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雷军说话算话!小米正抛弃“小字”宣传
Sou Hu Cai Jing· 2026-01-08 11:32
Core Viewpoint - Xiaomi has acknowledged the criticism regarding the "small text" in its promotional materials and is committed to improving clarity in future advertisements to avoid misunderstandings [1][2][6]. Group 1: Company Response - Xiaomi's public relations manager, Xu Jieyun, stated that the "small text" issue was primarily for compliance with advertising laws, and the company is open to feedback [1]. - Lei Jun emphasized that Xiaomi will pay more attention to expression methods in product promotions to prevent malicious exploitation [1]. - The company has been aware of the "small text" issue since the end of 2025 and has started to address it [1]. Group 2: Changes in Promotional Materials - A comparison of promotional materials from September 2025 and December 2025 to January 2026 shows a significant reduction in the number of ads containing "small text" [32][70]. - In September 2025, there were at least 32 promotional materials with "small text," while from December 2025 to January 2026, only 13 such materials were identified [32][70]. - The "small text" in December 2025 promotions was noted to be larger and clearer compared to earlier materials, indicating an improvement in readability [46][48]. Group 3: Public Perception and Feedback - There has been a noticeable shift in public perception regarding Xiaomi's promotional practices, with some users reporting that the "small text" design has changed [2]. - The company is actively working to enhance the clarity of its promotional content, which has been positively acknowledged by observers [78].
雷军被指营销大师,直言不喜欢这个标签,不与诋毁用户的KOL为伍
Sou Hu Cai Jing· 2026-01-08 11:09
雷军否认"只靠营销",拒绝污名化,不与诋毁小米和小米用户的KOL合作 雷军表示,现在听到'营销'两个字都有点恶心,营销本身是中性词,正常情况下的认可值得肯定,但对 于小米这样的技术公司和身为工程师的自己而言,被贴上"只靠营销"的标签实为污蔑。他调侃道,消费 者购买的是小米产品而非营销,还打趣会向刘强东请教"辟谣",呼吁营销行业从业者一同抵制将"营 销"污名化的行为。 针对"一个月掉粉20多万"的质疑,雷军坦然承认确有此事,但表示20多万粉丝流失仅占总粉丝数的 0.6%,属于正常情况。他解释,过去半年小米遭受大量诋毁,自身状态不佳且减少了视频更新,粉丝 有所流失符合预期。 此次直播的核心焦点之一,是近期引发米粉强烈不满的KOL合作争议。雷军详细说明,此前小米公关 团队曾与某自媒体KOL有过合作接触,但经查证该KOL长期存在攻击、贬低甚至诅咒小米用户及车主 的行为,这触及了企业的核心底线。"我们绝对不能容忍任何诋毁、诅咒用户和车主的KOL,更不会与 其合作",雷军明确表示,保护用户和车主是小米不可逾越的原则,正因如此,公司果断终止了与该 KOL的所有潜在合作,并对相关公关团队进行了批评处罚。 同时,雷军也为公关团 ...
智通港股通活跃成交|1月8日
智通财经网· 2026-01-08 11:03
Core Insights - On January 8, 2026, Alibaba-W (09988), the Tracker Fund of Hong Kong (02800), and SMIC (00981) were the top three stocks by trading volume in the Southbound Stock Connect, with trading amounts of 57.22 billion, 48.64 billion, and 33.52 billion respectively [1] - In the Shenzhen-Hong Kong Stock Connect, Alibaba-W (09988), Tencent Holdings (00700), and SMIC (00981) also ranked as the top three stocks, with trading amounts of 37.64 billion, 23.27 billion, and 22.18 billion respectively [1] Southbound Stock Connect Trading Activity - **Top Active Companies in Southbound Stock Connect**: - Alibaba-W (09988): Trading amount of 57.22 billion, net inflow of +3.11 billion [2] - Tracker Fund of Hong Kong (02800): Trading amount of 48.64 billion, net outflow of -46.31 billion [2] - SMIC (00981): Trading amount of 33.52 billion, net inflow of +3.40 billion [2] - Xiaomi Group-W (01810): Trading amount of 23.97 billion, net inflow of +5.78 billion [2] - Tencent Holdings (00700): Trading amount of 22.63 billion, net inflow of +5.85 billion [2] Shenzhen-Hong Kong Stock Connect Trading Activity - **Top Active Companies in Shenzhen-Hong Kong Stock Connect**: - Alibaba-W (09988): Trading amount of 37.64 billion, net inflow of +398.60 million [2] - Tencent Holdings (00700): Trading amount of 23.27 billion, net inflow of +2.79 billion [2] - SMIC (00981): Trading amount of 22.18 billion, net inflow of +2.24 billion [2] - Meituan-W (03690): Trading amount of 19.69 billion, net outflow of -3.20 billion [2] - Xiaomi Group-W (01810): Trading amount of 17.10 billion, net inflow of +4.94 billion [2]
雷军:还需要继续加大研发投入 规划未来五年再投2000亿元
Zheng Quan Shi Bao Wang· 2026-01-08 10:59
Core Viewpoint - The company has committed to a long-term strategy focused on technology development, planning to invest a total of 3 billion in research and development over the next five years [1] Group 1 - The company established a strategic focus on technology in 2020, with an initial commitment to invest 100 billion in R&D over five years [1] - The CEO highlighted that the company has been consistently increasing its R&D efforts for the past five to six years, leading to tangible results [1] - The company plans to further enhance its R&D investment by allocating an additional 200 billion over the next five years [1]
雷军最新发声:7年7500万重奖
21世纪经济报道· 2026-01-08 10:58
雷军表示,2026年小米技术创新有望迎来全新的突破。"今年我们有希望在一款终端产品上实 现自研芯片、自研OS、自研AI大模型的'大会师',同时我们的机器人业务也会有新的进展。" 他表示,作为小米开年首件大事,本次千万技术大奖竞争创历年之最,吸引10大部门150余个 项目角逐,最终底层核心技术类项目成为最大赢家,覆盖芯片、手机、汽车、AI、材料等关键 领域。 其中,小米自研芯片玄戒O1斩获本次大奖最高荣誉,雷军盛赞"当之无愧",并鼓励团 队再接再厉推出更优作品。 雷军在发言中强调两大核心原则:一是技术立业是小米穿越周期的关键支撑,在坚守模式、场 景、产品创新优势的基础上,必须持续推进硬核技术创新;二是工程师思维是小米核心价值 观,公司将为优秀人才搭建顶尖平台,持续提升工程师的获得感与幸福感。据披露,过去五年 小米已超额完成1000亿研发投入承诺,实际投入达1050亿元,当前研发人员总数超24000人, 本次获奖成果均为前期持续投入的重要产出。 面向2026年,雷军透露小米技术创新将迎来关键突破,有望在一款终端产品上实现自研芯片、 自研OS、自研AI大模型的"大会师",机器人业务也将有新进展。 作者丨雷晨 编辑丨 ...
雷军:未来五年研发投入2000亿元
Mei Ri Jing Ji Xin Wen· 2026-01-08 10:53
每经AI快讯,1月8日,小米集团董事长雷军微博发文称,"2020年我们就明确了技术立业的战略,并提 出5年投入1000亿在研发上。我们坚持干了五六年,一步一步成果就出来了。当然,我们还需要继续加 大研发投入,做出更好的产品。所以,我们规划未来五年再投2000亿元。" ...
雷军:规划未来五年再投2000亿元
Zheng Quan Shi Bao Wang· 2026-01-08 10:53
Core Viewpoint - The company has committed to a long-term strategy focused on technology development, planning to invest a total of 3 billion in research and development over the next five years [1] Group 1 - The company established a strategic focus on technology in 2020, with an initial commitment to invest 100 billion in R&D over five years [1] - After five to six years of consistent investment, the company has begun to see results from its R&D efforts [1] - The company plans to increase its R&D investment by an additional 200 billion over the next five years to continue improving product offerings [1]
新一代小米SU7预热,雷军强调安全性
Xin Lang Cai Jing· 2026-01-08 10:44
Core Viewpoint - The new generation of Xiaomi SU7 emphasizes safety over performance, with a planned release in April 2026 and a pre-sale price of 229,900 yuan, which is 14,000 yuan higher than the current model but still lower than Tesla Model 3's starting price of 235,500 yuan [1][3]. Group 1: Safety Features - The new Xiaomi SU7 features significant upgrades in passive safety, including a 2200MPa "Xiaomi super strong steel" embedded roll cage and a total of 9 airbags, with 2 additional side airbags for the rear [4]. - The vehicle also enhances battery safety with a 1500MPa anti-scratch bottom beam and a "bulletproof coating" on the underside [4]. Group 2: Advanced Driver Assistance Systems (ADAS) - The new model will come standard with laser radar and an increased computing power of 700 TOPS, compared to the current model's 84 TOPS for the base version and 508 TOPS for higher versions [4][5]. - All versions of the new Xiaomi SU7 will be equipped with 4D millimeter-wave radar, which offers better detection capabilities than traditional systems, aiming to improve the reliability of the ADAS [5]. Group 3: Performance and Specifications - The standard and Pro versions of the new Xiaomi SU7 will utilize a 752V silicon carbide high-voltage platform, while the Max version will feature an 897V platform, capable of recharging 670 km in just 15 minutes under CLTC conditions [5]. - The new model will also see upgrades in the motor, chassis, and braking systems, along with some enhancements in exterior and interior design [5]. Group 4: Sales Projections - Xiaomi's automotive division achieved a cumulative delivery of over 410,000 units in 2025, surpassing the initial target of 350,000 units, with a delivery goal of 550,000 units set for 2026 [5].
小米集团-W(01810.HK)1月8日耗资1.9亿港元回购500万股
Ge Long Hui· 2026-01-08 10:32
小米集团-W(01810.HK)1月8日耗资1.9亿港元回购500万股 小米集团-W(01810.HK)1月7日耗资1.49亿港 元回购390万股 格隆汇1月8日丨小米集团-W(01810.HK)发布公告,2026年1月8日耗资1.9亿港元回购500万股,回购价格 每股38.04-38.16港元。 相关事件 ...
小米汽车今年拟推4款新车,包含2款增程丨36氪独家
36氪· 2026-01-08 10:22
Core Viewpoint - Xiaomi is set to aggressively enter the family market with a lineup of new vehicles, including two range-extended SUVs, aiming to capture a significant share of the growing range-extended SUV segment in China [4][12][20]. Product Plans - Xiaomi plans to launch four new vehicles this year: a revamped SU7, an SU7 executive version, a five-seat range-extended SUV, and a seven-seat range-extended SUV [5][6]. - The seven-seat range-extended SUV, codenamed "Kunlun," is expected to offer a battery capacity exceeding 70 kWh and a pure electric range of 400-500 kilometers [8][19]. - The SU7 executive version will be a long-wheelbase sedan with enhanced comfort features [10]. Market Strategy - The Chinese automotive market is primarily driven by family needs, with consumers seeking spacious, energy-efficient vehicles that offer advanced smart features [14]. - The range-extended SUV market is currently booming, with over 15 new models expected to launch in 2025, indicating strong competition [15]. - Xiaomi's entry into this segment is seen as a strategic move to diversify its product offerings and reach a broader customer base beyond its existing "Mi Fan" demographic [23][24]. Competitive Landscape - Xiaomi will face established competitors like Li Auto and Aito, which have already built strong brand recognition among family users [24][26]. - Li Auto's L series has achieved over 1 million cumulative deliveries, while Aito has secured multiple sales champions in its segment [24][26]. - Xiaomi has previously disrupted the electric vehicle market by breaking Tesla's dominance, suggesting it could pose a significant threat to existing players in the family vehicle market [26]. Future Outlook - The introduction of range-extended SUVs and executive sedans marks a shift in Xiaomi's development strategy from rapid product launches to a more systematic approach focused on comprehensive capabilities [27]. - The company aims to enhance its competitiveness not just through product innovation but also in areas like supply chain management and customer service [27].