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冒犯消费者的广告该歇歇了
He Nan Ri Bao· 2025-09-08 23:09
桃李面包的广告文案将五仁月饼不受欢迎归因于消费者未经历生活的毒打,这本质上是对年轻群体品位 的贬低,将产品价值与人生阅历强行绑定,违背了广告应尊重消费者的基本伦理原则。 这种争议广告也会给品牌带来负面影响。一款广告,其宗旨无非是要宣传产品的好,可一些企业总觉得 自己的智商要比消费者高出一大截,在这种莫名的优越感下,他们一方面想从消费者口袋里掏钱,另一 方面又动辄要教育消费者,居高临下的姿态也让社交媒体上出现大量"再也不买"的声浪,消费者也用实 际行动表明,究竟谁该被毒打。 □余明辉 近日,桃李面包的一则蛋月烧月饼广告引发争议。该产品的广告文案写道,"有人说五仁不好吃,我们 认为:那是因为你还年轻,还没饱尝过生活的毒打。桃李蛋月烧,等一个有故事的人下单!"(据9月8 日智通财经) 广告发布后,社交媒体上陆续有消费者表达强烈不满:"吃个月饼还要被教育?""买个月饼还要先挨过 生活毒打?"显然,桃李面包此次的"毒打论"广告,是典型的品牌营销失当,不是一个成熟品牌该有的 样子。 争议发生后,桃李面包官方账号以年轻人口吻回应:"文案翻车全是领导责任!他正接受'现实毒打', 宣发已由年轻人接管。"文末不忘推销"五仁蛋月烧 ...
科研“下书架” 成果“上货架” ——“龙子湖科创路演”打造河南科技成果转化“超级IP”
He Nan Ri Bao· 2025-09-07 23:33
Core Viewpoint - The "Longzi Lake Science and Technology Innovation Roadshow" in Henan Province aims to accelerate the transformation of scientific research achievements into productive forces, addressing the challenges of integrating technology with the economy and promoting deep collaboration between scientific innovation and industrial innovation [8][11][12]. Group 1: Event Overview - The "Longzi Lake Science and Technology Innovation Roadshow" attracted over 400 participants, exceeding the expected attendance of 200, indicating strong interest in accelerating the transformation of scientific achievements [8]. - The event serves as a platform for researchers and investors to connect, facilitating the transition of scientific innovations from laboratories to production lines [6][11]. Group 2: Achievements and Progress - Since its launch, the roadshow has promoted 464 cutting-edge technological achievements and organized 85 high-quality projects for presentation, leading to 37 key project signings [12]. - The self-healing anti-corrosion coating technology developed by the Chemical Research Institute has gained significant attention and is moving towards commercialization after being showcased at the roadshow [10][11]. Group 3: Mechanisms for Innovation - The Henan Academy of Sciences has established a mechanism that aligns industry needs with research capabilities, focusing on solving real-world problems faced by enterprises [14][16]. - The Academy has initiated a collaborative approach, involving enterprises in defining technological challenges and working closely with research teams to develop solutions [14][17]. Group 4: Ecosystem Development - The establishment of the Central Plains Technology City Seed Fund, with a scale of 200 million yuan, aims to support early-stage technology companies and facilitate the commercialization of research outcomes [18]. - The Academy is working on creating a comprehensive service system for the entire lifecycle of technology transfer, enhancing the ecosystem for innovation and productivity in Henan [19][21].
稳量提质 外贸向新丨新乡抢滩跨境出海新赛道
He Nan Ri Bao· 2025-09-07 23:33
Group 1 - The core viewpoint of the articles highlights the significant growth and development of cross-border e-commerce in Xinxiang, particularly through the success of companies like Bonnie Bioengineering, which has seen an 80% year-on-year increase in foreign trade sales [2][3][6] - Bonnie Bioengineering has successfully exported 3,800 pairs of insoles to the UK, marking a historic breakthrough for Xinxiang's cross-border e-commerce under the "9810" model [2][3] - The establishment of the Xinxiang Cross-Border E-Commerce Comprehensive Pilot Zone has injected strong momentum into the local e-commerce industry, with the city aiming for a total e-commerce transaction volume of 25.7 billion yuan in 2024, a 6.2% increase year-on-year [3][4] Group 2 - Xinxiang's geographical advantages, including extensive transportation networks and the presence of various industrial sectors, support its cross-border e-commerce growth, with over 1,000 foreign trade entities contributing to a trade volume exceeding 15 billion yuan [4][5] - The 2025 Xinxiang Cross-Border E-Commerce Conference gathered around 900 participants, including representatives from major platforms like Amazon and eBay, to discuss new opportunities for cross-border trade [4][5] - The conference showcased local products and services, aiming to convert exhibition traffic into collaborative growth, with companies expressing interest in enhancing their overseas sales and international presence [5][6]
稳量提质 外贸向新丨市场采购新模式破解散货订单出口痛点 助力全省小商品走向全球大市场
He Nan Ri Bao· 2025-09-07 23:33
Core Insights - The article highlights the successful export of crane parts worth approximately 63,000 yuan by Changyuan City Investment and Export Service Co., marking the first use of the "one hat for the whole province" business model under the market procurement trade pilot in Xuchang City [1][2] Group 1 - The market procurement trade model is designed for small and micro foreign trade enterprises, offering low entry barriers, simplified declaration procedures, high customs efficiency, and reduced overall costs [1][2] - Currently, Xuchang City is the only pilot area for the market procurement trade model in the province, which has led to a collaborative development path for local enterprises to explore international markets [1] - The "one hat for the whole province" model allows Changyuan City Investment and Export Service Co. to connect with local small and micro enterprises needing export services, facilitating their registration and export activities [1] Group 2 - This model serves as a bridge for small and micro enterprises lacking international trade capabilities to engage with international buyers, addressing challenges such as compliance for exports without input invoices [2] - Xuchang Customs plans to continue optimizing regulatory services and promote the "market procurement + industrial belt" model to expand exports of local specialty products, thereby opening new export channels for more small and micro enterprises [2]
人才需求旺,高校网络安全专业咋培养
He Nan Ri Bao· 2025-09-07 23:33
"以往面向大一在校生择优选拔,今年直接通过高考选拔,同时,面向全省开放优质资源,从省内高校 选拔20名大一优秀学生进入实验班跟读学习。"郑州大学网络空间安全学院副院长林楠介绍,实验班实 施"4+2"本硕贯通培养,学生大四期间同时进行研究生课程,缩短了紧缺人才的培养周期。 九三阅兵仪式上,新组建的网络空间部队首次亮相受阅。恰逢高校陆续迎来开学日,神秘的网络安全人 才随之成为网友热议焦点。 "网络安全人才该怎么培养?"9月6日,郑州大学2025级新生迎新日,一场关于网络安全人才的主题沙龙 在郑州大学网络空间安全学院火热进行,现场,家长们的提问声此起彼伏。 家长匡海龙第一个发问。今年,他的儿子考入信息安全拔尖人才培养"嵩山实验班"。这也是郑州大学首 次将该班纳入高考单列招生计划,录取50名大一新生。 "依托郑州大学网络安全中心,将系统平台直接应用于教学科研。按照网络安全攻防实战能力养成和实 网对抗角色,开展实战型能力训练。"林楠介绍,创新实践能力尤为重要,为此,学院与行业头部企业 融合发展,谋划建设"郑州大学网络空间安全校企合作创新研究实验中心",建成网络靶场、漏洞分析等 八个校企联合实验室,实现了演练融合的开放创 ...
“两山”理念在河南丨科学绿化 河南何以量质齐升?
He Nan Ri Bao· 2025-09-07 23:33
Core Viewpoint - The article emphasizes the importance of scientific greening in Henan Province, focusing on enhancing the quality and efficiency of afforestation efforts while addressing the challenges of limited land space for planting [1][2]. Group 1: Afforestation Strategies - Henan Province aims to utilize "six types of land" for afforestation, including difficult mountainous areas, rocky and sandy lands, and abandoned mining sites [2]. - Since 2022, the provincial forestry bureau has conducted surveys in over 150 counties to assess afforestation space, improving the precision of greening management [2]. - Various pilot projects have been implemented to promote afforestation and restoration of degraded forests, showcasing successful case studies [2]. Group 2: Quality and Management - The province is committed to maintaining both the quantity and quality of greening efforts, with a focus on comprehensive management throughout the entire process [4][5]. - Specific measures include enhancing the design of afforestation projects, ensuring seedling quality, and implementing effective planting and maintenance practices [5]. - The use of native and valuable tree species has increased, with over 70% of newly planted trees being native species and mixed forests [6]. Group 3: Forest Management and Economic Benefits - The province is enhancing forest management to maximize ecological and economic benefits, focusing on the health and stability of forest ecosystems [7]. - Scientific forest management practices have led to a 50% increase in annual growth rates of treated forests compared to untreated ones [7]. - Forest management initiatives have also contributed to local economies, providing raw materials for industries and creating job opportunities [8].
奋进的河南——决胜“十四五”丨“万亿之城”挑大梁
He Nan Ri Bao· 2025-09-07 23:33
Core Insights - The article highlights the significant progress and achievements of Zhengzhou as it transitions into a major economic hub, emphasizing its role in high-quality development and governance during the "14th Five-Year Plan" and the upcoming "15th Five-Year Plan" [1] Economic Development - Zhengzhou is recognized as a "trillion-yuan city," with a projected GDP of 14,532.1 billion yuan for 2024, and a population of 13.086 million [6] - The city aims for a GDP of 7,329.3 billion yuan in the first half of 2025, maintaining a provincial economic dominance of 23.1% [6] Industry and Innovation - Zhengzhou is home to significant industrial advancements, with the establishment of six trillion-yuan industrial clusters, including electronic information, automotive, and equipment manufacturing [7] - The city is fostering innovation through the development of the Central Plains Science and Technology City, which has attracted numerous research institutions and talent, including 96 academicians [8] Trade and Global Engagement - Zhengzhou is actively participating in the "Belt and Road" initiative and RCEP, enhancing its role as a logistics hub with 62 cargo flight routes and a strong performance in foreign trade, achieving an import-export total of 2,746.8 billion yuan in the first half of the year, a 38.7% increase [9] Governance and Urban Management - The city has implemented innovative governance practices, integrating party leadership with data-driven management to enhance urban governance efficiency [10]
首店齐发 零售竞秀 线下消费花样多
He Nan Ri Bao· 2025-09-06 23:31
Group 1 - The "2025 HOCH Hamburger Festival National Tour" in Zhengzhou attracted significant consumer interest, with over 30 hamburger brands participating and long queues at various stalls [2] - The event, running from August 29 to September 7, sold 39,000 hamburgers on its first day, setting a new record for the festival, and a total of approximately 130,000 hamburgers were sold in the first three days [2] - In the first seven months of the year, Henan Province's total retail sales of consumer goods reached 1,632.681 billion yuan, a year-on-year increase of 6.9%, surpassing the national average by 2.1 percentage points [2] Group 2 - New brands such as Piye Coffee and Yushu Technology have opened flagship stores in Henan, injecting fresh energy into the consumer market [3] - Zhengdong Vientiane City, a newly opened shopping district, attracted nearly 300,000 visitors on its opening day, with an average daily footfall of 120,000 in the first month [3] - The concentration of flagship stores is enhancing the commercial capacity and reshaping the consumption landscape in the city [3] Group 3 - The supermarket chain "Pang Donglai" is gaining popularity due to its strong supply chain and exceptional service, leading to the rapid rise of local brands like Xianfeng Life and Huayu Baijia [4] - The opening of Xianfeng Life flagship store in Kaifeng significantly increased foot traffic, with customers eagerly waiting before opening hours [4] - The emergence of new retail brands around supermarkets is creating a vibrant new consumption ecosystem [4] Group 4 - The offline consumption scene in Henan is continuously evolving, with innovative experiences such as the New Energy Vehicle Science Museum and the integration of electronics and entertainment in retail spaces [4] - The province is implementing targeted policies to stimulate consumption, including encouraging traditional businesses to upgrade and providing special consumption vouchers [4] - The focus is on enhancing consumption quality, innovating shopping experiences, and optimizing the consumption environment to sustain market growth [5]
银线贯中原 绿脉通九州
He Nan Ri Bao· 2025-09-06 23:31
Core Insights - The article highlights the significant role of ultra-high voltage (UHV) transmission in ensuring power supply and optimizing energy structure in Henan province amid rising electricity demand due to high temperatures [2][3][4]. Group 1: Power Supply and Demand - Henan province experienced record electricity loads from July 4 to August 4, with a peak of 91.33 million kilowatts, equivalent to the additional load of a city like Luoyang compared to the previous year [2]. - The State Grid Henan Electric Power Company has enhanced power supply through multiple UHV channels, facilitating the import of clean energy from regions like Tianshan and Qinghai [2][3]. Group 2: UHV Infrastructure and Impact - The Lingbao back-to-back converter station, operational for 20 years, has transmitted 129.8 billion kilowatt-hours, significantly reducing coal consumption and CO2 emissions in Henan [3][4]. - The UHV projects initiated in Henan, including the 1000 kV Jin Dongnan-Nanyang-Jingmen and the ±800 kV Hami-Nanyang projects, have strengthened the province's power grid and increased the capacity for external electricity imports to over 20 million kilowatts [4][5]. Group 3: Renewable Energy Development - In the first half of the year, Henan's industrial thermal power generation decreased by 6.5%, while renewable energy generation increased by 20.3%, accounting for 23% of total power generation [5]. - The province has seen a surge in distributed photovoltaic (PV) installations, with total renewable energy capacity reaching 79.1 million kilowatts, surpassing thermal power for the first time [7]. Group 4: Technological Innovations and Electric Vehicle Infrastructure - The State Grid Henan Electric Power Company has implemented an "instant plug and charge" feature for electric vehicle charging, enhancing user convenience [8][9]. - The company has established a comprehensive charging network with 6,991 public charging stations and 52,610 charging piles, addressing the growing demand for electric vehicle charging [8][9]. Group 5: Environmental Impact and Energy Transition - The shift towards clean energy has led to a reduction in coal dependency, with the share of electricity in total energy consumption in Henan reaching 25%, an increase of approximately 5 percentage points since 2015 [9].
第三届全国技能大赛19日开幕 选手村已就绪 静待八方英才
He Nan Ri Bao· 2025-09-06 23:31
商业街区店铺林立,餐饮休闲设施一应俱全;成排的客房楼错落有致;宽敞的餐厅干净整洁;运动区 内,跑道醒目、球场设施崭新完备;日光照耀下的停车场标线清晰明朗……这是记者9月1日在郑州航空 港经济综合实验区梅河芳邻选手村看到的情景。 9月19日,第三届全国技能大赛将在郑州航空港区盛大开幕。作为大赛的重要配套工程,选手村秉持"绿 色安全、公平公正、开放共享、智慧高效、节约廉洁"的办赛理念,致力于为参赛选手、裁判及工作人 员提供全方位、高品质的服务保障,让每一位参与者都能专注竞技、畅享赛事。目前,选手村已准备就 绪,静待八方英才。 据了解,梅河芳邻人才公寓作为本届大赛的官方选手村,总占地面积225亩,共有27栋住宿楼和25栋配 套公服楼。本次大赛将启用29栋楼房,涵盖住宿、会议、餐饮、休闲娱乐等多元功能,可同时满足4500 人的就餐、420人的会议需求,并提供3780间舒适客房,全面保障大赛期间人员的起居与工作需求,真 正实现宾至如归。 选手村在保障基础服务的同时,更依托周边配套设施构建起多层次、复合型的功能空间,全面满足参赛 人员的多样化需求。 梅河天宸商业圈以"畅游梅河,乐在天宸"为理念,融汇特色餐饮、运动体验与社 ...