Core Viewpoint - The beer stocks have experienced a significant decline, with Budweiser APAC down 5.47%, Qingdao Beer down 5.06%, and China Resources Beer down 4.04% as of the report time. The decline is attributed to a decrease in beer production and external consumption pressures, including a recent ban on alcohol sales [1]. Industry Summary - As of June 2025, the beer production volume of large-scale enterprises in China reached 4.12 million kiloliters, showing a year-on-year decrease of 0.2%. For the first half of the year, the cumulative beer production was 19.04 million kiloliters, down 0.3% year-on-year [1]. - The market sentiment has been affected by the alcohol ban, but there are signs of recovery as the beer consumption season approaches, coupled with positive consumer policy adjustments in China, which may lead to marginal improvements in beer demand [1]. Policy Impact - The Central Political Bureau held a meeting on July 30, emphasizing the expansion of domestic demand with a focus on improving livelihoods. This consumption stimulus policy is expected to alleviate the pressure on beer sales and sales expectations that have been impacted by external consumption environments and the alcohol ban [1].

此外，7月30日中央政治局召开会议，方正证券指出，本次政治局会议着力强调扩大内需，以民生为抓 手。此前啤酒行业受外部消费环境+禁酒令等影响，销量&销量预期承压。此次消费刺激政策有望修复 对啤酒板块旺季表现的预期。 消息面上，2025年6月，我国规模以上企业啤酒产量412.0万千升，同比下降0.2%。1-6月，中国规模以 上企业累计啤酒产量1904.4万千升，同比下降0.3%。东莞证券指出，禁酒令发布后，短期市场情绪放 大，啤酒亦受到一定扰动。纠偏后，近期市场情绪有所回暖。目前，属于啤酒消费旺季，叠加我国消费 政策定调积极，预计啤酒需求或边际改善。 啤酒股午后跌幅扩大，截至发稿，百威亚太(01876)跌5.47%，报8.29港元；青岛啤酒（600600）股份 (00168)跌5.06%，报49.7港元；华润啤酒(00291)跌4.04%，报26.15港元。 ...

Core Viewpoint - The Chinese market remains weak for Budweiser APAC, with declining sales and profits, while Heineken is experiencing strong growth in the same market, particularly in high-end products [2][5][6]. Group 1: Budweiser APAC Performance - Budweiser APAC reported a total sales volume of 4.363 billion liters for the first half of 2025, a year-on-year decrease of 6.1% [3]. - Revenue for the same period was $3.136 billion, down 5.6% year-on-year, with a net profit attributable to shareholders of $409 million, reflecting a 24.4% decline [3]. - In the second quarter, revenue was $1.675 billion, a decrease of 4.6% year-on-year, and net profit fell 31.1% to $175 million [3]. - The company faced challenges in the Chinese market due to weak channel performance and regional layout, with sales volume down 8.2% and revenue down 9.5% in the first half of 2025 [3][4]. Group 2: Heineken's Growth - Heineken reported a revenue of €16.9 billion for the first half of 2025, with a net profit of €744 million, marking a turnaround from previous losses [6]. - In China, Heineken's high-end products saw sales growth exceeding 30%, driven by strong performances of Heineken Classic and Heineken Silver [6][7]. - The partnership with China Resources Beer has significantly enhanced Heineken's market presence and distribution, allowing it to gain market share in the high-end beer segment [6][7]. Group 3: Market Dynamics - Budweiser APAC is undergoing organizational restructuring and channel strategy adjustments, facing three core challenges: channel transformation pressure, management efficiency improvement, and external environment risks [4]. - Heineken's rapid growth in China is attributed to effective localization strategies and collaboration with local partners, which have allowed it to adapt to changing consumer preferences [7].

Group 1 - Budweiser APAC's stock price decreased by 2.28% on July 31, reaching HKD 8.57 per share with a trading volume of HKD 3.61 billion [1] - Budweiser APAC Holdings Limited is the largest beer company in the Asia-Pacific region, employing over 31,000 full-time staff, operating 62 breweries, and managing 74 distribution centers [1] - In 2018, the company was one of the highest profit-making beer companies based in Asia, with a unique and diversified business model, leading in high-margin markets and showing stable growth in high-growth and profit-expanding markets [1] Group 2 - As of the first quarter of 2025, Budweiser APAC reported total revenue of HKD 10.487 billion and a net profit of HKD 1.68 billion [2] - On July 31, Budweiser APAC disclosed its mid-year report for the fiscal year 2025 [3]

Core Viewpoint - Budweiser APAC shows signs of recovery under new leadership, with a focus on brand revitalization and channel expansion in the Chinese market [1][3][4]. Financial Performance - For the first half of 2025, Budweiser APAC reported revenue of $3.136 billion, normalized EBITDA of $983 million, and sales volume of 4.363 million kiloliters, all showing declines compared to the previous year [2]. - Despite year-on-year declines of 5.6%, 8%, and 6.1% in revenue, EBITDA, and sales volume respectively, there is a noticeable improvement in the second quarter compared to the first quarter, indicating a potential stabilization [2][7]. Leadership Changes - In April, Cheng Yanjun took over as CEO, marking a strategic shift aimed at revitalizing Budweiser APAC's performance, particularly in the core Chinese market [3][8]. Market Strategy - The company is focusing on enhancing its core brands, Budweiser and Harbin Beer, and shifting towards non-immediate consumption channels to adapt to changing consumer preferences [3][11]. - Budweiser has introduced a new brand image and marketing strategies targeting younger consumers, including collaborations with sports events and social media campaigns [9][11]. Channel Expansion - Budweiser is increasing its investment in non-immediate consumption channels, such as supermarkets and e-commerce platforms, to counteract the decline in immediate consumption sales [12]. - The company has reported growth in sales and revenue from non-immediate channels, indicating a successful adjustment to market trends [12]. Competitive Landscape - Budweiser faces stiff competition in the Chinese market, where rivals are capturing market share with more localized strategies and appealing pricing [17]. - The company aims to regain market share in China, which is critical for its overall performance, as it continues to experience declines that exceed industry averages [17][18]. Future Outlook - The company’s ability to achieve positive year-on-year growth in key performance indicators in the second half of the year will be crucial for restoring investor confidence [18]. - Budweiser's headquarters remains optimistic about the Chinese market's recovery, with expectations for improved market conditions in the summer [18].

Core Viewpoint - Budweiser APAC shows signs of stabilization under new leadership, with a focus on improving performance in the Chinese market despite ongoing declines in revenue and profit [2][5][15]. Financial Performance - For the first half of 2025, Budweiser APAC reported revenue of $3.136 billion, normalized EBITDA of $983 million, and sales volume of 4.363 million kiloliters, all showing declines compared to the same period last year [2]. - Revenue, profit, and sales volume all decreased by 5.6%, 8%, and 6.1% respectively on a year-over-year basis, but there are signs of recovery compared to the first quarter of 2025 [2][5][11]. - In Q2 2025, normalized EBITDA decline narrowed to single digits, with revenue decline also improving, and revenue per hectoliter showing a year-over-year growth of 2.4% [5][13]. Strategic Initiatives - The new CEO, Cheng Yanjun, has continued the strategy initiated at the beginning of the year, focusing on Budweiser and Harbin beer brands while enhancing consumer engagement [6][15]. - Budweiser has launched a new brand image "Budweiser Red" and engaged in marketing campaigns linked to major sports events to attract younger consumers [7][10]. - The company is shifting resources from the ultra-premium market to the "core++" market to align with current consumer trends [7][15]. Market Dynamics - Budweiser is increasing its focus on non-immediate consumption channels, which have shown growth in both sales and revenue contributions [11]. - The company has partnered with convenience stores and online platforms to promote its products, responding to the shift in consumer behavior towards more cost-effective non-immediate consumption options [8][9][10]. - Despite the challenges, Budweiser's performance in the Indian market remains strong, with double-digit growth in high-end and ultra-high-end products [12]. Future Outlook - Budweiser aims to regain market share in China, which has been a key area of concern, as the company reported a 9.5% year-over-year decline in revenue and an 8.2% decline in sales volume in the first half of 2025 [15][16]. - The company's ability to turn key performance indicators positive in the second half of the year will be crucial for restoring investor confidence [15].

Financial Data and Key Metrics Changes - Total volumes decreased by 6.1% and revenue decreased by 5.6% in the first half of 2025, while revenue per hectoliter increased by 0.5% [8][9] - Normalized EBITDA decreased by 8% and normalized EBITDA margin contracted by 82 basis points [8][9] - In the second quarter, total volumes and revenue decreased by 6.2% and 3.9% respectively [8] Business Line Data and Key Metrics Changes - In China, volumes decreased by 7.4% in the second quarter, with revenue decreasing by 6.4% and revenue per hectoliter increasing by 1.1% [10] - In South Korea, volumes were impacted by shipment phasing, but the company continued to gain market share in both on-premise and in-home channels [6][13] - In India, the Budweiser brand grew ahead of the industry, delivering double-digit revenue growth and significant EBITDA margin improvement [13][74] Market Data and Key Metrics Changes - In APAC West, volumes and revenue decreased by 6.9% and 7.1% respectively, with normalized EBITDA decreasing by 8.8% [9] - The contribution of the in-home channel to volumes and revenue increased, with premium and super premium portfolio weights exceeding those in the Chinese restaurant channel [11] - The Indian market showed strong growth momentum, with the premium and super premium portfolio growing by double digits [74] Company Strategy and Development Direction - The company continues to invest in mega brands and focus on expanding the in-home channel while enhancing trade execution [5][20] - A channel expansion strategy is in place, focusing on premiumization in the in-home channel [11] - The company is committed to maintaining a sound balance sheet and disciplined financial practices [15] Management's Comments on Operating Environment and Future Outlook - Management noted ongoing challenges in China, particularly in the restaurant channel, and expects volume headwinds to continue into the third quarter [20][57] - The company remains focused on enhancing execution of mega brands and expanding distribution in the in-home channel [58] - Management expressed confidence in the long-term growth potential of the Indian market, driven by premiumization and favorable regulatory changes [74] Other Important Information - The company reported a net cash position of $2.4 billion as of June 30, 2025 [15] - An internal restructuring led to a non-underlying income tax of $53 million, which is expected to have no further impact on financials [83] Q&A Session Summary Question: Impact of anti-extravagance campaign on China - Management acknowledged a slowdown in the Chinese restaurant channel and indicated that the impact would continue into the third quarter [20] Question: Update on South Korea customs tax dispute and anti-dumping duties in Taiwan - The customs tax dispute is ongoing, and management is committed to defending the matter [25] - The impact of anti-dumping duties in Taiwan is still uncertain, and management is monitoring the situation closely [27] Question: Progress on inventory destocking in China - Management reported that inventory levels are lower than the previous year and expect a more normalized base by the end of the year [32] Question: In-home channel penetration and expansion plans - The in-home channel is expected to continue growing, with plans to enhance distribution and execution [39] Question: Market share strategy in Guangdong - Management emphasized the importance of expanding coverage in the in-home channel and improving execution to regain market share [49] Question: Core plus segment performance and competition - Management acknowledged competition pressures in the core plus segment and outlined plans to enhance brand power and distribution [61] Question: Margin outlook in South Korea - Management expressed confidence in future margin recovery driven by pricing, operational efficiencies, and premiumization [71] Question: Trends in the Indian market - The Indian market is experiencing strong growth, particularly in the premium segment, with favorable regulatory changes expected to further boost growth [74]

Financial Data and Key Metrics Changes - Total volumes decreased by 6.1% and revenue decreased by 5.6% in the first half of 2025, while revenue per hectoliter increased by 0.5% [8][9] - Normalized EBITDA decreased by 8% and normalized EBITDA margin contracted by 82 basis points [8][9] - In the second quarter, total volumes and revenue decreased by 6.2% and 3.9% respectively [8] Business Line Data and Key Metrics Changes - In China, volumes decreased by 7.4% in the second quarter, with revenue decreasing by 6.4% and revenue per hectoliter increasing by 1.1% [11] - In South Korea, volumes were impacted by shipment phasing, but market share continued to grow in both on-premise and in-home channels [6][14] - In India, the Budweiser brand grew ahead of the industry, contributing to double-digit revenue growth and significant EBITDA margin improvement [14][78] Market Data and Key Metrics Changes - In APAC West, volumes and revenue decreased by 6.9% and 7.1% respectively, with normalized EBITDA decreasing by 8.8% [10] - The in-home channel's contribution to volumes and revenue increased, with premium and super premium portfolio weights exceeding those in the restaurant channel [12][42] - The Indian market continues to show strong growth momentum, with premiumization driving performance [78] Company Strategy and Development Direction - The company is focusing on investing in mega brands and expanding the in-home channel to navigate current challenges and pursue long-term growth [5][6] - A channel expansion strategy is being implemented to enhance premiumization in the in-home channel [12] - The company is committed to maintaining a sound balance sheet while pursuing disciplined financial practices and capital allocation priorities [16] Management's Comments on Operating Environment and Future Outlook - Management noted ongoing challenges in China, particularly in the restaurant channel, but remains focused on enhancing execution and expanding distribution [21][60] - The company expects volume headwinds to continue into the third quarter, with potential for improvement in the fourth quarter due to easier comparisons [60] - Management emphasized the importance of premiumization and innovation in driving future growth [78][81] Other Important Information - The company reported a net cash position of $2.4 billion as of June 30, 2025 [16] - An internal restructuring led to a $53 million non-underlying income tax charge, which is not expected to impact future financials significantly [87][88] Q&A Session Summary Question: Impact of anti-extravagance on the catering business in China - Management acknowledged a slowdown in the Chinese restaurant channel and indicated that the impact would continue into the third quarter, focusing on mega brand investments and in-home channel expansion [20][21] Question: Update on South Korea customs tax dispute and anti-dumping duties in Taiwan - The customs tax dispute is ongoing, with no new updates, while the impact of anti-dumping duties in Taiwan is still being assessed [26][28] Question: Progress on inventory destocking in China - Management reported proactive inventory management, with current levels lower than the previous year, and expects a more normalized base by the end of the year [35][36] Question: In-home channel penetration and expansion plans - The company sees significant opportunities in the in-home channel, with plans to enhance distribution and execution to capture market share [38][42] Question: Market share strategy following pricing hikes in Korea - Management indicated that the pricing strategy is aligned with brand strength and innovation, with a focus on maintaining commercial momentum [72][101] Question: Trends in the Indian market - The Indian market is experiencing strong growth, particularly in the premium segment, with ongoing efforts to improve productivity and capitalize on regulatory changes [78][81]

于2025年第二季度，由于集团的主要运营地区及渠道疲弱，集团在中国的销量表现低于行业水平。尽管 表现疲弱，集团仍在中国实现除息税折旧摊销前盈利率扩张。在韩国，集团的销量受到提前发货安排所 影响，但集团在即饮及非即饮渠道中的表现持续优于行业水平。在印度，由于集团持续引领该市场的高 端化发展，集团加速了增长动能。 消息面上，7月31日，百威亚太发布截至2025年6月30日止6个月业绩，该集团期内取得总销量43.63亿公 升，同比减少6.1%；收入31.36亿美元，同比减少5.6%；百威亚太股权持有人应占溢利4.09亿美元，同 比减少24.4%；正常化每股盈利3.59美分。 智通财经APP获悉，百威亚太(01876)涨超3%，截至发稿，涨2.74%，报9.01港元，成交额2.4亿港元。 ...

于2025年第二季度，由于集团的主要运营地区及渠道疲弱，集团在中国的销量表现低于行业水平。尽管 表现疲弱，集团仍在中国实现除息税折旧摊销前盈利率扩张。在韩国，集团的销量受到提前发货安排所 影响，但集团在即饮及非即饮渠道中的表现持续优于行业水平。在印度，由于集团持续引领该市场的高 端化发展，集团加速了增长动能。 消息面上，7月31日，百威亚太发布截至2025年6月30日止6个月业绩，该集团期内取得总销量43.63亿公 升，同比减少6.1%；收入31.36亿美元，同比减少5.6%；百威亚太股权持有人应占溢利4.09亿美元，同 比减少24.4%；正常化每股盈利3.59美分。 百威亚太(01876)涨超3%，截至发稿，涨2.74%，报9.01港元，成交额2.4亿港元。 ...