Core Viewpoint - Xiaomi's recent launch of the 17 series smartphones is a strategic move to position itself against Apple, with the naming choice reflecting a direct comparison to Apple's 17 series [1][2] Group 1: Product Features and Comparisons - The Xiaomi 17 series features Qualcomm's latest Snapdragon 8 Gen 2 SoC, achieving a multi-core score exceeding 12,000, surpassing Apple's A19 Pro [1] - The standard version of the Xiaomi 17 series has a battery capacity of 7000mAh, nearly double that of the iPhone 17, showcasing advancements in battery technology [1] - Xiaomi aims to highlight its competitive edge in camera performance, battery life, and thermal management compared to the iPhone 17 series [1] Group 2: Strategic Positioning and Market Dynamics - Xiaomi's rebranding from the 16 to the 17 series is intended to challenge perceptions and demonstrate its commitment to competing with Apple in the high-end market [2] - The average selling price (ASP) of Xiaomi smartphones has remained around 1100 yuan, while Apple's ASP is approximately 6335 yuan, indicating a significant gap in the high-end segment [3] - In the domestic smartphone market, Xiaomi's market share is closely contested with competitors like Vivo and Huawei, with Xiaomi holding around 15-16% [3] Group 3: Research and Development Efforts - Xiaomi has invested heavily in R&D, with approximately 102 billion to 105 billion yuan spent over the past five years, and plans to invest an additional 200 billion yuan in the next five years [6] - The company has restarted its chip development efforts after a previous setback, with the new 3nm SoC,玄戒O1, expected to compete with Apple's A18 Pro in performance and efficiency [6][5] - Xiaomi's goal is to transition its brand image from an internet company to a "hardcore technology company" through its advancements in chip technology [6] Group 4: Automotive Sector Insights - Xiaomi's automotive division is also facing scrutiny, with the brand being heavily criticized online, yet the company believes the market for domestic electric vehicles is still growing [7] - The average selling price of Xiaomi's cars is around 289,000 yuan, positioning them in the high-end market alongside established luxury brands [6]

"五十来岁，正是闯的年纪。" 回顾11年芯片路，从经历松果澎湃失败到搭载玄戒O1的小米15S Pro上市，雷军复盘得出一个关键结 论：自研手机SoC做中低端根本没戏，只有做最高端，才有一线生机。 今年5月玄戒O1正式发布。今晚发布会上，雷军自豪表示："3nm的旗舰芯片这么复杂，一次投片就成 功，我们的团队确实还是比较牛，那一刻百感交集。" 雷军带着他的第六次年度演讲又来炸场子了！ 还是那个味儿，一场大戏，分上下半场。 上半场是关于"改变"的主题演讲，分享了两个故事：一个是造芯之旅，另一个是征战纽北，这两个故事 都充满坎坷，但最终都获得了成功。 而到了下半场，就是小米一些新品——小米17系列、小米平板8系列以及一批小米家电新品。 还有新车定制服务上线。 雷军自己感慨，往往在最较劲时，有那么一点勇气，就迈出去了。只有发自内心的热爱，百折不挠的坚 持，才能创造奇迹。同时他以一句掷地有声的人生信条点燃全场：你只管努力，其他的交给天意！ 是的，就是这样子，小米数字旗舰机跳过16，直接上17，今晚共三款齐发：17、17 Pro、17 Pro Max。 早在新机预热阶段时，雷军就自信喊出了"全面对标iPhone"，正面迎战 ...

Core Insights - The central theme of the recent speech by Lei Jun is "change," focusing on Xiaomi's ventures into chip development and automotive manufacturing, marking a significant shift from previous themes centered around dreams and courage [2][3]. Group 1: Chip Development - Xiaomi has committed to a long-term strategy in chip development, with Lei Jun stating that the company will invest at least 50 billion yuan over the next decade [3][8]. - The journey of Xiaomi's chip development began in 2014 with the establishment of Xiaomi Pinecone Electronics, but faced challenges leading to a temporary halt in 2018 [6][7]. - In 2021, Xiaomi resumed its chip development efforts, launching the self-developed SOC chips, Xiaomi Xuanjie O1 and T1, in May 2025 [7][8]. Group 2: Automotive Ventures - Xiaomi's automotive project, which aims to compete with Tesla, has been a parallel initiative alongside its chip development, with significant investments and strategic planning involved [8][9]. - The company has faced internal challenges and skepticism regarding the sustainability of its automotive ambitions, but Lei Jun has remained committed to the project [7][9]. - The Xiaomi SU7 Ultra project, initially paused, has seen renewed focus and progress, indicating a resilient approach to its automotive strategy [8][9]. Group 3: Competitive Positioning - Xiaomi is positioning itself to directly compete with Apple, particularly in the smartphone market, with plans to skip the Xiaomi 16 series and launch the Xiaomi 17 to align with Apple's product cycle [9][10]. - The pricing strategy for the new Xiaomi 17 series reflects a move towards the high-end market, with starting prices set at 4,499 yuan for the standard version and up to 5,999 yuan for the Pro Max version [10]. - Lei Jun acknowledges that the competition with Apple will be a long and challenging process, emphasizing the need for Xiaomi to learn from Apple and improve on every detail [11].

2025年9月25日晚，小米召开新品发布会，正式推出了全新的小米17系列手机。该产品最大的特点，就是发布前突然改名，喊出"全面对标iPhone"的口号。 对此，发布会后的专访环节，小米集团董事长、CEO雷军表示，"我们通过改名这个行动，是希望让大家重新认识一下小米手机，重新表达我们敢于挑战世 界第一的决心。" 此外，雷军还强调，"今天大家需要重新认识一下小米手机了，因为小米17这一代的产品力是跨代升级的，非常炸裂，跟iPhone17全系列相比，有很多地方 都超越。" 小米 | 徕 | 徕 卡 小尺寸全能科技 XIaomi 质感小尺寸 精致好手感 19.6:9 全新比例 超大 R 角设计 四微曲包裹式中框 | 轻至 | 薄圭 | | --- | --- | | 191g | 8.06mm | 第五代 骁龙８至尊版 第三代 3nm 工艺 全大核 CPU 架构 apdraa Elite 50MP) 徕卡专业三摄 | 提 | 五焦段 全大光圈 | | | | --- | --- | --- | --- | | 0.7X | 1X | 2X | 2.6X | | f12.4 | £11.67 | £11.67 | £1 ...

Core Insights - Lei Jun's recent speech emphasized resilience and innovation, highlighting Xiaomi's journey in the automotive sector and the launch of the Xiaomi 17 series [1][6] - The narrative of Xiaomi's car manufacturing journey reflects both challenges and successes, particularly with the SU7 Ultra and YU7 models [3][10] Group 1: Xiaomi's Automotive Journey - Xiaomi's car project was initiated unexpectedly due to external pressures, such as U.S. sanctions on its smartphone business, leading to a pivot towards automotive manufacturing [3][4] - The SU7 Ultra project faced significant hurdles, including development uncertainties and team disagreements, yet it managed to achieve notable market success [4][6] - The YU7 model was designed to stand out in a competitive market, achieving over 200,000 pre-orders within three minutes and 240,000 within 18 hours, showcasing its strong market demand [7][10] Group 2: Competitive Positioning - Xiaomi's YU7 is positioned as a strong competitor against established models like Tesla's Model Y, boasting superior features such as a 620 km range and a Pro version with 835 km range [9] - The company undertook extensive research, including disassembling Tesla vehicles to learn from their design and engineering, indicating a strategic approach to product development [9] - Xiaomi's success in the automotive sector is underscored by the SU7 being the best-selling sedan in its category over the past year, reflecting strong consumer acceptance and brand loyalty [10]

在演讲过程中，雷军多次表达了对友商的认可。当提到小米YU7与特斯拉Model Y的对比，雷军表示， 今年年初，内部买了三台特斯拉Model Y拆解，确实是一辆好车。 他建议顾客，如果不选择小米YU7，可以考虑Model Y；理想i6即将发布，大家也可以考虑购买i6。 雷军感谢用户，强调正是所有用户的支持推动了整个新能源汽车行业的发展。（旺旺） 来源：环球网 ...

新华社北京9月26日电（记者丁雅雯）25日晚，小米集团创始人、董事长兼CEO雷军在京进行年度演 讲，并发布了小米17系列、小米平板8系列等旗舰产品。这场发布会不仅是小米旗舰产品的亮相，更是 其硬核科技实力的集中展示。 与此同时，小米自主研发的3nm旗舰SoC芯片"玄戒O1"成功落地，性能体验跻身全球第一梯队。这一突 破，是我国在高端芯片领域实现自主可控能力建设的重要进展。 更为深远的是，小米成功构建了横跨手机、汽车、智能家居的"人车家全生态"格局。这并非业务的简单 叠加，而是以技术为基石、以生态为平台，对未来智能生活方式的系统性重构，预示着小米的竞争范式 从单一产品竞争升级到生态系统竞争。 "从迷茫到蜕变，有时隔着万水千山，有时只隔了一层窗户纸。只要持续努力、不断成长，每个人、每 个团队，都有机会'逆天改命'。"雷军这番话，道出了我国制造业爬坡过坎的关键密码。 从小米17系列的技术突破，到芯片领域的自主攻坚，再到生态格局的构建，小米的转型之路是我国制造 业实现能级跃升的缩影。 图为小米集团创始人、董事长兼CEO雷军2025年度演讲现场（受访单位供图） "互联网是机会驱动的，而硬核科技公司是实力驱动的。我们意识 ...

以下文章来源于凤凰网科技 ，作者凤凰网科技 凤凰网科技 . 凤凰科技频道官方账号，带你直击真相。 来源丨 凤凰网科技 （ID： ifeng_tech ） 作者丨 董雨晴 编辑丨 刘毓坤 图源丨Midjourney 9月25日晚7点，雷军以经典装扮准时出现在国家会议中心，这是他今年度的第六次演讲，主题是改 变。 在2个多小时的演讲和年度新品发布中，雷军分享了小米过去几年所经历的"改变"，以及小米造车、 小米造芯背后的故事，并发布了小米17系列新品。 他把今天小米在手机、汽车与自研芯片上的成功，归结于五年前的一场大反思。 "五年前，2020年，小米迎来了自己的十周年。那时的我们，上市已经两年，年营收也突破2000 亿，成功跻身'世界500强'。在很多人眼中，小米已经非常成功了。但我内心，却充满着难以言说的 焦虑。" 更让他 疲惫 的是，网上有关小米的差评铺天盖地，"小米没啥技术，就是东西便宜"，"小米只会营 销，肯定走不远"，雷军说，他那段时间陷入了严重的内耗。 即便如此，在"歇一歇"和"继续拼"中，雷军还是选择了后者。他还总结了一个方法论——复盘， 就 是回答三个关键问题："做对了什么？做错了什么？重来一遍，该 ...

"5年前我们提出对标苹果，我认为首先需要勇气，敢于对标世界第一，只有对标才能逐步接近并达到领 先。从完全跟随到小米17在很多方面都超越了苹果。在电池技术、屏幕技术、散热等方面都有所创新， 在传感器、潜望镜、计算以及空间堆叠等都有成果。这是改名小米17敢于正面对垒的底气和勇气。"雷 军表示，通过改名行动，希望让大家重新认识小米手机，并表达敢于挑战世界第一的决心。 编辑 杨娟娟 新京报贝壳财经讯（记者陈维城）9月25日晚间，小米集团创始人、董事长兼首席执行官雷军接受新京 报贝壳财经等媒体采访时谈及小米16改名为小米17的原因，"改名引起的舆情令我非常惊讶。主要原因 是我们考虑到小米已经发展15年，但很多人对小米有刻板印象，甚至固执的看法，需要重新认识小米手 机。小米手机这一代产品力跨代升级，与iPhone17全系列相比，有很多地方都已经超越。" 校对 杨许丽 ...

校对 杨许丽 编辑 杨娟娟 新京报贝壳财经讯（记者陈维城）9月25日晚间，小米集团创始人、董事长兼首席执行官雷军接受新京 报贝壳财经等媒体采访时表示，"小米汽车自发布以来已经成为全网被黑得最惨的品牌之一。这次六部 委的联合行动打击黑水军和黑公关，我们举双手支持。我们认为整个汽车产业需要一个风清气正的环境 才能持续发展。因此在这一点上，我认为小米汽车是受害者，我们也呼吁全社会打击黑公关和黑水军， 他们让产业发展遇到很多困难。" ...