机构：山西证券 研究员：王冯/孙萌 事件描述 8 月12 日，公司公布2025 年半年报。2025H1，公司实现营收57.05 亿元，同比增长11.0%，实现归母净 利润8.58 亿元，同比增长8.6%。公司拟派发中期股息20.4 港仙/股，派息率为45%。 事件点评 2025H1 销售毛利率小幅提升，经营活动现金流显著改善。盈利能力方面，2025H1，公司毛利率同比提 升0.2pct 至41.5%，费用率方面，2025H1，公司销售费用率同比提升0.4pct 至18.2%，其中广告及宣传费 用率同比下滑0.4pct 至10.1%。管理费用率（含研发）同比下滑0.2pct 至5.8%，其中研发费用率2.8%/同 比持平。叠加其它收益下降、应收账款减值下降，2025H1，公司经营利润率同比下滑0.7pct 至19.9%， 归母净利润率为15.0%，同比下滑0.4pct。营运管理方面，2025H1，公司存货周转天数为109 天，同比 增长2 天，应收账款周转天数146 天，同比下降3 天，应付账款周转天数71 天，同比下降17 天。经营活 动现金流方面，2025H1，公司经营活动现金净流入5.24 亿元，同比增长 ...

投资建议：公司聚焦大众专业运动领域，25H1收入增速领跑行业，同时公司立足科技创新，持续扩充 产品矩阵，提升性价比；渠道结构持续优化，25 年新店型超品店快速扩张。维持2025-2027 年归母净利 润为12.9/15.0/16.7 亿元，对应PE 为9/8/7 倍，给予2025 年市盈率估值12X，按照1 港币=0.92 元人民币 汇率计算，对应目标价为8.15 港元，维持"增持"评级。 25H1 收入稳健增长，盈利稳定。25H1 收入同增11%，毛利率+0.2pct至41.5%，主要受益于产品结构优 化，其中成人装鞋/服品类毛利率+0.5/1.1pct，童装鞋/服毛利率+0.3/-0.8pct。费用端管控良好，广告及 宣传费用率同比-0.4pct 至10.1%，研发费用率为2.8%，同比持平，公司预计全年维持在3-4%。25H1 每 股拟派息0.204 港元，派息比例为45%。 电商渠道靓丽高增，童装收入稳步增长，渠道端持续优化。电商H1收入同比高增45%至18.2 亿元，其 中Q1/Q2 电商流水增速分别为35-40%/20%，公司积极发挥线上专供品优势，打造线上线下货品差异 化，不断夯实渠道优势；童装 ...

Core Viewpoint - The company reported a steady performance in H1 2025, with revenue of 5.705 billion yuan, up 11.0% year-on-year, and a net profit of 858 million yuan, up 8.6% year-on-year, although net profit growth lagged behind revenue growth due to a decrease in interest income and other earnings [1] Financial Performance - The company declared an interim dividend of 20.4 Hong Kong cents per share, with a payout ratio of 45.0%, compared to 40.3% in H1 2024 [1] - The gross profit margin slightly increased by 0.2 percentage points to 41.5% in H1 2025, with adult shoes, adult clothing, children's shoes, and children's clothing gross margins at 43.3%, 41.3%, 42.1%, and 41% respectively [3] - The net profit margin decreased by 0.4 percentage points to 15.0% due to various factors, including a reduction in bank interest income and e-commerce commission income [3] Product Category Performance - Footwear outperformed apparel, with adult clothing revenue growing by 10.9% and children's clothing by 11.4%, accounting for 78% and 22% of total revenue respectively [1] - In the adult segment, footwear revenue increased by 12.8% while apparel revenue grew by only 1.6%, with a notable increase in sales of premium products [1] - In the children's segment, footwear revenue surged by 27.8%, while apparel revenue declined by 7.6%, with the company expanding its product range to include items for teenagers [1] Channel Strategy - E-commerce sales grew significantly, with online revenue increasing by 45.0% year-on-year, while offline revenue saw a slight decline of 1.2% [2] - The company is focusing on quality and efficiency in its store strategy, with a net reduction in the number of stores but an increase in average store size [2] - As of the end of H1 2025, the company had 5,669 adult clothing stores and 2,494 children's clothing stores, with a total of 49 new "super stores" launched [2] Cash Flow and Inventory - Operating cash flow improved significantly, reaching 524 million yuan, up 227.2% year-on-year, driven by reduced inventory and shorter accounts receivable turnover days [3] - The company reported a decrease in inventory to 1.89 billion yuan, down 220 million yuan from the end of 2024 [3] - The company ended the period with a net cash position of 4.3 billion yuan, indicating strong liquidity [3] Investment Outlook - The company is positioned in the mass market with a strong price-performance ratio and is enhancing its competitiveness through channel innovation and product upgrades [4] - The forecast for net profit for 2025-2027 is 1.3 billion, 1.46 billion, and 1.62 billion yuan, respectively, with a low valuation indicated by a PE ratio of 9, 8, and 7 times [4]

Core Viewpoint - The company reported a mid-year performance for 2025, achieving a revenue of 5.7 billion yuan, a year-on-year increase of 11.0%, and a profit attributable to equity holders of 860 million yuan, up 8.6%, meeting expectations [1][2]. Revenue Analysis - Adult footwear and apparel saw revenue growth, with footwear revenue reaching 2.57 billion yuan, up 12.8%, and apparel revenue at 1.6 billion yuan, up 1.6% [1]. - The children's apparel segment experienced a revenue increase of 11.4% to 1.26 billion yuan, with footwear growing by 27.8% and apparel declining by 7.6% [1]. Store Expansion and E-commerce Growth - As of June 2025, the company operated 5,669 adult apparel stores and 2,494 children's apparel stores, with 49 new super stores opened, enhancing customer experience and sales [1]. - E-commerce sales reached 1.82 billion yuan, a significant increase of 45.0%, accounting for 31.8% of total revenue, with strong quarterly growth rates [2]. Profitability and Cost Management - The gross profit margin improved by 0.2 percentage points to 41.5%, with adult footwear and apparel margins at 43.3% and 41.3%, respectively [2]. - Operating expenses showed a mixed trend, with advertising costs decreasing while employee costs increased slightly [2]. Cash Flow and Inventory Management - The company improved its accounts receivable turnover days by 3 days to 146 days, while inventory turnover days increased by 2 days to 109 days due to increased stock for e-commerce [3]. - As of June 2025, the company had a net cash position of 4.3 billion yuan and a net cash flow from operating activities of 520 million yuan, significantly up from 160 million yuan in the previous year [3]. Future Outlook - The company is expected to maintain its growth trajectory, with projected net profits of 1.301 billion yuan, 1.495 billion yuan, and 1.715 billion yuan for 2025 to 2027, reflecting year-on-year growth rates of 13%, 15%, and 15% respectively [3].

Core Viewpoint - The company reported a solid performance in H1 2025, with revenue growth of 11% and a net profit increase of 8.6%, while also raising its dividend payout ratio to enhance shareholder returns [1][4]. Group 1: Financial Performance - In H1 2025, the company's revenue reached 57 billion, with a gross margin of 41.5%, and a net profit of 8.6 billion, resulting in a net profit margin of 15% [1]. - The company declared a dividend of 20.4 Hong Kong cents per share, increasing the payout ratio from 40.3% in H1 2024 to 45% [1]. - The company expects revenue growth of 11.4% and net profit growth of 9.8% for the full year 2025 [4]. Group 2: Adult Business Segment - The adult footwear and apparel segment saw revenue growth of 8.2% to 41.8 billion, with footwear sales increasing by 12.8% to 25.7 billion and apparel sales growing by 1.6% to 16 billion [1][2]. - The company has enhanced its product offerings in the running and basketball categories, with a focus on brand strength through sponsorships and product innovation [2]. - The number of adult stores decreased by 71 to 5,669, while the average store size increased by 7 square meters to 156 square meters [2]. Group 3: Children's Business Segment - The children's business segment achieved revenue of 12.6 billion, reflecting a year-on-year growth of 11.4%, accounting for 22.1% of total revenue [3]. - The number of children's stores decreased by 56 to 2,494, but the average store size increased by 5 square meters to 117 square meters [3]. Group 4: E-commerce Business Segment - E-commerce revenue surged by 45% to 18.2 billion, representing 31.8% of total revenue, with 85% of e-commerce sales coming from exclusive products [4]. - The company improved its cash flow, with net cash from operating activities increasing by 227% to 5.24 billion [4]. - Inventory levels rose by 29% to 18.9 billion, with inventory turnover days extending by 24 days to 109 days, indicating support for e-commerce growth and replenishment needs [4].

Core Viewpoint - 361 Degrees reported a revenue of 5.7 billion yuan for the first half of the year, representing a year-on-year increase of 11.0%, and a net profit attributable to shareholders of 860 million yuan, up 8.6% year-on-year. The company maintains a stable dividend payout ratio of 45.0% and proposes an interim dividend of 20.4 Hong Kong cents per share, indicating a solid business performance and growth potential [1]. Group 1: Financial Performance - Revenue for the adult footwear segment increased by 12.8% year-on-year to 2.57 billion yuan, driven by product upgrades and event marketing [2]. - The children's brand revenue grew by 11.4% year-on-year to 1.26 billion yuan, benefiting from increased emphasis on sports in education and the expansion of product lines [2]. - Online sales surged by 45.0% year-on-year to 1.82 billion yuan, accounting for 31.8% of total revenue, primarily due to successful promotional campaigns [2]. Group 2: Profitability and Margins - Gross margin improved by 0.2 percentage points to 41.5%, with adult footwear and apparel margins increasing by 0.5 percentage points and 1.1 percentage points, respectively [2]. - The net profit margin slightly decreased by 0.4 percentage points to 15.0%, indicating stable profitability despite slight margin compression [2]. Group 3: Operational Efficiency - Operating cash flow significantly improved, with a net cash flow of 520 million yuan, up 227% year-on-year, attributed to better inventory and accounts receivable management [3]. - Inventory levels decreased by 220 million yuan to 1.89 billion yuan, with inventory turnover days at 109 days, reflecting effective inventory control [3]. - The company has a net cash reserve of 4.3 billion yuan, providing a solid foundation for future growth [3]. Group 4: Future Outlook and Valuation - The company maintains profit forecasts of 1.31 billion yuan, 1.49 billion yuan, and 1.66 billion yuan for 2025-2027 [3]. - A target price of 8.0 Hong Kong dollars has been set, reflecting a 33% increase from previous estimates, with a price-to-earnings ratio of 11.6x for 2025 [3].

361 度主品牌1H25 收入同增8.2%至41.76 亿元。其中在公司继续追求高专业性及性价比策略带动下，公 司鞋类产品表现出色收入同增12.8%。截至6 月末，361 度主品牌国内销售点5,669 个，较年初下降81 家；单店面积达到156 平，较年初增加7 平；三线及以下城市门店占比稳定在约76%。同时截至25 年6 月末，公司已开设49 家超品店，进一步提升品牌形象同时提升销售效率。361 度儿童1H25 收入同增 11%至12.61 亿元，期内361 度儿童销售点下降54 个至2,494 个。电商渠道1H25 表现靓丽，收入同增 45%至18.17 亿元，收入占比达到32%。公司电商特供产品占比达到85%与线下形成明显的差异化优势， 公司电商在1H25 在跑步、篮球、IP 联名等各个系列上都持续推出优秀产品带动销售增长。 产品拉动毛利率增长，营销投入有所增加。1H25 公司毛利率同增0.1ppt 至41.5%，其中主品牌鞋服毛利 率在良好的成本管控和产品定价拉动下均有提升。1H25 销售费用率同增0.4ppt，主要因公司加大广告营 销投入，尤其是通过电子商务平台投入（1H25 电子商务佣金及平台费用 ...

Core Viewpoint - 361 Degrees reported a year-on-year revenue growth of 11% to 5.7 billion yuan and a net profit growth of 9% to 860 million yuan for the first half of 2025, while maintaining its annual guidance despite a challenging consumer environment [1][2]. Financial Performance - Revenue increased by 11% to 5.7 billion yuan, with adult products growing by 10.9% and children's clothing by 11.4% [1][2]. - The net profit attributable to shareholders rose by 9% to 860 million yuan [2]. - The company declared a dividend of 20.4 Hong Kong cents per share, with a payout ratio increasing from 40% to 45% [2]. Sales Channels and Product Performance - E-commerce sales showed strong performance, growing by 45% and accounting for 32% of total revenue, with exclusive products making up 85% of e-commerce sales [1][2]. - The gross profit margin improved to 41.5%, driven by cost control and increased product prices, with adult and children's clothing margins at 42.5% and 41.6%, respectively [1]. Operational Developments - The company significantly improved its operating cash flow, increasing 2.27 times to 524 million yuan, attributed to reduced inventory and improved payment terms [1]. - 361 Degrees is actively exploring new channel development opportunities, with 49 "super stores" opened by the end of the first half of 2025, aiming to reach 100 by year-end [2]. Future Outlook - The company is expected to benefit from the introduction of new store formats, which may contribute to revenue growth [2]. - Earnings per share (EPS) forecasts for 2025-2027 are projected at 0.60, 0.69, and 0.76 yuan, respectively, with a target price of 6.6 Hong Kong dollars based on a 10x PE ratio for 2025 [2].

Core Viewpoint - 361 Degrees reported stable growth in its mid-2025 operational data, with revenue and net profit showing positive year-on-year increases, aligning with expectations [1] Financial Performance - Revenue for the first half of 2025 increased by 11% to 5.7 billion yuan, while net profit rose by 9% to 860 million yuan, meeting expectations [1] - The proposed interim dividend is 0.204 HKD per share, with a payout ratio of 45%, up from 40.3% in the first half of 2024, enhancing shareholder returns [1] Business Segments - The children's clothing segment maintained double-digit growth, with revenue up 11% to 1.26 billion yuan; children's footwear and apparel saw revenue changes of +28% and -8%, respectively [1] - The gross margin for children's apparel decreased due to the introduction of high-cost performance products aimed at attracting customers [1] - Adult footwear and apparel revenue grew by 8% to 4.18 billion yuan, with footwear and apparel gross margins at 43.3% and 41.3%, respectively, showing year-on-year improvements [1] Channel Performance - E-commerce channel revenue surged by 45% to 1.82 billion yuan, accounting for 31.8% of total revenue, with effective product differentiation between online and offline offerings [2] - Offline revenue remained stable, focusing on innovative retail models and enhancing single-store productivity [2] - As of June 2025, the company operated 5,669 stores, a decrease of 81 from the end of 2024, with an average store size increase of 7 square meters [2] Inventory and Cash Flow - Inventory value decreased by 11% to 1.89 billion yuan, with inventory turnover days increasing by 2 days to 109 days [3] - Operating cash flow improved significantly, up 227% to 520 million yuan, attributed to reduced inventory and slower accounts receivable growth [3] - The company holds approximately 4.3 billion yuan in net cash, with a low debt ratio of 2.2% [3] Profitability Metrics - Gross margin slightly increased by 0.2 percentage points to 41.5%, while overall expense ratios remained stable [3] - Sales expense ratio rose by 0.3 percentage points to 18.2%, with advertising costs at 580 million yuan, consistent with budget and prior year [3] - Operating profit margin decreased by 0.6 percentage points to 20%, and net profit margin fell by 0.3 percentage points to 15% [3] Strategic Outlook - The company has been enhancing its product, brand, and channel strategies over the past two decades, with ongoing brand upgrades and channel optimization [4] - Despite competitive pricing pressures, the company expects to outpace industry growth due to its high cost-performance products [4] - Revised net profit forecasts for 2025-2027 are 1.26 billion, 1.39 billion, and 1.51 billion yuan, with corresponding P/E ratios of 9, 8, and 7 [4]

Core Viewpoint - 361 Degrees reported a solid performance in the first half of 2025, with revenue and net profit increasing by 11.0% and 8.6% year-on-year, respectively, indicating a positive growth trajectory for the company [1][2]. Financial Performance - The company achieved a revenue of 5.7 billion yuan and a net profit of 0.86 billion yuan in H1 2025, with an EPS of 0.42 yuan and a proposed interim cash dividend of 0.204 HKD per share, resulting in a payout ratio of 45.0% [1]. - Gross margin improved by 0.2 percentage points to 41.5%, while operating margin and net profit margin decreased by 0.7 and 0.3 percentage points to 19.9% and 15.0%, respectively [1][2]. - Revenue from the main brand (offline channels) grew by approximately 10-15%, while e-commerce revenue surged by 35-40% [1]. Revenue Breakdown - Adult and children's clothing revenue increased by 8.2% and 10.0%, respectively, with online sales growing by 45.0% and offline sales remaining flat [1][2]. - The revenue contribution from adult clothing, children's clothing, and other categories was 73.2%, 21.6%, and 5.2%, respectively, with significant growth in adult footwear and children's footwear [1][2]. Channel Performance - Online and offline revenue contributions were 31.8% and 68.2%, respectively, with online sales growing by 45.0% and offline sales remaining stable [2]. - As of June 2025, the company operated 5,669 stores in mainland China and 1,357 overseas, with a slight decrease in the number of stores compared to the beginning of the year [2]. Inventory and Cash Flow - Inventory as of June 2025 was 1.89 billion yuan, a decrease of 10.5% from the beginning of the year, while accounts receivable increased by 7.2% to 4.66 billion yuan [3]. - Operating net cash flow for H1 2025 was 0.52 billion yuan, reflecting a significant increase of 227.2% year-on-year, driven by profit growth and reduced inventory [3]. Strategic Developments - The company is focusing on enhancing its brand competitiveness and expanding into new sports categories, including fitness and yoga [3]. - The launch of new products and the establishment of super stores are part of the strategy to strengthen brand image and improve customer experience [3].