街 借“年鱼经济”助推品牌“破圈”
Nan Fang Nong Cun Bao· 2026-01-02 02:35
Core Viewpoint - The promotion of Maoming tilapia in Beijing's Wangfujing area aims to leverage the "New Year Fish Economy" to enhance brand visibility and market penetration during the peak consumption season [2][18]. Group 1: Promotion Activities - The promotional campaign for Maoming tilapia features advertisements displayed on four screens in a prime commercial area, running from New Year's Day until just before the Spring Festival [3][4]. - The campaign emphasizes the health benefits and quality of Maoming tilapia, aiming to establish it as a staple for family dining during the New Year celebrations [2][30]. Group 2: Market Strategy - This initiative is part of a broader agricultural brand strategy to expand the domestic market for tilapia, enhancing brand influence and market recognition [12][14]. - Maoming, known as the "Tilapia Capital of China," is the largest tilapia farming region and export processing base in the country, with a reputation for high-quality products [16][18]. Group 3: Economic Context - The campaign is strategically timed to coincide with the rising trend of the "New Year Fish Economy," which capitalizes on increased consumer spending during festive periods [17][22]. - The initiative aims to transition Maoming tilapia from primarily export-focused sales to a balanced approach that includes both domestic and international markets [18][19]. Group 4: Future Plans - Maoming plans to continue its promotional efforts by integrating festive consumption, online and offline marketing, and partnerships with the restaurant industry to drive high-quality development in the tilapia sector [34][35]. - The establishment of a comprehensive industry chain from breeding to processing and sales is a key focus for Maoming's tilapia industry, supported by the development of a big data platform and modern industrial parks [32][33].
持续4天!一起来鹤山龙口霄南吃美味牛肉、品鲜卑文化
Nan Fang Nong Cun Bao· 2026-01-02 02:35
Group 1 - The fifth Fresh Beef Food Festival in Longkou Town, Heshan, is held from December 31, 2025, to January 3, 2026, showcasing the local beef cuisine and culture [2][4] - The event is part of the "Hundred Million Thousand Project" aimed at promoting rural revitalization and enhancing the influence of the "Fresh Beef" regional brand [3][4] - The festival features various activities, including a singing competition, tug-of-war, and running events, alongside performances such as "Flying Dragon and Phoenix" and "Fire Group Dance" [27][29][30] Group 2 - The festival emphasizes food safety, with thorough inspections of food hygiene and quality conducted prior to the event [20][21] - Participants are required to maintain health records and ensure the quality of food materials throughout the festival [22][24] - The traditional method of enjoying Longkou beef, known as "Dabianlu," has a history of over 700 years and is recognized as an intangible cultural heritage [15][16][18]
2025年清远西牛麻竹笋产业联盟总结大会召开 擘画高质量发展蓝图
Nan Fang Nong Cun Bao· 2026-01-01 02:05
Core Insights - The 2025 Qingyuan Xiniu Bamboo Shoot Industry Development Alliance summary meeting was held to review industry achievements and plan for quality improvement in 2026 [2][4]. Group 1: Industry Overview - The total planting area of Xiniu bamboo shoots in Qingyuan reached 1.0056 million acres, with an increase of 13,200 acres, and a total fresh bamboo shoot output of 1.6806 million tons, generating an industry chain value of 11.45 billion yuan [8]. - In 2025, the total area of bamboo shoots in Yingde City reached 863,900 acres, with a fresh bamboo shoot output of 1.5353 million tons and a comprehensive industry value of 10.546 billion yuan [9]. Group 2: Industry Development and Financial Support - Yingde City has 667 operating entities, with 27 enterprises obtaining SC certification and 6 leading enterprises recognized at the provincial and municipal levels [10]. - Since 2022, Yingde Rural Commercial Bank has provided over 1.227 billion yuan in industry loans, benefiting more than 4,700 entities, and has signed a framework agreement for a 1 billion yuan credit line for the bamboo shoot industry [28][34]. Group 3: Product Diversification and Market Expansion - The product range has expanded from traditional pickled bamboo shoots and dried bamboo shoots to include prepared dishes, probiotic pickled bamboo shoots, and biodegradable materials, with deep processing rates increasing to 35.71% [15][16]. - The industry has successfully entered overseas markets such as Vietnam, Cambodia, and South Africa, with export prices 50%-100% higher than domestic prices [16][17]. Group 4: Employment and Community Impact - The bamboo shoot industry has created employment for over 170,000 people, with 89,000 being farmers, and 90% of employees in deep processing enterprises coming from local areas [19]. Group 5: Quality Control and Brand Development - The Yingde Market Supervision Administration reported a 100% compliance rate for bamboo shoot production units and related products [40]. - The industry is leveraging a "media+" model for brand enhancement, integrating various media resources to promote the Xiniu bamboo shoot brand through events and digital marketing [55][59]. Group 6: Future Directions and Recommendations - The Qingyuan government emphasizes the need for collective market expansion, strict quality control, and a focus on standardization, branding, and digital transformation for the bamboo shoot industry in 2026 [50][54].
粤桂协作奋斗者:山海情深里的振兴足迹
Nan Fang Nong Cun Bao· 2026-01-01 02:05
Core Viewpoint - The article highlights the successful collaboration between Guangdong and Guangxi provinces, showcasing various individuals who have contributed to agricultural and economic development through innovative practices and community engagement [6][12][121]. Group 1: Collaboration and Development - Since the initiation of the new round of East-West collaboration in 2021, numerous support projects have been implemented, demonstrating sustained collaborative momentum [6]. - Key events in 2025, such as product launches and promotional activities in the Guangdong-Hong Kong-Macao Greater Bay Area, have facilitated the exposure of Guangxi's local products [8][10][11]. - The collaboration has enabled local products to reach broader markets, enhancing the visibility and sales of agricultural goods from Guangxi [11][120]. Group 2: Individual Contributions - Wu Zhifu, chairman of Guangxi Sanchun Biotechnology, developed a new product, "drinkable tea oil," after eight years of research, aiming to make healthy oil accessible to the public [19][24][34]. - Wei Wenming transitioned from the construction industry to agriculture, implementing efficient management practices that improved oil yield and sales, demonstrating the integration of construction techniques into agricultural practices [40][46][60]. - Liang Yongxiong established an "order agriculture" model, providing seedlings and technical support to farmers, ensuring stable income and connecting them to the market effectively [67][71][84]. - Lai Yuanyuan transformed the marketing of local kumquats through e-commerce, significantly increasing their market price and expanding their reach to national and international markets [89][95][111][113]. Group 3: Economic Impact - The collaboration has led to the establishment of a sustainable agricultural ecosystem, where local farmers benefit from market access and improved production techniques [82][88]. - The stories of these individuals illustrate how collaboration fosters innovation, market integration, and economic resilience in rural areas [66][117][120].
从银幕到行业盛典,“忠犬八公”的情感共鸣具象化了
Nan Fang Nong Cun Bao· 2026-01-01 02:05
从银幕到行业盛 典,"忠犬八 公"的情感共鸣 具象化了_南方 +_南方plus 涩谷车站的铜像 前,秋田犬昂首 远眺的身影穿越 近百年时光;美 国小镇的站台 边,苍老的犬躯 在暮色中坚守的 画面让千万人泪 目。 美国版《忠犬八公的故事》剧照。 1987年日本版 《忠犬八公物 语》与2009年美 国版《忠犬八公 的故事》,以同 一真实事件为蓝 本,在东西方文 化土壤中滋养出 迥异的叙事肌 理,却共同 让"忠犬八公"成 为情感共鸣的具 象符号。 跨越生死 的动人叙 事 两版电影的经典 性,在于它们并 未简单复刻真实 故事,而是将本 土文化基因注入 叙事,让情感表 达呈现出截然不 同的质感。 日本版《忠犬八公物语》剧照。 日版影片以克制 内敛的笔触,勾 勒出传统日式家 庭中的情感羁 绊,将小八的出 现与成长,融入 人情往来与家庭 关系的微妙张力 中。小八诞生于 冬日大雪,缘起 一场友人记挂的 馈赠,上野教授 夫妇本无养犬之 意,只因女儿一 时兴起的承诺才 勉强接纳。它最 初更像家庭生活 的意外插曲,被 托付给忙于学术 的父亲,忍受着 女主人的疏离与 仆人的戏弄;而 上野教授雨中为 小八遮蔽的身 影、清晨车站的 默契 ...
2026,从这些经典宠物故事中温暖开场
Nan Fang Nong Cun Bao· 2026-01-01 02:05
Core Viewpoint - The article emphasizes the emotional connection between humans and pets, highlighting the importance of companionship and the cultural narratives surrounding pet ownership in China as the pet industry continues to grow rapidly [20][21][24]. Group 1: Emotional Connection and Cultural Narratives - The article discusses various classic pet stories that convey themes of waiting, dedication, and companionship, illustrating the deep emotional bonds shared between humans and pets [12][13][16]. - It notes that despite the diversity of these stories, they all reflect a mutual understanding and warmth that fills the lives of pet owners [17][19]. - The article points out that the pet industry is not merely a business but a space where emotions are nurtured, and the relationship between humans and pets is defined [23][24]. Group 2: Industry Growth and Future Events - The article highlights the rapid growth of pet ownership in China, indicating a significant cultural shift where pets are increasingly viewed as family members [20][21]. - It announces an upcoming event, the "Media+" first annual Greater Bay Area Pet Industry Gala, scheduled for January 2026 in Guangzhou, aimed at fostering innovation in pet health and services [33][35][37]. - The event is positioned as a gathering not just for industry professionals but also for pet lovers to celebrate and share experiences, emphasizing the community aspect of pet ownership [36][38].
南农晨读 | 元旦
Nan Fang Nong Cun Bao· 2026-01-01 02:05
南农晨读 | 元旦_ 南方+_南方plus 0:00 / 0:18 (南农晨读 | 元旦,时长共18秒) 【今日关注】 在时间的长河 旁,等候一场生 长丨2026南方农 村报新年社论 又是一年将尽 时。当金柚一个 个离开枝头,当 晚稻一穗穗归入 仓廪,2025年悄 然步入尾声,我 们站在时光隧道 的入口,即将迈 进2026年的门 楣。 全国农业农村厅 局长会议召开 12月30日,全国 农业农村厅局长 会议在京召开, 农业农村部党组 书记、部长韩俊 出席会议并讲 话。会议强调, 要以习近平新时 代中国特色社会 主义思想为指 导,深入贯彻党 的二十大和二十 届历次全会精 神,全面贯彻习 近平总书记关 于"三农"工作的 重要论述和重要 指示精神,认真 落实中央经济工 作会议、中央农 村工作会议部 署,锚定农业农 村现代化,深入 学习运用"千万 工程"经验,扎 实推进乡村全面 振兴,加快建设 农业强国,全力 做好明年和今后 一个时期农业农 村工作,奋力开 创农业农村现代 化新局面。 2026,愿每粒种 子都找到属于它 的春天 没有什么比泥土 里长出的相遇更 值得纪念。珠江 潮水记得每一艘 载满农产的航 船,广交会的灯 ...
你是我的眼,一起渡向光明!“导盲犬小Q”让关怀照进现实
Nan Fang Nong Cun Bao· 2026-01-01 02:05
你是我的眼,一 起渡向光 明!"导盲犬小 Q"让关怀照进现 实_南方+_南方 plus "你知道吗?你 可能只是一只普 通的导盲犬,但 在我心中,你是 最好的一个。" 电影《导盲犬小 Q》改编自日本 作家石黑谦吾的 长篇小说《再见 了,可鲁》,从 被挑选为预备导 盲犬,到寄养家 庭的温情相伴, 再到与渡边先生 的相濡以沫,影 片始终以小Q的 视角感知世界, 用细碎的日常勾 勒生命本真。 电影《导盲犬小Q》剧照。 那些樱花树下的 漫步、训练场上 的执着、病床前 的守候,皆以最 克制的镜头语言 呈现,让我们在 平淡中看见忠诚 与爱的重量。尽 管电影《导盲犬 小Q》已上映多 年,但它所引发 的社会对导盲犬 的关注热潮,至 今仍持续影响着 当下的人们。 双向救赎 中的生命 礼赞 影片以五次离别 串联起小Q的一 生,每一次分离 都不是终点,而 是爱的传递与生 命的救赎。 第一次离别,是 小Q离开生母与 兄弟姐妹,开启 导盲犬的宿命之 旅,懵懂的它尚 不知这场离别背 后的意义,却已 迈出了奉献一生 的第一步。 第二次离别,是 与寄养家庭仁井 夫妇的不舍,樱 花树下的嬉戏、 小熊玩具的陪 伴,构成了小Q 一生中最纯粹的 快 ...
红薯飘香,乐聚一六!乳源一六镇第二届红薯文化节甜蜜落幕
Nan Fang Nong Cun Bao· 2025-12-31 13:33
红薯飘香,乐聚 一六!乳源一六 镇第二届红薯文 化节甜蜜落幕_ 南方+_南方plus 冬日暖阳洒满田 野,软糯薯香飘 溢乡间。近日, 由乳源瑶族自治 县一六镇人民政 府、广东省高级 人民法院驻乳源 瑶族自治县一六 镇帮镇扶村工作 队及"双百行 动"服务队联合 举办的第二 届"红薯飘香·乐 聚一六"红薯文 化节(以下简 称"活动"),在 东七村委中民富 红薯产业基地甜 蜜举行。活动以 薯为媒、以节促 销,集中展现一 六镇红薯产业 在"规模种植、 加工提升、技能 培训"三方面协 同发展的丰硕成 果。 挖薯大赛作为活 动重头戏之一, 热闹非凡,参赛 者俯身协作、挥 锹劳作,田间一 派热火朝天的丰 收景象。"今年 挖出的红薯个头 饱满、色泽鲜 亮、香甜多 汁。"参赛者说 道。经过三十分 钟的激烈角逐, 评委根据有效总 重量评选出一二 三等奖,奖品包 括一六红薯面 条、一六精品大 米及定制文创礼 袋等,所有参赛 者还将获赠5斤 新鲜红薯,在活 动中分享收获的 喜悦。 趣味互动与美食 品鉴区同样人气 高涨,"红薯猜 重""红薯套 圈"等游戏吸引 众多村民、游客 积极参与。在特 色农产品展销 区,瑶乡丝苗 米、红薯龙须面 ...
以粤桂协作为翼,载田阳优品入湾
Nan Fang Nong Cun Bao· 2025-12-31 13:33
Core Viewpoint - The event held in Shenzhen aims to promote the "Tianyang Quality Products" brand and deepen market penetration in the Greater Bay Area, serving as a platform for high-quality agricultural products from Guangxi to enter this market [2][3][4]. Group 1: Event Overview - The Guangxi Supply and Marketing Cooperative organized a consumption assistance event in the Greater Bay Area, focusing on connecting local agricultural products with consumers [2][4]. - The event is part of a broader strategy to enhance cooperation between Guangdong and Guangxi, specifically targeting the expansion of sales channels for local products [16][20]. Group 2: Agricultural Production Highlights - Tianyang District is recognized as a major production area for subtropical fruits and vegetables, particularly known for its cherry tomatoes, with a planting area of 230,000 acres and an annual output of 720,000 tons, generating over 1.8 billion yuan in value [6][7][8]. - The district's agricultural products include a variety of high-quality items such as Tianyang cherry tomatoes, fragrant rice, and mangoes, which are showcased at the event [9][10][11]. Group 3: Market Impact and Future Plans - The event successfully attracted interest in over 30 types of local products, leading to multiple preliminary purchasing intentions [15]. - The Tianyang District aims to leverage the cooperation mechanism with the Greater Bay Area to enhance market connections and support rural revitalization efforts [17][22].