Inline 1Q25 results and a moderate outlook While 1Q25 numbers are generally inline with BBG and CMBI est., the improving trend in Mar 2025 is quite encouraging. Looking forward in 2Q25E, amidst the macro risks, more policy support looks likely, and we also see brand-specific growth momentum. Therefore, we are still cautiously optimistic about the sportswear sector, as well as Xtep. Maintain BUY with TP of HK$ 7.20, based on 14x FY25E P/E (both unchanged). The stock is now trading at 10x. Source: Company dat ...

证券研究报告 | 公司点评 gszqdatemark 2025 04 18 年 月 日 特步国际（01368.HK） 2025Q1 特步流水稳健增长，库存健康，索康尼表现优异 特步品牌 2025Q1 流水增长中单位数，运营稳健。公司发布 2025 年 Q1 经营情况公告，特步品牌流水同比增长中单位数，Q1 零售折扣水 平在 70~75 折之间，截至 2025Q1 末渠道存货周转天数在 4 个月左 右，运营质量稳健，整体表现符合预期。 电商业务增速优异，线下推动门店结构优化。2025Q1 特步品牌流水 同比增长中单位数，分渠道来看受益于春节假期的带动，我们预计电 商渠道流水销售表现优异，增速或在 20%+。当前公司在渠道端持续 推进经营效率提升，电商产品结构优化，加大电商业务高性价比产品 占比；线下在对原有低效店铺进行关闭调整的同时，推动门店形象优 化，我们预计 2025 年下半年开始，公司将启动特步品牌 DTC 转型， 大力提升零售效率，推动企业长期业务增长。 渠道库存保持在健康水位，终端折扣同比持平。根据公司披露 2025Q1 终端折扣整体在 70~75 折之间，同比 2024Q1 持平，库存方 面截至 2 ...

电商业务增速优异，线下推动门店结构优化。2025Q1 特步品牌流水 同比增长中单位数，分渠道来看受益于春节假期的带动，我们预计电 商渠道流水销售表现优异，增速或在 20%+。当前公司在渠道端持续 推进经营效率提升，电商产品结构优化，加大电商业务高性价比产品 占比；线下在对原有低效店铺进行关闭调整的同时，推动门店形象优 化，我们预计 2025 年下半年开始，公司将启动特步品牌 DTC 转型， 大力提升零售效率，推动企业长期业务增长。 证券研究报告 | 公司点评 gszqdatemark 2025 04 18 年 月 日 特步国际（01368.HK） 2025Q1 特步流水稳健增长，库存健康，索康尼表现优异 特步品牌 2025Q1 流水增长中单位数，运营稳健。公司发布 2025 年 Q1 经营情况公告，特步品牌流水同比增长中单位数，Q1 零售折扣水 平在 70~75 折之间，截至 2025Q1 末渠道存货周转天数在 4 个月左 右，运营质量稳健，整体表现符合预期。 渠道库存保持在健康水位，终端折扣同比持平。根据公司披露 2025Q1 终端折扣整体在 70~75 折之间，同比 2024Q1 持平，库存方 面截至 2 ...

证券研究报告 | 2025年04月17日 特步国际（01368.HK） 第一季度主品牌流水增长中单位数，索康尼增长超 40% |  | 公司研究·海外公司快评 |  | 纺织服饰·服装家纺 |  投资评级：优于大市（维持） | | --- | --- | --- | --- | --- | | 证券分析师： | 丁诗洁 | 0755-81981391 | dingshijie@guosen.com.cn | 执证编码：S0980520040004 | | 证券分析师： | 刘佳琪 | 010-88005446 | liujiaqi@guosen.com.cn | 执证编码：S0980523070003 | 事项： 公司公告：2025 年 4 月 17 日，公司发布 2025 年第一季度营运状况，第一季度特步主品牌线上线下全渠道 零售销售流水同比增长中单位数，零售折扣 7.0-7.5 折，渠道库销比 4 个月。索康尼品牌线上线下全渠道 零售销售流水同比增长超过 40%。 国信纺服观点： 1、第一季度特步主品牌流水增长中单位数；零售折扣 7.0-7.5 折，库销比 4 个月，折扣与库销比同环比 稳定；索康尼 ...

证券研究报告|港股公司点评研究报告 [Table_Date] 2025 年 04 月 17 日 [Table_Title] Q1 主品牌中单位数增长，索康尼超 40% [Table_Title2] 特步国际(1368.HK) | [Table_DataInfo] 评级： | 买入 | 股票代码： | 1368 | | --- | --- | --- | --- | | 上次评级： | 买入 | 52 周最高价/最低价(港元)： | 7.13/4.15 | | 目标价格： | | 总市值(亿港元) | 130.68 | | 最新收盘价： | 4.71 | 自由流通市值(亿港元) | 130.68 | | | | 自由流通股数(百万) | 2,774.56 | [Table_Summary] 事件概述 公司公告 2025Q1 运营数据：Q1 主品牌零售流水同比中单位数增长，折扣为七到七五折，渠道库存为约四 个月，25Q1 索康尼零售销售实现约 40%同比增长。 分析判断: 25Q1 主品牌零售流水同比中单位数增长（1）分渠道来看，25Q1 零售流水中单位数增长，增速环比较 24Q4 高单位数增长有所下降；（2）从 ...

证券研究报告|港股公司点评研究报告 [Table_Date] 2025 年 04 月 17 日 [Table_Title] Q1 主品牌中单位数增长，索康尼超 40% [Table_Title2] 特步国际(1368.HK) | [Table_DataInfo] 评级： | 买入 | 股票代码： | 1368 | | --- | --- | --- | --- | | 上次评级： | 买入 | 52 周最高价/最低价(港元)： | 7.13/4.15 | | 目标价格： | | 总市值(亿港元) | 130.68 | | 最新收盘价： | 4.71 | 自由流通市值(亿港元) | 130.68 | | | | 自由流通股数(百万) | 2,774.56 | [Table_Summary] 事件概述 公司公告 2025Q1 运营数据：Q1 主品牌零售流水同比中单位数增长，折扣为七到七五折，渠道库存为约四 个月，25Q1 索康尼零售销售实现约 40%同比增长。 分析判断: 25Q1 主品牌零售流水同比中单位数增长（1）分渠道来看，25Q1 零售流水中单位数增长，增速环比较 24Q4 高单位数增长有所下降；（2）从 ...

Financial Performance - Total revenue for the year reached RMB 13,577 million, representing a growth of 6.5%[8] - Operating profit amounted to RMB 1,966 million, an increase of 9.3%[8] - Profit attributable to ordinary equity holders was RMB 1,238 million, reflecting a growth of 20.2%[8] - Revenue for 2024 reached RMB 13,577.2 million, a 6.6% increase from RMB 12,742.9 million in 2023[27] - Gross profit for 2024 was RMB 5,865.4 million, reflecting a gross margin of 43.2%, up from 41.8% in 2023[27] - Operating profit increased to RMB 1,965.5 million, with an operating margin of 14.5%, compared to 14.1% in the previous year[27] - Net profit attributable to equity holders was RMB 1,238.4 million, resulting in basic earnings per share of RMB 48.67, up from RMB 40.76 in 2023[27] - The group reported a loss from discontinued operations of RMB 67.1 million, a significant reduction from RMB 224.3 million in 2023[145] - The net profit attributable to equity holders increased by RMB 208.4 million or 20.2% to RMB 1,238.4 million, with a net profit margin improving to 9.1% from 8.1%[146] Dividends and Payouts - The final dividend per share declared was 9.5 HK cents, with a full-year payout ratio of 138.2%[8][9] - The company declared a final dividend of HKD 0.095 per share, with a total annual dividend payout ratio of 138.2%, significantly up from 50.0% in 2023[32] - Total dividends for 2024 amount to HKD 0.698, a significant increase from HKD 0.217 in 2023, representing a payout ratio of 138.2%[149] - The company maintained a high dividend payout ratio of no less than 50% over the past five years, demonstrating a commitment to shareholder returns[150] Strategic Initiatives - The company completed the strategic sale of K•SWISS and Palladium, focusing resources on the main brand, Saucony, and Merrell[23] - The company plans to leverage government economic stimulus measures to boost market confidence and consumer demand[31] - The company plans to strengthen its direct-to-consumer (DTC) strategy to enhance brand loyalty and operational efficiency, optimizing retail channel structures for better market insights[108] - The company is expanding its market presence with new flagship and concept stores, enhancing customer experience and brand visibility[89] Brand Performance - Retail sales for the main brand and Saucony recorded high single-digit and over 60% growth, respectively, indicating strong market performance[31] - Saucony, a brand under the group, achieved over RMB 1 billion in revenue for the first time in 2024, marking a significant milestone[37] - The professional sports division, Saucony, achieved revenue of RMB 1,250.3 million in 2024, a year-on-year increase of 57.2%[88] - Saucony's operating profit increased significantly to RMB 78.2 million in 2024, compared to RMB 8.4 million in 2023[88] Market Trends and Opportunities - The outdoor sports market in China presents growth opportunities for the brand Maile, which is actively expanding its e-commerce business[38] - The number of marathons held in China reached 671 in 2024, with participation exceeding 6.56 million, indicating a strong running trend[41] - E-commerce in China saw a significant recovery, with the logistics index reaching 113.7 points, a 3.6-point increase from the previous year[43] - The group anticipates steady growth in sports goods demand, supported by government measures to stimulate consumption[109] Operational Efficiency - The average inventory turnover days improved to 68 days in 2024, down from 90 days in 2023, enhancing operational efficiency[27] - The overall working capital turnover days increased to 87 days in 2024 from 83 days in 2023[151] - Inventory turnover days decreased by 22 days to 68 days in 2024, while trade receivables turnover days increased by 14 days to 120 days[159] Research and Development - Research and development expenses accounted for 2.9% of revenue, slightly down from 3.1% in 2023, reflecting a focus on cost management[27] - The new running shoe technology incorporates PISA supercritical foam for high rebound and cushioning, significantly reducing energy loss compared to traditional materials[77] Community Engagement and CSR - The company donated over RMB 58 million in sports goods and cash in 2024, including RMB 10 million in winter supplies for earthquake relief in Tibet[98] - The company provided over 710,000 hours of training to employees through its talent center, focusing on professional skills, leadership, and cultural operations[106] Investor Relations - The company actively communicated with investors to restore confidence amid macroeconomic uncertainties, enhancing transparency and two-way communication[178] - The company participated in 350 investor meetings throughout the year, including both online and offline events across North America, Europe, and Asia-Pacific[184] Future Outlook - Future outlook remains positive with expectations of stable growth in the sports industry driven by increased health awareness and sports demand[31] - The company plans to continue expanding its market presence and enhancing its retail management capabilities[179]

Investment Rating - The report maintains an "Outperform" rating for the company, with a target price of HKD 6.99 per share, reflecting a 5% upside potential [4][7]. Core Insights - The main brand shows steady growth, with a 6.5% increase in revenue to RMB 13.58 billion in 2024, driven by a 3.2% increase in Volkswagen and a 57.2% increase in professional sports revenue [4][7]. - Gross profit margin improved by 1.4 percentage points to 43.2%, with net profit rising 20.2% to RMB 1.24 billion, indicating enhanced profitability primarily from the professional sports segment and reduced losses from KP [4][7]. - The company plans to focus on direct-to-consumer (DTC) strategies and optimize retail channels, aiming to reclaim 400-500 stores by 2026, which will account for 5.0-6.3% of total stores [4][7]. Financial Summary - Revenue projections show a decline in 2024 to RMB 13.58 billion, followed by growth to RMB 14.47 billion in 2025, and further increases to RMB 15.62 billion in 2026 and RMB 17.00 billion in 2027 [3][6]. - Net profit is expected to rise from RMB 1.24 billion in 2024 to RMB 1.37 billion in 2025, reaching RMB 1.49 billion in 2026 and RMB 1.61 billion in 2027 [3][6]. - The company’s gross margin is projected to improve gradually, reaching 44.69% by 2027 [3][6]. Strategic Developments - The divestment of the fashion sports segment in November 2024 allows the company to concentrate on running and operational optimization, with professional sports expected to achieve a compound annual growth rate (CAGR) of 104.3% over the next four years [4][7]. - Saucony's revenue exceeded RMB 1 billion, and the brand is set to continue expanding its store presence and product offerings, particularly in high-end cities [4][7]. - The company plans significant capital expenditure of RMB 500 million in 2025, reflecting a 91% increase, to support its growth initiatives [4][7].

特步国际（1368）公司年报点评 2025 年 3 月 25 日 [Table_InvestInfo] 股票数据 | [Table_StockInfo] 3 月 24 日收盘价（港元） | 5.27 | | --- | --- | | 周股价波动（港元） 52 | 3.70-7.13 | | 总股本（百万股） | 2775 | | 总市值（百万港元） | 14622 | [《Ta24bQle4_主R品ep牌o流rtI水nf回o暖] ，索康尼全年收入规 模有望破 10 亿》2025.01.17 [Table_MainInfo] 公司研究/纺织与服装/服装与奢侈品 证券研究报告 Email:lx11040@haitong.com 《24Q3 索康尼持续高增，看好盈利水平提升》 2024.11.6 《主品牌电商表现亮眼，专业运动收入高增 72%》2024.08.25 《24Q2 主品牌折扣库存改善》2024.07.24 市场表现 [Table_QuoteInfo] 恒生指数对比 1M 2M 3M 绝对涨幅（%） -0.2 % 相对涨幅（%） -1.1 % 资料来源：海通证券研究所 分析师:盛开 Tel:(021)2 ...

Investment Rating - The report maintains a "Buy" rating for the company with a target price of 7 HKD [1][4][6] Core Insights - The company reported a revenue of 13.58 billion RMB for 2024, representing a year-on-year growth of 6.5%, and a net profit attributable to shareholders of 1.24 billion RMB, which is a 20.2% increase year-on-year [2][4] - The professional sports segment, including the Saucony brand, saw a significant revenue increase of 57.2% to 1.25 billion RMB, while the main brand, Xtep, grew by 3.2% to 12.33 billion RMB [2][3] - The company has focused on enhancing its brand image and expanding its product matrix, with the Saucony brand achieving a compound annual growth rate of over 100% over the past five years [2][3] Financial Performance Summary - Revenue and profit forecasts for 2025-2027 are as follows: - 2025E Revenue: 14.40 billion RMB, Net Profit: 1.38 billion RMB, EPS: 0.54 RMB - 2026E Revenue: 15.70 billion RMB, Net Profit: 1.54 billion RMB, EPS: 0.61 RMB - 2027E Revenue: 16.85 billion RMB, Net Profit: 1.69 billion RMB, EPS: 0.67 RMB [5][13] - The overall gross margin improved by 1 percentage point to 43.2%, driven by a significant increase in the gross margin of the professional sports segment [2][3][14] Strategic Developments - The company announced the divestiture of its fashion sports division, which is expected to alleviate profit pressure and allow for a focus on the main brand and Saucony, potentially leading to faster growth [3][4] - Management changes are anticipated to enhance the company's overseas expansion efforts, particularly in Southeast Asia [3][4]