Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Views - The company reported a revenue of 10.07 billion in 2024, representing a year-on-year increase of 19.6%, and a net profit attributable to shareholders of 1.15 billion, also up by 19.5%. The dividend payout ratio increased to 45% [2][4]. - For the second half of 2024, the company achieved a revenue of 4.93 billion, a year-on-year growth of 20.0%, with a net profit of 360 million, marking a significant increase of 39.2% [2][4]. - The revenue performance met expectations, while the profit performance slightly exceeded expectations [2][4]. Summary by Sections Financial Performance - In 2024, the company achieved a total revenue of 10.07 billion, with a year-on-year growth of 19.6%. The net profit attributable to shareholders was 1.15 billion, also reflecting a growth of 19.5%. The dividend payout ratio was raised to 45% [2][4]. - The second half of 2024 saw revenues of 4.93 billion, up 20.0% year-on-year, and a net profit of 360 million, which is a 39.2% increase compared to the previous year [2][4]. Future Outlook - The company is exploring new business models, with the opening of "super stores" expected to contribute to future retail growth. The first super store opened in Shijiazhuang, Hebei, with plans for further openings in Huizhou, Guangdong, Chengdu, Sichuan, and Nanning, Guangxi [8]. - The company anticipates strong performance in the first three quarters of 2025, with a high certainty of continued revenue growth. The product matrix is improving, and the channel structure is being optimized [8]. Profit Forecast and Valuation - The company is projected to achieve net profits of 1.31 billion, 1.48 billion, and 1.65 billion for 2025, 2026, and 2027 respectively, with corresponding P/E ratios of 6.69, 5.93, and 5.31, which are significantly lower than other sports goods companies [10].

Investment Rating - The report assigns a "Buy" rating to the company with a target price of HKD 5.67, indicating a potential upside of 26.3% from the current price of HKD 4.49 [4][12]. Core Insights - The company reported a FY24 net profit of RMB 1.15 billion, a year-on-year increase of 15.4%, with a net profit margin of 11.4%, slightly down by 0.4 percentage points from FY23 [1]. - Revenue for FY24 reached RMB 10.07 billion, reflecting a 19.1% year-on-year growth, driven by increases in both adult and children's product sales [1]. - The company plans to expand its new retail format, "super premium stores," from 5 to 100 by the end of 2025, aiming to enhance customer shopping experiences and improve inventory turnover [3]. Financial Performance Summary - FY24 revenue: RMB 10,074 million, up 19.1% from FY23 [5] - FY24 net profit: RMB 1,149 million, up 15.4% from FY23 [5] - FY25 projected revenue: RMB 11,869 million, a 17.8% increase [5] - FY25 projected net profit: RMB 1,332 million, a 16.0% increase [5] - FY24 dividend per share: HKD 0.1, with a payout ratio of 45% [1][5] Inventory and Cash Flow - As of the end of 2024, inventory rose to RMB 2.11 billion, a 56.2% increase year-on-year, leading to an increase in inventory turnover days from 93 to 107 days [2]. - Operating cash flow decreased to RMB 56 million due to increased inventory levels, but management noted that terminal sales have grown over 10% since the beginning of 2025 [2]. Store Expansion Strategy - The company is focusing on opening "super premium stores," which will feature a mix of high-demand products, seasonal items, and cost-effective options, with an average store area of over 800 square meters [3]. - The expected average annual sales per super premium store is projected to reach RMB 10 million, contributing approximately 5% to total revenue by 2025 [3].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price based on the last closing price of 4.82 HKD [1][10]. Core Insights - The company achieved a revenue of 10.07 billion HKD in 2024, representing a year-on-year growth of 19.6%, and a net profit of 1.15 billion HKD, also up by 19.5% [4][10]. - The company is expected to expand its "super premium" store format, which is anticipated to contribute additional revenue in 2025 [1][10]. - The company is positioned as the fourth largest domestic sports brand in China, focusing on technology-driven professional sports products and enhancing its competitive edge in children's apparel [8][10]. Financial Performance - Revenue breakdown shows adult footwear and apparel revenue grew by 22% and 15% respectively, while children's footwear and apparel increased by 18% and 23% [5]. - The offline revenue increased by 23% to 7.3 billion HKD, with a total of 8,298 stores by the end of 2024 [5]. - The gross margin improved by 0.4 percentage points to 41.5%, while the net profit margin remained stable at 11.4% [7]. Future Outlook - The company forecasts a sales growth of 10%-15% for 2025, with a gross margin expected to be between 40%-42% [7]. - The projected net profit for 2025 is 1.32 billion HKD, with an estimated earnings per share (EPS) of 0.64 HKD [11][10]. - The company plans to open approximately 100 new "super premium" stores in 2025, enhancing customer shopping experience [6][10].

Investment Rating - The report assigns a "Buy" rating to the company with a target price of HKD 5.67, indicating a potential upside of 26.3% from the current price of HKD 4.49 [4][12]. Core Insights - The company reported a FY24 net profit of RMB 1.15 billion, a year-on-year increase of 15.4%, with a net profit margin of 11.4%, slightly down by 0.4 percentage points from FY23 [1]. - Revenue for FY24 reached RMB 10.07 billion, reflecting a 19.1% year-on-year growth, driven by increases in both adult and children's product sales [1]. - The company plans to expand its store network by adding 124 new outlets in 2024, with a focus on enhancing the shopping experience through the introduction of "super stores" [3]. Financial Performance Summary - FY24 revenue: RMB 10,074 million, up 19.1% from FY23 [5] - FY24 net profit: RMB 1,149 million, up 15.4% from FY23 [5] - FY25 projected revenue: RMB 11,869 million, a 17.8% increase [5] - FY25 projected net profit: RMB 1,332 million, a 16.0% increase [5] - FY24 dividend per share: HKD 0.1, with a payout ratio of 45% [1][5]. Inventory and Cash Flow - As of the end of 2024, inventory rose to RMB 2.11 billion, a 56.2% increase, leading to an increase in inventory turnover days from 93 to 107 days [2]. - Operating cash flow decreased to RMB 56 million due to increased inventory levels [2]. Store Expansion Strategy - The company is set to increase the number of "super stores" from 5 to 100 by the end of 2025, with an expected average store efficiency of RMB 10 million per year [3]. - The product mix in these stores will consist of 30% premium products, 20% off-season products, and 30% cost-effective products [3].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price based on the last closing price of 4.82 HKD [1][10]. Core Insights - The company achieved a revenue of 10.07 billion HKD in 2024, representing a year-on-year growth of 19.6%, and a net profit of 1.15 billion HKD, also up by 19.5% [4][10]. - The company is expected to benefit from the expansion of its "super premium" stores, which are anticipated to contribute additional revenue in 2025 [1][10]. - The company is positioned as the fourth largest domestic sports brand in China, focusing on technology-driven professional sports products and enhancing its competitive edge in children's apparel [8][10]. Revenue Breakdown - Adult footwear and apparel revenue grew by 22% and 15% respectively, reaching 4.3 billion and 3.1 billion HKD, driven by new product launches and sponsorships [5]. - Children's footwear and apparel revenue increased by 18% and 23% respectively, totaling 1.1 billion and 1.2 billion HKD, capitalizing on diverse consumer needs [5]. - Offline revenue rose by 23% to 7.3 billion HKD, with a total of 8,298 stores by the end of 2024, while e-commerce revenue grew by 12% to 2.6 billion HKD [5]. Store Expansion and Operations - The company is actively exploring new store formats, with plans to open 100 "super premium" stores in 2025, enhancing the shopping experience [6][10]. - Currently, five stores are operational, with plans to increase to ten by the end of March and approximately fifty by June [6]. Financial Metrics and Forecast - The gross profit margin improved by 0.4 percentage points to 41.5%, while the net profit margin remained stable at 11.4% [7]. - The company forecasts a sales growth of 10%-15% in 2025, with a gross margin expected to be between 40-42% [7]. - Projected net profits for 2025, 2026, and 2027 are 1.32 billion, 1.50 billion, and 1.65 billion HKD respectively, with corresponding EPS of 0.64, 0.72, and 0.80 HKD [11][10].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company reported a revenue of 10.074 billion yuan for 2024, representing a year-on-year increase of 19.6%, and a net profit of 1.149 billion yuan, also up by 19.5% year-on-year [8] - The company is focusing on expanding its "super product stores" and aims to open 100 new stores in 2025, which is expected to contribute to growth [8] - The company maintains a strong position in the domestic sportswear market, driven by its adult and children's apparel segments, as well as e-commerce initiatives [8] Financial Performance Summary - Total revenue for 2023 was 8.423 billion yuan, with a projected increase to 10.074 billion yuan in 2024, and further growth expected in subsequent years [1] - The net profit for 2023 was 961.43 million yuan, with projections of 1.149 billion yuan for 2024, and continued growth anticipated through 2027 [1] - The earnings per share (EPS) is expected to rise from 0.46 yuan in 2023 to 0.56 yuan in 2024, with a steady increase projected through 2027 [1] Revenue Breakdown - Adult apparel revenue grew by 16.5% year-on-year, while children's apparel revenue increased by 18.0% year-on-year, contributing to 73% and 29% of total revenue respectively [8] - The revenue from adult footwear reached 4.29 billion yuan, up 22.1% year-on-year, while children's footwear revenue was 1.1 billion yuan, up 17.5% year-on-year [8] Online and Offline Sales Performance - Online sales increased by 12.2% year-on-year, while offline sales grew by 20.5% [8] - The company emphasizes differentiated products online, achieving a 99% increase in sales during the "618" shopping festival [8] Profitability and Cash Flow - The gross margin improved by 0.43 percentage points to 41.53% in 2024, with net profit margin remaining stable at 11.4% [8] - Operating cash flow for 2024 was reported at 69.81 million yuan, a decrease of 83% year-on-year due to increased procurement and supplier payments [8]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Insights - The company achieved a revenue of 10.074 billion yuan in 2024, representing a year-on-year growth of 19.6%, with a net profit of 1.149 billion yuan, also up by 19.5% [8] - The company plans to explore new retail formats by launching "super premium stores" in 2025, with a target of opening 100 stores [8] - The company continues to see strong growth in both adult and children's apparel, with adult clothing and children's clothing revenues growing by 16.5% and 18.0% respectively in 2024 [8] Financial Performance Summary - Total revenue for 2023 was 8.423 billion yuan, with a projected increase to 10.074 billion yuan in 2024, and further growth expected in subsequent years [1] - The company's net profit for 2023 was 961.43 million yuan, projected to rise to 1.149 billion yuan in 2024, with continued growth anticipated through 2027 [1] - The earnings per share (EPS) is expected to increase from 0.46 yuan in 2023 to 0.56 yuan in 2024, with a consistent upward trend projected through 2027 [1] Revenue Breakdown - Adult apparel accounted for 73% of total revenue, while children's apparel made up 29% in 2024 [8] - Online sales grew by 12.2%, while offline sales increased by 20.5%, with online sales contributing 26% and offline sales 74% to total revenue [8] - The average selling price (ASP) for adult footwear was 125.3 yuan, showing a slight increase of 1.4% year-on-year [8] Cost and Profitability Metrics - The gross margin improved to 41.53% in 2024, with specific margins for adult footwear and apparel at 42.9% and 41.3% respectively [8] - The net profit margin remained stable at 11.4% in 2024, despite challenges in accounts receivable and other income [8] - Operating cash flow was reported at 69.81 million yuan in 2024, reflecting a significant decrease due to increased procurement and supplier payments [8]

Investment Rating - The investment rating for the company is "Outperform the Market" [1][4][6]. Core Views - The company is expected to achieve a revenue growth of 20% in 2024, driven by high-margin products, with total revenue reaching 10.07 billion yuan and net profit increasing to 1.15 billion yuan [1][4]. - The company has maintained a stable net profit margin, with improvements in gross margin and a decrease in management fees contributing positively [1][2]. - The company is focusing on optimizing its product structure, which is expected to enhance gross margin levels and improve cash flow in the coming years [4][19]. Summary by Sections Financial Performance - In 2024, the company's revenue is projected to grow by 19.6% to 10.07 billion yuan, while net profit is expected to rise by 19.5% to 1.15 billion yuan [1][20]. - The net profit margin for the second half of 2024 is anticipated to increase by 1 percentage point to 7.3%, supported by a 1.2 percentage point rise in gross margin and a 1.6 percentage point decrease in advertising expenses [2][20]. Store Expansion and E-commerce - The company opened a net of 16 adult stores and 3 children's stores in 2024, bringing the total to 5,750 and 2,548 stores respectively [3]. - The e-commerce channel is expected to grow by 12.2% year-on-year, with the proportion of exclusive products increasing to 83.6% [3]. Cash Flow and Dividend Policy - Operating cash flow is projected to decline to 0.7 billion yuan due to increased inventory and accounts receivable, with the net cash ratio dropping to 0.06 [1][19]. - The dividend payout ratio is expected to slightly increase to 45% in 2024 [1][4]. Profit Forecast - The company forecasts net profits of 1.3 billion yuan, 1.5 billion yuan, and 1.6 billion yuan for 2025, 2026, and 2027 respectively, representing year-on-year growth rates of 13.1%, 12.2%, and 11.8% [4][20].

公 华福证券 运动服装 2025 年 03 月 14 日 司 研 究 公 司 财 报 点 361 度（01361.HK） 24 年业绩点评：全年派息比例提高，超品新店型 放量可期 事件：公司于 3.12 发布 24 年业绩，全年实现收入 100.7 亿元，同比+19.6%， 实现权益持有人应占溢利 11.5 亿元，同比+19.5%，业绩符合预期。公司派 发末期股息 10 港仙/股，全年派息比例为 45%，同比提升 4.8Pct。 经营分析： 技术赋能专业运动品类，童装延续亮眼表现 评 成人装中鞋/服于 2024 年分别实现营收 42.9/30.9 亿元，同比 +22%/15%，主要得益于量增拉动。公司持续夯实专业运动领域实力， 跑步品类加强对材料创新探索，推出飚速 2 等专业竞速碳板跑鞋强化 专业实力，并赞助多项马拉松赛事；篮球品类布局约基奇等核心球星 资源，期间 JOKER 1 全球首发带动品牌加速国际化进程。 童装 2024 年营收同增 19.5%至 23.4 亿元，其中鞋/服分别同比 +18%/23%，随着童装业务推出结合专业功能、健康科技以及儿童时尚 元素的产品满足青少年多元化需求，鞋服产品均呈现高景 ...

Investment Rating - The investment rating for the company is "Outperform the Market" [4][6][19]. Core Views - The company is expected to achieve a revenue growth of 20% in 2024, driven by high-margin products, with total revenue reaching 10.07 billion HKD and net profit increasing to 1.15 billion HKD [1][4]. - The company has maintained a stable net profit margin, with improvements in gross margin and a decrease in management fees contributing positively [1][2]. - The company is focusing on optimizing its product structure, which is expected to enhance gross margin levels and improve cash flow in the coming years [4][19]. Summary by Sections Financial Performance - In 2024, the company reported a revenue increase of 19.6% to 10.07 billion HKD and a net profit increase of 19.5% to 1.15 billion HKD, with both adult and children's clothing segments growing approximately 20% [1][5]. - The operating cash flow significantly decreased to 0.7 billion HKD due to increased inventory and accounts receivable [1][19]. - The dividend payout ratio slightly increased to 45% in 2024 [1]. Second Half Performance - In the second half of 2024, the company experienced a revenue growth of 20% and a net profit growth of 39.2%, with net profit margin improving by 1 percentage point to 7.3% [2]. Store Expansion and E-commerce - The company opened 16 adult and 3 children's stores, bringing the total to 5,750 and 2,548 stores respectively, while also launching a new retail format with the first "super product store" [3]. - E-commerce sales grew by 12.2% year-on-year, with a significant increase in the proportion of exclusive products [3]. Future Outlook - The company is projected to achieve net profits of 1.3 billion HKD, 1.46 billion HKD, and 1.63 billion HKD for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 13.1%, 12.2%, and 11.8% [4][20]. - The target price has been adjusted to 4.7-5.4 HKD, corresponding to a price-to-earnings ratio of 7-8x for 2025 [4][19].