Core Viewpoint - The cancellation of the health run project in the Shanghai Marathon has sparked significant reactions among running enthusiasts, highlighting the event's unique status and the challenges of managing a large number of participants [2][5][11]. Group 1: Shanghai Marathon's Special Status - The Shanghai Marathon, established for 28 years, is a prestigious event with a "pilgrimage" status among runners, akin to the lottery system for housing in Shanghai [5]. - This year, the total number of applicants for the full marathon and health run reached 356,589, with a full marathon acceptance rate of only 7.2% and a health run acceptance rate of 38.3% [7]. Group 2: Decision to Cancel Health Run - The decision to cancel the health run is seen as a "subtraction" aimed at enhancing the professional and international reputation of the marathon, as health runs accounted for 40% of the total 38,000 slots [11]. - The cancellation also includes the controversial charity run, which was perceived as a "money-grabbing" opportunity, conflicting with the spirit of professional competition [11]. Group 3: Shift Towards Professionalization - The decision reflects a shift towards professionalization and elitism in top-tier events, encouraging community and park runs to take on the role of promoting public fitness [13]. - The trend of professionalization in events parallels the evolution of running gear, with runners now seeking specialized equipment tailored to different running scenarios [13][17]. Group 4: Evolution of Running Gear - The running shoe market has seen a shift towards specialized footwear, with carbon plate shoes becoming standard for competitive runners, and various designs catering to different terrains and needs [17][21]. - The importance of selecting appropriate running shoes is emphasized, as improper footwear can lead to injuries, highlighting the need for shoes that provide cushioning, support, stability, and grip [19][21]. Group 5: Growth of Trail Running - Trail running has gained popularity, with numerous events taking place across the country, and a significant portion of participants aged between 22 and 55 [29][31]. - The choice of appropriate trail shoes is crucial for safety and performance, with specific designs catering to various terrains and conditions [35]. Group 6: Rise of Hiking Shoes - Hiking shoes have become a new choice for urban commuting, reflecting a shift in workplace attire towards comfort and practicality [41]. - The functionality of hiking shoes, including waterproof materials and slip-resistant soles, meets the demands of urban commuters while blending outdoor practicality with urban fashion [47]. Group 7: Market Trends and Consumer Behavior - The market for specialized footwear is expanding, with both international and domestic brands innovating to meet diverse consumer needs [52][56]. - The evolving consumer mindset reflects a deeper connection to lifestyle choices, where footwear represents not just functionality but also identity and lifestyle expression [61][63].

Core Viewpoint - Xtep International (01368.HK) maintains a "Buy" rating from Western Securities, with projected revenues of 14.46 billion, 15.56 billion, and 16.78 billion yuan for 2025 to 2027, and net profits of 1.38 billion, 1.52 billion, and 1.66 billion yuan respectively [1] Financial Performance - As of November 10, 2025, Xtep International's stock closed at 5.77 HKD, up 3.4%, with a trading volume of 4.43 million shares and a turnover of 25.29 million HKD [1] - The company's main brand showed low single-digit growth in total channel revenue year-on-year for Q3 2025, while Saucony's revenue grew over 20% year-on-year [1] - Retail discount rates are stable at 70-75%, and channel inventory turnover is maintained at 4-4.5 months, consistent with Q2 [1] Market Position - Xtep International ranks 7th in the apparel and home textile industry with a market capitalization of 15.658 billion HKD [2] - Key performance indicators show Xtep's Return on Equity (ROE) at 15.66%, significantly higher than the industry average of -2.96% [3] - The company has a net profit margin of 13.36%, compared to the industry average of -14.23%, and a gross profit margin of 44.95%, exceeding the industry average of 36.81% [3] Analyst Ratings - In the past 90 days, 34 investment banks have issued "Buy" ratings for Xtep International, with a target average price of 7.63 HKD [1] - Various investment banks have provided ratings, with some target prices including 7.80 HKD, 8.15 HKD, and 8.30 HKD [1][2]

Core Viewpoint - Xtep International (01368) maintains a "Buy" rating with projected revenues of 14.46 billion, 15.56 billion, and 16.78 billion CNY for 2025-2027, and net profits of 1.38 billion, 1.52 billion, and 1.66 billion CNY respectively [1] Group 1: Xtep International Performance - In Q3, Xtep's main brand saw low single-digit growth in overall channel revenue, with a steady trend in operational data [1] - Retail discount rates are between 70-75%, and inventory turnover levels are stable at 4-4.5 months compared to Q2 [1] - The main brand is increasing its outlet layout, while Saucony is expected to continue leading growth [1] Group 2: Brand Performance Breakdown - Monthly performance showed July and August better than September, with September's high temperatures affecting autumn and winter product sales [1] - Children's products outperformed adult products, and footwear outperformed apparel, with running and outdoor categories achieving double-digit growth [1] - E-commerce channels maintained double-digit growth, while offline channels saw slight increases [1] Group 3: Outlet Strategy - Xtep is launching two outlet formats: "Leading Outlet" and "Selected Outlet" [1] - The "Leading Outlet" focuses on high-end outlet shopping centers with an area of over 200 square meters, showcasing a premium running outlet image [1] - The "Selected Outlet" offers a wide range of products in larger stores (600-800 square meters), with an average store efficiency of over 1 million CNY, planning to open 30 stores in 2025 and a total of 70-100 stores from 2025 to 2026 [1] Group 4: Saucony Performance - Saucony's Q3 revenue growth was impacted by adjustments in e-commerce, with online growth lower than offline (over 30% year-on-year) due to reduced low-priced products and tighter discounting [2] - In Q3, Saucony opened 16 new stores, bringing the total to over 170, with an annual opening target of 30-50 stores, primarily in key business districts of first and second-tier cities [2] - With the upcoming promotional events like Double 11 and Double 12, Q4 is expected to see a growth acceleration compared to Q3, maintaining a full-year growth guidance of over 30% for the Saucony brand [2]

Summary of Xtep International Conference Call Company Overview - **Company**: Xtep International - **Date**: November 6, 2025 Key Points Industry and Sales Performance - Xtep International's online sales continue to show strong growth, with e-commerce channels achieving double-digit growth year-to-date, particularly in the running shoe segment, supported significantly by live streaming platforms [2][3] - Sales in shopping centers and outlet channels have also performed well due to store upgrades and accelerated layout [2][3] - The Saucony brand has seen strong offline performance in China, with a growth rate exceeding 30% in Q3 and continuing double-digit growth in October [2][6] Inventory Management and Pricing Strategy - Xtep maintains a healthy inventory level of 4 to 4.5 months, allowing for stable discount rates during promotional periods, such as 30% to 25% off during Double Eleven [2][5][14] - Strict inventory management and legal actions against gray market activities have effectively reduced low-price competition [2][5][7] Saucony Brand Development - Saucony's footwear sales account for over 80% in China, with apparel sales increasing from 0% to 20%, expected to rise to 30%-40% in the future [4][9] - The average monthly sales per store for Saucony have reached over 400,000 yuan, with top-performing stores achieving 700,000 to 800,000 yuan [2][8] - Saucony plans to open 30 to 50 new stores this year, building on its current network of over 170 stores [6][8] Sales and Growth Projections - The adult running shoe segment has shown double-digit growth, with the Champion family series expected to double its sales this year [4][16][17] - Saucony aims for over 30% sales growth for the year, supported by the introduction of high-margin winter apparel [6][10] Children's Business Strategy - Xtep has rebranded its children's business to "Xtep Youth," focusing on professionalization and scientific growth concepts [18] - The "Xtep Growth Shoes" have received positive feedback, addressing parents' concerns about children's height and overall development [19] Market Trends and Future Outlook - The overall industry inventory level is healthy, with Xtep's inventory management allowing for stable pricing strategies without significant discounting [15] - The demand for running shoes is expected to increase due to a surge in marathon events in the upcoming months [16][17] Additional Insights - Saucony's product mix includes collaborations with overseas brands, enhancing its market presence and driving sales growth in non-functional categories [9][12][13] - The company is leveraging partnerships with educational institutions to enhance product development for its children's line [18] This summary encapsulates the key insights from the conference call, highlighting Xtep International's performance, strategies, and future plans within the competitive landscape of the sportswear industry.

Investment Rating - The report maintains an "Accumulate" rating for the textile and apparel industry [6] Core Insights - The textile and apparel industry is experiencing a weak recovery, with the jewelry sector showing better growth compared to clothing [14] - The domestic sportswear market is expected to maintain long-term growth resilience despite short-term fluctuations in offline sales [1] - The report highlights the importance of inventory management and the impact of promotional events on sales performance [1][2][26] Summary by Sections 1. Sports Footwear and Apparel - The sports footwear and apparel sector showed weaker performance in Q3 2025 compared to Q2 but still outperformed the overall apparel market [1] - Offline sales for domestic sports brands remain weak, while e-commerce channels are performing better [1] - Inventory levels for domestic sports brands increased in Q3 due to preparations for the National Day holiday and Double Eleven sales [1] - Adidas reported a 6% year-on-year revenue growth in Greater China for Q3 2025, while Nike's sales in the region declined [1][18] 2. Brand Apparel - The brand apparel sector showed improvement in Q3 2025, with revenue and net profit growth of 3.1% and 23.2% respectively, driven by a low base effect [2] - The home textile segment benefited from product updates, while the fashion apparel category faced weak demand due to low consumer confidence [2] - The report anticipates continued reasonable expense management and stable profit growth for some companies in Q4 2025 [2] 3. Textile Manufacturing - Revenue for key textile manufacturing companies remained relatively stable, with a slight decline in net profit [3] - Companies with different customer structures showed varied performance, with some like Huayi Group achieving a 7% revenue growth by expanding their client base [3] - The report suggests that as inventory levels normalize, there may be a recovery in orders from upstream manufacturing companies [3] 4. Gold and Jewelry - The gold and jewelry sector experienced performance differentiation, with retail sales of gold and silver jewelry increasing by 11.5% year-on-year in the first nine months of 2025 [4] - Companies with fewer stores or a direct sales model reported excellent revenue growth, with some like Chao Hong Ji and Man Ka Long achieving revenue increases of 28.3% and 29.3% respectively [4] - The report recommends focusing on companies with strong product and channel capabilities in the jewelry sector [4] 5. Investment Recommendations - The report recommends several companies based on their performance and market positioning, including Shenzhou International, Anta Sports, Li Ning, and Chow Tai Fook, highlighting their respective PE ratios for 2025 [4][9]

本月底法定/註冊股本總額： HKD 1,000,000,000 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年10月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 特步國際控股有限公司 呈交日期: 2025年11月3日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 01368 | 說明 | 不適用 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 100,000,000,000 | HKD | | 0.01 | HKD | | 1,000,000,000 | | 增加 / 減少 (-) | | | | | | | HKD | | | | 本月底結存 | | | 100,000,000,000 | H ...

Group 1 - UBS upgraded the rating of Xtep International (01368) from "Neutral" to "Buy" and raised the target price from HKD 6.4 to HKD 7.6 [1] - The net profit forecast for 2025 to 2027 was increased by 1% to 9%, with expected profit contributions from Saucony and Merrell rising from 5% in 2024 to 16% in 2027 [1] - Anta Sports (02020) is also viewed positively, with profit contributions from vertical brands expected to increase from 9% in 2024 to 31% in 2027, maintaining a "Buy" rating and a target price of HKD 127 [1] Group 2 - Chinese sportswear stocks have seen an average decline of approximately 20% since August, reflecting market concerns over weak third-quarter sales and a growing consumer preference for specialized sports segments and vertical brands [1] - The estimated compound annual growth rate for the outdoor products market from 2025 to 2027 is projected to be 16%, significantly higher than the overall sports apparel growth rate of 5% [1] - Categories such as tennis and high-end running products are expected to have strong potential [1]

Core Viewpoint - UBS upgraded the rating of Xtep International (01368) from "Neutral" to "Buy," raising the target price from HKD 6.4 to HKD 7.6, while increasing net profit forecasts for 2025 to 2027 by 1% to 9% [1] Group 1: Company Analysis - The contribution of Xtep's brands Saucony and Merrell to profits is expected to rise significantly from 5% in 2024 to 16% by 2027 [1] - Anta Sports (02020) is also viewed positively, with expected profit contributions from vertical brands increasing from 9% in 2024 to 31% in 2027, maintaining a "Buy" rating and a target price of HKD 127 [1] Group 2: Market Trends - Chinese sportswear stocks have seen an average decline of approximately 20% since August, reflecting market concerns over weak sales in the third quarter and a growing consumer preference for specialized sports segments and vertical brands [1] - The outdoor products market is projected to have a compound annual growth rate of 16% from 2025 to 2027, significantly higher than the overall sports apparel growth rate of 5%, with strong potential seen in categories like tennis and high-end running products [1]

Core Insights - The Beijing Marathon is set to take place on November 2, highlighting the growing popularity of marathon events as a part of urban culture and tourism [1] - The demand for running gear and services has surged, with domestic brands gaining traction in the market [1][3] - The marathon is becoming a significant platform for brands to enhance their visibility and engage with consumers [1][4] Equipment Segment - Various running shoe brands are actively promoting their products, with Adidas and Li Ning recruiting elite runners for promotional events [3] - In the 2022 Beijing Marathon, international brands dominated the footwear market, with Nike at 45.37% and Adidas at 28.02%, while domestic brands like Jordan and Xtep had lower shares [3] - A shift occurred in 2024, with Xtep leading among sub-three-hour runners at 22.5%, followed closely by Adidas at 22.4% [4] - The competition among brands is intensifying, with sponsorships and collaborations with running groups becoming key marketing strategies [4] Consumer Behavior - The running community is increasingly spending on apparel and wearable technology, with expenditures on running clothing and shoes rising from 29.98% in 2023 to 35.02% in 2024 [5] - Li Ning's footwear accounted for 55.6% of its revenue in the first half of 2025, with a 15% increase in retail sales for its running category [5] New Professions - The emergence of marathon pacers has created a new service market, with earnings ranging from 500 to 6000 yuan per event depending on the service level [6] - Marathon photographers are also becoming prominent, with income varying based on their collaboration with brands or event organizers [7][8] Tourism and Logistics - Hotel bookings in Beijing surged by 28% around the marathon, with areas near the marathon route seeing a 52% increase in reservations [12] - Logistics companies like SF Express are implementing comprehensive support systems for the marathon, including storage and delivery of runners' gear and supplies [14][15] Commercial Integration - Local businesses are enhancing their offerings around the marathon, with food and retail services tailored to meet the needs of participants [10][11] - The integration of sports, culture, and commerce is evident in various initiatives aimed at creating a unique consumer experience during the marathon [10]

Core Viewpoint - Xtep International (01368) announced the issuance of 3.5786 million shares as a scrip dividend on October 30, 2025, based on the interim dividend for the six months ending June 30, 2025 [1] Summary by Category - Company Announcement - Xtep International will issue 3.5786 million shares as a scrip dividend [1]