2月25日，广州土地市场迎来开年第一拍，被称为珠江新城最后一块待开发"宝地"的马场地块迎来出 让。这宗热门地块位于核心区域、体量大等多重因素，吸引了8家企业竞争，分别为越秀、保利、华 润、招商、珠实、广州地铁、广州建筑、广州城投。 自上午10时正式进入竞价环节起，除招商之外的7家企业轮番上阵出价，直至15时左右，5家房企先后退 出战局，仅剩保利和越秀继续鏖战。最终由越秀地产以236亿总价夺得。该地块楼面价突破8万元/平方 米，刷新广州最高楼面单价。 整场竞拍几近10小时，网友围观者高达几十万人。（第一财经记者 李娜） ...

【越秀集团236亿元竞得广州马场路地块】智通财经2月25日电，据广州公共资源交易中心公示信息，天 河区黄埔大道以南、马场路以东地块（马场1期地块）经过243轮竞价，网上竞价活动已经结束。竞价结 果显示，本次竞价最终报价为236.04亿元，最终报价人为广州越诚达有限公司（号牌：828）。天眼查 信息显示，广州越秀集团持有广州越诚达有限公司100%股权。（智通财经记者 王海春） 转自：智通财经 ...

Core Viewpoint - The Guangzhou Tianhe District's first land auction of the year concluded with a record total price of 23.6 billion yuan, won by Yuexiu Property, marking it as the highest total price for land in Guangzhou so far this year and the second highest in the city's history [1][2]. Group 1: Auction Details - The auction for the land parcel, located in Tianhe District, began at 10 AM and lasted nearly 9 hours, concluding at 6:54 PM with a total of 243 bids [1]. - The starting price for the land was set at 18.644 billion yuan, and the final bid price was 23.60365 billion yuan, translating to a floor price of approximately 85,000 yuan per square meter [1][2]. - The land parcel covers an area of approximately 194,500 square meters and includes various types of land use such as commercial, residential, and educational facilities [2]. Group 2: Strategic Importance - The land is strategically located at the core of Guangzhou's "Golden Triangle," which includes Zhujiang New Town, Guangzhou International Financial City, and the Pazhou Artificial Intelligence and Digital Economy Pilot Zone [1]. - This site is considered the last large-scale undeveloped land in Zhujiang New Town, enhancing its strategic value [1][6]. Group 3: Development Requirements - The winning bidder, Yuexiu Property, is required to sign a contract with the Guangzhou Tianhe District government within one month and must develop a five-star hotel with a minimum construction area of 45,000 square meters [3]. - Additional obligations include the construction of primary and secondary schools and the development of community facilities [3]. Group 4: Future Development Plans - The future development plan for the site includes creating a "super urban green chain" and a "top luxury consumption center," with a central sports park covering approximately 11 hectares [10]. - The plan aims to integrate historical elements from the former racecourse while promoting a mixed-use environment that includes digital offices and high-end retail [10].

Core Insights - The Guangzhou land auction for the Zhujiang New Town racetrack site was highly competitive, with a total price of over 23.6 billion yuan, translating to approximately 85,000 yuan per square meter [1][3] - The site is considered the last prime piece of land in Zhujiang New Town, attracting major developers like Yuexiu, Poly, and China Resources, indicating strong demand in Guangzhou's real estate market [3][4] - The auction reflects Guangzhou's robust economic fundamentals, which are expected to positively influence the upcoming real estate market trends [3] Economic Context - Guangzhou's economy is projected to reach a total of 3.2 trillion yuan during the 14th Five-Year Plan, showcasing significant growth [3] - During the recent Spring Festival, Guangzhou recorded over 20 million tourists, with a 14.3% increase in out-of-province visitors, and tourism consumption exceeding 20 billion yuan, up 11.6% year-on-year [3] - The overall new housing launch absorption rate in Guangzhou is expected to rise to 21% by 2025, an increase of 8% compared to 2024 [3] Land Development Details - The racetrack site covers approximately 194,500 square meters with a total construction area of about 566,900 square meters, including commercial, residential, and educational facilities [4] - The winning developer is required to sign a project agreement with the local government and construct a five-star international hotel with a minimum area of 45,000 square meters, indicating high operational and financial demands [4][5] - The site aims to enhance connectivity between Zhujiang New Town CBD and the Financial City, transforming it into a vibrant area with improved public services and transportation [5] Commercial Potential - The redevelopment of the racetrack site is expected to create a new commercial hub, integrating luxury retail, high-end hotels, and unique experiences [6] - The area currently lacks significant commercial concentration, but the planned development aims to establish a diverse and dynamic business environment [6] - The project is positioned to become a leading center for luxury consumption, attracting high-end commercial resources and experiences [6]

Core Viewpoint - The land auction for the Ma Chang plot in Zhujiang New Town, Guangzhou, has attracted significant interest from major real estate companies, with bidding exceeding 130 rounds and a total price reaching 21.324 billion yuan, potentially setting a new record for land prices in Guangzhou [1][2]. Group 1: Auction Details - The Ma Chang plot has a starting price of 18.644 billion yuan and a nominal starting floor price of 32,900 yuan per square meter [1]. - The total land area is approximately 194,500 square meters, with a saleable area of 174,000 square meters and a total construction area of 567,000 square meters, designated for various uses including residential, commercial, and educational [1]. - The winning bidder is required to retain all properties for the duration of the land grant and must sign an industrial agreement with the Tianhe District government within one month, committing to an investment of no less than 6 billion yuan and introducing a high-end fashion department store [1]. Group 2: Market Implications - The Ma Chang plot is considered the last "treasure land" in Zhujiang New Town, making it the most central and largest plot released in recent years, which has drawn considerable attention from developers [2]. - If this plot becomes the national "land king" by 2026, it could significantly impact market expectations in the short term, similar to the effects observed from the launch of high-end residential projects in Shenzhen last year [2]. - Increased luxury home transactions could stabilize prices in the short term, although the actual impact will depend on the supply of quality properties and the activation of demand [3].

编辑｜钉钉 由于围观人数达数十万人，土拍系统多次崩溃。截至发稿，竞价已超一个半小时，最新报价超200亿 元。目前，拍卖仍在继续。 记者｜郑娜 2月25日上午，广州珠江新城一块大型综合用地马场地块正式出让，起拍价高达186亿元，仅次于2009年 出让的亚运城地块。由于地块位置核心、体量大备受关注。目前参与竞买的8家企业分别为越秀、保 利、华润、招商、珠实、广州地铁、广州建筑、广州城投。 ...

（文章来源：第一财经） 广州珠江新城一块大型综合用地马场地块2月25日上午正式出让，起拍价高达186亿元，仅次于2009年出 让的亚运城地块。由于地块位置核心、体量大备受关注。目前参与竞买的8家企业分别为越秀、保利、 华润、招商、珠实、广州地铁、广州建筑、广州城投。由于围观人数达数十万人，土拍系统多次崩溃。 ...

Group 1 - The Hong Kong stock market saw a collective rise in property stocks, with Country Garden increasing by 8%, and other companies like Jianfa International Group, Greentown China, and Longfor Group also showing significant gains [1] - Notable stock performances include Country Garden at a latest price of 0.335 with a market cap of 139.99 billion and a year-to-date decline of 19.28%, while Greentown China reached 11.470 with a market cap of 291.29 billion and a year-to-date increase of 35.42% [2] - Other companies such as China Overseas Macro Group and Yuexiu Property also experienced gains of over 4%, indicating a positive trend in the property sector [1][2] Group 2 - The stock price of Jianfa International Group rose by 6.54% to 15.810, with a total market value of 354.17 billion and a year-to-date increase of 1.02% [2] - Longfor Group's stock increased by 4.90% to 10.270, with a market cap of 723.18 billion and a year-to-date rise of 19.98% [2] - Other notable increases include China Jinmao at 4.35% to 1.680, with a market cap of 227.01 billion and a year-to-date increase of 38.84% [2]

广州天河区马场地块的国有建设用地使用权出让将于2月25日上午10时进行限时竞拍。南方+记者从可靠渠道获悉，目前越秀地产、保利、华润等共有8家房 地产开发企业提交了竞买申请。 值得关注的是，该地块须承诺配合履行"交房即发证"服务模式，确保购房人在收房的同时即具备申请领取不动产权属证书的条件。 业内人士分析认为，该地块的出让对于完善珠江新城东区城市功能、推动片区连片开发具有重要意义。明日最终竞拍结果将由广州市公共资源交易中心公 布。 南方+记者 周中雨 此前1月23日，马场1期地块正式挂牌出让。该地块位于天河区黄埔大道以南、马场路以东。地块起拍总价186亿元，起拍楼面价3.29万/㎡。这个起拍总价超 越了去年保利面粉厂地块的成交价。 据悉，马场地块将分两批挂牌。此前已有公开消息，马场地块规划了SKP高端商业、中央公园以及全新的配建学校。 ...

Core Insights - The overall real estate market during the Spring Festival period (February 15-23) exhibited a typical "holiday mode," with both new and second-hand housing transaction volumes in key cities at seasonal lows due to factors such as holiday travel and temporary suspension of online signing in some cities [1][4] - A total of 100,000 square meters of new residential properties were signed in 21 key cities during the Spring Festival, showing a year-on-year stability in daily transaction volume [1][4] - Major cities like Shanghai, Wenzhou, and Jinan led in transaction volumes, while cities like Nanning and Qingdao experienced significant year-on-year growth due to low base effects [1][2] New Housing Market - The new housing market saw a total transaction area of 10,000 square meters during the Spring Festival, with Shanghai at 13,600 square meters, Wenzhou at 10,800 square meters, and Jinan at 10,100 square meters leading the way [2] - Some developers actively promoted sales during the holiday, offering discounts and special offers to attract buyers, which contributed to a slight increase in foot traffic and sales in certain projects [3][4] Second-Hand Housing Market - The second-hand housing market showed signs of recovery in the latter half of the holiday, driven by pent-up demand and promotional activities [3] - The overall sentiment in the core cities suggests a potential "small spring" recovery, with expectations of increased transactions as the holiday effects fade [4] Developer Strategies - Developers are beginning to set performance targets for the new year, with many expected to launch competitive products in March to stimulate sales [5] - The market is anticipated to see a surge in promotional activities as developers respond to the need for improved sales performance following a lackluster start to the year [5] Market Outlook - Analysts predict that 2026 will be a critical year for the real estate market to stabilize, with a focus on policies aimed at controlling supply and reducing inventory [5] - The upcoming "Two Sessions" will bring attention to specific measures that could impact the real estate sector, with a long-term focus on high-quality development as outlined in the 14th Five-Year Plan [5]