Sou Hu Wang

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2025三丽鸥天猫超级品牌日打造3000㎡痛街,和Hello Kitty、美乐蒂、酷洛米秀在一起!
Sou Hu Wang· 2025-08-19 07:19
Core Viewpoint - Sanrio, as a cultural icon and business giant, continues to leverage its diverse IP characters to deliver joy and friendship globally, with Hello Kitty, Melody, and Kuromi being prominent figures influencing fashion and lifestyle across generations [1] Group 1: Event Highlights - Sanrio's 50th anniversary of Melody and 20th anniversary of Kuromi were celebrated with a "Sanrio Tmall Super Brand Day" event featuring over 50 brands and more than 2,000 products [1] - The offline pop-up event in Shanghai attracted over 300,000 visitors, becoming a popular weekend destination [2] - The event included a large pink "pain" street installation, featuring iconic characters and interactive experiences for attendees [9][11][16] Group 2: Marketing and Engagement Strategies - The event utilized social media and celebrity endorsements, with Lin Yun and Kuromi participating in a TV commercial that resonated with the younger audience [4] - An interactive game on the Taobao app engaged over 130,000 users, enhancing consumer participation and driving sales [6] - The collaboration with Tmall and various brands generated 2 billion exposure resources, significantly amplifying the event's reach [8] Group 3: Brand Experience and Consumer Connection - Sanrio's approach focuses on creating immersive IP experiences and deep brand engagement through quarterly themed events [26] - The recent "Sanrio Hi-Fun Festival" attracted over 20,000 participants, showcasing a variety of IP characters and interactive activities [27] - The brand's strategy effectively connects emotional resonance with commercial value, fostering a complete ecosystem of content experience and IP consumption [29]
高温未消“虎”威在,墨迹天气用智能服务助力从容应对
Sou Hu Wang· 2025-08-19 06:10
为增强全民参与感,凝聚防暑降温智慧,墨迹天气社区同步发起#秋老虎通缉令#互动活动,广泛号召用户上 传所在地的实时高温"罪证"图片及体感描述,共同标记"秋老虎"肆虐的踪迹。与此同时,"秋膘补给包"专 题汇聚万千用户智慧,聚焦立秋后的科学饮食调养策略,共享"以食御燥"的实用经验。这些活跃的社区互 动不仅彰显了平台强大的协同能力,更在无形中织就了一张全民互助的"防虎"信息网络。 这些精细化的中暑防护提醒为不同群体撑起"保护伞",而墨迹天气在日常起居调节方面同样提供了科学 指引。例如"空调开启指数"会依据当日温度、湿度和连续三天的温度情况,跟人体的生理与健康要求,计 算出指导用户适当使用空调的指数,给出开启空调的时间段建议。用户可根据提示,在办公室选择上午10 点前开窗通风、午后开启空调的节能模式,居家时则能避开凌晨低温时段,既能保证舒适又能减少空调病 风险。"紫外线指数"会明确标注当日紫外线强度等级及对应的防护建议,用户可据此决定是否涂抹高倍 防晒霜、佩戴遮阳帽,户外露营爱好者还能提前规划搭建营地,避开正午强紫外线时段。 处暑节气虽已临近,全国多地却仍在"秋老虎"的强势掌控之下。中央气象台监测数据显示,近日我国中东 ...
30% 广告预算打水漂?海外联盟营销平台助中国品牌破解无效流量困局
Sou Hu Wang· 2025-08-19 06:10
在全球消费市场竞争白热化的当下,中国品牌出海的步伐不断加快,但营销领域的"无效流量困局"却成 为制约增长的关键瓶颈。数据显示,超过 70% 的中国出海品牌面临"30% 广告预算打水漂"的困境 —— 大量营销投入因流量不精准、转化链路断裂、数据失真等问题付诸东流,无效流量正成为吞噬品牌利润 的 "隐形黑洞"。在此背景下,以impact.com为代表的海外联盟营销平台凭借 "精准归因、效果导向、全 链路管控" 的核心优势,成为破解无效流量困局的核心力量,重新定义中国品牌全球化营销的投入产出 逻辑。 无效流量困局:中国品牌出海的 "沉默成本" 随着全球数字广告市场规模突破 1 万亿美元,流量红利逐渐见顶,"无效流量" 已成为跨境营销领域的 顽疾。对于中国出海品牌而言,这种 "沉默成本" 主要体现在三大维度: 流量来源失真,精准度严重不足。传统广告投放中,品牌难以识别流量的真实质量 —— 部分渠道通过 "机器人点击""诱导性跳转" 等方式制造虚假流量,导致近 40% 的点击来自非目标用户。某出海电子品 牌的后台数据显示,其在欧美市场投放的搜索广告中,仅 23% 的点击用户符合 "25-40 岁、中高收入、 科技爱好者 ...
艾媒咨询市场地位确认:巴迪高登顶一次性内裤 “双第一”,“零手触” 洁净力筑就市场信任壁垒
Sou Hu Wang· 2025-08-19 04:28
Group 1 - The core viewpoint of the article highlights that Buddy Gao has been recognized as the "No. 1 brand of disposable underwear" and "No. 1 in national sales" by iiMedia Research, a leading third-party data mining and analysis agency in the new economy sector [1][6]. - The demand for disposable underwear is increasing due to a shift in consumer lifestyle and heightened hygiene awareness, with over 50% of consumers citing time-saving as the primary advantage [3][6]. - The disposable underwear market is evolving from a niche product to a new necessity, driven by travel trends and the need for convenience, with applications in business travel, outdoor activities, and healthcare [6][12]. Group 2 - Buddy Gao's success in the competitive disposable underwear market is attributed to its focus on product quality and understanding of consumer needs, targeting young professionals aged 18-40 [8][9]. - The brand employs medical-grade materials and advanced sterilization processes to ensure safety and comfort, achieving a high repurchase rate among consumers [9][11]. - Buddy Gao has developed a comprehensive product ecosystem around travel essentials, covering various consumer segments and leveraging both online and offline sales channels for effective market penetration [11][12]. Group 3 - iiMedia Research utilizes a proprietary CMDAS big data monitoring system to provide real-time data insights across 135 countries and over 10,000 industry segments, supporting strategic decision-making for businesses [7]. - The rise of interest-based e-commerce has allowed Buddy Gao to effectively engage consumers through targeted marketing strategies, including collaborations with popular travel shows [11][12]. - The upcoming launch of Buddy Gao's automated production facility aims to redefine industry cleanliness standards, emphasizing the brand's commitment to providing a hassle-free lifestyle for consumers [12].
浙江赛思电子,第一份额拿下中国移动2亿大标!
Sou Hu Wang· 2025-08-19 04:28
Core Insights - China Mobile has announced the results of its synchronized network equipment procurement for 2025-2027, with Zhejiang Saisi Electronic Technology Co., Ltd. winning the bid for the first share, involving a total investment of 200 million yuan [1][2]. Group 1: Project Overview - The total investment for the clock synchronization project by China Mobile is 200 million yuan, with the procurement of 953 sets of synchronization equipment, marking a historical high in deployment scale [2]. - The project aims to establish a nationwide integrated clock synchronization network using distributed satellite co-visibility systems and ultra-high precision synchronization technology, which is essential for future applications in 6G, computing networks, and dedicated enterprise lines [2][4]. Group 2: Technical Advantages of Saisi Electronic - Saisi Electronic's ultra-high precision clock synchronization equipment features five disruptive technologies that address timing challenges in the construction of the national integrated clock synchronization network, making it a key support for China Mobile [4]. - The equipment boasts ultra-high reliability with no single point of failure and a reliability rate exceeding 99.99%, ensuring stable operation for years while handling massive network element access demands [4][5]. Group 3: Industry Position and Achievements - Saisi Electronic has over 10 years of experience in the clock synchronization field, breaking the foreign monopoly on time-frequency synchronization technology and achieving several milestone results [5][6]. - The company has served over 1,000 key industry users and holds the largest market share in China's 5G clock synchronization sector, penetrating 70% of provincial backbone networks in the power sector and over 50% of new rail transit projects [5][6]. Group 4: Collaboration and Future Plans - Saisi Electronic has a decade-long partnership with China Mobile, consistently being shortlisted for its synchronization network construction and recognized as a key supplier [8]. - Future plans include deploying ultra-high precision clock synchronization equipment and co-building the national integrated clock synchronization network, enhancing the Beidou co-visibility network, and defining 6G timing standards to support the development of China's digital infrastructure [8].
国寿嘉园·北戴河逸境正式启用
Sou Hu Wang· 2025-08-18 10:42
8月15日,中国人寿集团旗下国寿健投公司所属滨海特色康养旅居项目——国寿嘉园·北戴河逸境正式启 用,标志着中国人寿北戴河培训中心培疗改任务全面完成。 未来,中国人寿将秉承"服务国家发展大局 守护人民美好生活"的企业使命,将北戴河逸境打造成为培 疗改项目的典范。中国人寿集团及旗下寿险公司、国寿健投公司,北戴河区政府等相关领导参加活动。 延伸阅读 中国人寿作为中央管理的金融企业,深入贯彻落实党中央、国务院关于盘活培疗资源、推动"服务内 部"向"服务社会"转型的要求,积极推动培训疗养机构转型发展健康养老产业。 国寿嘉园·北戴河逸境位于河北省秦皇岛市北戴河风景名胜区(4A级)内,盛夏平均气温约23℃,环境宜 人。项目地理位置优越,周边景观资源丰富:10公里范围内分布有国家级森林湿地1处,4A级景区4 处、3A级景区1处。步行约9分钟即可抵达北戴河南海水浴场,驾车约10分钟可达鸽子窝公园、联峰山 公园、老虎石海上公园等知名景点,步行约10分钟可至热闹的刘庄夜市。在医疗配套方面,项目距离最 近的二甲综合医院北戴河医院约2公里,车程约7分钟;距离最近的三甲综合医院秦皇岛市第一医院车程 约35分钟,医疗资源便利。 中国人寿坚 ...
卡伊瓦机器人创始人张其峰澄清“孕育机器人”传闻:公司无相关研发计划
Sou Hu Wang· 2025-08-18 10:42
近日,"深圳卡伊瓦机器人技术研发有限公司创始人张其峰称'孕育机器人一年内或将面世,定价不超10 万'"的消息在网络引发广泛关注与热议。8月11日,卡伊瓦机器人创始人张其峰向多家媒体发布正式澄 清声明,明确表示相关信息系媒体误读,公司目前并无"孕育机器人"相关研发或产品计划 。 争议起源:采访内容被断章取义 经调查了解,此次争议的源头是此前某创业类专访。在专访中,张其峰在探讨行业技术趋势时,提 及"国外有团队在进行孕育机器人相关探索"这一背景信息。然而,部分网络媒体在传播过程中,未完整 呈现采访全貌,仅截取"一年出样机""定价10万元"等片段,并将其错误关联至"卡伊瓦机器人将推出孕 育机器人"的表述上,这一断章取义的行为导致公众产生严重误解,相关话题也一度迅速冲上热搜。 张其峰明确澄清三大核心事实 1.项目归属问题:张其峰在声明中着重强调,卡伊瓦机器人从未开展过"孕育机器人"相关的研发工作, 也未与任何团队或机构就该项目展开合作,公司更从未接受过任何关于"孕育机器人"的采访或项目接 洽。 2. "样机"真实所指:对于采访中提到的"一年内出样机",张其峰解释称,实际指的是公司自主研发 的"仿真人形机器人模型",并 ...
心言集团开启 “测测 App + 具身智能” 新布局,创始人任永亮解码AI泛心理领域未来
Sou Hu Wang· 2025-08-18 10:16
在任永亮看来,泛心理产品的未来必然走向 AI 化与具身化。如今,移动互联网红利逐渐消退,而硬件 则是 AI 时代的关键发展方向。具身智能,作为一种基于物理身体进行感知和行动的智能系统,通过智 能体与环境交互获取信息、决策并行动,将在多领域发挥重要作用。随着 AI 技术成熟与成本降低,具 身智能产品和服务在智能制造、医疗服务、居家养老等领域的市场需求将持续增长。 测测App十余年积累的海量用户数据,为情感陪伴机器人的研发筑牢根基。心言集团于 2019 年开始 AI 尝试,构建 AI 智能问答服务模型,在测测 App 内推出系列 AI 服务及工具。2024 年 5 月,集团自研的 "心元大模型" 作为情感疏导与陪伴领域唯一大模型通过国家备案,该模型凭借海量数据与先进算法, 赋能泛心理服务与探索。基于此,测测App还推出先后推出"3D 在线心理沙盘" 、 "AI 心情小镇"等创新 在线工具,革新用户对于心理类产品的探索与体验。 此前,任永亮在量子位主办的"MEET2025 智能未来大会"上公开表示:"未来泛心理服务不仅要 AI 化, 还要在 AI 基础上更进一步实现具身化。从技术层面看,多模态综合输入是实现具身化的 ...
校园引擎点燃就业育人星火:掌上大学的产教融合破圈之路
Sou Hu Wang· 2025-08-18 10:08
作为杭州新麦科技有限公司旗下深耕高校市场11年的品牌,掌上大学自入选教育部第四期供需对接就业 育人项目以来,便以"企业校园事业部"的定位,将覆盖全国2800所高校、8万学生代理、7万校园组织的 资源网络,转化为产教融合的"原生动力"。通过定向人才培养、就业实习基地、人力资源提升三大项目 的梯度推进,已与多所高校构建起"教学-实践-就业"的闭环生态。 教育部项目为基,掌大以 "校园基因" 激活产教融合 在定向人才培养领域,与沈阳理工大学合作的"经世领航,管培英才"项目,突破传统教学框架——将校 园代理团队管理、高校品宣策划等真实业务案例搬进课堂,企业高管化身"实战导师",让学生在模拟校 园市场运营中掌握岗位硬技能。这种"用校园场景教校园人才"的模式,实现了课程内容与职场需求的精 准咬合。 就业实习基地则主打"场景化成长"。温州大学的"AIGC 驱动新电商人才基地"中,实习生直接参与校园 电商矩阵运营,依托现有学生代理网络快速落地实战项目;沈阳理工大学、沈阳师范大学、重庆电子科 技职业大学的基地,不仅提供50万元专项经费支持的培训与补贴,更创新 "双导师制"——企业导师传 授技能,学生代理团长带教校园场景适配,让 ...
2025资产管理年会圆满落幕 国建集团减债融资课题为深化国企改革破局
Sou Hu Wang· 2025-08-18 10:05
2025年8月16日,由南方财经全媒体集团指导、《21世纪经济报道》主办的2025资产管理年会在上海圆 满落幕。本届年会聚焦主题"破局与重构——大资管再造竞争力",邀请金融监管部门、权威专家学者、 资管机构负责人、金融和产业精英人士齐聚一堂,共同探讨大资管的创新发展之道。在当前充满不确定 性的环境中,"破局"成为行业核心关切,国有企业如何突破发展瓶颈、提升核心竞争力成为时代命题。 作为参会金融企业,国建集团携其前瞻性的金融解决方案"新时代国企减债融资(DRF)协同民企共同高 质量发展课题",为深化国企改革提供了新的破局思路。 "新时代国企减债融资(DRF)协同民企共同高质量发展课题"的核心在于其深度实践了产融结合的理念。 它并非简单的金融输血,而是构建了一个以资本为纽带、驱动产业升级的完整金融体系。国建集团通过 设立产业股权基金并引入灵活的配资机制,将金融资本精准导入实体经济的血脉之中。这些资金不仅纾 解了国企的债务压力,更重要的是,它们被定向引导至全产业链的关键环节,特别是国家战略所指向的 新兴领域和未来产业。DRF课题对优质国企与民企的战略投资,实质上是搭建了一座桥梁,促进双方在 技术研发、市场开拓、管理 ...