但客观的来说，是因为2025年发生了接公关的事情和他有关系，一个是武汉大学，一个是两个大学生开 SU7标准版回家出事！（牵扯背后还有速度原因，也有很多人上绿化带）； 雷军去年还是营销之神今年怎么就翻车了？去年甚至站在雷军身边就能红，今年就墙倒众人 推了？ 用统计学来说，2025年比过去相关的反面舆论更多，而正面在反面舆论面前无法粉饰太平，就会形成一 种表象，他好像翻车了，其实还是在博弈！小米在试图挽救，而一些用户和对手等人群可能在寻找短 处，故意断章取义、造谣的寻找一些缺陷！ 有这样的数据，再煽情情怀就说不过去了 2025年地方发生的事情挺多。曾经宣传的速度这一点以及智能驾驶方面，也可能无法达到预期畅想！因 为速度太快，的确红灯后可以快速的比别人开出去，但速度太快就是无法掌控，有时候容易出事。因为 加速度出了很多事情也让人对于速度宣传是否应买单，很多媒体以及个人更加关注安全，所以安全可能 是更多人更关心的事情。也产生了冲突！ 说到底，雷军和小米今年的争议，就是公司规模和营销路子没对上。以前靠情怀能打动人，现在体量这 么大了还这么玩，大家就觉得别扭。产品上芯片自研雷声大雨点小，汽车特别强调速度安全很难保障， 出 ...

雷军个人魅力，可能是把双刃剑 雷军的演讲，小米的新产品，刘德华的演唱会，哪个热度更高？ 这个原本风马牛不相及的问题最近一度成为微博讨论的热点。 原因是近期，小米17系列发布会，雷军以《改变》为主题的年度演讲、刘德华抖音线上演唱会恰好在同一个时间段进行。 于是都想看的网友犯了难，鱼与熊掌，只能二择其一。有人选择看雷军，有人舍不得刘德华，还有的既要又要，手机看小米，电脑看刘德华。 最终结果是，刘德华演唱会在热度上略胜一筹，雷军的演讲也不遑多让，反而是小米17系列产品，发布当天在讨论热度上似乎被前两者压了一头。 其实雷军演讲原计划是今年6月，推迟到如今就是为了给小米17系列带热度，虽然有些喧宾夺主，毕竟还是让小米的品牌和产品都得到了更多讨论。 这并不是小米第一次用这样的宣传方式。 今年5月小米把玄戒O1和小米YU7放在一起官宣，一度引发了关于国产自研芯片的讨论热潮。 这样的设计，或许是小米致力于高端化的一种表征。 关于品牌高端化，其实可以分为硬实力和软实力两个方面来探讨。 硬实力要求产品全方位无短板，功能与颜值一样都不能缺。 中低端手机可以为了性能不要散热，或者为了续航放弃性能，但高端产品就必须既要又要。 《汽车通 ...

Group 1 - Lei Jun, the founder of Xiaomi, has completed his fitness goal of 100 workouts three months ahead of schedule, demonstrating exceptional self-discipline and commitment [2][4] - Since starting his fitness plan on January 2, he averaged 11 workouts per month, showcasing high levels of self-discipline despite interruptions [4] - Lei Jun's personal commitment to fitness reflects positively on Xiaomi's future development, as strong leadership often influences a company's potential [4] Group 2 - Xiaomi has been actively pursuing new ventures, including car manufacturing, chip development, and high-end product offerings, which have started to yield results with the launch of new models [4] - The successful completion of Lei Jun's fitness goal is seen as a positive indicator for Xiaomi's growth, suggesting that the company will continue to overcome challenges and maintain a positive trajectory [4]

Group 1 - The core viewpoint of the article emphasizes Xiaomi's serious commitment to self-research in mobile SoC chips, with a planned investment of at least 50 billion yuan over a decade, focusing on high-end products [2][4][6] - Xiaomi's previous attempt at chip development through its subsidiary Pinecone Electronics faced challenges, leading to the decision to halt SoC chip research in 2018 after the initial success of the Surge S1 chip [5][6] - The company has learned that successful self-research in mobile SoC requires a focus on high-end products and strong collaboration with the mobile team, which was lacking in the past [5][6] Group 2 - In 2021, Xiaomi resumed its chip development efforts, facing significant financial pressure but determined to succeed, as failure would jeopardize its credibility in the market [6] - The article highlights the importance of acknowledging and addressing fears of failure, as this mindset is crucial for overcoming challenges in the tech industry [6] - The upcoming 2025 Semiconductor Ecosystem Expo in Shenzhen is mentioned, indicating a growing interest and investment in the semiconductor industry [7]

Core Insights - The core theme of the annual speech by Lei Jun was "change," highlighting Xiaomi's long and challenging journey in chip development, a topic that has been sensitive and rarely discussed in detail before [1][3] Group 1: Chip Development Journey - Xiaomi's chip development began 11 years ago with the establishment of Pinecone Electronics, leading to the release of the first self-developed chip, Surge S1, which sold 600,000 units [3][23] - The company faced significant challenges, including a decision in 2018 to halt SoC chip development due to strategic misalignment and the need for cohesive goals between chip and mobile teams [3][25] - After a five-year reflection period, Xiaomi committed to investing at least 100 billion yuan in core technology over the next five years, marking a shift from an internet company to a "hardcore technology company" [15][16] Group 2: Strategic Decisions and Challenges - Lei Jun emphasized the importance of high-end chip development, stating that entering the mid-to-low-end market would not provide opportunities for success [25] - The company experienced a significant revenue drop of 15% in 2022 due to international political influences, leading to doubts about continuing heavy investments in chip development [30] - Despite internal doubts, the leadership decided to persist with chip development, viewing it as essential for Xiaomi's future success [32] Group 3: Competitive Landscape - Xiaomi's competition with Apple is characterized as a long and painful process, with a strategic shift towards improving user experience rather than just specifications [5] - The Chinese smartphone market is described as highly competitive, with market shares fluctuating around 15% among major players [8] - Xiaomi has adjusted its growth strategy to aim for a steady annual growth of 1% over five years, targeting a 20% market share in China [9] Group 4: Recent Achievements - The successful development of the 3nm process chip, named "Xuanjie O1," was a significant milestone, with the first batch successfully tested after a substantial investment [4][34] - The company plans to continue its commitment to chip development, viewing it as a critical path to success and a means to reshape its corporate identity [4][37]

转自：新华网 数据显示，小米手机业务持续站稳国内4000至5000元价位市场份额第一。同时在海外高端化发力，今年 第二季度在欧洲市场份额超越苹果。 随着小米过去五年在底层技术上的高强度投入，以及高端化战略的持续突破，小米成为首家横跨手机、 汽车、家电三大领域的科技公司。 今年5月，小米发布自主研发设计的首款3纳米旗舰处理器"玄戒O1"，性能体验跻身全球第一梯队，也 让小米成为全球第四家具备3nm先进制程设计能力的科技公司。雷军在演讲中表示，芯片是小米走向成 功的必由之路，小米将至少坚持投入十年。 雷军表示，2020年小米年营收首次突破2000亿元，并开始高端化探索。站在第二个十年开端的十字路 口，小米坚定了下个阶段的发展道路——持续投入底层核心技术，从"互联网公司"走向"硬核科技公 司"，未来五年在核心技术研发上投入1000亿元。 近年来，中国企业以科技创新推动产业创新，特别是在颠覆性技术和前沿技术上持续突破。其中，国产 手机在技术、设计方面不断创新，加速了全球智能手机行业的更新迭代。 "早期中国公司的长处来自应用创新和场景创新，近年来我对中国工业越来越有信心，如今越来越多的 芯片级创新和材料级创新出现在中国 ...

中国商报（记者 焦立坤 文/图）"五年时间重塑，小米完成彻底蜕变！"9月25日晚，北京国家会议中心庞大的会议厅座无虚席，小米集团创始人、董事长兼 CEO雷军作了主题为"改变"的第六次个人年度演讲，分享了小米做芯片、搞汽车背后的艰难转型故事，励志金句频频，并进一步"硬刚"苹果。 "一场彻底的蜕变" 雷军在年度演讲中表示："过去五年，无论对小米还是对我个人，都是一场彻底的蜕变，我们用五年脚踏实地的努力，重塑了小米的骨骼和灵魂。" 雷军2025年度演讲现场。 雷军坦言，五年前的小米年营收突破2000亿元，成功跻身"世界500强"。"在很多人眼中，小米已经非常成功了。但我内心，却充满着难以言说的焦虑。"焦 虑来自"我们所处的行业，苹果、三星、华为如同几座无法逾越的大山，几乎看不到赶超的希望。是'躺平'认命，还是继续打拼？" 更让人疲惫的是，网上充斥着各种质疑、批评，甚至是攻击。雷军说，不少人对小米有偏见，认为"小米就是一家组装厂""小米没啥技术，就是东西便 宜""小米只会营销，肯定走不远"等等。那段时间，雷军陷入了严重的内耗。"挣扎许久后，我下决心直面所有问题，找到破局之路，逆天改命。" 雷军最终确定的破局之路就是： ...

Core Insights - Lei Jun expressed anxiety during Xiaomi's tenth anniversary, feeling overwhelmed by competition from giants like Apple, Samsung, and Huawei, and acknowledged the fatigue within the team [1][3] - Lei Jun highlighted the internal struggles faced by Xiaomi due to online criticism and biases, which led to a period of introspection and decision-making to confront challenges head-on [3] - The introduction of new top talents to the executive team has significantly contributed to Xiaomi's development over the past few years [3] Group 1: Chip Development - Xiaomi's chip development began in 2014 with Pinecone Electronics, but after the release of the "Surge S1," the decision was made to halt SoC chip development due to challenges faced [5] - Lei Jun emphasized that self-developed SoC chips must target the high-end market to have a chance of success, and collaboration with the mobile team is essential [5] - In 2021, Xiaomi resumed chip development despite significant financial pressure, with over 10 billion yuan invested, and plans to launch the first chip, "Xuanjie O1," in May 2024 [5] Group 2: Automotive Ventures - Xiaomi initiated the SU7 Ultra project in December 2021, aiming to compete with luxury brands like Porsche and Tesla in the electric vehicle market [5] - After a challenging start, the SU7 project made significant progress by May 2022, leading to the decision to restart the Ultra project [7] - Lei Jun compared Xiaomi's YU7 model with Tesla's Model Y, acknowledging the latter's quality while promoting the YU7 as a competitive alternative [7]

说起当时市场的竞争烈度，雷军依然历历在目。他在会后对观察者网等媒体坦言，"手机市场是竞争特 别激烈的市场，难度超过了汽车。全球来看，苹果、三星和华为都是这个星球上的科技巨头，中国市场 也是我见过最离谱的市场，六个主要的手机玩家，平均市场份额都在15%-16%。这么强大的压力下，我 们早就放弃了速胜的可能性。" 最终经过半年复盘，雷军和团队在"躺平认命"和"继续打拼"中选择了后者，"我们坚定了下个阶段的发 展道路：持续投入底层核心技术，从互联网公司走向'硬核科技公司'。" 图源：观察者网 （文/观察者网 吕栋 编辑/张广凯） "不少人对小米有偏见，固执地认为，'小米就是一家组装厂'，'小米没啥技术，就是东西便宜'，'小米 只会营销，肯定走不远'等等。那段时间，我陷入了严重的内耗。" 9月25日晚上，小米集团董事长雷军举行第6次年度演讲，主题为《改变》，讲述了小米自研芯片和造车 背后的故事。他透露，小米在汽车和芯片领域的突破，都来自五年前的一次"大反思"。当时小米营收突 破2000亿元，跻身世界500强。 "但我内心，却充满着难以言说的焦虑。"雷军坦言，"我们所处的行业，苹果、三星、华为如同几座无 法逾越的大山， ...

Core Viewpoint - Xiaomi has undergone significant transformations over the past five years, focusing on technology, organizational management, user perception, and ecological strategies, aiming to build a new corporate framework through chips, car manufacturing, and product capabilities. The emphasis is on continuous effort and growth as a means to achieve change and hope [2]. Group 1 - Key Point 1: Xiaomi's journey began with a review of its ten-year history, leading to a strategic shift towards a "technology-based" approach [3][4]. - Key Point 2: The company has restarted its self-research chip project, "Xuanjie," after previous attempts faced challenges, with the first successful chip, "Xuanjie O1," set to launch in May 2024 [7][8][6]. Group 2 - Key Point 3: Xiaomi has introduced three car models targeting different market segments, emphasizing differentiation and performance, with the SU7 Ultra aiming to compete with luxury brands like Porsche and Tesla [9][10]. - Key Point 4: The high-end product line, including the Xiaomi 17 series, reflects a commitment to compete with top-tier brands, integrating advanced technology and a comprehensive ecosystem covering "people, cars, and homes" [11][12][13]. Group 3 - Key Point 5: Xiaomi is implementing customized services for its vehicles, offering personalized options similar to luxury brands, while maintaining a competitive pricing strategy [14][15].